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Forbes
2 days ago
- Business
- Forbes
Considering A Self-Healing Network? Leverage These Expert Tips
Self-healing networks—systems that automatically detect, diagnose and fix network issues without human intervention—promise a future of near-zero downtime, automated fault recovery and more resilient digital infrastructure. But for all their upsides, they're far from a plug-and-play solution. Companies exploring this technology should take the time to understand the complexity, investment and cultural shifts required to do it right. Below, members of Forbes Technology Council share their top advice for businesses evaluating self-healing networks. Their insights highlight not only how to unlock the technology's full potential, but also what pitfalls to avoid when implementing and managing these systems at scale. 1. Rethink And Define Your Network Architecture While a deep tech explanation is probably expected, in reality, the greatest value of this exercise is that the company has to rethink and define the architecture of its network solution from scratch. Through this exercise, companies discover opportunities to mitigate business risks, improving service quality and efficiency. Self-healing is just one aspect when the exercise concludes. - Agur Jõgi, Pipedrive 2. Adopt AES-Based Encryption As networks evolve to become autonomous and self-healing, AES-based encryption is no longer optional—it's essential. Self-repairing systems without robust encryption risk recovering into a compromised state. AES, with its proven strength and efficiency, ensures that resilience is matched by the security needed for truly trusted infrastructure. - Srinivas Shekar, Pantherun Technologies Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify? 3. Invest In Monitoring And Automation Up Front One important thing to know is that self-healing networks reduce downtime but require upfront investment in intelligent monitoring and automation tools. The benefit? Long-term cost savings, fewer outages and faster recovery—but only if the network is designed with accurate telemetry and adaptive response rules from the start. - Sanjoy Sarkar, First Citizens Bank 4. Establish A Mature Infrastructure And Well-Defined Policies A self-healing network boosts uptime and reduces manual intervention, but success hinges on having a mature infrastructure and well-defined policies. Without proper configuration, automated responses can misfire. Businesses must invest in setup, monitoring and governance to truly benefit from a self-healing network's resilience and automation. - Hemanth Volikatla, SAP America Inc. 5. Understand That Full Autonomy Is Still Years Away A fully self-healing network that detects, diagnoses and fixes network issues without any human involvement is still years away. But low-code/no-code automation platforms and AI will make those processes faster and easier while taking incremental steps toward self-healing. Make sure these AI and automation tools have access to live network data—it makes everything much more accurate. - Song Pang, NetBrain Technologies 6. Ensure Proper Design And Governance One important thing a business should know when considering a self-healing network is that while it significantly reduces downtime and automates fault recovery, it requires careful initial setup, continuous monitoring and robust security policies. Without proper design and governance, automated responses could unintentionally escalate issues or create security gaps. - Bhupendra Singh, Marriott International 7. Prioritize Visibility A self-healing network doesn't just fix problems; it hides them. That's powerful—and risky. You'll reduce downtime, yes, but if you stop monitoring root causes, small issues can quietly become structural. Invest in visibility as much as automation or you'll be flying blind with autopilot on. - Oleg Sadikov, DeviQA 8. Take Advantage Of Continuous Learning Self-healing networks excel at executing playbooks for known issues, but their true strength lies in continuous learning. Businesses must understand that it's not a set-and-forget system—ongoing reinforcement learning is key to adapting to new failures and evolving the system's intelligence over time. - Kiran Patibandla 9. Start With Clean Data And A Clear Plan Self-healing networks sound like magic, but the real power lies in how you build them. They don't just fix problems; they free your teams to focus on what matters. But it takes more than tech. You need clean data, smart automation and a clear plan. The leaders who get it right aren't just preventing downtime—they're building a smarter, calmer future. - Aditya Vikram Kashyap, Morgan Stanley 10. Focus On Observability And Clear Failover Rules Self-healing networks are great for cutting downtime, but here's the catch: they're complex. You'll need top-notch observability and crystal-clear failover rules, because a bad setup can trigger a chain reaction of failures. But if you