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Business Wire
01-07-2025
- Business
- Business Wire
Amazon's Biggest Prime Day Event Yet: An Extended 4 Days of Exceptional Savings and Deep Discounts from Top Brands
SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced its biggest Prime Day event ever, offering members more days than ever to shop millions of deals worldwide starting July 8 at 12:01 a.m. PDT. This year's extended shopping event will offer some of the hottest deals of the summer across popular categories and top brands like Away, Breville, Bissell, Kiehl's, and Milk Makeup. New this year, Prime members can shop Today's Big Deals—daily deal drops featuring deep discounts across themes like Summer Savings and Premium Deals. During the drops, members can discover exciting deals from popular brands like Ninja, Sony, and Too Faced—while supplies last. Prime members can also access incredible summer deals including up to 30% off lawn and garden items, outdoor toys and games starting at $5, and pool and beach must-haves starting at $8; plus, stock up on grocery and household essentials with up to 30% off Frito-Lay snacks, Prime Hydration and Alani Nu sports drinks, Dawn Powerwash, and Tide evo. Fresh deals will appear as often as every 5 minutes during select periods, allowing Prime members to check back often and discover new offers. Join Prime today to access this 4-day shopping event, plus year-round perks including unlimited fast, free delivery, streaming entertainment, and exclusive member savings. Visit to begin your Prime journey with a 30-day free trial. "We're excited for Prime members to experience our biggest Prime Day yet, with more days than ever and millions of deals from brands customers are eager to shop this season–from trending products and newly discovered brands to tried and true favorites,' said Carmen Nestares, vice president of North America Marketing and Prime Tech. "Prime members can shop with confidence knowing they're accessing some of our best deals of the summer from brands they love to products they need. This extended 4-day event showcases why Prime continues to be the best membership in retail, combining exceptional savings with the convenience of fast free delivery and exclusive benefits all in one membership.' Find School Essentials and Savings from Kindergarten to Campus Prime members can get a head start on back-to-school shopping with exceptional deals on a wide selection of classroom and campus must-haves. Amazon's Back to School and Off to College Shops feature school supplies and dorm décor, with items organized by price point to fit every budget. Thousands of items on deal: Discover thousands of school and college deals at 30% off or more, with new offers added throughout the event. Deep discounts on tech must-haves: Shop deals on top-rated student laptops including up to 40% off select Samsung Chromebooks and up to 30% off select ASUS laptops; save up to 35% off select Samsung tablets; plus, shop special savings on Amazon device bundles like the Echo Dot Kids bundle with Echo Glow and Fire 7 Kids tablet bundle with 12 months of Kids+ and a backpack. Exclusive dorm savings: Get 20% off when you spend $100 or more on dorm room essentials from Amazon brands. Budget-friendly first-day styles: Make a great impression with back-to-school apparel starting at just $3, plus savings on fashion accessories and shoes including sandals from $5, and up to 30% off select JanSport backpacks. Young adult extra savings: Prime for Young Adults members can amplify Prime Day savings by stacking a total of 10% cash back on Prime Day deals within eligible categories. The introduction of cash back is part of a new, exclusive offer which enables young adult members to earn 5% cash back every day, with an additional 5% cash back bonus during Prime Day as part of a limited-time offer. Eligible young adults ages 18-24 can sign up for a six-month $0 trial by visiting More Days to Discover Deals With 4 full days to shop, Prime members have more time than ever to explore and save. Here's an early look at some of the exciting offers coming this Prime Day: Save up to 50% on select devices such as Echo Buds, Echo Pop, Echo Show 8, eero Max 7 mesh wifi system, Fire HD 10 tablet, Fire TV Stick 4K Max, Fire TV Omni Mini-LED, Kindle Colorsoft, and Ring Battery Doorbell Save 40% across all Amazon Haul products on day one of Prime Day, with deals continuing throughout the event; plus, enjoy