Latest news with #PremiumBeauty
Business Recorder
23-06-2025
- Business
- Business Recorder
Amazon's premium beauty push may be a buffer against Trump's tariffs
NEW YORK: Amazon's defense against tariffs for its coming Prime Day? Luxury goods. President Donald Trump's tariffs have spurred some Amazon sellers who source products from China and other heavily tariffed countries to bow out of the company's Prime Day, one of its biggest sales events of the year, to protect their margins. The Seattle-based e-commerce company is hoping that recent sales growth in high-margin cosmetics in its Amazon Premium Beauty category will cushion the impact of tariffs on Prime Day sales revenue and consumer sentiment. 'Beauty has become, in the past few years, more of an essential item in consumers' minds,' even in hard financial times, said Anna Mayo, vice president of NielsenIQ's Beauty Vertical unit. Amazon Premium Beauty was initially shunned by luxury cosmetic players who feared the platform would harm their image when it was launched in 2013. But those days are gone. Now, the online retailer is promoting products from top beauty and haircare brands including Estee Lauder's Clinique, Olaplex and L'Oreal's Urban Decay. During last year's Prime Day event, U.S. shoppers spent $14.2 billion, up 11% year-over-year, according to Adobe Analytics. Top cosmetics brands can charge high prices and often do not offer steep discounts on Prime Day compared with electronics, apparel and home goods. This year, Adobe Analytics expects beauty product discounts to have 'milder' discounts of 10% to 17%, whereas electronics deals are expected to range from 14% to 22% off, said Vivek Pandya, lead analyst at Adobe Digital Insights. That, coupled with the ease of shipping small packages of most products, means that Amazon Premium Beauty merchandise has higher margins than other products sold on Prime Day. Amazon 'doesn't make a huge margin in most of the categories of stuff that it sells online,' said Renee Parker, co-founder of consultancy firm Invinci and a former Amazon executive. 'They are making a lot of money on premium beauty products because … (they're) small and expensive, and you can ship a ton of them.' Vitamins and supplements are successful for similar reasons. Amazon Premium Beauty sales gathered steam after the e-commerce giant began clamping down on counterfeits and top beauty companies needed new ways to reach customers, said Alfonso Emanuele de Leon, a beauty industry veteran and partner at FA Hong Kong Consultancy. Amazon was previously viewed as a pariah by luxury beauty brands because of the cheap merchandise on the website, but is no longer perceived that way, said Emanuele de Leon. 'Huge acceleration' Sales at Amazon Premium Beauty rose by nearly 20% to $15 billion between April 2024 and April 2025, outpacing the 14% growth for beauty products outside the specialized e-commerce store, according to NielsenIQ. It also outpaced the year-over-year growth of 5% for online store sales in the first quarter, NielsenIQ said. L'Oreal Chief Executive Nicolas Hieronimus said during the company's annual meeting in April that having products on Amazon led to a 'huge acceleration' in expanding its U.S. market share. Estee Lauder has launched 11 brands on Amazon's U.S. site since March 2024. More than 75% of Estee's finished goods sold in the U.S. originate from the U.S. or Canada and are therefore protected by existing trade agreements, Roberto Canevari, Estee Lauder's global supply chain executive vice president, said at a conference in June. Lauren Gordon, vice president of Amazon at Estee Lauder, said that Prime Day and Amazon's other 'high-traffic shopping moments' give the company a chance to 'attract both new and existing customers.' Melis del Rey, general manager for health and beauty for Amazon U.S. stores, said her team has been 'very proactive' in working with premium brands to determine tariff impacts. 'At a high level, most of the premium brands' sourcing strategies are local, and therefore, the (tariff) impact is less imminent,' del Rey said. Amazon Premium Beauty is an invite-only program for brands shipped and sold by Amazon and third-party sellers. The department has grown to more than 10,000 products, and brands' eligibility is determined on a case-by-case basis. Brands like Dyson and Estee Lauder's Aveda pay an extra 15% commission to Amazon for every website sale, and the third-party seller approach allows major brands to control pricing and inventory. Adding prestige brands including Unilever's Dermalogica has helped the company compete with beauty retailers Ulta Beauty and Sephora, which is owned by LVMH and also attract older, higher-income shoppers at a time when TikTok Shop is scooping up younger customers.
