Latest news with #ProductDesign
Finextra
16-07-2025
- Business
- Finextra
How to Drive Banking Innovation with Generative and Agentic AI
Whilst speaking at Temenos Community Forum 2025, Erik Johnson, Global Head of Product Design, Temenos joined the FinextraTV studio to talk about the areas he's most excited about within the development of AI. Discussing product ideation and compliance across both GenAI and Agentic AI, Johnson passionately positions his belief that AI is a tool that enables banks and partners to focus on more innovative and 'fun' day-to-day tasks. Beyond this, Johnson also describes the inherent connection between AI development and co-design.
Forbes
10-07-2025
- Business
- Forbes
From UX To AX: The Future Of Agentic Experiences In The Age Of AI
Antara Dave is a Product Designer at Microsoft. As artificial intelligence (AI) becomes increasingly embedded in everyday products, the way we define and design experiences is undergoing a profound shift. We are moving from traditional user experience (UX) where users interact with static interfaces and perform explicit actions to agentic experience (AX), where intelligent systems act on behalf of users, sometimes even anticipating needs before they're articulated. This evolution raises essential questions: How do we design experiences when users aren't always the ones taking action? What does it mean to build trust in systems that learn, adapt and make decisions autonomously? And how can designers shape this future responsibly? Welcome to the era of agentic UX where design is not just about usability, but about co-agency, delegation and intent alignment between humans and intelligent systems. Understanding The Shift: From UX To AX UX traditionally focuses on making tasks easier and more intuitive for people, whether it's checking out on an e-commerce site, navigating a dashboard or editing a photo. The experience is user-driven: the person makes the decisions, and the system responds. AX, by contrast, introduces autonomous or semi-autonomous agents: AI systems that act with a degree of independence. These agents may recommend, decide or take actions without direct user input. Think of AI assistants that schedule meetings, financial bots that optimize your portfolio or medical imaging tools that pre-diagnose scans. In AX, the experience is shaped by how people interact with systems, how systems act for people and how humans understand, trust and influence those actions. Key Pillars Of Agentic Experience Design To design for agentic experiences, UX must expand to include new capabilities, mindsets and frameworks. Here are five key pillars to consider: Agents must accurately infer what users want, even when it's ambiguous or evolving. This requires designing for transparent intent modeling, where users can see, adjust and confirm what the system thinks they want. Example: Instead of just auto-sending an email draft, an AI assistant might explain, 'Based on your past emails, I drafted this message. Do you want to tweak the tone?' Even as systems become more capable, users need dynamic levels of control from full automation to manual override. Designers must create interaction models that allow people to delegate tasks, supervise actions or take over when needed. Example: A generative design tool might let architects sketch a rough idea and then have the system generate alternatives, while also allowing edits to the generated designs. With AI-driven agents, the 'why' behind an action matters as much as the action itself. AX demands interfaces that surface clear rationales, confidence scores and even model uncertainty in human terms. Example: A healthcare AI should explain not just the diagnosis but also the evidence, limitations and possible false positives. As AI enters sensitive, high-stakes domains, it must be attuned not just to logic but to emotional cues, social context and ethical boundaries. Designing emotionally intelligent AX means embedding empathy into interactions. Example: An AI therapist should respond differently to a crisis message than to a casual conversation. Tone, timing and escalation matter deeply. Agentic systems learn from users, and users adapt to agents. The experience isn't static; it evolves over time. Designers must think of onboarding, scaffolding and progressive trust-building, much like human relationships. Example: Early interactions with a language model might be cautious and transparent; over time, as it earns trust, more autonomy can be granted. Practical Applications Of AX In Design Productivity Tools: Solutions can now proactively suggest summaries, rewrite content or automate workflows. Designers must ensure these suggestions feel helpful, not intrusive. Healthcare: Agentic systems assist in diagnostics, triage and even robotic surgery. UX teams must balance precision with humanity, building trust among both patients and practitioners. E-Commerce: AI curators now personalize product discovery by learning user preferences over time. Designers must surface why recommendations are made, and offer controls to refine them. Education: Adaptive tutors like Khanmigo are reshaping learning. AX allows for personalized pacing and support, but must be sensitive to learners' emotions, frustrations and self-confidence. Shifting Designer Mindsets In this new paradigm, designers need to: • Move from user flows to agentic flows. Map how agents make decisions, when they should pause for confirmation and how users can shape behavior. • Design invisible UX. Sometimes