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Black America Web
a day ago
- Business
- Black America Web
Starbucks Brings Back Pumpkin Spice Latte and Unveils New Fall 2025 Menu
Source: UCG / Getty Autumn may still be weeks away, but for Starbucks fans, fall is already on the horizon. The coffee giant announced Monday that its beloved Pumpkin Spice Latte (PSL) will return to stores nationwide on August 26. While that's slightly later than last year's release, it still arrives earlier than the company's traditional September launch, and nearly a month ahead of the official start of fall on September 22. The PSL, first introduced in 2003, is crafted with espresso, milk, pumpkin spice syrup, whipped cream, and a dusting of pumpkin pie spices. In 2015, Starbucks began using real pumpkin in the recipe, cementing its reputation as a fall staple and cultural phenomenon. This year's launch comes at a pivotal moment for Starbucks, which is working to reinvigorate customer traffic and sales after U.S. same-store sales slipped 2% last year. The company hopes the nostalgic appeal of its fall menu can help turn things around. 'These seasonal offerings are cultural touchstones that spark connection, nostalgia, and excitement,' said Tressie Lieberman, Starbucks global chief brand officer, in a statement to CBS MoneyWatch. What's on Starbucks' Fall 2025 Menu? In addition to the PSL, Starbucks is bringing back several fan favorites: Pumpkin Cream Cold Brew Iced Pumpkin Cream Chai Pecan Crunch Oatmilk Latte There's also a brand-new drink debuting this year: the Pecan Oatmilk Cortado, which Starbucks describes as pairing bold espresso with warm fall flavors. On the food side, the chain is introducing Italian Sausage Egg Bites as part of its seasonal offerings. The fall menu rollout supports Starbucks CEO Brian Niccol's Back to Starbucks initiative, launched in 2024 to revive in-store visits and boost sales. How the Pumpkin Spice Latte Became a Legend The Pumpkin Spice Latte was born out of a 2003 brainstorming session led by Starbucks product manager Peter Dukes, who sought to replicate the success of the chain's winter hit, the Peppermint Mocha. Originally considered for the name Fall Harvest Latte, the team settled on Pumpkin Spice Latte to emphasize the spice-forward flavor profile. 'Nobody knew at the beginning what it would grow to be,' Dukes reflected in a 20th-anniversary post on the Starbucks website. 'Twenty years later, it's taken on a life of its own.' Since its debut, the PSL has become Starbucks' most successful seasonal beverage, selling hundreds of millions of cups and inspiring countless imitators. Competitors like Dunkin' and McDonald's rolled out their own pumpkin-flavored drinks in 2007 and 2013, respectively. The pumpkin spice craze even made its way into the dictionary, with pumpkin spice added to Merriam-Webster in 2022. Mentions of pumpkin spice on U.S. restaurant menus have jumped nearly 34% between 2014 and 2024, according to menu analytics firm Technomic. SEE ALSO Starbucks Brings Back Pumpkin Spice Latte and Unveils New Fall 2025 Menu was originally published on
Economic Times
3 days ago
- Entertainment
- Economic Times
Starbucks' pumpkin spice latte returns August 26; why this seasonal drink still reigns supreme
The countdown is over for fall flavor fanatics: Starbucks has officially announced that its iconic Pumpkin Spice Latte (PSL) will return to menus on August 26, nearly a month before autumn begins. First launched in 2003, the PSL has become a yearly tradition. It ushers in the cozy season with a blend of espresso, steamed milk, cinnamon, nutmeg, clove, and real pumpkin flavor, topped with whipped cream and pumpkin pie spices. Also Read: 2 million may get up to $147 from Cash App settlement; see if you're on the list Alongside the PSL, the premium coffee shop's 2025 fall menu will also feature returning favorites like the Pumpkin Cream Cold Brew and Pecan Crunch Oatmilk Latte, as well as new items like Italian Sausage Egg Bites and a Pecan Oatmilk Cortado. But what makes the PSL more than just another seasonal drink? The answer lies in a powerful blend of science, emotion, and clever marketing that has helped Starbucks sell over 600 million Pumpkin Spice Lattes since its debut. From its expertly engineered flavor profile to its role as a cultural signifier of fall, here's what keeps PSL fans returning every year. Behind the PSL's popularity is deliberate sensory science. Starbucks spent months developing the perfect combination of pumpkin puree and warming spices, cinnamon, nutmeg, clove, and ginger, activating brain memory centers. These aromas and flavors evoke deep feelings of warmth, comfort, and tradition, reminding customers of crisp fall days, cozy sweaters, and seasonal key to its success is the drink's limited-time availability. By releasing the PSL only during the fall, Starbucks turns the drink into an event. The early release date consistently landing in late August adds to the anticipation, making it the 'unofficial start of fall' for many. This seasonal scarcity taps into the psychological principle of FOMO (fear of missing out), driving early teaser campaigns to themed merchandise and Instagram-worthy visuals, Starbucks has turned the PSL into a lifestyle brand. Social media plays a central role, with Starbucks fans sharing first-sip photos and countdowns to the PSL season. The chain's consistent, nostalgic branding fuels millions in seasonal sales, nearly $100 million annually, while sparking broader pumpkin spice trends in retail and in neuroscience shows that flavor-memory links create strong emotional reactions. The PSL doesn't just taste like fall, it feels like fall. This neurological response, combined with comforting rituals like walking through autumn leaves or sipping a warm drink on a chilly morning, transforms the PSL into a seasonal anchor in people's lives.