get it right, you'll see a big jump in resilience and a drop in operating costs thanks to quick, automated fixes. - Rohit Ayyagari, SunRun 11. Make Sure You Have The Necessary Infrastructure And Expertise One important thing a business should know is that while a self-healing network can improve uptime and reduce manual intervention, initial implementation can be complex and resource-intensive. Businesses must ensure they have the necessary infrastructure and expertise for proper integration, as the setup phase can require significant time and investment. - Sandeep Telu, Infosys Consulting 12. Reduce Risk Through Proper Configuration And Zero-Trust Principles A self-healing network isn't a plug-and-play solution—it requires disciplined IT processes, visibility and cybersecurity alignment. While it can reduce downtime and automate recovery, without proper configuration and zero-trust principles, it may mask deeper vulnerabilities instead of fixing them. - Scott Alldridge, IP Services 13. Assess External Dependencies A self-healing network provides greater resilience, stability and consistency of service, but it comes with added implementation costs. Businesses should assess their dependencies on external vendors and manage the potential impact of those dependencies by establishing robust SLOs, SLIs and SLAs. Any dependent, business-critical services should be able to meet the desired objectives in order to fully take advantage of the benefits of a self-healing network. - Abhi Shimpi 14. Consider Skills Gaps Businesses should consider the skills gap challenge. Self-healing networks cut downtime, but many firms lack AI-skilled staff to manage them. Nokia's training for AT&T's 5G rollout shows the way. Upskill teams to unlock resilience, ensuring AI-driven networks don't outpace expertise. - Durga Krishnamoorthy, Cognizant Technology Solutions 15. Invest In Clean Telemetry, Secure Automation And Identity-Aware Enforcement Self-healing networks don't just fix faults; they help encode better judgment. If that logic is flawed, you automate failure pretty quickly. Invest first in clean telemetry, secure automation and identity-aware enforcement. It's still key to know what the common issues are. Healing is definitely power, but only alongside visibility, auditability and controls that know who triggered what and why. - Dan Sorensen 16. Incorporate Clear Identity And Access Governance A self-healing network can enhance security, but without clear identity and access governance, it risks automating the wrong actions. Integrating knowledge graphs and digital twins allows organizations to simulate identity relationships and access paths. This ensures that corrective actions are context-aware and don't disrupt legitimate access. - Craig Davies, Gathid 17. Build In Root-Cause Logging From what I have seen in real-world systems, self-healing networks sound ideal but can mask deeper issues if not designed with transparency. They should not just fix problems silently, but log root causes clearly. Long-term resilience comes from learning, not just recovery. - Gopinath Kathiresan, Apple Inc. 18. Be Ready For The Impact On Engineers' Workloads Auditing the system will increase the workload for the engineers who maintain it. While the overall effort may ultimately save time and money, this is not a system you can simply 'set and forget.' It's essential to understand the processes of detection, patching and healing as well as the resulting outcomes. More often than not, automated systems can veer off course without proper human oversight. - WaiJe Coler, InfoTracer 19. Update Your KPIs Before investing, consider how your business measures success. Self-healing networks shift the focus from reacting to predicting, so KPIs must evolve. Traditional metrics like 'incident count' may decline, with value now lying in 'prevented failures.' Without redefining performance metrics, you risk misjudging progress. - Roman Vinogradov, Improvado 20. Emphasize Prevention Over Repair Prevention is more powerful than repair. Investing in self-healing infrastructure isn't just about crisis management; it's about sustained performance, stress resistance and long-term system reliability. A well-architected self-healing network rarely experiences catastrophic failure. It is an important layer in a broader strategy, one that relies on smart design and the people behind the scenes. - Trisha Swift, Mula Integrative Health & Wellness
Forbes
17-07-2025
- Business
- Forbes
Growing Excellence In AI: Advice For Junior, Mid And Senior Engineers