the best experience is no interface at all. AX may act silently in the background. So how do we notify, confirm or undo gracefully? • Understand data + models. Designers must collaborate deeply with data scientists to understand how models learn, fail and behave in the wild. • Redefine usability. In AX, success isn't just task completion—it's about user trust, mental models and satisfaction with delegation. Risks And Responsibilities Agentic experiences come with high stakes: • Bias Amplification: If agents learn from biased data, their decisions may reinforce harmful patterns. • Loss Of Agency: Too much automation can erode user control, leading to passive or disengaged behavior. • Privacy + Consent: AX relies heavily on user data. Clear, respectful consent flows are essential. Designers must advocate for responsible AI, baking in safeguards, transparency and inclusive design from the start. Conclusion: The Future Is Collaborative The future of design isn't just about making tools easier to use. It's about redefining collaboration between humans and machines. The most successful agentic experiences won't be the most autonomous but the most attuned to human needs, context and values. UX is evolving into AX, not replacing the human in the loop, but enhancing the loop itself. As designers, we are no longer just shaping interfaces; we are shaping relationships with intelligent systems. That's a responsibility and an opportunity, and we must embrace it with both curiosity and care. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Toronto Star
02-06-2025
- Business
- Toronto Star
ASUS Wins 41 Prestigious Red Dot Design Awards for Product Design 2025, Showcasing World-Class Excellence
TORONTO, June 02, 2025 (GLOBE NEWSWIRE) — ASUS today announced that it has been honored with 41 Red Dot Design Awards for Product Design 2025, reinforcing the company's long-standing reputation for pushing the boundaries of innovation and excellence in product design. These wins highlight the ASUS commitment to creating technology that excels in both form and function, in line with its In Search of Incredible spirit. The awards were earned across a wide range of Product Design categories: Computer and Information Technology (35 awards), Mobile Phones, Tablets and Wearables (3), Luggage and Bag (1), TV and Home Entertainment (1), and Communication Technology (1). Each product recognized demonstrates a high standard of design, reflecting the ASUS dedication to user-centric innovation and quality craftsmanship. ARTICLE CONTINUES BELOW About the Red Dot Design Award for Product Design 2025 The Red Dot Design Award for Product Design is one of the most respected international design competitions, celebrating outstanding product design since 1955. This year, entries were submitted from over 60 countries and evaluated by a jury of 43 independent experts from 21 nations — including designers, professors, journalists, and consultants. Products were assessed based on four key principles of good design: quality of function, quality of seduction, quality of use, and quality of responsibility. Each submission underwent a rigorous evaluation process, with criteria such as innovation, usability, and sustainability playing a central role. The jury carefully reviewed each entry through hands-on testing and in-depth discussions. The official list of winners will be published on July 8, 2025, in the Red Dot Winners Section. For more information and updates, visit NOTES TO EDITORS ASUS Laptops: ASUS Business Laptops: ASUS Gaming Laptops: ASUS Gaming Desktops: ASUS Pressroom: ASUS Canada Facebook: ASUS Canada Instagram: ASUS Canada YouTube: ASUS Global X (Twitter): About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us. A photo accompanying this announcement is available at
Yahoo
02-06-2025
- Business
- Yahoo
ASUS Wins 41 Prestigious Red Dot Design Awards for Product Design 2025, Showcasing World-Class Excellence
International recognition of cutting-edge ASUS design, innovation, and craftsmanship across five diverse product categoriesTORONTO, June 02, 2025 (GLOBE NEWSWIRE) -- ASUS today announced that it has been honored with 41 Red Dot Design Awards for Product Design 2025, reinforcing the company's long-standing reputation for pushing the boundaries of innovation and excellence in product design. These wins highlight the ASUS commitment to creating technology that excels in both form and function, in line with its In Search of Incredible spirit. The awards were earned across a wide range of Product Design categories: Computer and Information Technology (35 awards), Mobile Phones, Tablets and Wearables (3), Luggage and Bag (1), TV and Home Entertainment (1), and Communication Technology (1). Each product recognized demonstrates a high standard of design, reflecting the ASUS dedication to user-centric innovation and quality craftsmanship. About the Red Dot Design Award for Product Design 2025 The Red Dot Design Award for Product Design is one of the most respected international design competitions, celebrating outstanding product design since 1955. This year, entries were submitted from over 60 countries and evaluated by a jury of 43 independent experts from 21 nations — including designers, professors, journalists, and consultants. Products were assessed based on four key principles of good design: quality of function, quality of seduction, quality of use, and quality of responsibility. Each submission underwent a rigorous evaluation process, with criteria such as