Latest news with #Productsup
Martechvibe
08-07-2025
- Business
- Martechvibe
Productsup Launches Google CSS Add-on
Fully integrated into the Productsup platform, the CSS add-on enables businesses to manage campaigns, optimise product content, and drive more qualified traffic from a single, centralised solution. Productsup , an enterprise feed management and syndication company, has announced the launch of its new Google Comparison Shopping Service (CSS) add-on, an extension that empowers brands, retailers, and agencies to reduce ad spend and boost performance for Google Shopping campaigns. By becoming an official Google CSS partner, Productsup allows advertisers to bypass Google's default CSS margin, cutting cost per click (CPC) by up to 20%. The immediate cost savings allow teams to reinvest the freed-up budget into smarter, more competitive bidding strategies. Fully integrated into the Productsup platform, the add-on enables businesses to manage campaigns, optimise product content, and drive more qualified traffic from a single, centralised solution. 'It's easy for products to get buried amongst hundreds of competitor listings and ads on Google Shopping,' said Johannis Hatt, CEO at Productsup. 'Leveraging our platform's strong content optimisation features as a Google CSS partner, we help brands strengthen their product experiences to improve the quality of their traffic and conversions on the channel. And, we do so with less operational overhead.' Productsup's feature, Keyword CSS, dynamically adjusts shopping ad URLs based on the shopper's search query. Users are routed to merchant-branded landing pages tailored to their intent, resulting in a more relevant experience, fewer distractions from competitor products, and significantly higher conversion rates. 'With the sophistication and scalability of the solutions that are available today, there's no excuse for spending money on generic Google Shopping campaigns that don't convert,' said Marcel Hollerbach, Chief Innovation Officer at Productsup. 'Advanced features like Keyword CSS ensure that retailers can build branded, personalised journeys on channels as vast and complex as Google.' ALSO READ: Productsup Launches Amazon A+ Content Builder, Global Amazon API The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. 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VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Malaysian Reserve
07-07-2025
- Business
- Malaysian Reserve
Productsup launches new Comparison Shopping Services to maximize Google Shopping ROI
As an official Google CSS partner, Productsup enables businesses to reduce CPC by up to 20% and boost campaign performance on Google Shopping BERLIN, July 7, 2025 /PRNewswire/ — Productsup, a leading enterprise feed management and syndication company, today announced the launch of its new Google Comparison Shopping Service (CSS) add-on, a strategic extension that empowers brands, retailers, and agencies to reduce ad spend and boost performance for Google Shopping campaigns. Fully integrated into the Productsup platform, the add-on enables businesses to manage campaigns, optimize product content, and drive more qualified traffic from a single, centralized solution. By becoming an official Google CSS partner, Productsup allows advertisers to bypass Google's default CSS margin, cutting cost per click (CPC) by up to 20%. The immediate cost savings allow teams to reinvest freed-up budget into smarter, more competitive bidding strategies. 'It's easy for products to get buried amongst hundreds of competitor listings and ads on Google Shopping,' said Johannis Hatt, CEO at Productsup. 'Leveraging our platform's strong content optimization features as a Google CSS partner, we help brands strengthen their product experiences to improve the quality of their traffic and conversions on the channel. And, we do so with less operational overhead.' Productsup's highlight feature, Keyword CSS, dynamically adjusts shopping ad URLs based on the shopper's search query. Users are routed to merchant-branded landing pages tailored to their intent, resulting in a more relevant experience, fewer distractions from competitor products, and significantly higher conversion rates. 'With the sophistication and scalability of the solutions that are available today, there's no excuse for spending money on generic Google Shopping campaigns that don't convert,' said Marcel Hollerbach, Chief Innovation Officer at Productsup. 'Advanced features like Keyword CSS ensure that retailers can build branded, personalized journeys on channels as vast and complex as Google.' Learn more about Productsup's feed management and syndication offerings for Google Shopping as a Google CSS partner here. For an in-depth look at how Google CSS works, why it matters, and how to set it up, join Productsup's free webinar, co-hosted with the CSS expert agency, adstrong: 'Cracking the CSS code: Maximize ROI from your Google Shopping Campaigns'Thursday, July 10 at 4 p.m. CEST Register here to tune in live or watch on-demand. About ProductsupProductsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, and ALDI. Media Contact:Megan Perkins, Senior PR & Communications Manager: Neville, PR Director: productsup@