Agur Jõgi, CTO of Pipedrive and expert in scaling technology and organizations. Experienced as an innovator, founder and C-level manager. AI acceptance in the enterprise is growing. More AI features are being introduced, targeting ever-sharper use cases. Even more importantly, AI projects—which were initially slow to show value—are showing ROI. With any new technology, early adopters tend to focus on using it to build isolated features. But it takes time for organizations to move beyond novelty and truly integrate new tech into solutions that solve real customer problems and deliver a seamless, end-to-end experience. That evolution is valuable, but it often comes with baggage. Software engineering job listings have decreased. Thousands have been laid off across the tech sector, and many blame AI in part, though economic, geopolitical and national productivity issues are all affecting businesses in incredibly significant ways. This is why it's vital that engineers at each, every and any stage of their career must understand how best to leverage AI within their roles. They must also stack skills to build a unique personal offering and cultivate the right orientation to showcase their value rather than what they 'do.' It's time to orient to outcomes over the role, overcoming any discomfort and thinking about work in a way that introspective high performers have been doing forever. Junior engineers may feel like their formal education is behind them, but in reality, their learning is just beginning. Technology evolves rapidly, and staying current means continuously developing new skills, exploring emerging tools and techniques, and pursuing ongoing certifications. Rather than seeing this as a burden, it should be viewed as an exciting opportunity—because being a technologist means committing to lifelong learning in a field that's constantly being reshaped. Ask any senior engineer and they'll tell you—they once trained on platforms and languages that junior engineers today may have never encountered. The tools of the trade evolve quickly, and it's only a matter of time before today's technologies are replaced or radically transformed. That's why continuous learning isn't optional—it's essential. Stay curious, stay motivated and keep exploring new ways to combine your skills. Focus on building expertise in areas that deliver real value, but understand that your toolkit will need to expand over time. Right now, AI is one of those pivotal tools—whether you're building with it or simply using it, it's crucial to understand how it works and take ownership of your role in its development. With solid experience and training behind you—and likely a clear trajectory within your career—one of the biggest mistakes at the mid-level is assuming you've learned all there is to know. As the saying goes, 'The best time to plant a tree was 20 years ago; the second-best time is now.' It's not uncommon for ongoing education or the drive for innovation to slow at this stage. That's understandable. By now, you've likely taken on greater responsibilities and become more attuned to business goals, recognizing how closely your success is tied to helping achieve them. This makes it the ideal moment to think about the specialist roles and unique contributions you could make within your organization. You've gained deep expertise, not just in your technical domain, but also in the workflows and culture of your company and sector. Use that knowledge to shape your next steps through targeted training, job shadowing or mentorship—whether giving or receiving it. And don't hesitate to make your value visible. Demonstrate your impact and actively live up to it. At the senior level, your greatest asset is accumulated experience, and it must be applied in ways that are both strategic and tangible. While you may not need to dive deep into every new technology like a practitioner, staying current is critical. You're expected to evaluate emerging tools and trends, understand their strategic implications and spot the familiar warning signs of hype, risk or potential missteps. In today's AI-driven landscape, seniority isn't defined by tenure—it's defined by impact. Senior engineers navigate ambiguity, influence outcomes and help others thrive. With AI increasingly handling execution-level tasks, the irreplaceable value lies in deciding what to build, why it matters and how to avoid common mistakes. That's where your experience makes the difference. You should champion outcome-oriented thinking. Ask: How does this serve the business, the user, the customer? Use your expertise to guide architectural decisions, assess risk and plan for the long term. AI may accelerate delivery, but it's up to senior engineers to set the direction. Finally, be a mentor. Change can be unsettling. Senior engineers are in a unique position to bring empathy and clarity, offering support, sharing context and leading by example. Create space for AI pair programming and foster a culture of peer learning. Help others grow not just by solving problems, but by framing them through stories that communicate value, not just output. In short, your role is no longer just to fix—it's to design frameworks. Alongside enthusiasm and a plan for adoption and skill development, engineering talent should also reflect on what to let go of. For instance, the traditional emphasis on perfectionism in code quality may start to shift. As speed, iteration and responsiveness become more valuable—and as AI tooling increasingly handles testing, code reviews and other "shift left" tasks—the expectation that humans must own every line of code may no longer hold. In some cases, responsibility for certain tasks may shift to AI tools or be distributed across teams differently than before. It's also worth acknowledging a deeply human truth: many of us crave stability. Yet in both business and technology, change is constant—only now, the pace and scale are more visible. The key is to develop agility in mindset, not just in processes. Change isn't just risk—it's also opportunity. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Martechvibe