innovation, usability, and sustainability playing a central role. The jury carefully reviewed each entry through hands-on testing and in-depth discussions. The official list of winners will be published on July 8, 2025, in the Red Dot Winners Section. For more information and updates, visit 2025 Red Dot Design Awards for Product Design Winners Accessories ASUS Master Thunderbolt 5 Dock DC510 ROG SLASH Backpack series Displays ROG Swift OLED 27/32 series ProArt Display PA27UCGE/PA32UCE ProArt Display OLED 32/27 series ZenScreen Duo OLED MQ149CD ZenScreen Smart MS27UC/ MS32UC Networking RT-BE58 Go PC cases ProArt PA401 Storage ASUS Cobble Enclosure Gaming PCs ASUS TUF Gaming T5 series ROG G7 series Commercial laptops ASUS ExpertBook P5 series - P5405 ASUS ExpertBook P3 series ASUS ExpertBook P1 series ASUS ExpertBook B3 series ASUS ExpertBook B5 series ASUS Chromebook CX1 series ASUS ExpertBook B1 series All-in-one PCs ASUS AiO VM6 Series ASUS ExpertCenter AiO P4 series Gaming laptops ASUS TUF Gaming A14 (FA401) ROG FLOW Z13 (GZ302) ROG Strix Scar 16/18 G16/18 Consumer laptops ASUS Vivobook 14/16 Flip ASUS Vivobook Classic series ASUS V16 ASUS Zenbook S 14/16 (UX5406/UX5606) ASUS Zenbook A14 (2025) Smartphones Zenfone 12 Ultra ROG PHONE 9 ROG PHONE 9 Pro Mini PCs ASUS ExpertCenter PN54 ASUS NUC ASUS NUC 15 Pro ASUS NUC 15 Pro+ Peripherals ROG Azoth Extreme ROG Harpe Ace Extreme Motherboards ProArt Z890-CREATOR WIFI Graphics cards ROG Astral RTX 50 series ROG Astral LC RTX 50 series TUF Gaming RTX 50 series NOTES TO EDITORS ASUS Laptops: ASUS Business Laptops: ASUS Gaming Laptops: ASUS Gaming Desktops: ASUS Pressroom: ASUS Canada Facebook: ASUS Canada Instagram: ASUS Canada YouTube: ASUS Global X (Twitter): About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us. A photo accompanying this announcement is available at CONTACT: PRESS CONTACTS Media Relations ASUS Canada Redoine Taoussi Public Relations Manager Redoine_Taoussi@ in to access your portfolio
Globe and Mail
27-05-2025
- Business
- Globe and Mail
TOZO Crowned as a Winner in the 2025 MUSE Design Awards
The 2025 MUSE Creative and Design Awards have announced this season's exceptional winners, continuing a decade-long tradition of celebrating milestones in creative and design achievement. With over 12,000 entries received from around the world, the awards shine a spotlight on those setting new standards of excellence. TOZO has received the Product Design Gold award for its outstanding projects, including Open Ultra and Crystal Pods. This recognition highlights the fusion of bold vision and flawless execution, setting a new precedent for creative and design mastery. TOZO's award-winning audio innovations redefine the boundaries of sound technology, blending cutting-edge engineering with human-centric design. From immersive noise cancellation to adaptive comfort, each product delivers a unique auditory experience tailored to modern lifestyles. The following MUSE Design Award-winning models exemplify this commitment to excellence: 1. Open Ultra Breaking conventions, the Open Ultra AI OWS headphones feature a dual-axis design for universal ear fit and Bragi AI for real-time translation, meeting notes, and voice assistance. Hi-Res certified, its rotating hinges and liquid silicone earhooks align sound precisely while maintaining all-day comfort. The smart-screen charging case enhances usability, making it a versatile companion for work and fitness. 2. Crystal Pods A fusion of sci-fi aesthetics and acoustic precision, the Crystal Pods boast a transparent design revealing internal circuitry, paired with a 10mm PU+titanium driver for rich, detailed sound. Hybrid ANC (-38dB) and AI call noise reduction ensure clarity, while the diamond-textured shell adds tactile elegance. Inspired by spacecraft mechanics, it's as much a statement piece as a high-performance audio device. The MUSE Creative and Design Awards stand as a hallmark of global prestige, celebrating projects that demonstratetalent, ingenuity, and innovation. With a judging process built on fairness and precision, the International Awards Associate (IAA) ensures that each winning work reflects exceptional quality and elevates industry standards. About MUSE Creative and Design Awards The MUSE Creative and Design Awards celebrate excellence in creativity and design across diverse industries. MUSE honors innovative projects that push boundaries, set new standards, and inspire audiences worldwide. By providing a global platform, the MUSE Awards recognize exceptional talent and groundbreaking ideas that shape the future of creativity and design. About TOZO TOZO is an intelligent electronics brand owned by TOZO INC, based in Seattle, USA. The TOZO brand was registered and established in 2015, adhering to the concept of "Tech Around You" and is committed to providing people with the latest technology in intelligent wearable products. TOZO is committed to researching, developing, and manufacturing high-tech digital products, which include wireless audio, smart IoT, virtual reality, and digital accessories. TOZO is powered by an energetic R&D team and the world's top factories. It is dedicated to producing the highest quality products by selecting environmentally friendly and high-quality materials, reducing intermediary steps, and improving efficiency. Our clients can expect excellent products, exceptional user experiences, and a greener life. Media Contact Company Name: TOZO Contact Person: Alan Lee Email: Send Email Country: United States Website:
