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Psycho Bunny opens new store in Queens, New York
Psycho Bunny opens new store in Queens, New York

Fashion Network

time22-06-2025

  • Business
  • Fashion Network

Psycho Bunny opens new store in Queens, New York

Canadian brand Psycho Bunny has opened its newest retail location at Queens Center Mall in Queens, New York. The opening is a homecoming for the brand as it celebrates its 20th anniversary in 2025—two decades after being founded in New York City. The new store houses a full range of menswear and accessories, including the brand's iconic polos, seasonal collections, and signature tailored fits in its vibrant colour palette. 'Opening a store in Queens during our 20th anniversary year is incredibly special,' said Kenny Minzberg, chief development officer of Psycho Bunny. 'New York is part of our DNA, and this location allows us to celebrate where we've been while continuing to build where we're going. Queens is a dynamic borough that aligns with our brand's spirit of individuality.' Founded in 2005, Psycho Bunny has evolved from a premium polo shirt brand into a global lifestyle label. Now headquartered in Montreal, it operates nearly 150 locations worldwide, with recent store openings in Phoenix, Arizona, and Commerce, California, among other locations. This year, it also inked partnerships with tennis players, Andy Roddick, Arthur Rinderknech, and Alexei Popyrin, solidifying its presence in the sport.

Psycho Bunny opens new store in Queens, New York
Psycho Bunny opens new store in Queens, New York

Fashion Network

time22-06-2025

  • Business
  • Fashion Network

Psycho Bunny opens new store in Queens, New York

Canadian brand Psycho Bunny has opened its newest retail location at Queens Center Mall in Queens, New York. The opening is a homecoming for the brand as it celebrates its 20th anniversary in 2025—two decades after being founded in New York City. The new store houses a full range of menswear and accessories, including the brand's iconic polos, seasonal collections, and signature tailored fits in its vibrant colour palette. 'Opening a store in Queens during our 20th anniversary year is incredibly special,' said Kenny Minzberg, chief development officer of Psycho Bunny. 'New York is part of our DNA, and this location allows us to celebrate where we've been while continuing to build where we're going. Queens is a dynamic borough that aligns with our brand's spirit of individuality.' Founded in 2005, Psycho Bunny has evolved from a premium polo shirt brand into a global lifestyle label. Now headquartered in Montreal, it operates nearly 150 locations worldwide, with recent store openings in Phoenix, Arizona, and Commerce, California, among other locations. This year, it also inked partnerships with tennis players, Andy Roddick, Arthur Rinderknech, and Alexei Popyrin, solidifying its presence in the sport.

Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY
Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY

National Post

time19-06-2025

  • Business
  • National Post

Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY

Article content MONTREAL — the high-quality men's apparel brand known for its bold, expressive designs, is proud to announce the opening of its newest store at the Queens Center Mall in Queens, New York. This moment marks a meaningful homecoming for the brand, as 2025 celebrates Psycho Bunny's 20th anniversary and its founding in New York City. Article content This milestone opening is more than just another retail expansion, it's a full-circle moment that reconnects the brand with its birthplace. Since its founding in 2005, Psycho Bunny has grown into a global fashion powerhouse, with over 130 stores worldwide. Now, two decades later, the brand is planting deeper roots in the city where it all began. Article content Article content 'Opening a store in Queens during our 20th anniversary year is incredibly special,' said Kenny Minzberg, Chief Development Officer of Psycho Bunny. 'New York is part of our DNA, and this location allows us to celebrate where we've been while continuing to build where we're going. Queens is a dynamic borough that aligns with our brand's spirit of individuality.' Article content Located at one of the city's most iconic shopping destinations, the new Psycho Bunny store at Queens Center Mall invites locals and visitors alike to explore its premium lifestyle offerings from the perfect polo to bold seasonal collections. Known for its vibrant color palettes, tailored fits, and rebellious energy, the brand continues to inspire self-expression through elevated menswear. Article content As Psycho Bunny celebrates 20 years of redefining modern menswear, the Queens store is both a tribute to its roots and a bold step into its next chapter. Article content ABOUT PSYCHO BUNNY: Article content Headquartered in Montreal, Psycho Bunny is a global premium clothing brand recognized for its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the brand has redefined modern style by blending classic sophistication with a playful, irreverent edge. Originally known for its premium polo shirts, Psycho Bunny has expanded to offer a full range of apparel and accessories for men, women, and children. With nearly 150 stores worldwide and a commitment to excellence, the brand continues to grow, crafting elevated fashion from the world's finest materials. Article content Psycho Bunny's relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle can be experienced in its retail locations. More than just fashion, it represents a state of mind, an attitude, an ethos, a mantra, a rallying cry, and a veritable religion—anchored by one thoroughly iconic Bunny logo. Article content Article content Article content Article content Article content

Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY
Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY

Business Wire

time19-06-2025

  • Business
  • Business Wire

Psycho Bunny Returns to Its Roots with New Store Opening in Queens, NY

MONTREAL--(BUSINESS WIRE)-- Psycho Bunny, the high-quality men's apparel brand known for its bold, expressive designs, is proud to announce the opening of its newest store at the Queens Center Mall in Queens, New York. This moment marks a meaningful homecoming for the brand, as 2025 celebrates Psycho Bunny's 20th anniversary and its founding in New York City. This milestone opening is more than just another retail expansion, it's a full-circle moment that reconnects the brand with its birthplace. Since its founding in 2005, Psycho Bunny has grown into a global fashion powerhouse, with over 130 stores worldwide. Now, two decades later, the brand is planting deeper roots in the city where it all began. 'Opening a store in Queens during our 20th anniversary year is incredibly special,' said Kenny Minzberg, Chief Development Officer of Psycho Bunny. 'New York is part of our DNA, and this location allows us to celebrate where we've been while continuing to build where we're going. Queens is a dynamic borough that aligns with our brand's spirit of individuality.' Located at one of the city's most iconic shopping destinations, the new Psycho Bunny store at Queens Center Mall invites locals and visitors alike to explore its premium lifestyle offerings from the perfect polo to bold seasonal collections. Known for its vibrant color palettes, tailored fits, and rebellious energy, the brand continues to inspire self-expression through elevated menswear. As Psycho Bunny celebrates 20 years of redefining modern menswear, the Queens store is both a tribute to its roots and a bold step into its next chapter. ABOUT PSYCHO BUNNY: Headquartered in Montreal, Psycho Bunny is a global premium clothing brand recognized for its bold designs, uncompromising quality, and iconic bunny logo. Since its founding in 2005, the brand has redefined modern style by blending classic sophistication with a playful, irreverent edge. Originally known for its premium polo shirts, Psycho Bunny has expanded to offer a full range of apparel and accessories for men, women, and children. With nearly 150 stores worldwide and a commitment to excellence, the brand continues to grow, crafting elevated fashion from the world's finest materials. Psycho Bunny's relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle can be experienced in its retail locations. More than just fashion, it represents a state of mind, an attitude, an ethos, a mantra, a rallying cry, and a veritable religion—anchored by one thoroughly iconic Bunny logo.

Andy Roddick On Becoming A Psycho Bunny Tennis Advisor
Andy Roddick On Becoming A Psycho Bunny Tennis Advisor

Forbes

time12-06-2025

  • Entertainment
  • Forbes

Andy Roddick On Becoming A Psycho Bunny Tennis Advisor

Andy Roddick at the "'Served' Live with Andy Roddick during SXSW Conference & Festivals at the ... More Austin Convention Center on March 10, 2025 in Austin, Texas. (Photo by Amanda Stronza/SXSW Conference & Festivals via Getty Images) Former World No. 1 Andy Roddick tells me tennis is 'going nuts in the best way right now.' And he's a growing part of it at every step, recently signing a multi-year partnership to join Psycho Bunny as a global ambassador. Roddick says he would have bet his house there was no way tennis would have the cultural moment it is now, so quickly following the retirements of legends—from Roger Federer to Rafael Nadal to Serena Williams and more—with the sport 'entering a cycle of cool and relevance with stars oozing charisma.' It's not surprising, then, with the pop culture draw of tennis, that an outsider brand like Psycho Bunny would want to join. And Roddick's ready to jump in with them. Born in 2005, but since a rebirth in Montreal, Psycho Bunny began first as a tie company before growing. The brand entered tennis in 2024 by sponsoring the National Bank Open in Canada. Then, earlier this year, they signed tour-level players Alexei Popyrin and Arthur Rinderknech. Alexei Popyrin of Australia wearing Psycho Bunny at a tournament in the Netherlands in June. (Photo ... More by Joris Verwijst/) Roddick's knowledge of a brand his social media manager told him was 'a bit cooler' than a guy like him, was seeing the gear on Popyrin and then walking past a storefront in Charlotte, North Carolina, where he lives now. 'It is a bold, edgy brand that seems to be super interested in tennis,' he says, adding that with his recommitment to the sport, the two make a good fit. With a lot of the historic tennis brands, the history can serve as a benefit, but also a limitation. Roddick calls Psycho Bunny edgier and a bit of a disrupter, along the same lines of how he views his media company, which now hosts Served, the top tennis podcast in the world and one of the top four sports podcasts during Roland Garros. 'We are kindred spirits in each other a little bit,' he says, adding he appreciates how companies new to tennis want to be part of the sport. But the tennis world was something Roddick wasn't a part of for a while. After retiring from playing in 2012 with a World No. 1 ranking and a 2003 U.S. Open championship to his name, he spent the first eight years nowhere near the sport. Instead, he was building different business ventures. Then when COVID occurred, he was drawn back into the sport through Tennis Channel needing to diversify content without live tennis to air. What started as a six-week trial has turned into Served and business partnerships, first with Wilson and now Psycho Bunny. It's all a way for Roddick to get heavily involved in the world of tennis without the 40 weeks per year of travel the tour required. Arthur Rinderknech wearing Psycho Bunny during Roland Garros in the first round against Jannik ... More Sinner. (Photo by Li Jing/Xinhua via Getty Images) 'I haven't had to learn from scratch in order to do it,' he says. 'It is pretty easy for me to get on and talk about tennis in a responsible way.' His presence in the sport has brands wanting to connect. 'Andy isn't just a tennis legend—he's a disruptor, a trailblazer and someone who has always done things his own way,' says Anna Martini, Psycho Bunny CEO. 'That's exactly what Psycho Bunny stands for. We're thrilled to have him as a partner in celebrating tennis culture.' As a global brand ambassador, 'Roddick will advise on the brand's expanding presence in tennis and play a pivotal role in enhancing its credibility within the sport.' Roddick says Psycho Bunny has entered the sport in the right way, becoming available to fans, first by gaining the rights to one of the largest tournaments in the world with the National Bank Open and then adding players. 'I don't think you have seen Psycho Bunny sign their last player,' Roddick says. And the next one could have his mark. 'I would have an educated view into the next prospects and who the next players could be,' he says. That's exactly how Roddick wants the new effort to be: a partnership. He says each of his new tennis-related ventures now needs to be less of a hired gun brought on just to promote a brand, instead he's been attracted to the partnership side of the opportunities, a chance to advise and really be part of meaningful directions on engaging the tennis community. 'There have been conversations already around players, how Psycho Bunny can invest in tennis in different ways,' he says. 'Tennis seems to be a space they are interested in.' It may come as a surprise to Roddick, but it's also a space he's again fully committed to.

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