16-07-2025
- Business
- Martechvibe
Pipedrive Launches Pipedrive Pulse
Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers. Pipedrive has launched Pipedrive Pulse, a toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned with how customers sell, scale and succeed. The company also unveiled two enhancements, Team Inbox and branched automations, built to boost team productivity and streamline communication into one collaborative workspace. Across tools, regions and company sizes, prospecting continues to rank as one of the top challenges for sales professionals. Small business sales teams are often lean, with reps juggling multiple roles and dozens of leads and active deals at any given time, which makes qualification and prioritisation not just helpful, but essential. Pulse is Pipedrive's answer to this challenge, bringing together leads enrichment, scoring and nurturing, and an intelligent sales feed all in one place to help teams focus on what matters most. With Pulse, users can fill in missing lead data to level up qualification and outreach, score leads based on what matters the most to their business, automate nurturing with custom email sequences and reminders, and instantly identify high-priority opportunities using a personalised sales feed. ALSO READ: Pipedrive Adds To Its Marketing Campaign Management Suite 'Pulse is like having a co-pilot for your entire sales workflow,' said Viktoria Ruubel, Chief Product Officer at Pipedrive. 'Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time, and ultimately close more with less effort. It's smart, fast and built for how sales really happens.' Pipedrive is also rolling out two enhancements to boost team productivity: Team Inbox and Branched Automations. Team Inbox centralises shared email communication into one collaborative workspace, allowing multiple users to access, manage and respond to customer messages efficiently, all without leaving Pipedrive. Branched Automations enable users to build smarter, condition-based workflows that take different paths based on specific criteria, helping teams automate follow-ups, personalise customer journeys and work more efficiently at scale. Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers. Lite serves as the entry-level option, providing basic tools such as lead and pipeline management, AI-generated sales reports, and the Pulse sales feed. Growth reduces manual work and builds momentum through email automation, forecasting tools and nurturing sequences, so salespeople can focus more on closing deals than chasing tasks. Premium adds features like lead generation, custom deal scoring, data enrichment, contracts, and e-signatures to support a more detailed sales process. Ultimate offers advanced teams enhanced data, account-level security, higher usage limits, and a sandbox environment to test and improve their strategies. 'We heard our customers loud and clear: they wanted plans that reflect how they actually use Pipedrive,' said Viktoria Ruubel. 'These updates make it easier for teams to access the features they need, stay focused and grow without friction.' ALSO READ: Adjust Unveils Smart Alerts To Optimise Mobile Campaigns The Martechvibe team works with a staff of in-house writers and industry experts. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. 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Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. 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VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Wire
15-07-2025
- Business
- Business Wire
Pipedrive Launches Smart Prospecting Toolkit ‘Pulse' and Revamps Plans to Help Businesses Focus, Prioritize and Grow