Globe and Mail
12-06-2025
- Business
- Globe and Mail
Estée Lauder Launches in the Amazon.ca Premium Beauty Store
Estée Lauder, the flagship brand of The Estée Lauder Companies, is proud to announce its official launch in the Premium Beauty store. This launch will enable broader access to Estée Lauder's high-performance skin care, best-in-class makeup and iconic fragrances to customers across Canada with the ease and convenience of Amazon. Estée Lauder debuted in the Premium Beauty store in Fall 2024. This press release features multimedia. View the full release here: 'This launch marks a significant milestone for the Estée Lauder brand in Canada,' said Justin Boxford, Global Brand President, Estée Lauder. 'We're thrilled to partner with the Premium Beauty store to bring our globally renowned products to Amazon customers in Canada. Grounded in our night science leadership, skin tone authority and fragrance expertise, we're excited to deliver our hero products and an elevated, high-touch experience through the lens of 'The Beauty of Performance'.' Within the Estée Lauder brand storefront on Canadian customers will be able to discover, learn about, and shop Estée Lauder's best-in-class hero products, such as the award-winning, iconic Advanced Night Repair Serum and the #1 selling foundation, Double Wear Stay-In-Place, through a convenient and trusted online shopping experience. Customers can also find other brand favourites like Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue Moisturizing Foundation. "We're excited to welcome the iconic Estée Lauder brand to expanding our premium beauty offering to customers across Canada," said Eva Lorenz, Country Manager and Vice President of Amazon Canada. "This launch builds on our successful relationship with The Estée Lauder Companies and represents a significant milestone in our journey together. We've worked closely with the Estée Lauder team to create a shopping experience that honours the brand's rich heritage while making their beloved products more accessible to Canadian customers who appreciate the convenience of shopping with Amazon." When shopping Estée Lauder in the Premium Beauty store, Prime members enjoy fast, free delivery on every order. Shop Estée Lauder now in the Premium Beauty Store at ABOUT ESTÉE LAUDER Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world's first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries and territories around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée's powerful and authentic point of view. Follow @esteelaudercanada on Instagram, Facebook. ABOUT THE ESTÉE LAUDER COMPANIES The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
National Post
12-06-2025
- Business
- National Post
Estée Lauder Launches in the Amazon.ca Premium Beauty Store
Article content TORONTO — Estée Lauder, the flagship brand of The Estée Lauder Companies, is proud to announce its official launch in the Premium Beauty store. This launch will enable broader access to Estée Lauder's high-performance skin care, best-in-class makeup and iconic fragrances to customers across Canada with the ease and convenience of Amazon. Estée Lauder debuted in the Premium Beauty store in Fall 2024. Article content 'This launch marks a significant milestone for the Estée Lauder brand in Canada,' said Justin Boxford, Global Brand President, Estée Lauder. 'We're thrilled to partner with the Premium Beauty store to bring our globally renowned products to Amazon customers in Canada. Grounded in our night science leadership, skin tone authority and fragrance expertise, we're excited to deliver our hero products and an elevated, high-touch experience through the lens of 'The Beauty of Performance'.' Article content Within the Estée Lauder brand storefront on Canadian customers will be able to discover, learn about, and shop Estée Lauder's best-in-class hero products, such as the award-winning, iconic Advanced Night Repair Serum and the #1 selling foundation, Double Wear Stay-In-Place, through a convenient and trusted online shopping experience. Customers can also find other brand favourites like Revitalizing Supreme+, Re-Nutriv, and Futurist Hydra Rescue Moisturizing Foundation. Article content 'We're excited to welcome the iconic Estée Lauder brand to expanding our premium beauty offering to customers across Canada,' said Eva Lorenz, Country Manager and Vice President of Amazon Canada. 'This launch builds on our successful relationship with The Estée Lauder Companies and represents a significant milestone in our journey together. We've worked closely with the Estée Lauder team to create a shopping experience that honours the brand's rich heritage while making their beloved products more accessible to Canadian customers who appreciate the convenience of shopping with Amazon.' Article content When shopping Estée Lauder in the Premium Beauty store, Prime members enjoy fast, free delivery on every order. Article content Shop Article content Estée Lauder Article content now in the Premium Beauty Store at Article content . Article content ABOUT ESTÉE LAUDER Article content Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world's first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances — all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries and territories around the world and at a variety of touch points, in stores and online. And each of these relationships consistently reflects Estée's powerful and authentic point of view. Follow @esteelaudercanada on Article content , Article content . Article content The Estée Lauder Companies Inc Article content . is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Article content Article content Article content Article content Contacts Article content Article content Investors: Article content Article content Rainey Mancini Article content Article content
Yahoo
16-05-2025
- Business
- Yahoo
Origins Launches in the U.S. Amazon Premium Beauty Store
