Latest news with #PoltronaFrau
India Today
5 days ago
- Entertainment
- India Today
The hot seat
Ready to grab a slice of design history? The Dezza armchair isn't just any chair—it's a timeless legend in Poltrona Frau's storybook. Crafted by the iconic Gio Ponti back in 1965, Dezza marked a fresh chapter for the brand after they settled in Tolentino (they still call it home). Sixty years later, Poltrona Frau is celebrating Dezza's anniversary with a limited edition of just 60 exclusive pieces. Each one is draped in sustainable Pelle Frau ColorSphere impact less leather, in dreamy shades inspired by Ponti's famed Sorrento hotel interiors. But here's the kicker—the upholstery flaunts a playful, previously unseen Ponti illustration featuring 26 unique stylised hands like 'the gloved hand' and 'the fortune teller's hand'. It's a nod to the craftsmanship and 'intelligence of the hands'. These numbered beauties come with a metal tag and certificate of authenticity. Sit down, and you're literally resting on a masterpiece.
Fashion Value Chain
03-07-2025
- Entertainment
- Fashion Value Chain
Poltrona Frau Unveils ‘The Five Seasons' 2025 Collection
Italian luxury furniture brand Poltrona Frau unveiled its 2025 collection titled 'The Five Seasons', blending the essence of Spring, Summer, Autumn, and Winter with a unique Fifth Season — a metaphorical space for personal expression, harmony, and sensory connection. Celebrating six decades of Gio Ponti's iconic Dezza armchair, the brand releases a limited edition of 60 pieces, each upholstered with exclusive digital prints derived from Ponti's original illustration. Key introductions include the Blisscape sofa by Ludovica Serafini & Roberto Palomba, offering adaptable comfort and the brand's first foray into bedroom systems with the DressCove Night System, a sophisticated modular wardrobe line. New collaborations mark the season: a Fidelio Multimedia Cabinet for Leica's Cine 1 laser TV, and a Fornasetti capsule reinterpreting the 1919 armchair and Isidoro trunk, adorned with whimsical illustrations. The Pelle Frau® Soulful leather collection expands sustainable luxury through its Impact Less tanning, complemented by a refreshed 2025 Textile Collection that introduces new fabric families and modern tones. In seating, updates include modular extensions to the Parka sofa, the GranTorino line, and new versions of the Archibald and Downtown Lounge armchairs. Dining evolves with additions like Mesa Ellipse, new belt-inspired chairs, and an elegant Duo Bed series co-designed with Ceccotti Collezioni. Lifestyle design is amplified through the Beautilities collection: lamps by digital artist Six N. Five, Sebastian Herkner's Nymph floor lamp, travel accessories by Carlotta Fortuna, and games crafted in leather and wood in collaboration with Giobagnara. CEO Nicola Coropulis affirms the brand's vision: 'The Fifth Season is about deeper human connection through nature, design, and innovation.' With a holistic approach, Poltrona Frau's 2025 collection stands as a masterclass in sustainable craftsmanship, comfort, and artistry.
Fashion Value Chain
26-06-2025
- Business
- Fashion Value Chain
Poltrona Frau Marks 60 Years of Dezza with Rare Reissue
Poltrona Frau pays tribute to one of its most iconic creations with the release of a limited-edition reissue of the Dezza armchair, originally designed by the legendary Gio Ponti in 1965. The commemorative collection, limited to just 60 individually numbered and certified pieces, celebrates six decades of design excellence and marks a pivotal moment in the brand's legacy. The Dezza armchair was the first product to define Poltrona Frau's new identity post its move to Tolentino in 1962. Known for its geometric minimalism blended with subtle curves, the armchair remains a hallmark of timeless modernist design. This exclusive 60th anniversary edition is upholstered in Pelle Frau® ColorSphere Impact Less leather, reflecting the brand's sustainability ethos introduced in 2022. Available in sophisticated Panna and Iris shades, the palette recalls the serene coastal interiors of the Hotel Parco dei Principi in Sorrento—also designed by Ponti. The standout element of this re-edition is a unique pattern based on a previously unpublished illustration by Gio Ponti, featuring 26 stylized hands, each named and imbued with whimsical identity—from 'the gloved hand' to 'the fortune teller's hand'. This motif symbolizes the craftsmanship and 'intelligence of the hands' central to Poltrona Frau's values. Each of the 60 pieces includes a metal tag with its edition number and is accompanied by a certificate of authenticity, reinforcing its status as a collectible design object. Poltrona Frau CEO Nicola Coropulis said, 'This limited edition not only honors Gio Ponti's creative vision but also enriches its cultural value through material innovation and a deeper design narrative.' Available online in select European markets from February 13 to April 1, the Dezza limited edition will then be made available through selected Poltrona Frau stores worldwide. The reissue not only revives a design masterpiece—it also bridges past and future, celebrating a legacy of craftsmanship with a sustainable, contemporary spirit.
