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Business Journals
3 days ago
- Business
- Business Journals
PMI-SVC: Empowering Projects, People, and Progress Across Sacramento
Behind every successful initiative—whether in technology, healthcare, construction, or government—there's a skilled project manager turning strategy into results. For over 40 years, the Project Management Institute – Sacramento Valley Chapter (PMI-SVC) has been supporting those professionals with tools, training, and a thriving community. PMI-SVC is the local chapter of the global Project Management Institute (PMI), and it's members provide professional development, networking, and community for project professionals across Northern California. From students and early-career professionals to senior executives, the chapter connects members through education, mentorship, and leadership opportunities. At PMI-SVC, we help professionals: • Stay current with trends through live events, webinars, and workshops • Connect with peers through networking events and local collaborations • Give back to the community through outreach and service initiatives • Build leadership skills through volunteer roles and board service • Earn and maintain certifications like the PMP® and CAPM® We host a wide range of events—both in-person and virtual—designed to foster learning, connection, and growth. Our calendar includes everything from chapter meetings and career workshops to special events like Professional Development Day, volunteer meetups, and guest speaker panels. Explore our full calendar of upcoming events: Whether you're launching your first project or leading enterprise-level programs, PMI-SVC offers the support, resources, and relationships to help you thrive. With over 1600 members representing diverse industries and career stages, PMI-SVC is more than a chapter—it's a community.
National Post
16-06-2025
- Business
- National Post
97% of Agencies Faced Major Creative Campaign Challenges, According to New PMI Survey
Article content Article content As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact Article content Article content CANNES, France — Creative leaders today face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute (PMI) highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: Article content Going over budget (55%) Overdue deadlines (54%) Constraints on creativity (47%) Article content The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don't resonate with their target audience or generate new leads (35%). Article content In a tough marketing climate, with rising demands, tighter budgets, and shorter timelines, the execution side of creativity has never been more critical. The survey reveals that 9 in 10 (90%) creative professionals agree: 'Great creative campaigns do not happen without great project management.' Creative leaders also say project management professionals: Article content Allow the organization's leaders to focus on driving growth (52%) Ensure campaigns contribute positively to the brand over time (52%) Get all the different parts of the campaign working together (50%) Manage increasingly complex campaigns (45%) Ensure campaigns are long-lasting (45%) Article content By keeping teams aligned, stakeholders engaged, timelines on track, and encouraging creative momentum, project management helps strong ideas grow into powerful brand activations. Article content 'Today's CMOs are juggling more platforms, priorities, and pressure than ever before—and it's easy for even the strongest campaigns to lose focus and veer off-track,' said Menaka Gopinath, Chief Marketing Officer at PMI. 'Effective project management provides the structure and clarity creative teams need to drive momentum, work collaboratively, and deliver results that align with business goals. By bringing order to complexity, project management empowers marketing leaders to stay focused on strategy and turn complexity into opportunity.' Article content Project Management Professionals Drive Creative Momentum Article content Project management professionals are no longer viewed as back-office schedulers—they're emerging as team motivators and strategic leaders. While most agencies rely on them to keep projects on track (60%), more than half (52%) say their greatest impact lies in energizing creative teams. Article content As creative work grows more complex, expectations for project managers are shifting. Inhouse marketing teams and agencies now prize strategic skills like innovative thinking (67%), growth strategy (60%), and adaptability (57%) over budget and resource management (49%). Project managers today aren't just delivering campaigns—they're helping teams evolve. Article content This is why, despite the rise of AI and automation, agencies are doubling down on people. Nearly all (98%) say they're growing their project management capabilities —primarily through talent, not tools. 32% are training current staff, and 28% are hiring—reinforcing the belief that successful campaigns begin with skilled, empowered professionals. Article content Yet their contributions often go unnoticed. Nearly half (48%) of creative leaders say project managers are the unsung heroes of campaigns – delivering critical, behind-the-scenes value, from steering complex activations, to aligning teams and keeping everything on track. Article content The survey also found that sharpening project management skills gives marketing teams the edge. Teams led by certified project managers outperform those without certification, delivering stronger results and audience-aligned campaigns. Article content 'Marketing matters more than ever, but it also has to perform, in spite of its increasing complexity', said Pierre Le Manh, President and CEO of PMI. 'Every dollar must drive measurable impact, and every great idea must scale. That's where project professionals become a force multiplier. They don't constrain creativity, they operationalize it. They fight waste, play an essential role in managing complex assets, teams, cultures, tech stacks – and turn ideas into results. Ultimately, they drive more execution efficiency and speed, which translates into more profit for both agencies and clients.' Article content PMI will be on the ground at Cannes Lions to share how project professionals are reshaping creative outcomes—connecting campaign strategy to business impact. To see how you can connect with PMI at Cannes Lions, visit Article content About the Survey Article content Commissioned by the Project Management Institute (PMI), an online survey was conducted by PSB Insights from April 28 to May 6, 2025, among creative campaign professionals in the United States working at an advertising, marketing, creative, PR agency or in-house agency/department. Article content About Project Management Institute (PMI) Article content PMI is the leading authority in project management and is dedicated to guiding the way to project success. Since 1969, PMI has shone a light on the power of project management and the people behind the projects. With a global community, gold-standard professional certifications, and career-long learning opportunities, PMI empowers current and aspiring project professionals, as well as organizations, with knowledge and resources to lead effectively and create an impact in the communities they serve. Article content Article content Article content Article content Media Contact: Article content Article content Article content
Yahoo
16-06-2025
- Business
- Yahoo
97% of Agencies Faced Major Creative Campaign Challenges, According to New PMI Survey