Time of India
3 days ago
- Business
- Time of India
Starbucks' pumpkin spice latte returns August 26; why this seasonal drink still reigns supreme
The countdown is over for fall flavor fanatics: Starbucks has officially announced that its iconic Pumpkin Spice Latte (PSL) will return to menus on August 26, nearly a month before autumn begins. First launched in 2003, the PSL has become a yearly tradition. It ushers in the cozy season with a blend of espresso, steamed milk, cinnamon, nutmeg, clove, and real pumpkin flavor, topped with whipped cream and pumpkin pie spices. Explore courses from Top Institutes in Select a Course Category Data Science PGDM Degree MBA MCA others Cybersecurity Design Thinking Healthcare Data Science Public Policy Finance Leadership healthcare Digital Marketing Others Product Management CXO Management Technology Operations Management Project Management Data Analytics Artificial Intelligence Skills you'll gain: Duration: 10 Months IIM Kozhikode CERT-IIMK DABS India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Postgraduate Cert in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months IIT Madras CERT-IITM Advanced Cert Prog in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 30 Weeks IIM Kozhikode SEPO - IIMK-AI for Senior Executives India Starts on undefined Get Details Skills you'll gain: Duration: 10 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Prof Cert in DS & BA with GenAI India Starts on undefined Get Details Also Read: 2 million may get up to $147 from Cash App settlement; see if you're on the list by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Spoiled kid took 3 subway seats while his mom ignored it, so a heroic stranger Kingdom Of Men Undo Alongside the PSL, the premium coffee shop's 2025 fall menu will also feature returning favorites like the Pumpkin Cream Cold Brew and Pecan Crunch Oatmilk Latte, as well as new items like Italian Sausage Egg Bites and a Pecan Oatmilk Cortado. Live Events But what makes the PSL more than just another seasonal drink? The answer lies in a powerful blend of science, emotion, and clever marketing that has helped Starbucks sell over 600 million Pumpkin Spice Lattes since its debut. From its expertly engineered flavor profile to its role as a cultural signifier of fall, here's what keeps PSL fans returning every year. It triggers nostalgia Behind the PSL's popularity is deliberate sensory science. Starbucks spent months developing the perfect combination of pumpkin puree and warming spices, cinnamon, nutmeg, clove, and ginger, activating brain memory centers. These aromas and flavors evoke deep feelings of warmth, comfort, and tradition, reminding customers of crisp fall days, cozy sweaters, and seasonal rituals. The scarcity factor Another key to its success is the drink's limited-time availability. By releasing the PSL only during the fall, Starbucks turns the drink into an event. The early release date consistently landing in late August adds to the anticipation, making it the 'unofficial start of fall' for many. This seasonal scarcity taps into the psychological principle of FOMO (fear of missing out), driving demand. Marketing From early teaser campaigns to themed merchandise and Instagram-worthy visuals, Starbucks has turned the PSL into a lifestyle brand. Social media plays a central role, with Starbucks fans sharing first-sip photos and countdowns to the PSL season. The chain's consistent, nostalgic branding fuels millions in seasonal sales, nearly $100 million annually, while sparking broader pumpkin spice trends in retail and food. A feeling Research in neuroscience shows that flavor-memory links create strong emotional reactions. The PSL doesn't just taste like fall, it feels like fall. This neurological response, combined with comforting rituals like walking through autumn leaves or sipping a warm drink on a chilly morning, transforms the PSL into a seasonal anchor in people's lives.
