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Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration
Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

French brands Princesse Tam Tam and Comptoir des Cotonniers, which have been in receivership since July 1, will accelerate the pace of mutualization in a bid to get out of the rut. The brands, which belong to the Japanese Fast Retailing group, had already legally merged in September 2024. Now, in addition to a slimming-down process, a visible alliance is taking shape, and customers will be able to see it for themselves. An e-mail sent to fans of the two brands on July 17 prewarned that they have "decided to move forward together," and details the changes that have been made and those to come. To begin with, a joint loyalty program has been set up. Called "Le Club", it brings together purchases made by customers of both brands. What's more, access to the customer account on both sites has become identical (with the same login and password), and both brands will soon be listed on the same web platform. In the same vein, newsletters sent to consumers will now be common, with the aim of offering "a mix between the casual elegance of Comptoir des Cotonniers and the refined audacity of Princesse Tam Tam", management hoped, combining lingerie and ready-to-wear. After a first test in 2022, with a shared store opened in Paris (at Les Halles), management intends to intensify the implementation of boutiques housing the offer of both brands. There are currently four such stores. This format is set to proliferate, sometimes on larger surfaces. A new boutique concept is also due to be launched in a few months' time. But this strategy goes hand in hand with a program of store closures, for which the PSE is currently being negotiated with employee representatives. According to newspaper Le Monde, a third of the total number of stores is to be affected, i.e. 26 out of the 90 units operated by the two banners, and 65 jobs. On July 10, the CFDT organized a rally in front of the Uniqlo Opéra store in Paris to protest against the provisions of the redundancy plan, with compensation packages "far inferior" to those obtained during the 2021 and 2023 PSEs. "We refuse to be the collateral victims of a legal choice that allows management to make savings on the backs of its teams", wrote the union in a leaflet, calling for "a real reflection on the future of our brands, refocused on their identity, their history, their know-how, and built with the field. Not yet another meaningless standardization." In an attempt to revive their business, the two labels chaired by Kunii San had announced in the spring of 2024 that they would lower their selling prices by around 30%, in order to reach a wider customer base, particularly the 25-35 age group. Their products have also found a place in some Uniqlo stores. A policy questioned by several fashion industry observers, as described by The Japanese group, which still has the wind in its sails thanks to the Uniqlo locomotive (with sales up 10.7% in the first half of 2024/25), acquired Princesse Tam Tam and Comptoir des Cotonniers just twenty years ago.

Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration
Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

Fashion Network

time3 days ago

  • Business
  • Fashion Network

Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

French brands Princesse Tam Tam and Comptoir des Cotonniers, which have been in receivership since July 1, will accelerate the pace of mutualization in a bid to get out of the rut. The brands, which belong to the Japanese Fast Retailing group, had already legally merged in September 2024. Now, in addition to a slimming-down process, a visible alliance is taking shape, and customers will be able to see it for themselves. An e-mail sent to fans of the two brands on July 17 prewarned that they have "decided to move forward together," and details the changes that have been made and those to come. To begin with, a joint loyalty program has been set up. Called "Le Club", it brings together purchases made by customers of both brands. What's more, access to the customer account on both sites has become identical (with the same login and password), and both brands will soon be listed on the same web platform. In the same vein, newsletters sent to consumers will now be common, with the aim of offering "a mix between the casual elegance of Comptoir des Cotonniers and the refined audacity of Princesse Tam Tam", management hoped, combining lingerie and ready-to-wear. After a first test in 2022, with a shared store opened in Paris (at Les Halles), management intends to intensify the implementation of boutiques housing the offer of both brands. There are currently four such stores. This format is set to proliferate, sometimes on larger surfaces. A new boutique concept is also due to be launched in a few months' time. But this strategy goes hand in hand with a program of store closures, for which the PSE is currently being negotiated with employee representatives. According to newspaper Le Monde, a third of the total number of stores is to be affected, i.e. 26 out of the 90 units operated by the two banners, and 65 jobs. On July 10, the CFDT organized a rally in front of the Uniqlo Opéra store in Paris to protest against the provisions of the redundancy plan, with compensation packages "far inferior" to those obtained during the 2021 and 2023 PSEs. "We refuse to be the collateral victims of a legal choice that allows management to make savings on the backs of its teams", wrote the union in a leaflet, calling for "a real reflection on the future of our brands, refocused on their identity, their history, their know-how, and built with the field. Not yet another meaningless standardization." In an attempt to revive their business, the two labels chaired by Kunii San had announced in the spring of 2024 that they would lower their selling prices by around 30%, in order to reach a wider customer base, particularly the 25-35 age group. Their products have also found a place in some Uniqlo stores. A policy questioned by several fashion industry observers, as described by The Japanese group, which still has the wind in its sails thanks to the Uniqlo locomotive (with sales up 10.7% in the first half of 2024/25), acquired Princesse Tam Tam and Comptoir des Cotonniers just twenty years ago.

Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration
Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

Fashion Network

time3 days ago

  • Business
  • Fashion Network

Comptoir des Cotonniers and Princesse Tam Tam intensify their collaboration

French brands Princesse Tam Tam and Comptoir des Cotonniers, which have been in receivership since July 1, will accelerate the pace of mutualization in a bid to get out of the rut. The brands, which belong to the Japanese Fast Retailing group, had already legally merged in September 2024. Now, in addition to a slimming-down process, a visible alliance is taking shape, and customers will be able to see it for themselves. An e-mail sent to fans of the two brands on July 17 prewarned that they have "decided to move forward together," and details the changes that have been made and those to come. To begin with, a joint loyalty program has been set up. Called "Le Club", it brings together purchases made by customers of both brands. What's more, access to the customer account on both sites has become identical (with the same login and password), and both brands will soon be listed on the same web platform. In the same vein, newsletters sent to consumers will now be common, with the aim of offering "a mix between the casual elegance of Comptoir des Cotonniers and the refined audacity of Princesse Tam Tam", management hoped, combining lingerie and ready-to-wear. After a first test in 2022, with a shared store opened in Paris (at Les Halles), management intends to intensify the implementation of boutiques housing the offer of both brands. There are currently four such stores. This format is set to proliferate, sometimes on larger surfaces. A new boutique concept is also due to be launched in a few months' time. But this strategy goes hand in hand with a program of store closures, for which the PSE is currently being negotiated with employee representatives. According to newspaper Le Monde, a third of the total number of stores is to be affected, i.e. 26 out of the 90 units operated by the two banners, and 65 jobs. On July 10, the CFDT organized a rally in front of the Uniqlo Opéra store in Paris to protest against the provisions of the redundancy plan, with compensation packages "far inferior" to those obtained during the 2021 and 2023 PSEs. "We refuse to be the collateral victims of a legal choice that allows management to make savings on the backs of its teams", wrote the union in a leaflet, calling for "a real reflection on the future of our brands, refocused on their identity, their history, their know-how, and built with the field. Not yet another meaningless standardization." In an attempt to revive their business, the two labels chaired by Kunii San had announced in the spring of 2024 that they would lower their selling prices by around 30%, in order to reach a wider customer base, particularly the 25-35 age group. Their products have also found a place in some Uniqlo stores. A policy questioned by several fashion industry observers, as described by The Japanese group, which still has the wind in its sails thanks to the Uniqlo locomotive (with sales up 10.7% in the first half of 2024/25), acquired Princesse Tam Tam and Comptoir des Cotonniers just twenty years ago.

Princesse Tam Tam and Comptoir des Cotonniers placed in receivership
Princesse Tam Tam and Comptoir des Cotonniers placed in receivership

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Princesse Tam Tam and Comptoir des Cotonniers placed in receivership

French ready-to-wear brands Princesse Tam Tam and Comptoir des cotonniers were placed in receivership by the Paris Business Court on Tuesday, AFP learned on Wednesday from a source close to the case. FashionNetwork had revealed at the end of June that Fast Retailing France, owner of the two brands and a subsidiary of the Japanese giant of the same name whose flagship brand is Uniqlo, was preparing its application to be placed in receivership. The company highlighted "the continuing financial deterioration" in the accounts of the lingerie and womenswear brands respectively, "in a market context that has not improved", as a source later told AFP. The group had already announced in June 2023 that it was considering closing 55 Comptoir des Cotonniers and Princesse Tam Tam stores out of 136 in France, as well as cutting 304 positions for these two brands. The aim of the plan was to "continue to adapt Fast Retailing France to changes in the apparel market and to stem the serious difficulties encountered by the company and its subsidiaries in order to ensure their sustainability", according to the group. Comptoir des Cotonniers and Princesse Tam Tam would not have withstood the crisis affecting mid-range ready-to-wear brands, which are facing competition from the rise of "ultra fast fashion" and second-hand clothing. Some of them had already been hit by the Covid pandemic, which brought economic activity to a standstill, followed by inflation and rising energy, raw material, rent and wage costs. This explosive cocktail has severely tested these well-known businesses in city centers and shopping zones. But many industry observers are questioning Fast Retailing's strategy for its French brands. The former chairman of Comptoir des Cotonniers, Frédéric Biousse, is even proposing to join forces with the Japanese group to relaunch the two brands.

Princesse Tam Tam and Comptoir des Cotonniers file for receivership
Princesse Tam Tam and Comptoir des Cotonniers file for receivership

Fashion United

time23-06-2025

  • Business
  • Fashion United

Princesse Tam Tam and Comptoir des Cotonniers file for receivership

Paris - French ready-to-wear brands Princesse Tam Tam and Comptoir des Cotonniers filed for receivership on Friday, a source close to the matter told AFP on Monday, confirming information from the specialist website Fashion Network. These two brands, specialising in lingerie and womenswear respectively, belong to the Fast Retailing France group, a subsidiary of the Japanese giant of the same name, whose flagship brand is Uniqlo. The group had already announced in 2023 that it was considering closing 55 of its 136 stores and cutting 185 of 507 jobs for these two brands to "stem the serious difficulties encountered by the company and its subsidiaries". (AFP) More information to follow on this page. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

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