Latest news with #Polycab
Hindustan Times
2 days ago
- Business
- Hindustan Times
To advertise at religious events, brands must stick to cultural notes
Packaged water brand Bisleri is involved in waste management along the Jagannath Rath Yatra route in Puri, Odisha, that starts on Friday (June 27). Electrical equipment company Polycab is managing watch towers on the beaches in the coastal town. Adani's ACC Cement is providing free drinking water while pharmaceutical firm Cipla is offering foot massage to pilgrims walking with Lord Jagannath's chariot. The annual Rath Yatra is a nine-day affair concluding with the deities returning to the Jagannath temple. Last year, nearly 20 lakh people participated in the pageant. To advertise at religious events, brands must stick to cultural notes The roaring success of the Maha Kumbh mela held at Prayagraj in January is driving brands to large scale events like the Puri Rath Yatra to target millions of devotees. 'Religious events have grown in scale -- not just in terms of sheer attendance, but also in how professionally they are organized, often with active government support. The commercial potential of drawing such large crowds combined with extensive media coverage, has not gone unnoticed by brands,' said Samit Sinha, managing partner, Alchemist Brand Consulting. Beyond the guaranteed visibility, associating with such gatherings offers brands an opportunity to tap into the emotional resonance and cultural significance these events evoke, Sinha said. Shruti Chaturvedi, founder of branding agency Chaaipaani that's tied-up with the Puri district administration to facilitate sponsorship and brand deals, said there's increased interest from companies as branding opportunities are more structured this year. 'We focused on partnerships for public amenities and not traditional billboards,' Chaturvedi said. Gaps in Maha Kumbh's sanitation infrastructure led Chaturvedi to secure brand partnerships for utilities like bio-toilets (with maintenance, she claimed), resting stations, hydration points, provision of umbrellas etc. for the Yatra. Among companies and brands flocking Puri are Campa, Coca-Cola, Swiggy, Delhivery, Adani group and Reliance Foundation, among others. The Puri rush is understandable. 'Brands associate with a cause, people and emotions. The gathering is huge and people come in a celebratory mood conducive to targeting,' Chaturvedi said. Historically, village fairs – religious or commercial – were an answer to rural distribution problems of FMCG companies which found it expensive to reach the rural consumer. These events drew crowds from distant villages and consumer goods companies and distributors put up stalls to sell their products or offer samples. Over the years, these events scaled and brands introduced activations for salience and recall, said Jitender Dabas, CEO, Cheil X. 'Now, it is fashionable to be present at big religious congregations for the Fear of Missing Out (FOMO). That said, they are critical to catch a captive audience at one place since audience fragmentation is real. But brands must not participate for the sake of participating, or be exploitative,' Dabas said. 'It's best for brands present at such gatherings to avoid religious overtones and associations. We are living in difficult times and there's polarization. Brands should not get caught in controversies,' he added. Samit Sinha said there aren't any rules preventing brands from associating with religious events. 'Consider West Bengal—and Kolkata in particular—where brands have had a strong and visible presence during Durga Puja for decades. Although the festival centres around Hindu deities, what stands out is its broad, secular appeal across Bengalis of various religions and castes. Similarly, every region has its own festivals and traditions that, while rooted in religion, are often celebrated as cultural milestones,' he said. However, brands must focus on the cultural dimensions of these events, rather than making overtly religious associations, Sinha added. Brand experts expect media spends on spiritual, religious and cultural events to rise. Chaturvedi said marketing budgets allocated by brands to such mass gatherings are increasing as online advertising gets cluttered. Such associations with events build stronger brand recall and integrate brands more effectively with people's lives compared to traditional advertising, she said. Clearly, this isn't a fleeting trend. 'As these events continue to expand in scale and sophistication, we're likely to see increasing brand involvement over time,' Sinha said, adding, while digital reach and interactivity continue to grow, there will always be a need for physical on-ground presence to establish a more direct and intimate connection with consumers.