Amazon Haul's everyday savings of 5% off orders over $50 and 10% off orders over $75 Save up to 50% on select Levi's apparel Save up to 50% on floorcare from Shark Save up to 50% on select Zappos styles from brands including Crocs, Steve Madden, and Merrell Save up to 50% on NCAA, NFL, NBA, NHL, and NASCAR officially licensed league gear Save up to 50% on pickleballs, footballs, and games from Franklin Save up to 45% on select floorcare and air purifiers from Dyson Save up to 40% on select TVs from Samsung, Sony, LG, and Hisense Save up to 40% on select oral care from Philips Sonicare and Waterpik Save up to 40% on select chargers and speakers from Anker Save up to 40% on select floorcare from Bissell, iRobot, Tineco, and Eufy Save up to 40% on select kitchen essentials from Vitamix, Our Place, and Bentgo Save up to 40% on select premium cosmetics from Tarte, Urban Decay, and IT Cosmetics Save up to 40% on select styles from Vans and CIDER; and shoes and apparel from Columbia Save up to 40% on Disney, Star Wars, and Marvel toys, apparel, and home goods Save up to 35% on Korean beauty favorites from medicube, Anua, and COSRX Save up to 35% on outdoor and lawn equipment from Greenworks Save up to 30% on select baby products from Owlet and Philips Avent Save up to 30% on premium skincare from Clinique, Kiehl's, and Sunday Riley; and haircare from Color Wow, Olaplex, and Living Proof Save up to 30% on toys from Barbie, Hasbro Gaming, Play-Doh, and Melissa & Doug Save up to 30% on premium fragrances from Armani Beauty, Viktor&Rolf, and Calvin Klein Save up to 30% on select products from Liquid I.V. and Vital Proteins; and supplements from Lemme, OLLY, and MaryRuth Organics Save up to 30% on pet supplies from Greenies, Pet Honesty, and Purina Save up to 30% on home furnishings from Ashley Furniture and mattresses from Zinus Save up to 30% on Nest security cameras from Google Save up to 25% on travel essentials from Away Save up to 25% on select beverages from poppi and CELSIUS Save up to 25% on select Shopbop styles from brands including Madewell, Lioness, and FRAME Save up to 25% on coffee must-haves from Nespresso Save up to 25% on select Ray-Ban and Oakley sunglasses Save up to 25% on select skincare from Youth To The People and La Roche-Posay Save up to 20% on Pampers products Save up to 20% on men's grooming products from Jack Black, Gillette, and Dove Save up to 20% on select skincare from Laneige, Paula's Choice, and Salt & Stone; and suncare from Supergoop!, EltaMD, and Sun Bum Save up to 20% on top beauty brands including Sol de Janeiro, Dyson, and CeraVe; and haircare from Oribe, Kerastase, and K18 Save up to 20% on preloved luxury deals from What Goes Around Comes Around and Rebag Shop Small on Prime Day More than 60% of sales in Amazon's store come from independent sellers—most of which are small and medium-sized businesses—this Prime Day new deals from small businesses are dropping all the time at Members in the U.S. can shop amazing small business deals, including up to 30% off select products from BeautyStat and Sweet July, 24% off select products from THE FRONTAL QUEEN, and 20% off select products from Donna's Recipe, Phlur, and The Lip Bar. Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at 'The beauty of Prime Day is in the anticipation and excitement it generates. Customers are actively seeking new brands to try, and as a small business, it has become a moment for customer acquisition. We begin planning for it at the start of each year," said Ron Robinson, Founder, BeautyStat Cosmetics. Unlock More Value as a Prime Member From necessities to entertainment, Prime members can find exclusive savings across Amazon's services and products. Check out these special Prime Day opportunities: Fill your cart this Prime Day at Amazon Fresh and Whole Foods Market: At Amazon Fresh, Prime members can stock up on fresh produce, dairy, meat, seafood, everyday pantry and household essentials, and all your favorite brands while enjoying exclusive discounts. Enjoy $20 off when you spend $75+ in-store. Prime members can stack these Prime Day offers with existing Prime benefits for even more value. Terms apply. At Whole Foods Market, Prime members receive an additional 10% off on hundreds of in-store sale items on top of always-on Prime-exclusive discounts on select popular products. Members can also get three months free of Amazon's grocery subscription service, offering unlimited free delivery and convenient pickup