Fibre2Fashion
09-06-2025
- Business
- Fibre2Fashion
Matthew Ekholm DPP and Circularity Specialist
Protokol's DPP solution enables companies to align with upcoming DPP mandates As the European Union moves closer to implementing the Ecodesign for Sustainable Products Regulation (ESPR), businesses across industries are under mounting pressure to future-proof their operations and comply with forthcoming sustainability mandates. A key requirement—the Digital Product Passport (DPP)—is set to revolutionise how product data is managed, accessed, and shared across the value chain. In response, Protokol has partnered with Productsup to deliver a seamless solution that enables manufacturers to transform existing product data into fully compliant DPPs both efficiently and cost-effectively. To gain deeper insights into this timely partnership and its implications for the textile and apparel sector, Fibre2Fashion spoke with Protokol's DPP and Circularity Specialist, Matthew Ekholm. In this exclusive interview, he discusses the critical challenges brands are facing, how the new integration streamlines DPP creation, and why early adoption could give companies a competitive edge in the circular economy era. Protokol offers Digital Product Passport solutions tailored to manufacturing. In sectors like textiles, what specific pain points is Protokol solving most frequently today? Protokol's Digital Product Passport (DPP) solutions are allowing fashion and textile enterprises to align with and prepare for compliance with the EU's upcoming DPP mandate—a pillar of the Ecodesign for Sustainable Products Regulation (ESPR). The legislation, which entered into force last year and is set to impact any company placing products in the EU marketplace within the mandated product groups, stands as a key tool in advancing circularity in the EU. In regard to pain points, many companies are both unaware and unfamiliar with the upcoming circularity regulations. Our DPP consultancy services help companies understand the requirements, while our DPP Solution offers a tool for companies to create DPPs for their products in preparation for the upcoming DPP mandate. Another pain point many in the fashion sector face is the frequent challenge of data management—from product data and sustainability metrics to environmental impact information and more. This data is often generated by various actors across the value chain and is typically stored in disparate or siloed systems. For companies looking to comply with DPP regulations, collecting and organising this data can be a big challenge. That is why we are pleased to announce the news of our partnership with Productsup. As an overview, our recent partnership with Productsup, the feed product data management and syndication platform, allows companies to collate their product data, pulling in data from a variety of different sources. They can then quickly and easily map this data against DPP templates to ensure that the required data is both present and displayed in a valid format. DPPs can then quickly and easily be created from this mapped data—solving the challenges related to collecting and organising data from disparate sources. How does Protokol ensure interoperability between its Digital Product Passport systems and legacy manufacturing systems that are still widely in use? With our API-enabled DPP solution, customers can import product data directly from external sources (legacy systems) to populate their DPPs. Ultimately, this means that the DPP solution will work in tandem with legacy systems, rather than simply replacing them. The benefits of this are that product data can remain in existing systems and be utilised for DPPs; ERP and SCM systems may also be able to support this data-gathering process. As our API-enabled DPP solution continues to gain traction, there is no need for the replacement of legacy systems, and the time or resources required for implementation are lowered. When it comes to our integration with Productsup more specifically, customers can not only import product data from single sources, but also instead import, merge, and map data fields from existing product data against required data fields for the DPP. In practice this means that data can be gathered from not just a single source, but a multitude of legacy systems across the supply chain. This has distinct advantages for organisations where the product data they may be required to include in their Digital Product Passports is collected and stored by suppliers, manufacturers, partners or external systems. How does your partnership with Productsup position Protokol to support brands in meeting broader sustainability reporting directives like the CSRD? The Corporate Sustainability Reporting Directive (CSRD) aims to make businesses more accountable for the sustainability of their operations and supply chains by enhancing