New York Post
3 days ago
- Entertainment
- New York Post
Starbucks' Pumpkin Spice Latte is coming back early for fall — here's when you'll be able to get the popular drink
Fall is coming early to Starbucks. The coffee giant is bringing the beloved Pumpkin Spice Latte back to menus nearly a month before fall even begins. PSL fans will be able to get the iconic autumnal beverage starting Aug. 26, Starbucks announced. 4 Starbucks announced the Pumpkin Spice Latte will return August 26. Starbucks In addition, the fan-favorite Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai and Pecan Crunch Oatmilk Latte will return to the menu, as well as a new Pecan Cortado and new Italian Sausage Egg Bites. Starbucks' fall-flavored at-home coffees and creamers are now available online and in grocery stores nationwide, including Pumpkin Spice, Fall Blend, and Smoked Butterscotch, as well as Maple Pecan Latte Inspired Non-Dairy Creamer and Pumpkin Spice Latte Inspired Creamer. 4 A new Pecan Cortado will also be hitting menus. Starbucks In early August, ready-to-drink Pumpkin Spice Flavored Coffee will also return to grocery and convenience stores nationwide, available in Iced Espresso, Frappuccino Chilled Coffee Drink, and Cold Brew Concentrate. Even though we're far from fall, the timeline fits the range of dates when Starbucks has started PSL season in the past. Google Trends data showed that consumer interest in pumpkin spice started earlier this year, with searches increasing starting in mid-June, compared to last year when the uptick in searches began in mid-July. 4 Starbucks' fall-flavored at-home coffees and creamers are already available online and in grocery stores nationwide. Starbucks 4 In early August, ready-to-drink Pumpkin Spice Flavored Coffee will also be returning to grocery stores. Starbucks Starbucks first debuted the Pumpkin Spice Latte in 2003, sparking a national pumpkin craze. The coffee chain says the PSL is its most popular seasonal beverage, made with real pumpkin flavor, spices, Starbucks Signature Espresso and steamed milk. It's available hot, iced or blended.
USA Today
3 days ago
- Entertainment
- USA Today
Pumpkin Spice Latte returns to Starbucks menu. Here's when you can get one
Pumpkin Spice Latte fans, your favorite time of year draws near: Starbucks is bringing back the popular autumnal drink nearly a month before fall officially begins. The Pumpkin Spice Latte will return to the premium coffee chain's menu on Aug. 26, the company said in a news release shared with USA TODAY. That date fits right within the range when Starbucks historically has opened the Pumpkin Spice Latte, or PSL, season in the past. First introduced in 2003, the return of the PSL has become an annual rite of late summer since Starbucks introduced the drink in 2003. Over the last two decades, customers have looked forward to the PSL's return, usually near the end of August. Liquid Death: Canned water brand expands into energy drinks: What to know about Sparkling Energy Also returning as part of Starbucks' fall menu are the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and Pecan Crunch Oatmilk Latte. Newcomers to the menu include Italian Sausage Egg Bites and a Pecan Cortado. The Cortado, a new style of coffee drink Starbucks added earlier this year, is made with three ristretto shots of Blonde Espresso and steamed milk (ristretto espresso shots are smaller and more concentrated than traditional ones). A current option is the Brown Sugar Oatmilk Cortado. What is in the Pumpkin Spice Latte? The PSL, which Starbucks says is its most popular seasonal beverage – available hot, iced or blended – is made with real pumpkin flavor; pumpkin-related spices, including cinnamon, nutmeg and clove; Starbucks Signature Espresso and steamed milk. The drink is topped with whipped cream and pumpkin pie spices. Can't wait for the Pumpkin Spice Latte return? Go shopping The desire for pumpkin spice drinks and foods – and Starbucks' PSL itself – doesn't appear to be lessening. Searches on Google for "pumpkin spice" and "PSL" are slightly ahead of schedule compared to recent past years. More people attest they "love" pumpkin spice products, found an October 2024 survey of 1,000 U.S. consumers, with 90% of respondents saying they love pumpkin spice products, up from 85% in 2023, while those who "hate" the products fell from 15% to 10%. About one-fourth of the respondents declined to vote for "love" or "hate" pumpkin spice products. If you need that pumpkin spice flavor even sooner, limited-time flavors of Starbucks coffees and creamers, including Starbucks Pumpkin Spice Latte Inspired Creamer (in dairy and non-dairy options), are hitting stores and online retailers now. And in early August, ready-to-drink (RTD) beverages including Starbucks Pumpkin Spice Flavored Coffee (Iced Espresso and Frappuccino Chilled Coffee Drink) are returning to grocery stores, national retailers, convenience stores and gas stations for a limited time. When has the Pumpkin Spice Latte returned to Starbucks' menus in the past? Here's when Starbucks has launched its fall menu, which includes the PSL, in the past: Contributing: Greta Cross Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @ & @mikesnider & msnider@ What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