options on $35+ orders from Amazon Fresh, Whole Foods Market, and local grocery retailers on Access savings on healthcare with Amazon One Medical: Prime members can save $30 off their first year of One Medical membership, reducing the annual cost to just $69 (regularly $99 for Prime members). Membership covers 24/7 on-demand virtual care, including Urgent Video Chats, 'Treat Me Now' messaging consultations for acute concerns, prescription management, and access to easily schedule same and next-day in-person or remote appointments through the One Medical app. Scheduled in-person and remote visits are billed to insurance (most major plans accepted) and not included in the cost of membership. Earn more with Prime Visa and Prime Store Card: Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon Fresh, and Whole Foods Market with an eligible Prime membership (in-store code required for Prime Store Card at Whole Foods Market)—all with no annual credit-card fees. As an extra Prime Day perk, Prime cardmembers can earn a total of 7% back on eligible purchases from July 8 through 11 when they choose No-Rush Delivery. Eligible Prime membership required, subject to availability, see terms. Treat yourself with a Prime Day meal: During the Prime Day event, Prime members can use the code 'PRIME50' to enjoy 50% off on a Grubhub+ delivery order of $25 or more to save up to $20. The code can be entered during checkout or automatically applied by clicking the promo banner when shopping Grubhub on the Amazon Shopping app, or the Grubhub app. More information can be found at Additional fees and terms apply. Discover additional Prime Day deals with Buy with Prime: Prime members can save big during Prime Day with discounts up to 40% on select products when they shop directly from participating brands' websites like Wyze, Steve Madden, bareMinerals, IZOD, JLab, and HeyDude, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands' websites. Save big on select music merch with Amazon Music: During Prime Day, Prime members shopping for apparel, CDs, and vinyl can enjoy an additional 20% off select items on top of the already discounted Prime Day price when purchasing from the Amazon Music app. Claim free games and save on the Amazon Luna Controller with Prime Gaming: Starting July 8 at 12:01 a.m. PDT and available throughout the month, Prime members can claim Marvel's Midnight Suns, STAR WARS Jedi Knight: Dark Forces II, and Amnesia: The Dark Descent. Prime members can also claim Football Manager 2024 from July 8 at 12:01 a.m. PDT until 11:59 p.m. PDT on July 11. Plus, from July 8 through 11, customers can save 28-50% on the Amazon Luna controller and select Fire TV device and Luna controller bundles. See this blog post for full details. Book a great deal with Amazon travel deals: Save on summer vacation with up to 30% off base rates and earn 15% back in an gift card for customers who Reserve on Amazon from Avis, 20% off coach fares from Amtrak, up to 20% off select hotels and accommodations from Pure Michigan (Visit Michigan), save 20% off or more on select hotels from Visit Myrtle Beach, and save up to $1,200 per room on Carnival Cruise Line. Find out more about Prime Day Travel Deals here. Navigate Prime Day like a Pro Prime members can use Amazon's generative AI-powered shopping features to find great deals that match their needs and interests: There are millions of customers in the U.S. with Early Access to Alexa+. Just ask Alexa+ for deal recommendations tailored to you and to notify you about new deals on items in your cart or on your wish list. Ask Rufus questions like 'What Prime Day deals should I shop?' to get immediate, personalized recommendations tailored to your shopping history. Set up your Interests today by selecting categories you're passionate about–from golfing to cooking to music–and instantly see relevant deal recommendations appear in your feed. Browse AI-powered Shopping Guides to quickly compare products across categories, read summarized reviews, and identify which upcoming deals to shop. Add items to your Lists to stay up to date when your saved products go on sale. Check your Buy Again section to spot items that you regularly purchase on deal. About Prime Prime is savings, convenience, entertainment, and shopping innovation all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at For more information about Prime, including discounted memberships, visit Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.
