Latest news with #Pinger
Fashion Network
5 days ago
- Business
- Fashion Network
Former swimmer Mark Pinger promoted to Arena brand director
Arena, the brand specializing in swimming products, has promoted former swimmer Mark Pinger to brand director. He will take up his new position on October 1. After working for McKinsey and Nike, the former German Olympic swimmer joined Arena in 2016 as managing director of the U.S. market. In a statement, Arena CEO Peter Graschi saie: "Mark's journey from Olympic swimmer to brand builder is a powerful reflection of his deep passion for sport and in particular for Arena, the brand he carried as a member of the German national swim team. I'm delighted that Mark will be leading our global product and brand organization." "Arena is an iconic swimwear brand with a heritage of innovation, performance and design excellence," Pinger pointed out. "Joining the global team at this pivotal moment is incredibly energizing. I believe there is a huge opportunity to push boundaries, broaden our cultural relevance and engage with a wider audience around the world. At the heart of our strategy will be innovation, design and compelling brand storytelling," he continued. In his new position, Pinger will oversee product development, licensing, brand and sports marketing, working closely with teams in all markets to strengthen the brand's presence in the running, swimming and beachwear segments. Pinger will move to Arena's world headquarters in Tolentino, Italy, where he will join the management team, recently marked by the departure of the brand's deputy general manager, Giuseppe Musciacchio, in March.
Fashion Network
5 days ago
- Business
- Fashion Network
Former swimmer Mark Pinger promoted to Arena brand director
Arena, the brand specializing in swimming products, has promoted former swimmer Mark Pinger to brand director. He will take up his new position on October 1. After working for McKinsey and Nike, the former German Olympic swimmer joined Arena in 2016 as managing director of the U.S. market. In a statement, Arena CEO Peter Graschi saie: "Mark's journey from Olympic swimmer to brand builder is a powerful reflection of his deep passion for sport and in particular for Arena, the brand he carried as a member of the German national swim team. I'm delighted that Mark will be leading our global product and brand organization." "Arena is an iconic swimwear brand with a heritage of innovation, performance and design excellence," Pinger pointed out. "Joining the global team at this pivotal moment is incredibly energizing. I believe there is a huge opportunity to push boundaries, broaden our cultural relevance and engage with a wider audience around the world. At the heart of our strategy will be innovation, design and compelling brand storytelling," he continued. In his new position, Pinger will oversee product development, licensing, brand and sports marketing, working closely with teams in all markets to strengthen the brand's presence in the running, swimming and beachwear segments. Pinger will move to Arena's world headquarters in Tolentino, Italy, where he will join the management team, recently marked by the departure of the brand's deputy general manager, Giuseppe Musciacchio, in March.
Fashion United
5 days ago
- Business
- Fashion United
Arena appoints former Olympic swimmer Mark Pinger as CBO
Italian swimwear specialist Arena SpA has appointed Mark Pinger as its new chief brand officer (CBO). The former German Olympic swimmer, who has managed Arena's US business as general manager since 2016, will assume his new role on 1 October. The company announced the news on Thursday. As CBO, Pinger will join the company's executive leadership team. He will be based at the global headquarters in Tolentino. Pinger will be responsible for product development, licensing, and brand and sports marketing. He will work closely with teams across all markets. This collaboration aims to further strengthen Arena's presence in competitive swimming, fitness swimming and beachwear. Arena CEO Peter Graschi explained the personnel decision. "Mark's development from Olympic swimmer to chief brand officer demonstrates his great passion for swimming and his close relationship with Arena, the brand that accompanied him during his time on the German national team," he said in a statement. "I am very pleased that Mark will lead our global product and brand organisation." This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