Business Upturn
6 days ago
- Business
- Business Upturn
Polycab share jump nearly 3% after Jefferies maintains ‘Buy' with Rs 7,150 target
By Aman Shukla Published on June 23, 2025, 10:28 IST Polycab India Ltd shares jumped nearly 3% in morning trade after global brokerage Jefferies reaffirmed its 'Buy' rating and set a target price of ₹7,150 per share. The firm cited strong growth across Polycab's core and emerging business verticals, along with solid future earnings visibility. Since March 2025, Polycab shares have rallied 25%, currently trading at 34x FY26 earnings—only slightly higher than its 5-year average valuation, according to Jefferies. A key factor behind this growth is Polycab's consistent expansion in its core Cables & Wires (C&W) segment, where it gained 1% market share in FY25. The brokerage highlighted that Polycab has invested ₹2,800 crore in capex over the past four years, fueling a 26% CAGR in sales within the C&W segment. Meanwhile, the FMEG (Fast-Moving Electrical Goods) business turned profitable in FY25 after 10 straight loss-making quarters, signaling a major turnaround. Polycab's FY25 annual report also spotlighted Project 'Spring' and ambitious FY30 growth plans. Jefferies projects a 26% CAGR in EPS from FY25 to FY28, driven by an expanding order book, improving margins in FMEG, and enhanced operational efficiency. Polycab stock opened at ₹6,000.50, touched a high of ₹6,178.50, and a low of ₹5,975.00 during the session. Currently, the 52-week high stands at ₹7,605.00, while the 52-week low is ₹4,555.00. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at
Time of India
18-06-2025
- Business
- Time of India
BharatNet Phase-III: Polycab wins ₹6,447.54-crore deal for Karnataka, Goa and Puducherry circle
NEW DELHI: State-controlled Bharat Sanchar Nigam Limited ( BSNL ) has awarded a ₹6,447.54-crore deal to homegrown electrical wires and optical cable manufacturer Polycab to construct and maintain a middle-mile network under the BharatNet Phase-III programme in Karnataka, Goa and Puducherry telecom circle. '...Polycab India Limited has executed an agreement with BSNL as the Project Implementation Agency for Design, Supply, Construction, installation, upgradation, operation and maintenance of middle mile network of Bharat Net in Karnataka, Goa and Puducherry Telecom Circle against Package No. 4 amounting ₹6,447.54 crores (inclusive of GST),' Polycab said in a regulatory filing in aftermarket hours Tuesday. The deal value comprises a capital expenditure (capex) of ₹3,741.92-crore and operating expenditure (opex) of ₹2,245.15-crore, and an opex of ₹460.47-crore for the existing network, as per the filing. BharatNet , a rural telecom connectivity project, is aimed at providing non-discriminatory access to broadband connectivity to all telecom operators (telcos). BSNL has previously awarded contracts to Polycab, ITI Limited, Sterlite Technologies (STL), Telecommunications Consultants of India Limited (TCIL), and Pratap Technocrats, among others, under multiple packages of the BharatNet Phase-III programme. ETTelecom reported on August 7, 2024, that the Telecommunications Consultants of India Limited (TCIL), ITI Limited, indigenous optical fiber cable (OFC) makers HFCL, STL, Polycab, and Pratap Technocrats, are among the bidders for the third phase of the Centre's ambitious BharatNet programme. Indigenous OFC makers Polycab, STL and HFCL presented solo bids while as many as 18 bidders, including G R Infraprojects, Vindhya Telelinks, Pace Digitek Infra Private Limited, Rail Vikas Nigam Limited (RVNL), Bharat Electronics Limited, Megha Engineering, and others, took the consortium route. A total of 21 bidders put in their bids under the BharatNet 3 program for Madhya Pradesh, Rajasthan, Uttar Pradesh (East), Uttar Pradesh (West), Karnataka, Uttarakhand, Bihar, Himachal Pradesh, West Bengal, Jammu & Kashmir, North East Region – I and North East Region – II, and others. In early 2024, the Centre rolled out the BharatNet III programme with an outlay of Rs 65,000-crore. The last date to submit bids was August 6, 2024. The tender is part of the Prime Minister Narendra Modi-led government's Rs 1.39 lakh crore BharatNet programme which aims to provide last-mile broadband connectivity, and upgrade the existing 164,000 gram panchayats, as well as, connect 47,000 gram panchayats under the new model.