transparency. While the deadline has faced delays—likely into late 2025—certain businesses operating within the EU will soon need to report their sustainability and social data in line with the European Sustainability Reporting Standard (ESRS), which includes greenhouse gas emissions, water usage, and even working conditions. Instead of seeking to 'plug' these gaps manually, DPPs can be used to support fashion brands in meeting this regulatory demand. When furnishing DPPs, typically the data collected comes from the broader supply chain (e.g. suppliers, external manufacturers), in addition to the company itself. This makes the inclusion of Scope 3 data and many other environmental impact data points much easier. With data needing to be verifiable and transparent for the ESPR, this has the potential to also be utilised to meet many of the CSRD reporting requirements (such as the Scope 3 data reporting requirement) by providing a verifiable audit trail necessary for CSRD compliance. Therefore, as DPPs can be utilised to support both CSRD and ESPR compliance, businesses will need to collect and standardise detailed product data, such as material composition, repair guidelines, and certifications, in secure, machine-readable formats accessible to stakeholders across the supply chain. Our integration with Productsup will help fashion brands seamlessly collect and organise data, embed it into DPPs efficiently, and ensure comprehensive compliance with multiple circularity requirements. Can you walk us through a recent implementation of Protokol's technology in a textile or apparel manufacturing firm and the measurable impact it had? While not yet announced, Protokol is currently working on a pilot with a customer in the fashion resale space who has taken steps to implement DPPs not just for compliance but also to empower the sustainable consumer. Garments entering the resale market will be issued with a unique DPP that provides a transparent overview of key product lifecycle data. By providing consumers with transparent product insight, they can become more confident in the authenticity, sustainability, circularity and history of the product they are buying. This is vital in encouraging consumers to become more 'eco-conscious' when it comes to purchasing decisions, empowering them with the information needed to make sustainable choices and actively impact what items remain in circulation or stop being produced. Supply chain transparency is a key challenge—how does your technology enable real-time traceability and trust across stakeholders? With the Product Lifecycle Event Registration feature, the Protokol DPP enables users to accurately track events throughout a product's lifecycle, from creation, to repair to recycle. By allowing user-generated or system-generated events to be created as part of the DPP, all permissioned stakeholders involved in a product's lifecycle can create events related to manufacture, repair, end-of-life and more, ensuring no major lifecycle event is unaccounted for. Such trails are created to foster enhanced traceability and reporting. In simple terms, Protokol's DPP solution can capture data insights relating to how a product is used, its lifespan, and more; and not just from the manufacturers, but from stakeholders across the value chain and even directly from the customers who use it. Textile and apparel manufacturers are under pressure to meet ESG goals—how is Protokol helping such clients track and report environmental or ethical compliance using DPPs? Protokol's Digital Product Passport solution enables companies to align with (and eventually comply with) upcoming DPP mandates, which are being put forward by the EU as a tool for encouraging the circularity and sustainability of products. DPP solutions will allow companies to meet ESG goals by demonstrating the sustainability and circularity of a product to stakeholders across the value chain, including end-users such as the consumer. Data included in DPPs can include the environmental impact of products, including metrics such as water usage, carbon footprint, and more. With some DPP solutions, this data can be exported for auditing or compliance purposes. In this way, DPP solutions such as Protokol's are enabling textile and apparel brands to track and report the environmental impact of their products. With the EU's upcoming ESPR and Digital Product Passport mandate, how is Protokol enabling fashion and textile businesses to turn existing e-commerce data into compliant DPPs efficiently and at scale? We are aware that gathering product data to create DPPs is often a significant and strenuous undertaking, usually requiring teams to source data from a range of disparate systems prior to even considering standardisation or organisation. At a time when deadlines are closing in, this process is a huge burden on companies that need to begin their ESPR compliance journey. Our integration with Productsup is wholly focused on making this process seamless for their customers, including fashion retailers, who now need to