Latest news with #Popcoins
Time of India
17-06-2025
- Business
- Time of India
Razorpay invests $30 million into consumer payments startup Pop
Pop , a consumer payment platform, has raised $30 million from payments solutions company Razorpay . This investment will go towards solving two of India's most pressing challenges in digital commerce : rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers. The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures, Incubate Fund, and Nuventures. "India doesn't need another cashback-only rewards app. What we need is a new rewards economy built on a long-term purpose. Popcoins are designed to build habits, increase retention, and reduce CAC for merchants — all while making payments more rewarding for the end user,' said Bhargav Errangi, Founder of Pop. 'With Razorpay's support, we will double down on our mission to bring a loyalty-first payments ecosystem that will help businesses scale with purpose, speed, and impact.' Pop will use the funding to strengthen product innovation, enhance the value proposition for consumers via Popcoins-led rewards, and build deeper merchant partnerships across D2C and lifestyle categories. Since launching its UPI platform last June, Pop has scaled to over six lakh daily UPI transactions, crossed one million unique monthly active transactors, fulfilled two lakh monthly commerce shipments and issued 40,000 RuPay credit cards in a co-branded partnership with Yes Bank . The investment expands Razorpay's footprint beyond payments into the broader ecosystem of loyalty, engagement, and commerce enablement. The company believes that while checkout journeys have been digitized, most merchants still lack easy-to-use tools that incentivize repeat purchases, drive real-time engagement, and convert casual visitors into loyal customers. Pop solves this by building a multi-brand rewards currency in the form of Pop Coins, in the company's view. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories 'Our investment in Pop is driven by a clear purpose and that is to serve D2C merchants better. In today's crowded D2C space, brands need more than just payment solutions; they need tools to earn trust, drive repeat purchases, and build real loyalty,' said Harshil Mathur, co-founder and CEO of Razorpay. 'Pop bridges that gap by combining instant rewards, seamless payments, and brand discovery in one platform. It's a powerful way for businesses to turn everyday transactions into lasting customer relationships." This investment in Pop complements Razorpay's earlier acquisition of PoshVine, a loyalty and rewards management platform, which laid the foundation for Razorpay Engage, touted as India's 'first full-stack intelligent marketing growth suite'. According to a recent Consumer Spending Report by Upside, over 90% of digital consumers consider rewards and loyalty while making purchase decisions. With India's D2C market expected to surpass $100 billion by 2026, the pressure on brands to create sticky, rewarding customer experiences has never been greater.
Economic Times
17-06-2025
- Business
- Economic Times
Razorpay invests $30 million into consumer payments startup Pop
ETtech (L-R) Harshil Mathur, Shashank Kumar, cofounders, Razorpay Pop, a consumer payment platform, has raised $30 million from payments solutions company Razorpay. This investment will go towards solving two of India's most pressing challenges in digital commerce: rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures, Incubate Fund, and Nuventures."India doesn't need another cashback-only rewards app. What we need is a new rewards economy built on a long-term purpose. Popcoins are designed to build habits, increase retention, and reduce CAC for merchants — all while making payments more rewarding for the end user,' said Bhargav Errangi, Founder of Pop. 'With Razorpay's support, we will double down on our mission to bring a loyalty-first payments ecosystem that will help businesses scale with purpose, speed, and impact.'Pop will use the funding to strengthen product innovation, enhance the value proposition for consumers via Popcoins-led rewards, and build deeper merchant partnerships across D2C and lifestyle categories. Since launching its UPI platform last June, Pop has scaled to over six lakh daily UPI transactions, crossed one million unique monthly active transactors, fulfilled two lakh monthly commerce shipments and issued 40,000 RuPay credit cards in a co-branded partnership with Yes Bank. The investment expands Razorpay's footprint beyond payments into the broader ecosystem of loyalty, engagement, and commerce enablement. The company believes that while checkout journeys have been digitized, most merchants still lack easy-to-use tools that incentivize repeat purchases, drive real-time engagement, and convert casual visitors into loyal customers. Pop solves this by building a multi-brand rewards currency in the form of Pop Coins, in the company's view. 'Our investment in Pop is driven by a clear purpose and that is to serve D2C merchants better. In today's crowded D2C space, brands need more than just payment solutions; they need tools to earn trust, drive repeat purchases, and build real loyalty,' said Harshil Mathur, co-founder and CEO of Razorpay. 'Pop bridges that gap by combining instant rewards, seamless payments, and brand discovery in one platform. It's a powerful way for businesses to turn everyday transactions into lasting customer relationships."This investment in Pop complements Razorpay's earlier acquisition of PoshVine, a loyalty and rewards management platform, which laid the foundation for Razorpay Engage, touted as India's 'first full-stack intelligent marketing growth suite'.According to a recent Consumer Spending Report by Upside, over 90% of digital consumers consider rewards and loyalty while making purchase decisions. With India's D2C market expected to surpass $100 billion by 2026, the pressure on brands to create sticky, rewarding customer experiences has never been greater.
Mint
09-05-2025
- Business
- Mint
Rewards offered by different UPI platforms such as Google Pay, PhonePe, Paytm, CRED, Mobikwik. Check list here
If you use a digital payment app such as Google Pay, PhonePe, Paytm or Mobikwik and are accustomed to using a credit card at the same time – it is recommended to link your credit card to one of the UPI apps. This can be done seamlessly through RuPay Credit Card. Almost all banks have mapped their credit cards to RuPay functionality, thus enabling these cards to route payments via UPI apps. Most of these UPI apps provide cashbacks and rewards on their usage. These rewards are of different types and can be redeemed differently. I. Google Pay: It offers scratch cards and cashback. These offer variable rewards and users can earn cashback through scratch cards on eligible transactions. These are directly credited to the bank account. II. PhonePe: It offers cashback on certain merchants on certain instruments and bill payments. These are credited to the PhonePe wallet which can be used to make payments only while no withdrawals are allowed. III. Paytm: Its rewards are given in form of cashback and referral bonuses. It offers upto ₹ 75 cashback on UPI transactions, ₹ 50 per successful referral. These cashback and referral bonuses are credited to Paytm wallet. IV. CRED: It offers occasional 100 percent cashback promotions, rewards for timely credit card payments. They are redeemable for products, services or experiencers via the app. They focus on rewarding responsible financial behaviour with premium offers. V. Mobikwik: Mobikwik offers cashback and rewards on various transactions while the exact amounts vary. They are redeemable for bill payments, recharges and more within the app. It offers a blend of wallet services with UPI functionality. VI. POP: POP offers reward points in the form of Popcoins. In terms of value, it offers 2 percent POPcoins on UPI transactions and upto to 10 percent on online shopping with RuPay credit card. They are redeemable for various rewards within the app. They are designed for every transaction. Disclaimer: Mint has a tie-up with fintechs for providing credit, you will need to share your information if you apply. These tie-ups do not influence our editorial content. This article only intends to educate and spread awareness about credit needs like loans, credit cards and credit score. Mint does not promote or encourage taking credit as it comes with a set of risks such as high interest rates, hidden charges, etc. We advise investors to discuss with certified experts before taking any credit.