Business Upturn
18-06-2025
- Business
- Business Upturn
Asian Stock Markets Update: Nikkei up 0.66%, KOSPI up 0.67%, HSI down 1.26%
By Aditya Bhagchandani Published on June 18, 2025, 08:24 IST Amid rising geopolitical tensions in the Middle East and restrained U.S. military involvement, Asia-Pacific markets traded mixed on Wednesday. Japan's better-than-expected trade deficit also influenced sentiment. Top Stocks in focus on June 18: Polycab, ONGC, Vedanta, Bharat Forge, GMR Airports, and more Top Gainers Index Price Change %Change Nikkei (Japan) 38,791.80 +255.06 +0.66% ▲ Kospi (South Korea) 2,970.03 +19.73 +0.67% ▲ Taiwan 22,290.66 +79.07 +0.36% ▲ ASX 200 (Australia) 8,546.70 +5.40 +0.06% ▲ Top Losers Index Price Change %Change HSI (Hong Kong) 23,678.28 -302.02 -1.26% ▼ STI (Singapore) 3,914.68 -15.96 -0.41% ▼ Shanghai 3,377.39 -10.01 -0.30% ▼ Shenzhen 10,139.61 -11.82 Japan's trade deficit beat expectations, supporting equities. Hang Seng saw the steepest decline amid ongoing China property and tech uncertainty. Middle East tensions remain in focus as investors weigh energy prices and geopolitical fallout. Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
Economic Times
18-06-2025
- Business
- Economic Times
Polycab shares in focus after securing Rs 6,448-crore BharatNet contract from BSNL
The agreement, part of Package 4 of the amended BharatNet programme, includes the design, supply, construction, installation, upgradation, operation, and maintenance of middle-mile network infrastructure. Synopsis Polycab India has bagged a significant deal. It is a Rs 6,447.54 crore contract from Bharat Sanchar Nigam Limited. This is under the BharatNet project. Polycab will be the Project Implementation Agency. They will handle network development in Karnataka, Goa, and Puducherry. The project includes construction and maintenance. Analysts predict a potential upside for Polycab shares. Polycab shares will be in focus on Wednesday after the company announced it has secured a contract worth Rs 6,447.54 crore from Bharat Sanchar Nigam Limited (BSNL) under the BharatNet project. The contract appoints Polycab India as the Project Implementation Agency (PIA) for network development in Karnataka, Goa, and Puducherry. ADVERTISEMENT The agreement, part of Package 4 of the amended BharatNet programme, includes the design, supply, construction, installation, upgradation, operation, and maintenance of middle-mile network infrastructure. According to the company's stock exchange filing, the total contract value includes a capital expenditure (capex) of Rs 3,741.92 crore, operational expenditure (opex) of Rs 2,245.15 crore for the newly constructed network, and Rs 460.47 crore for the existing network—all inclusive of GST. The project involves a three-year construction phase followed by a 10-year maintenance period. Maintenance charges will be billed at 5.5% of the capex annually for the first five years and 6.5% per annum for the remaining five years. Also Read:Street favourites! Analysts see these 10 smallcap stocks rallying 20-80% ADVERTISEMENT As per Trendlyne data, the average target price of the stock is Rs 6,751, which shows an upside of 12% from the current market prices. The consensus recommendation from 28 analysts for the stock is a 'Buy'.Also Read: 10 midcap stocks with more than 20 buy Calls: Analysts see up to 25% upside ADVERTISEMENT Polycab's Relative Strength Index (RSI) stands at 54.8, suggesting neutral momentum. An RSI below 30 indicates an oversold stock, while a reading above 70 signals overbought conditions. The MACD is at 94.6—above the centre line, but below the signal stock is currently trading below its 5-day, 10-day, 150-day, and 200-day simple moving averages (SMAs), but remains above the 20-day, 30-day, 50-day, and 100-day SMAs. ADVERTISEMENT Also Read: How can anyone consider Bitcoin to be a digital version of gold, questions Peter Schiff Polycab shares have gained 20% over the past three months but are down 15% over the last 12 months. The company's market capitalisation stands at Rs 90,894 crore. (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel) Nikita Papers IPO opens on May 27, price band set at Rs 95-104 per share Nikita Papers IPO opens on May 27, price band set at Rs 95-104 per share Why gold prices could surpass $4,000: JP Morgan's bullish outlook explained Why gold prices could surpass $4,000: JP Morgan's bullish outlook explained Cyient shares fall over 9% after Q4 profit declines, core business underperforms Cyient shares fall over 9% after Q4 profit declines, core business underperforms L&T Technology Services shares slide 7% after Q4 profit dips L&T Technology Services shares slide 7% after Q4 profit dips Trump-Powell standoff puts U.S. Rate policy in crosshairs: Who will blink first? Trump-Powell standoff puts U.S. Rate policy in crosshairs: Who will blink first? SEBI warns of securities market frauds via YouTube, Facebook, X and more SEBI warns of securities market frauds via YouTube, Facebook, X and more API Trading for All: Pi42 CTO Satish Mishra on How Pi42 is Empowering Retail Traders API Trading for All: Pi42 CTO Satish Mishra on How Pi42 is Empowering Retail Traders Security, transparency, and innovation: What sets Pi42 apart in crypto trading Security, transparency, and innovation: What sets Pi42 apart in crypto trading Bitcoin, Ethereum, or Altcoins? How investors are structuring their crypto portfolios, Avinash Shekhar explains Bitcoin, Ethereum, or Altcoins? How investors are structuring their crypto portfolios, Avinash Shekhar explains The rise of Crypto Futures in India: Leverage, tax efficiency, and market maturity, Avinash Shekhar of Pi42 explains NEXT STORY
