Latest news with #PowerGripPrimer
Buzz Feed
7 days ago
- Entertainment
- Buzz Feed
E.L.F. Power Grip Primer And Setting Spray Review
If your social media algorithms are anything like mine, you've probably seen a ton of videos about the e.l.f. Power Grip Primer. It's a sticky face primer that "grips" onto your makeup, making it last all day. Best of all, it's only $10, and apparently, is a dupe of Milk makeup's HydroGrip Primer. As demonstrated in this clip by @pamperplace, the product has such a sticky texture that putting a layer on your face will make anything stick to it like glue. As someone who has oily skin, I am always on the lookout for products that make my makeup last all day. Once I saw the video about the Power Grip Primer–and shortly after discovered the $10 setting spray version–I knew I had to put the two products to the test. After experimenting with the Power Grip Primer and Power Grip Dewy Setting Spray for the last few weeks, here are my honest thoughts: For starters, the Power Grip Primer is "a gel-based, hydrating face primer that smooths skin while gripping your makeup," according to e.l.f's website. It's great for oily, dry, and combination skin, and also helps you attain "long-lasting makeup." The primer is a gooey, sticky consistency. I usually dispense three pumps on my hand and use my fingers to apply the product onto my face. The primer goes on clear and blends right into my skin. To the touch, my face is sticky but it also feels lightweight. My face always looks super shiny and glossy after I put it on, but I've learned to trust the process. After applying the primer on my face, I wait two to three minutes for the product to sink into my skin. Waiting is the key here–I've found this makes your makeup glide on smoothly while still gripping to your face. Not waiting until the product has settled has left me with makeup that feels too slippery and slides right off. Putting foundation over this primer is always a breeze. I use a brush to apply my liquid foundation, and it feels like I'm painting over a smooth canvas. The primer gives my foundation a dewy finish and definitely highlights my oiliness, but I've combatted this with setting powder (which I'll get to later on in this post.) It's important to note that both the Power Grip Primer and Dewy Setting Spray are made with water-based formulas, so your foundation should also be water-based. In my experience, mixing silicone-based foundations with these products results in patchy foundation. After applying my foundation, I spray my skin with a generous amount of the Power Grip Dewy Setting Spray. Its a "bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish." Just like its primer counterpart, it works for oily, dry, and combination skin. It can also be used to prep the skin before makeup application. Before spraying, I shake the bottle to activate the bi-phase formula. Then, I spray a generous amount all over my face. Looking back at this clip of when I applied it, I'm honestly shocked because it didn't feel any product spraying on my face. That's how fine and lightweight the setting spray is–I barely noticed there was anything coming out of the bottle. After setting my foundation with the setting spray, I wait about a minute or two for the products to settle into my skin. Then, I apply cream bronzer, blush, and eye shadow. The end result is always a seamlessly blended, dewy makeup look. To set my makeup, I applied a very light layer of loose setting powder over my T-zone to prevent my face from becoming too oily. *11 hours later* It's easy to think a primer or setting spray is great upon initial application, but the real test of its powers is how your makeup looks after a long day. I snapped this photo after a full day of running errands around New York City, and I honestly think my makeup looks pretty good. At the end of the day, my foundation wasn't flaking or pilling, and the coverage was definitely still there. Other than my blush fading a little, my makeup was fully in tact and stayed on my face all day. They weren't lying when they say it's a gripping only real complaint I had was *shocker* my face was oily, but that's consistent with every makeup product I use. I can confidently say the PowerGrip Primer and Setting Spray did keep my makeup on all day. It also definitely delivered on giving my face a dewy finish. If you are a fan of the "dewy skin" look, this primer and setting spray does just that. However, these two products take some trial and error–you'll have to experiment to see what works best for you in terms of application and technique. But for $10 a pop, I would recommend. Once you get your routine down, the price makes these two items so worth the money! What primer and setting spray do you use? Let me know in the comments!
