Latest news with #PresidentialPacks
Cision Canada
30-06-2025
- Business
- Cision Canada
MOOSEHEAD BREWERIES PRESIDENTIAL PACKS ARE DELIVERED ACROSS CANADA
SAINT JOHN, NB, June 30, 2025 /CNW/ - In March, Moosehead Breweries introduced the Presidential Pack, a limited-edition crate that includes 1,461 cans of the brand's iconic Canadian Lager - just enough to get through the full presidential term. Response was overwhelming. The Presidential Pack captured international attention, selling out - at a retail price of $3,490 - in just days and attracting a waitlist of more than 450 names. Now, just in time for Canada Day, the completed packs are making their way to lucky purchasers across the country. "The single biggest question we heard when we launched the Presidential Pack was: is this for real?" says Karen Grigg, Director of Marketing at Moosehead Breweries. "So we're delighted to confirm today that not only are they real, but they're here - Presidential Packs are now being delivered across Canada." Photos and video assets showcasing select deliveries can be found here. One lucky purchaser, New Brunswick's Randy Defazio, says the Presidential Pack will be the cornerstone of his July 1 celebrations: "When I saw the Presidential Pack, it hit me—this is what we need right now. Something that cuts through the noise and brings people together. The U.S. tariffs are doing real damage—driving up costs, hurting local businesses, and putting pressure on hardworking Canadians. But we don't back down. I'm proud of how we've responded as a country, and proud of Moosehead for stepping up with something bold. The Presidential Pack says we can stand our ground without losing who we are." Grigg confirms that the offer was intended to celebrate Canadian spirit: "Moosehead was founded in the same year as Canada, 1867. And we exist to recognize and reward the courage and resilience that defines this country. It's going to be a long four years, but we know we can get through it together, one well-earned beer at a time." Moosehead Breweries, based in Saint John, New Brunswick, is the last major brewery in Canada still owned by Canadians. Moosehead's Presidential Pack should be enjoyed responsibly. About Moosehead Breweries Moosehead has been led by the Oland family since 1867, making us the last major brewery in Canada still owned by Canadians. Our 157-year history is as rich as the flavour of our beer. Today, we exist to reawaken and reward the courage to go after what's difficult, because we know that obstacles are opportunities to show the world what you're capable of.
CBC
11-03-2025
- Business
- CBC
Canadian brewery selling pack of 1,461 beers to cope with Trump's presidency
Social Sharing A beer a day keeps the chaos at bay. OK, maybe not. But a long-running Canadian brewer hopes a massive crate of beer will help customers deal with the exhausting news cycle under U.S. President Donald Trump. Moosehead's Presidential Pack contains 1,461 beers, in 473-millilitre cans — marketed as "just enough Canadian lagers to get through a full presidential term." That works out to one can per day for the next four years, including the leap year. Moosehead's marketing director Karen Grigg told CBC News Network the company wanted to tap into the Canadian pride it was seeing, and has received a flood of interest. "We had no idea what would happen when we actually launched it, and the response has been overwhelming," she said. Grigg said Moosehead initially made just five Presidential Packs, each priced at $3,490 plus tax and deposit. The first one sold within 11 minutes on Friday, and all five sold within 24 hours. The company then made another five, which also sold out. By late Tuesday afternoon, more than 100 people were on a waiting list for more. Based in Saint John, N.B., Moosehead was established in 1867 — the same year as Canada's confederation — and bills itself as the country's oldest independent brewery and the largest fully Canadian-owned brewer. Grigg says the company has been getting positive messages from people across Canada and the U.S. in response to the Presidential Pack. Many have expressed amusement on social media, as well, though some have joked that one beer a day is not enough to cope. Customers buying for Canada Day, other large events Grigg says purchasers have so far indicated they plan to share the suds anyway, buying them for Canada Day celebrations and other big community events. "There's parades, there's campgrounds, each one has a unique story." That might be a better plan than spreading them out over four years, as beer connoisseurs say the drinks would start to decline in quality before a year is up. The patriotic marketing tactic has also highlighted some complications with attempts to boost the country's economy in light of U.S. President Donald Trump's tariffs on Canadian goods. WATCH | Ontario pulls U.S. alcohol from LCBO shelves in response to tariffs: Ontario pulls U.S. alcohol from LCBO shelves in response to tariffs 7 days ago Duration 2:21 Ontario is pulling 3,600 U.S. products off LCBO shelves in response to Trump's tariffs, with Premier Doug Ford encouraging people to buy Canadian brands instead. The Presidential Pack is currently only available to residents of Nova Scotia, New Brunswick and Ontario. Grigg says that's because those are the only three provinces Moosehead can retail in, due to interprovincial trade restrictions. "We would love to have done this Canada-wide," she said. That could soon change, however. Ottawa reached a deal last week with all provinces, except for Prince Edward Island and Newfoundland and Labrador, to remove obstacles preventing their alcohol from being sold in other jurisdictions. The provincial governments are expected to seal the agreement in a framework within weeks. Internal Trade Minister Anita Anand told CBC News the move was part of an "unprecedented action to reduce trade barriers in Canada." Meanwhile, provinces have been ditching U.S. booze. B.C. and Ontario have pulled all U.S. alcohol from the shelves at government stores in response to tariffs, while Alberta has halted imports of American alcohol products. Moosehead's final obstacle is actually delivering the massive crates of beer to individual customers. Grigg says the company will make it happen one way or another.