As campaign complexity surges, new research spotlights how project professionals are powering marketing creativity and business impact CANNES, France, June 16, 2025--(BUSINESS WIRE)--Creative leaders today face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute (PMI) highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: Going over budget (55%) Overdue deadlines (54%) Constraints on creativity (47%) The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don't resonate with their target audience or generate new leads (35%). In a tough marketing climate, with rising demands, tighter budgets, and shorter timelines, the execution side of creativity has never been more critical. The survey reveals that 9 in 10 (90%) creative professionals agree: "Great creative campaigns do not happen without great project management." Creative leaders also say project management professionals: Allow the organization's leaders to focus on driving growth (52%) Ensure campaigns contribute positively to the brand over time (52%) Get all the different parts of the campaign working together (50%) Manage increasingly complex campaigns (45%) Ensure campaigns are long-lasting (45%) By keeping teams aligned, stakeholders engaged, timelines on track, and encouraging creative momentum, project management helps strong ideas grow into powerful brand activations. "Today's CMOs are juggling more platforms, priorities, and pressure than ever before—and it's easy for even the strongest campaigns to lose focus and veer off-track," said Menaka Gopinath, Chief Marketing Officer at PMI. "Effective project management provides the structure and clarity creative teams need to drive momentum, work collaboratively, and deliver results that align with business goals. By bringing order to complexity, project management empowers marketing leaders to stay focused on strategy and turn complexity into opportunity." Project Management Professionals Drive Creative MomentumProject management professionals are no longer viewed as back-office schedulers—they're emerging as team motivators and strategic leaders. While most agencies rely on them to keep projects on track (60%), more than half (52%) say their greatest impact lies in energizing creative teams. As creative work grows more complex, expectations for project managers are shifting. Inhouse marketing teams and agencies now prize strategic skills like innovative thinking (67%), growth strategy (60%), and adaptability (57%) over budget and resource management (49%). Project managers today aren't just delivering campaigns—they're helping teams evolve. This is why, despite the rise of AI and automation, agencies are doubling down on people. Nearly all (98%) say they're growing their project management capabilities—primarily through talent, not tools. 32% are training current staff, and 28% are hiring—reinforcing the belief that successful campaigns begin with skilled, empowered professionals. Yet their contributions often go unnoticed. Nearly half (48%) of creative leaders say project managers are the unsung heroes of campaigns – delivering critical, behind-the-scenes value, from steering complex activations, to aligning teams and keeping everything on track. The survey also found that sharpening project management skills gives marketing teams the edge. Teams led by certified project managers outperform those without certification, delivering stronger results and audience-aligned campaigns. "Marketing matters more than ever, but it also has to perform, in spite of its increasing complexity", said Pierre Le Manh, President and CEO of PMI. "Every dollar must drive measurable impact, and every great idea must scale. That's where project professionals become a force multiplier. They don't constrain creativity, they operationalize it. They fight waste, play an essential role in managing complex assets, teams, cultures, tech stacks - and turn ideas into results. Ultimately, they drive more execution efficiency and speed, which translates into more profit for both agencies and clients." PMI will be on the ground at Cannes Lions to share how project professionals are reshaping creative outcomes—connecting campaign strategy to business impact. To see how you can connect with PMI at Cannes Lions, visit About the SurveyCommissioned by the Project Management Institute (PMI), an online survey was conducted by PSB Insights from April 28 to May 6, 2025, among creative campaign professionals in the United States working at an advertising, marketing, creative, PR agency or in-house agency/department. About Project Management Institute (PMI)PMI is the leading authority in project management and is dedicated to guiding the way to project success. Since 1969, PMI has shone a light on the power of project management and the people behind the projects. With a global community, gold-standard professional certifications, and career-long learning opportunities, PMI empowers current and aspiring project professionals, as well as organizations, with knowledge and resources to lead effectively and create an impact in the communities they serve. Join PMI in elevating our world – one project at a time. Connect with us at on Instagram @pmi_org, and on TikTok @PMInstitute. PMI Trademarks:Project Management Institute and PMI are trademarks and/or registered marks of Project Management Institute, Inc., in the US and/or in other countries. All other trademarks are the property of their respective owners. View source version on Contacts Media Contact: Rachael Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Upturn
23-05-2025
- Business
- Business Upturn
PMI Podcast Explores India's Agritech Revolution with UrbanKisaan CEO
About The Shift Code PMI President & CEO Pierre Le Manh takes listeners inside real stories of organizational transformation from sectors and regions across the globe. Join us for insightful conversations with top leaders in transformation as they give a behind-the-scenes look into the strategic and digital innovation driving their journeys, their lessons learned, and the professional skills needed for success. About Project Management Institute (PMI) PMI is the leading authority in project management, dedicated to guiding the way to project success. Since 1969, PMI has shone a light on the power of project management and the people behind the projects. With a global community, gold-standard professional certifications, and career-long learning opportunities, PMI empowers current and aspiring project professionals, as well as organizations, with knowledge and resources to lead effectively and create an impact in the communities they serve. Join PMI in elevating our world – one project at a time. Connect with us at on Instagram @pmi_org, and on TikTok @PMInstitute. PMI Trademarks Project Management Institute, PMI, and The Shift Code are trademarks and/or registered marks of Project Management Institute, Inc., in the U.S., in India, and/or in other countries. All other trademarks are the property of their respective owners. Submit your press release Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
The Wire
23-05-2025
- Business
- The Wire
PMI Podcast Explores India's Agritech Revolution with UrbanKisaan CEO
The Shift Code™ podcast highlights India's potential to solve the grain crisis through agritech innovation New Delhi, Delhi, India – Business Wire India As global food security concerns escalate, Project Management Institute (PMI), the world's leading authority in project management, is highlighting India's potential to lead the way in sustainable agriculture through innovative technologies. The … Continue reading "PMI Podcast Explores India's Agritech Revolution with UrbanKisaan CEO"