gather their data and implement it into DPPs ahead of the ESPR's DPP mandate coming into force. Productsup allows for direct integration with e-commerce platforms or various other sources, allowing data to be imported into the platform in one smooth and streamlined effort. This data can then be quickly and easily mapped against purpose-built DPP templates to allow companies to create DPPs efficiently and at scale. How are textile and apparel manufacturers leveraging DPPs to boost operational efficiency, sustainability, and traceability in supply chains? Beyond compliance and efficiency with EU regulations, DPPs are unlocking new value for textile and apparel brands. They enable better storytelling by letting consumers scan a data carrier on a product, such as a QR code, and see a garment's journey. By amplifying an item's sustainability credentials, they empower brands to build loyalty by proving their commitment to ethical and sustainable practices. This is particularly important amidst the phenomenon of 'greenwashing' and the challenges businesses also face, beyond regulatory demands, to prove their sustainability pledges at a time when so many are positioning themselves as 'ethical' to increase sales and garner attraction. Moreover, from an operational efficiency standpoint, DPPs streamline data management across the product lifecycle. Traditionally, businesses have struggled with fragmented information systems and manual documentation. In other words, DPPs consolidate key product data—such as material composition, origin, and disposal advice—into one digital format that is accessible in real time to all stakeholders. Are you seeing more demand from large enterprises or mid-size manufacturers? How are adoption patterns varying globally? Although compliance timelines and regulatory requirements vary, both SMEs and large enterprises remain on edge as they navigate the initial steps towards complying with the EU regulation. Off the back of this, it is unsurprising that we are seeing demand coming from both large enterprises and SMEs when it comes to DPP adoption. Patterns of adoption are largely in line with the ESPR's prioritised industries, with textiles being one of the first. We are also seeing interest from other industries where the companies themselves value the DPP use cases beyond compliance, such as sustainability and circularity use cases. Where do you see the manufacturing industry in the next five years, and what role will Protokol play in shaping that future? Over the next five years, the manufacturing industry is poised for a major transformation driven by tightening sustainability regulations, growing consumer demand for transparency, and technological innovation. One of the most significant shifts will be the widespread adoption of DPPs, which will become an important tool for facilitating enhanced circularity of products across a variety of industries. We expect to see an increase in demand for products that are made from more sustainable materials, for manufacturers that utilise more sustainable materials, produce less waste, and have a smaller environmental footprint. Added to this, we also expect to see increased demand for remanufacturing, and for the reuse of components alongside higher rates of product refurbishment and repair. As regulatory frameworks like ESPR become more stringent and expand globally, manufacturers will be compelled to shift from linear production models towards closed-loop systems. This transition will demand digital infrastructure that can ensure data integrity, interoperability, and scalability. With increasing global focus on ESG compliance, how are manufacturers integrating sustainability and transparency into their operations and supply chains? As the EU's circularity movement and varied regulatory demands work their way down to enterprises across industries, manufacturers across sectors are integrating DPPs to give more visibility of products across the value chain for multiple stakeholders. Due to the detailed data DPPs provide, they can support and inform future (more sustainable) design decisions. Via DPPs, sustainability attributes (e.g., carbon footprint, water usage, biodegradability) can be digitally captured and shared from the outset, enabling better product stewardship and circularity across the item's value chain. Furthermore, concerning increased sustainability, DPPs facilitate new, sustainable business models—such as resale, repair, and recycling—by offering stakeholders (such as resellers or consumers) the product data they need to keep materials in use longer. This aligns manufacturers with circular economy goals and reduces their dependence on sourcing new resources. DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of
Yahoo
27-05-2025
- Business
- Yahoo
Productsup and Protokol partner to streamline creation of Digital Product Passports to prepare for EU compliance
