Latest news with #Pitaya
Web Release
09-07-2025
- Health
- Web Release
THE NEW COLLAGEN BOOST IS BACK AT JOE & THE JUICE
You heard right! Joe & The Juices' pretty in pink collagen drink 'Pinktaya' is now available across all UAE locations and on Deliveroo starting today, 9 July until the end of August – for AED 45 (16oz). Due to popular demand, the much-loved collagen-infused juice has made its return – blending feel-good ingredients with serious glow-up power. Made with coconut water, strawberry, pineapple, apple, collagen, Pitaya powder and a drop of olive oil, Pinktaya is refreshing, revitalizing and Joe & The Juice's lowest-calorie juice yet, with only 174 kcal per 16oz. Even better, you can now add collagen to any of your favourite Joe & The Juice drinks, making it easier than ever to sip your way to better skin, hair and overall wellness.
Time of India
07-07-2025
- Business
- Time of India
Dragon fruit farming catching fancy among Prayagraj region farmers
Prayagraj: With the state govt making continuous efforts to increase income of farmers apart from traditional farming and promoting the production of commercial crops, dragon fruit cultivation has attracted farmers in the Prayagraj region. Tired of too many ads? go ad free now Changes in climate and low rainfall have forced farmers towards dragon fruit cultivation as growing traditional crops based on irrigation was turning into a loss-making deal for farmers. A section of progressive farmers have opted for dragon fruit cultivation to increase their income with less water and less cost. Chhote Lal Gautam, a farmer cultivating dragon fruit on around two acres in Sarangapur village of the district, says, "Due to weak monsoons for the last couple of years, there was a constant crisis of irrigation. As a result, the income from traditional crops declined. After acknowledging the facts, I moved to cultivate dragon fruit in my fields and managed to increase my income significantly." The state govt has selected 18 districts across the state under the Uttar Pradesh Agriculture Growth and Rural Enterprise Ecosystem Strengthening Project (UP-AGREES), which includes Prayagraj, Kaushambi, and Pratapgarh districts of the Prayagraj division. Farmers in these districts are fast adopting dragon fruit cultivation. Deputy Director (Horticulture) Krishna Mohan Chaudhary says, "Currently, 16 progressive farmers are cultivating dragon fruit in Kaushambi and Prayagraj districts. Prayagraj division has the highest number of farmers cultivating dragon fruits." Dragon fruit farming was first launched by young farmer Ravindra Pandey in 2016 in the Kaushambi district of the division. Tired of too many ads? go ad free now Ravindra Pandey says that dragon fruit nurseries are also being prepared and sent from here to other districts of the state, which has increased his income apart from the crop. The fruit is a tropical fruit that got the name dragon fruit because of its bright magenta-coloured spikes. This miraculous fruit, which entered India from Mexico and the US, is called Pitaya in some places and Kamalam in others. Dragon fruit, with a mildly sweet and crunchy taste, has been called a superfood. It is proving to be a boon in the prevention of diseases like diabetes, heart disease, and arthritis. The state govt is providing financial assistance to farmers through Integrated Horticulture Development Mission to promote dragon fruit farming. Chaudhary, meanwhile, said that farmers are being given a 40% subsidy in form of financial assistance. Apart from this, a state grant of Rs 30,000 per hectare is also being given. Dragon fruit grower CL Gautam says that he received financial assistance of Rs 2.78 lakh per hectare from the govt. This has increased the interest of farmers in dragon fruit farming.
