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Time of India

City markets dealing in religious items do good business

1 2 3 Ranchi: The city markets are reporting good business by catering to kanwariyas , who are preparing for their pilgrimage to Deoghar and devotees thronging temples daily. Religious essentials dominate stalls near Pahadi Mandir, Harmu Temple, and Argora Chowk. Belpatra bundles are selling for Rs 20–30, Rudraksha malas for Rs 50–300, and ready-made puja kits, including dhatura, incense sticks, brass lotas, and red threads, are priced around Rs 250–400. "Demand triples during Shravan. I sell out fresh belpatra and dhatura by 10 am," said Kailash Prasad, a vendor at Pahari Mandir. Fashion is also driving the festive fervour. Young women are thronging stalls and boutiques. "Green is the colour of Shravan. Girls are buying glass bangle sets that cost Rs 100 to Rs 250. Bindis in leafy motifs, mehendi cones, and nail enamels are also flying off shelves," said Mamta, a vendor at Upper Bazaar. Boys and men, especially kanwariyas, are picking up the season's signature saffron t-shirts, dhotis, and stoles. "Bol Bam printed t-shirts and saffron shorts are trending. Even kids want mini-kawariya outfits. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Festival del Cinema di Venezia: attenzione puntata sui registi emergenti Punto di Vista Media S.r.l. Scopri di più Undo Prices range from Rs 150 to Rs 700," says Arun, who runs a temporary stall near Main Road. Kanvars, the bamboo structures carried by kanwariyas, are priced from Rs 400 to Rs 1,200. Even major fashion retailers in high end malls and Upper Bazaar are tapping into the festive vibe. "Our kurtas and dupattas with Shiva motifs are popular," says Shruti Verma, a manager at an ethnic wear boutique at Nucleus Mall.