NEW YORK--(BUSINESS WIRE)-- Pipedrive, the easy and effective sales CRM for small businesses, today launched Pipedrive Pulse, a smart prospecting toolkit that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline. The company introduced streamlined plans aligned with how customers sell, scale and succeed. It also unveiled two powerful enhancements, Team Inbox and branched automations, built to boost team productivity and streamline communication into one collaborative workspace. Pipedrive launches smart prospecting toolkit 'Pulse' that helps sales teams cut through the noise, focus on best-fit leads and take control of their pipeline Share Across tools, regions and company sizes, prospecting continues to rank as one of the top challenges for sales professionals. According to Pipedrive's research, approximately 60% of CRM users struggle with pre-sales activities, particularly with qualifying and nurturing leads. Small business sales teams are often lean, with reps juggling multiple roles and dozens of leads and active deals at any given time, which makes qualification and prioritization not just helpful, but essential. Pulse is Pipedrive's answer to this challenge, bringing together leads enrichment, scoring and nurturing and an intelligent sales feed all in one place to help teams focus on what matters most. With Pulse, users can fill in missing lead data to level up qualification and outreach, score leads based on what matters the most to their business, automate nurturing with custom email sequences and reminders and instantly identify high-priority opportunities using a personalised sales feed 'Pulse is like having a co-pilot for your entire sales workflow,' said Viktoria Ruubel, Chief Product Officer at Pipedrive. 'Salespeople are constantly pulled in ten directions at once, chasing leads, switching tabs, updating spreadsheets. Pulse brings clarity to the chaos by helping them focus on the right prospects, take the right actions at the right time and ultimately close more with less effort. It's smart, fast and built for how sales really happens.' The Pulse toolkit will remain in beta through the end of Q3. More info about Pulse can be found here. Pipedrive is also rolling out two powerful enhancements to boost team productivity: Team Inbox and branched automations. Team Inbox centralizes shared email communication into one collaborative workspace, allowing multiple users to access, manage and respond to customer messages efficiently, all without leaving Pipedrive. Branched automations enable users to build smarter, condition-based workflows that take different paths based on specific criteria, helping teams automate follow-ups, personalize customer journeys and work more efficiently at scale. New plans that reflect real customer needs Alongside Pulse, Pipedrive is also launching a restructured set of pricing plans that are more intuitive, better aligned with business growth stages and packed with added value for customers. Lite is the new starting point, helping teams organize their sales in one simple, intuitive workspace with essential tools like lead and pipeline management, AI-generated sales reports and the new real-time Pulse sales feed. Growth reduces manual work and builds momentum through email automation, forecasting tools and nurturing sequences, so salespeople can focus more on closing deals than chasing tasks. Premium adds power and precision to the entire sales cycle with features like lead generation, custom deal scoring, data enrichment, contracts and e-signatures. Ultimate delivers the full strength of Pipedrive, giving advanced teams access to enriched data, account-level security, expanded usage limits and a sandbox environment to test and optimize performance across markets. 'We heard our customers loud and clear: they wanted plans that reflect how they actually use Pipedrive,' said Viktoria Ruubel. 'These updates make it easier for teams to access the features they need, stay focused and grow without friction.' For many existing customers, switching to their new best-matched plan means more features at the same cost. Pulse Feed, the core feature of the new Pulse toolkit, will be available to all Pipedrive users, regardless of their plan. More advanced tools like custom scoring and data enrichment will be included from the Premium plan onwards. More details on new plans: About Pipedrive Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at
Forbes
18-06-2025
- Business
- Forbes
Talent Vs. Toil: Taking Care Of Business
Agur Jõgi, CTO of Pipedrive and expert in scaling technology and organizations. Experienced as an innovator, founder and C-level manager. getty One of the lenses through which tech leaders view their plans for success should be balancing talent and tedium. That is, the skills, attitudes and capabilities of your team versus the toil they must overcome in their day-to-day activities. One of the major keywords you've probably already flashed up is "burnout." Most of us can't maintain our best focus and output over either a long or acutely stressful period. The easy analogy is that of an athlete. A 100-meter sprinter trains for their event, and they may well be pretty good in a longer race. However, they haven't prepared for a marathon—mentally or physically. Tech workers are—either naturally or by career development and practice—primed for certain types of roles and responsibilities. If these are inconsistent, too onerous or often simply too tedious, then attention can slip, and the risk of burnout or disengagement rises. For teams with complex and mentally taxing tech roles that are facing mercurial