Latest news with #Pureseoul
Wales Online
12-06-2025
- Business
- Wales Online
Trendy Korean beauty retailer Pureseoul to open first Welsh store in Cardiff
Trendy Korean beauty retailer Pureseoul to open first Welsh store in Cardiff Its arrival is the latest in a line-up of new names coming to the city Korean beauty brand Pureseoul is opening in Cardiff (Image: Kenny Brown | Manchester Evening News ) Korean beauty retailer Pureseoul has officially announced the opening of its first Welsh branch at St David's Shopping centre in Cardiff. The store, which specialises in skincare and cosmetics from South Korea, marks the latest addition to the centre's growing list of health and beauty outlets. The opening also reflects the rising popularity of K-beauty among UK consumers and provides local shoppers with in-person access to products that were previously available only online or in select cities. St David's management highlighted the arrival as part of its ongoing strategy. It aims to diversify its retail mix and introduce more international and specialist retailers. From superstar gigs to cosy pubs, find out What's On in Wales by signing up to our newsletter here The location of Pureseoul in the St David's Centre in Cardiff Article continues below Already established with several locations across the UK, Pureseoul has branches in London, Birmingham and Manchester, among other places. It is now expanding its presence outside of England with this new site in the heart of the Welsh capital. The Cardiff branch will offer a range of Korean beauty products from a variety of popular Korean brands. Inside another branch of Pureseoul (Image: Kenny Brown | Manchester Evening News ) Helen Morgan, centre director of St David's, Cardiff, said: 'There has been an incredible line-up of new store announcements this year at St David's." She said these included Banana Tree, Knoops, Swatch, JD and the highly anticipated Sephora. Article continues below "But that's not all - there is still more to come as St David's continues to cement its position as a top UK shopping destination," she added. "We'll be announcing more new brands coming soon.'
Fashion Network
21-05-2025
- Business
- Fashion Network
Pureseoul Carnaby opening will be its biggest store yet
Korean beauty brand Pureseoul has become the latest retailer set to open a flagship store on Soho's popular Carnaby Street, marking its largest UK location to date. It will be joining the Shaftesbury Capital-owned street in June, with the 3,000 sq ft, two-floor store, stocking over 2,000 curated products. Among those will be 30+ exclusive brands such as Torriden, Amuse, and Romand, 'making this store one of Europe's largest K-Beauty collections', the retailer said. 'Nodding to Korean retail trends and Carnaby Street's playful heritage', the flagship has been designed as a 'cultural hub for discovery, education, and celebration'. It promises to deliver 'a range of new, experiential features', including a multi-use area on the ground floor with a fully flexible fit-out. This means it can be transformed into an activity space for rotating pop-ups and workshops focused on skincare, as well as additional retail, it said. Leslie Tang, CEO of Pureseoul, added: 'What began as a small dream is now a platform shaping the future of Korean beauty. It's been amazing to see how much impact we have had on the industry in the last few years, and our plans are more ambitious than ever.' William Oliver, director of Retail Leasing at Shaftesbury Capital, also said: 'Selecting Carnaby Street as the home of its flagship and largest store to date speaks volumes about the appeal of our neighbourhood, and how we resonate with next-generation, culturally-driven brands.' It joins Soho's growing beauty and wellness offer, complementing the likes of Grown Alchemist, Malin + Goetz, Sculpted by Aimee, and luxury cosmetics/fragrance brands such as Aesop and Byredo.