Arab News
31-05-2025
- Business
- Arab News
Majid Al-Futtaim brings Italian furniture brand Poltrona Frau to KSA
Majid Al-Futtaim, a shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced the opening of Poltrona Frau's first standalone store in Saudi Arabia at Centria Mall in Riyadh, marking a key milestone in the brand's regional growth. The store marks Poltrona Frau's third location in the GCC and part of Majid Al-Futtaim's broader strategy to expand its premium home offering across the Middle East. Located on the first floor of Centria Mall, Riyadh's premier destination for luxury and international fashion, the new 320-square-meter store offers curated lifestyle settings and a dedicated material library, which offers clients a hands-on opportunity to customize their interiors with an haute couture approach. Inspired by the warmth and intimacy of a contemporary home, the space was designed by multidisciplinary studio AMDL CIRCLE under the direction of architect Michele De Lucchi, and features layered textures, warm tones, and artisan-crafted details. Fahed Ghanim, CEO of Majid Al-Futtaim Lifestyle, said: 'Saudi Arabia is a key growth market for Majid Al-Futtaim and Poltrona Frau, as demand for premium, design-led living continues to rise. This opening builds on the brand's strong momentum following the world's first mall-based Poltrona Frau store at Mall of the Emirates and the launch of its localized e-commerce platform. It reflects our strategy to scale global brands across the region while delivering curated, high-quality omnichannel experiences.' Nicola Coropulis, CEO of Poltrona Frau, said: 'Following successful openings in Kuala Lumpur, Bangkok and São Paulo, our presence in Riyadh strengthens our position in a region increasingly aligned with our values of timeless elegance and artisanal quality. In partnership with Majid Al-Futtaim, this flagship store in Saudi Arabia will support both our residential and contract business growth, enabling us to serve both private clients and large-scale projects across hospitality, corporate, and public spaces.' The new flagship store will feature Poltrona Frau's most celebrated icons, including the 1919 armchair, the Vanity XC armchair, the Archibald sofa, pieces from The Five Seasons Collection of 2025 and highlights from the 2024 Imagine Collection. The Blisscape Sofa by Ludovica Serafini + Roberto Palomba, will be unveiled for the first time regionally, following its debut at the Salone del Mobile and its direct arrival from the Milan flagship store. Also on display is the Mallorca Rug from Sahrai's Underwaterlife summer collection, alongside products from Ceccotti Collezioni, the Tuscan woodworking atelier acquired by Poltrona Frau in 2018. To mark the opening, a Poltrona Frau master artisan will demonstrate the brand's handcrafting techniques live in-store, providing a rare glimpse into the savoir-faire that has defined the brand for over a century. The activation echoes the values of L'Atelier dei Saperi, a recently launched initiative aimed at preserving and passing on artisanal skills through intergenerational mentorship. Poltrona Frau's entry into the Saudi market marks a strategic milestone in its regional expansion, reinforcing the brand's commitment to meeting the growing demand for timeless, design-led living across the GCC. In partnership with Majid Al-Futtaim, the brand is set for sustained growth as it continues to strengthen its presence in the region's most influential luxury destinations.
CairoScene
21-05-2025
- Entertainment
- CairoScene
Welcome Home: Poltrona Frau's Cairo Debut at Villa Magenta
From gallery walls to storied furniture, the launch explores what 'home' really means. It's not every day that a 114-year-old villa in Heliopolis becomes the setting for a furniture launch. But then again, Poltrona Frau isn't just any brand—and Villa Magenta isn't just any venue. During Heliopolis Anniversary Week, Cairo's design community stepped through the doors of Villa Magenta to mark the arrival of Poltrona Frau in Egypt. The event—titled Welcome Home—was part launch, part exhibition, part reflection on what home really means. Curated by Design Point's Karim El Hayawan and Nehal Leheta, the experience unfolded across the layered rooms of the heritage villa, mixing design, art, and storytelling. At the centre of it all was the Poltrona Frau collection, staged across Villa Magenta's restored interiors in a way that felt less like a showroom and more like a living space in motion. Guests moved through settings where leather textures, subtle tones, and restrained forms didn't shout for attention—they just sat with it. The furniture, handcrafted in Italy and rooted in over a century of design heritage, was positioned not as a luxury statement but as a backdrop to lived-in moments. But this wasn't a typical launch. Alongside the furniture, Welcome Home layered in a series of art installations exploring the personal and emotional ties we each have to the spaces we inhabit. A short film played on loop, tracing fragments of memory, routine, and family. A gallery showcase brought together works from Motion Art Gallery, Picasso Gallery, Ubuntu, and TAM Gallery, all interpreting the concept of 'home' through the eyes of contemporary Egyptian artists. The artworks shared one thing in common: they invited guests to reflect on their own stories—creating an archive of perspectives shaped by nostalgia, change, and identity. Held during Heliopolis Anniversary Week—a city-wide initiative by the Heliopolis Heritage Foundation celebrating 120 years of the district's history—the event echoed the neighbourhood's layered identity. With its regal facade and restored interiors, Villa Magenta provided a setting that blended architectural legacy with contemporary design. It's also a reflection of founder Ramy Effat's wider vision: a space that brings together collectible design, art, and culture under one roof, offering something closer to a lifestyle gallery than a showroom. For Poltrona Frau, this event marks a new chapter in its international presence. Founded in 1912, the Italian brand has become known for its work across sectors, with custom interiors in places like the European Parliament and collaborations with brands like Ferrari and Bang & Olufsen. Bringing that legacy to Cairo emphasizes engagement with a different kind of audience—one that values craftsmanship, heritage, and emotional design in equal measure. The launch was supported by a group of local partners including Design Point, Le Baron, Kahhal Looms, Flower Bar, and Crave, with the Heliopolis Heritage Foundation acting as a cultural partner. Together, they helped position Welcome Home as a meaningful pause in the city's creative calendar. At a time when luxury often leans too far into spectacle, this was a softer kind of moment. A chance to reframe design not just as an aesthetic practice but as something rooted in memory, craft, and everyday experience. As guests trickled into the soft-lit rooms of the villa, that message was clear: home isn't a style. It's a feeling. And the best design doesn't impose one—it makes space for yours. Photo Credit: SceneHome