Fashion Network
16-05-2025
- Business
- Fashion Network
E.l.f. Beauty expands retail footprint in The Netherlands and Belgium
E.l.f. Beauty is expanding its European footprint with a major retail launch in The Netherlands and Belgium, at leading drugstore chains Kruidvat and Trekpleister. Starting May 26, E.l.f. products will be stocked in 776 Kruidvat and 183 Trekpleister stores across The Netherlands, and 271 Kruidvat stores in Belgium. Consumers can also shop online at and starting with E.l.f. Cosmetics on May 26 and E.l.f. Skin on June 2. "We are excited to collaborate with Kruidvat and Trekpleister to bring E.l.f.'s premium quality products to even more beauty and skincare enthusiasts in The Netherlands and Belgium," said Christine Cassidy, vice president and general manager, international, E.l.f. Beauty. "Since launching in each market, we've seen incredible momentum from our community, and this footprint expansion will further ensure our products are even more accessible!' Since entering The Netherlands in 2021 and Belgium in 2023, E.l.f. has gained a following across the region with products like the Halo Glow Liquid Filter, Power Grip Primer, Halo Glow Beauty Wands, and Glow Reviver Lip Oil becoming viral favourites. With this latest move, the brand continues its momentum in international markets, where net sales outside the U.S. grew by 66% year-over-year in Q3 of fiscal 2025. Today, non-U.S. sales account for 20% of E.l.f. Beauty's total revenue.
Fashion Network
15-05-2025
- Business
- Fashion Network
E.l.f. Beauty expands retail footprint in The Netherlands and Belgium
E.l.f. Beauty is expanding its European footprint with a major retail launch in The Netherlands and Belgium, at leading drugstore chains Kruidvat and Trekpleister. Starting May 26, E.l.f. products will be stocked in 776 Kruidvat and 183 Trekpleister stores across The Netherlands, and 271 Kruidvat stores in Belgium. Consumers can also shop online at and starting with E.l.f. Cosmetics on May 26 and E.l.f. Skin on June 2. "We are excited to collaborate with Kruidvat and Trekpleister to bring E.l.f.'s premium quality products to even more beauty and skincare enthusiasts in The Netherlands and Belgium," said Christine Cassidy, vice president and general manager, international, E.l.f. Beauty. "Since launching in each market, we've seen incredible momentum from our community, and this footprint expansion will further ensure our products are even more accessible!' Since entering The Netherlands in 2021 and Belgium in 2023, E.l.f. has gained a following across the region with products like the Halo Glow Liquid Filter, Power Grip Primer, Halo Glow Beauty Wands, and Glow Reviver Lip Oil becoming viral favourites. With this latest move, the brand continues its momentum in international markets, where net sales outside the U.S. grew by 66% year-over-year in Q3 of fiscal 2025. Today, non-U.S. sales account for 20% of E.l.f. Beauty's total revenue.
Yahoo
15-05-2025
- Business
- Yahoo
e.l.f. Beauty Expands Presence in The Netherlands and Belgium with Entry into KRUIDVAT and TREKPLEISTER Drugstores
These retail launches are the latest development in the brand's international growth strategy AMSTERDAM, May 15, 2025--(BUSINESS WIRE)--e.l.f. Beauty, the bold disruptor with a kind heart, is further expanding e.l.f. Cosmetics and e.l.f. SKIN in The Netherlands and Belgium. Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.'s mission to make the best in beauty accessible to every eye, lip and face. With a presence in 15 countries and global distribution via eShopWorld, e.l.f.'s success in non-U.S. markets continues, and the company sees significant white space ahead. In Q3 of fiscal year 2025, the company's non-U.S. net sales grew 66% year-over-year, with non-U.S. markets accounting for 20% of the company's total net sales. As of May 26th 2025, e.l.f. Cosmetics and e.l.f. SKIN products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide in The Netherlands and 271 Kruidvat stores in Belgium. The community can also shop e.l.f. products online on and starting with e.l.f. Cosmetics on May 26th and e.l.f. SKIN on June 2nd 2025. "We are excited to collaborate with KRUIDVAT and TREKPLEISTER to bring e.l.f.'s premium quality products to even more beauty and skincare enthusiasts in The Netherlands and Belgium," said Christine Cassidy, Vice President and General Manager, International, e.l.f. Beauty. "Since launching in each market, we've seen incredible momentum from our community, and this footprint expansion will