The brand brings its high-performance, clinically proven, nature-inspired skincare to Amazon shoppers NEW YORK, May 16, 2025--(BUSINESS WIRE)--Origins, with over 30 years of expertise in combining naturally-derived and scientifically crafted ingredients for powerful skincare, announced its official debut in the U.S. Amazon Premium Beauty store today. Origins will offer its iconic skincare and body care products along with giftable sets that are perfect for any occasion. Origins will now bring naturally-derived, effective beauty to Amazon customers nationwide with convenience and thoughtful gifting in mind. This launch marks a strategic step in Origins' ongoing efforts to meet the evolving needs of skincare shoppers, seeking high-performance, conscious beauty on their favorite platforms. By expanding to the U.S. Amazon Premium Beauty store, Origins reinforces its commitment to delivering both efficacy and accessibility to even more consumers. Amazon customers will now be able to discover and purchase Origins' best-selling products, including the energizing GinZing™ Brightening Eye Cream, the refreshing Checks and Balances™ Frothy Face Wash, and the soothing Mega-Mushroom™ Relief & Resilience Soothing Treatment Lotion. Customers can also explore a wide selection of gifts and skincare and body care favorites, making it easier than ever to share Origins' most loved products for any occasion—from birthdays to holidays to self-care moments. As part of its commitment to responsible beauty, Origins has recently updated its packaging sustainability across its entire portfolio, including an ongoing mission to improve the sustainability of every jar, tube and bottle. More information about Origins' sustainability efforts can be found at "Today's consumers seek brands that reflect their values and deliver exceptional quality," said Francesca Damato, Vice President, Global Marketing at Origins. "For us, that means high-performance skincare powered by nature & science and indulgent, sensorial body care – always with the well-being of people and the planet in mind. Launching in the U.S. Amazon Premium Beauty store allows us to connect with an even broader audience on a platform they know and trust, while also offering a more seamless and convenient gifting experience through Amazon's ready-to-give options." With this debut, Origins joins The Estée Lauder Companies' growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, further supporting its mission to meet beauty enthusiasts where they are—digitally, conveniently and authentically. Explore the Origins storefront on Amazon at For more information, please visit or follow @origins on social media. About Origins For over 30 years, Origins has celebrated the genius of nature to create high-performance skincare and body care. We blend nature's most potent ingredients with advanced scientific research and expertise to deliver transformative, deeply sensorial, 100% vegan formulas. Founded with a vision to prioritize the well-being of people and planet, Origins remains committed to responsible sourcing and environmental sustainability and continues to be trusted by consumers globally for skincare that delivers real results. About The Estée Lauder Companies The Estée Lauder Companies Inc. (ELC) is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. ELC-B View source version on Contacts Investors: Rainey Mancinirmancini@ The Estée Lauder Companies Media: Meg Teggartmteggart@ Origins: Catherine Bomboy Doughertycdougher@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
16-05-2025
- Business
- Business Wire
Origins Launches in the U.S. Amazon Premium Beauty Store
NEW YORK--(BUSINESS WIRE)--Origins, with over 30 years of expertise in combining naturally-derived and scientifically crafted ingredients for powerful skincare, announced its official debut in the U.S. Amazon Premium Beauty store today. Origins will offer its iconic skincare and body care products along with giftable sets that are perfect for any occasion. Origins will now bring naturally-derived, effective beauty to Amazon customers nationwide with convenience and thoughtful gifting in mind. This launch marks a strategic step in Origins' ongoing efforts to meet the evolving needs of skincare shoppers, seeking high-performance, conscious beauty on their favorite platforms. By expanding to the U.S. Amazon Premium Beauty store, Origins reinforces its commitment to delivering both efficacy and accessibility to even more consumers. Amazon customers will now be able to discover and purchase Origins' best-selling products, including the energizing GinZing™ Brightening Eye Cream, the refreshing Checks and Balances™ Frothy Face Wash, and the soothing Mega-Mushroom™ Relief & Resilience Soothing Treatment Lotion. Customers can also explore a wide selection of gifts and skincare and body care favorites, making it easier than ever to share Origins' most loved products for any occasion—from birthdays to holidays to self-care moments. As part of its commitment to responsible beauty, Origins has recently updated its packaging sustainability across its entire portfolio, including an ongoing mission to improve the sustainability of every jar, tube and bottle. More information about Origins' sustainability efforts can be found at 'Today's consumers seek brands that reflect their values and deliver exceptional quality,' said Francesca Damato, Vice President, Global Marketing at Origins. 'For us, that means high-performance skincare powered by nature & science and indulgent, sensorial body care – always with the well-being of people and the planet in mind. Launching in the U.S. Amazon Premium Beauty store allows us to connect with an even broader audience on a platform they know and trust, while also offering a more seamless and convenient gifting experience through Amazon's ready-to-give options.' With this debut, Origins joins The Estée Lauder Companies' growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, further supporting its mission to meet beauty enthusiasts where they are—digitally, conveniently and authentically. Explore the Origins storefront on Amazon at For more information, please visit or follow @origins on social media. About Origins For over 30 years, Origins has celebrated the genius of nature to create high-performance skincare and body care. We blend nature's most potent ingredients with advanced scientific research and expertise to deliver transformative, deeply sensorial, 100% vegan formulas. Founded with a vision to prioritize the well-being of people and planet, Origins remains committed to responsible sourcing and environmental sustainability and continues to be trusted by consumers globally for skincare that delivers real results. About The Estée Lauder Companies The Estée Lauder Companies Inc. (ELC) is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. ELC-B