economic pressures and rapidly changing tools and products, it helps to have a methodical approach to monitoring and supporting the right working environment. Time And Motion, Toil And Team In the mid-20th century, time-and-motion studies became a big business efficiency technique for improving work methods. Factories (or anywhere where there was physical motion, such as assembly lines) were increasingly optimized for better business efficiency. This kind of thinking influenced businesses of all kinds as it evolved, and the IT industry may be the most obvious inheritor of this style of process management. It would be reasonable to say workers didn't tend to get the better end of the drive for efficiency in times past. Speak of "the factory floor" or an "assembly line worker," and many people may have a bias that such working practices make a person a cog rather than an active agent. It's now well understood that employee experience and productivity are known to be entwined. Only leaders who keep their finger on the pulse of the holistic employee and business experience will keep their project and business performance in the green over the medium to long term. Leaders must understand the processes of their teams and be on hand to offer the benefit of experience. They must also advocate if the cost of toil and poor experience ever degrades their ability to deliver on business goals. KPIs, OKRs and metrics define the company goals and deliverables, but these must be translated into "human-readable" behaviors and processes to avoid work becoming a rote lever-pulling exercise. Starting Right And Continuing The Same Way Culture begins in many places, one of them at the point of hiring. Right from the get-go, find people during recruiting who know why they want to work for this company, fit in and strengthen the existing culture. A person with the right "why" will collaborate on the "how." Of course, it's good sense to offer great pay and benefits to go with a great culture as part of the whole employee experience. Equally importantly, choose people who want to develop and want to do it themselves rather than waiting for someone to develop them. Showing agency and a future orientation is a great way for employees to show they can overcome challenges, show resilience and positively support their teams. From there, every manager has a major task—to ensure the continuous professional and cultural development of their people and help out those whose desire for development has stopped. As a guide, my team members know that if they decide to leave, they will generally be trained and experienced enough to get a job offer from the market that's a level higher. Other companies will see a mid-level Pipedrive developer as a new senior as a result of our culture and drive for individual development and excellence. Experience Supporting Excellence The "greed is good/work 18 hours a day in the boiler room" style of management doesn't build a culture of excellence or long-term success. Collaboration and trust are what's needed to unlock really compounding strength and value. That's not to say the best teams don't have some high targets, tight deadlines or some healthy stress. That's how all athletes and professionals maintain a winning mindset and overcome challenges. What's needed is a culture of trust and a great working experience that supports teams in delivering their best over sustained periods. Working experience is very hard to get perfect. It's probably not perfect. People and their varied circumstances are always changing. Leaders at every level must regularly consider the kind of environment they want for their talent and make the right choices to balance experience, resources and expediency to stay on top of the challenge. Leaders must avoid "setting and forgetting." Culture changes with every act made and impression received. A poor hire, the wrong decision, a disruptive customer demand—anything can change it. Culture is made up of so many parts that it doesn't take much to send it down a different path. The mission/vision set from the top is a great start, but it must be backed by evidence that it's taken seriously and meaningfully across the majority of working activities. Taking Care Of Business "Taking care of business" in terms of making a great working experience means tending to factors like employee autonomy and empowerment. Merely taking a temperature check as part of an annual review cycle is a great way to uncover problems a long time after they should have been solved. Some areas, like recognition and appreciation, don't require much more than a thoughtful and empathetic approach to management. Toil must be transformed into meaningful work, and taking care of business doesn't merely refer to delivering on company goals. The company is an organization of people collectively. When they pull together, they grow collectively. When they lose the rhythm, that growth is hampered. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