The new integration empowers companies to prepare for upcoming European Union regulations faster and more cost-effectively BERLIN, May 27, 2025 /PRNewswire/ -- Productsup, a leading enterprise feed management and syndication platform, together with Protokol, a leading Digital Product Passport (DPP) solutions provider, today announced a new partnership enabling companies to create DPPs from existing product data to prepare for the EU's upcoming Ecodesign for Sustainable Products Regulation (ESPR). The collaboration offers a direct integration between the two platforms, enabling businesses to leverage their optimized product data to create Digital Product Passports effortlessly. As the ESPR will mandate the implementation of DPPs across several industries and product groups — for businesses placing products in the EU market, regardless of where they're manufactured — the partnership supports all businesses now navigating these new requirements. "Gathering product data to create DPPs is often a significant undertaking for companies, requiring teams to source information from disparate sources and systems, organize and standardize the data in various formats, and make it readily available to the right stakeholders," said Lars Rensing, CEO at Protokol. "The beauty of our partnership with Productsup is that companies seeking to create DPPs can simply utilize their existing product data, both from the Productsup platform and imported from external sources. It reduces the burden of gathering and organizing that data in line with EU DPP requirements, so you achieve compliance faster without rework or disruption, saving time and minimizing errors." The EU's DPP mandate, part of the broader Ecodesign for Sustainable Products Regulation (ESPR), aims to boost product traceability, sustainability, and circularity across industries. Starting in 2027 with sectors like textiles, and industries such as steel and electronics to follow shortly after, the DPP will make key product information — from materials and repairability to recyclability and environmental impact — accessible throughout a product's lifecycle. This will help businesses meet sustainability goals, enhance supply chain transparency, and empower consumers to make more informed choices. Complementing this, the Omnibus Regulation is designed to harmonize sustainability data sharing across policies like ESPR and the Corporate Sustainability Reporting Directive (CSRD). Even as CSRD implementation faces delays into late 2025, companies are using this window to prepare for long-term compliance. To be DPP-ready, businesses must collect and standardize detailed product data, such as material composition, repair guidelines, and certifications, in secure, machine-readable formats accessible to stakeholders across the supply chain, in line with ESPR and Omnibus standards. "Our integration with Protokol doesn't just help businesses prepare for compliance — it automates complex data processes to deliver a smarter, more scalable solution," said Johannis Hatt, CEO at Productsup. "Companies can automatically transform their enriched product data into detailed digital product passports — without manual reformatting or redundant data entry. This direct integration streamlines the entire DPP creation process, reducing the time and resources required to prepare for EU mandates. By combining our strengths, we're bringing an end-to-end offering to the market, helping companies work toward compliance while safeguarding data integrity and setting them up for long-term success across multiple regulatory landscapes, from DPP to CSRD and beyond." To learn more about the partnership and upcoming DPP regulation, join Productsup and Protokol's webinar, Leveraging existing product lifecycle data to align with EU sustainability regulations, on 17 June, 2025 at 2 p.m. CET. Register here. For more information about how Productsup can help you prepare your product feeds for global sustainability regulations, visit Explore the value and how to get started with Protokol's Digital Product Passport at About Protokol Protokol is a technology provider that builds Digital Product Passport solutions for companies of all sizes and stages. Our purpose-built DPP platform enables early adopters to both launch pilot projects across their product portfolio to work towards regulatory compliance, and to implement future-proof solutions that deliver on sustainability and circularity objectives now. Alongside our diverse ecosystem of trusted partners who specialise in everything from regulatory compliance, to product standardisation, sustainability, LCAs and more; we deliver a holistic DPP solution that ensures compliance, facilitates circularity, enhances the customer experience and unlocks new opportunities for growth. To learn more about Protokol's Digital Product Passport consulting and development services, and to find out how we can support your next project from concept to launch and beyond, visit About Productsup Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, and ALDI. Media contact:Anabel Lalagunaprotokol@ 198698 Logo - - View original content to download multimedia: SOURCE Protokol; Productsup Sign in to access your portfolio