further ensure our products are even more accessible!" e.l.f. Cosmetics first launched in The Netherlands in 2021 and in Belgium in 2023 and quickly became a viral favorite, winning over beauty enthusiasts with its Holy Grail products including Halo Glow Liquid Filter, Halo Glow Beauty Wands, Power Grip Primer and Glow Reviver Lip Oil. About e.l.f. Beauty e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at About Kruidvat and Trekpleister Kruidvat has more than 1,250 stores in The Netherlands and Belgium and is the market leader in the health and beauty market with around 25,000 employees. Kruidvat makes feeling healthy, beautiful, and good accessible to everyone. Trekpleister stands for advantage and attention. Over 2,000 friendly and skilled employees make the difference. Trekpleister offers appropriate and advantageous health & beauty solutions, with enthusiasm and consideration for our customers. View source version on Contacts Press Contacts:e.l.f. BeautyNiels Oostenbrink, Client DirectorEmail: niels@ Phone: +31 85 48 24 609Kruidvat and TrekpleisterTeam Public Relations, AS Watson Health & Beauty BeneluxTelephone: +31 318 579 597; e-mail: pers@ Sign in to access your portfolio
Business Wire
15-05-2025
- Business
- Business Wire
e.l.f. Beauty Expands Presence in The Netherlands and Belgium with Entry into KRUIDVAT and TREKPLEISTER Drugstores
AMSTERDAM--(BUSINESS WIRE)--e.l.f. Beauty, the bold disruptor with a kind heart, is further expanding e.l.f. Cosmetics and e.l.f. SKIN in The Netherlands and Belgium. Launching in KRUIDVAT and TREKPLEISTER marks another step forward in e.l.f.'s mission to make the best in beauty accessible to every eye, lip and face. e.l.f. Beauty expands presence in The Netherlands and Belgium with entry into KRUIDVAT and TREKPLEISTER. These retail launches are the latest development in the brand's international growth strategy. Share With a presence in 15 countries and global distribution via eShopWorld, e.l.f.'s success in non-U.S. markets continues, and the company sees significant white space ahead. In Q3 of fiscal year 2025, the company's non-U.S. net sales grew 66% year-over-year, with non-U.S. markets accounting for 20% of the company's total net sales. As of May 26 th 2025, e.l.f. Cosmetics and e.l.f. SKIN products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide in The Netherlands and 271 Kruidvat stores in Belgium. The community can also shop e.l.f. products online on and starting with e.l.f. Cosmetics on May 26 th and e.l.f. SKIN on June 2 nd 2025. "We are excited to collaborate with KRUIDVAT and TREKPLEISTER to bring e.l.f.'s premium quality products to even more beauty and skincare enthusiasts in The Netherlands and Belgium," said Christine Cassidy, Vice President and General Manager, International, e.l.f. Beauty. "Since launching in each market, we've seen incredible momentum from our community, and this footprint expansion will further ensure our products are even more accessible!" e.l.f. Cosmetics first launched in The Netherlands in 2021 and in Belgium in 2023 and quickly became a viral favorite, winning over beauty enthusiasts with its Holy Grail products including Halo Glow Liquid Filter, Halo Glow Beauty Wands, Power Grip Primer and Glow Reviver Lip Oil. About e.l.f. Beauty e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is possible. We are a different kind of company that disrupts norms, shapes culture and connects communities, committed to positivity, inclusivity and accessibility. Our mission is clear: to make the best of beauty accessible to every eye, lip and face. Our brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and NATURIUM are led by purpose, driven by results and elevated by our superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by Leaping Bunny and PETA as cruelty free and we proudly stand as the first beauty company with Fair Trade Certified™ facilities. A kind heart is at the center of our ethos: We donate 2% of net profits to organizations that make positive impacts. Learn more at About Kruidvat and Trekpleister Kruidvat has more than 1,250 stores in The Netherlands and Belgium and is the market leader in the health and beauty market with around 25,000 employees. Kruidvat makes feeling healthy, beautiful, and good accessible to everyone. Trekpleister stands for advantage and attention. Over 2,000 friendly and skilled employees make the difference. Trekpleister offers appropriate and advantageous health & beauty solutions, with enthusiasm and consideration for our customers.