Business Insider
24-06-2025
- Business
- Business Insider
Logan Paul's Prime sales plummet in a key market as the once-popular drink has growing pains
The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children. But the buzz didn't last. In 2024, the company's UK revenue fell about 70% from the previous year, according to public filings. The company pulled in around £33 million (roughly $45 million) in 2024 drink sales, compared to £120 million (about $163 million) the prior year. Consumer interest in its brand has moderated, the company wrote. It's entering a "strategic review process to transition from an initial hyper-growth phase to a more sustainable, long-term presence in the market," it said. Prime remained profitable in the UK in 2024, with about £312,000 in profit, a 92% drop compared to the previous year. There are indications that the heat has cooled off elsewhere, too. US sales declined through the first half of last year, according to estimates from the market insights firm Numerator. As of June 2024, Prime sales in the US were down 40% from the previous year, based on purchase data the firm compiled from its panel of 150,000 US consumers. Numerator attributed the decline to a lack of new buyers, as well as less frequent purchasing and a drop in spending per unit from existing customers. The decline in sales outpaced broader declines in sales in the energy drink and sports drink categories, the company said. Prime entered the global beverage market with a roar, bolstered by the marketing might of its social-media-famous cofounders. In 2023, Bloomberg reported that the company was profitable and set to hit $1.2 billion in sales that year, its first full year in business. The company, alongside other creator product lines like Alex Cooper's Unwell drinks or MrBeast's chocolate brand Feastables, shows the power of social media influencers to make a brand go viral. But influencer businesses can be fickle, and building a brand that can stand the test of time can be tough. Take fashion influencer Arielle Charnas' clothing brand Something Navy, which earned $32 million in revenue in its first year, but saw sales falter a couple of years later. "The upside of the influencer-led, social approach to beverage marketing is that it allows you to capitalize quickly on short-term cultural trends, leading to the huge surge," Euromonitor beverage analyst Howard Telford told BI in a statement last year. "But there is a big risk that this turns into a short-term viral fad unless the product itself (rather than the celebrity of the founders) can serve a real consumer need." Prime's vendors have sued, alleging missed payments Prime's business woes have extended beyond its declining drink sales. Several of the company's vendors filed lawsuits against it, saying Prime had failed to meet its contract commitments. Last year, one of Prime's suppliers sued Prime's parent company for $68 million. Refresco, a beverage-bottling company, accused Prime of breaching a 2023 contract in which it committed to ordering 18.5 million cases annually over three years. Prime sales were "falling well below" expectations, Refresco's lawyer wrote in the complaint, blaming the decline on "fading social media buzz" and a series of lawsuits. The case was eventually dismissed on the grounds of jurisdiction. Another vendor, Agrovana, also sued Prime last year. The Massachusetts-based importer, which provides Prime with ingredients, accused the beverage brand of not paying for products it had ordered in binding purchase agreements. "Sometime in early 2024 or thereabouts, sales of Prime's drinks sputtered, apparently as a result of normal seasonal fluctuations, of the fading popularity of Paul and KSI, and diminishing effectiveness of its on-line marketing," the complaint says. It alleged the company experienced "cash-flow issues" and was "working to secure credit lines to pay the outstanding invoices." Prime denied the allegations, requested the complaint be dismissed, and submitted a counterclaim, alleging Agrovana did not comply with quality standards. In response, Agrovana said that "Prime's complaints were motivated by its inability to sell its finished product as a result of factors that Agrovana had nothing to do with." The case is ongoing.
Time of India
03-06-2025
- Business
- Time of India
Caffeinated & hooked: Why energy drinks are a teen health time bomb
Two years ago, two YouTubers and sports stars, Logan Paul and KSI, launched an energy drink called Prime Hydration. Even though it had not formally launched in India then, youngsters bought it at ridiculous prices in the black market, some forking out as much as ₹1,500 a can. Now, one can get it for around ₹250. The hype around Prime shows how the thirst for energy drinks is growing with adolescents and young adults looking for a quick energy fix: reaching out for one, then another and another, till they are trapped in a caffeinated vice grip.
