Latest news with #PuriRathYatra2025
Hans India
05-07-2025
- General
- Hans India
Anandana – The Coca-Cola India Foundation Launched ‘Used PET Bottle-Free Puri Rath Yatra 2025'
To drive collective action on waste management in Puri, Odisha; Anandana, The Coca-Cola India Foundation, in collaboration with Hindustan Coca-Cola Beverages (HCCB), Puri Municipality, District Administration (Puri), Odisha Development Management Programme (ODMP), and Y4D Foundation launched the 'Used PET Bottle-Free Puri Rath Yatra 2025' initiative. The launch ceremony commenced on 26th June 2025 with a used PET bottle clean-up drive from Digabareni Square to Swargadwar, in the esteemed presence of Ganesh Ram Singh Khuntia, Hon'ble Minister for Forest, Environment and Climate Change, Government of Odisha; Jayanta Kumar Sarangi, Former Member of Odisha Legislative Assembly; and Shri Abhimanyu Behera, Executive Officer, Puri Municipality. As part of the Maidaan Saaf campaign, nearly 200 volunteers were deployed to collect used PET bottles and raise awareness among the visitors on responsible waste management practices. Over 200 PET collection bins were installed across select high-footfall areas in the city. Additionally, 10 help desks, manned by trained vendors, were set up at strategic locations intended to guide and educate visitors on eco-friendly disposal practices. Recognizing the initiative, Ganesh Ram Singh Khuntia, Hon'ble Minister for Forest, Environment and Climate Change, Government of Odisha, stated, "The Puri Rath Yatra is one of Odisha's most revered and high-footfall events. It is our collective responsibility to ensure it remains clean and environmentally sustainable. I commend the efforts of Anandana, The Coca-Cola India Foundation, Hindustan Coca-Cola Beverages (HCCB), and their partners for launching this meaningful initiative. By engaging communities and deploying practical waste management solutions, they've set a strong example of how collaboration drives real change on the ground." Delete Edit Commenting on the effort, Devyani R L Rana, Vice President – Public Affairs, Communications & Sustainability, Coca-Cola India and Southwest Asia, said, 'Coca-Cola India is humbled to support the city of Puri by enabling used-PET bottle collection across public areas. Along with our partners, every element of this initiative has been designed in alignment with the city's needs and built on the principle of collective action. We see this as an opportunity to contribute to a larger purpose, and to do it with intent. Integrating the Maidaan Saaf campaign into this initiative, demonstrates how innovative recycling solutions can be deployed to encourage visitors to adopt eco-friendly practices." With a focus on creating a social impact, Himanshu Priyadarshi, Chief Public Affairs and Sustainability Officer, HCCB, stated, 'As we rejoice in a grand cultural and social celebration in Puri, that brings together people from across the country, we recognize our shared responsibility to care for the host city. Our 'Green Sweep' initiative is built on the principles of environmental stewardship, where strategic collection points play a pivotal role in collecting, segregating, and transporting used-PET bottles to recyclers. With the trained safai sathis and engaging traditional storytelling through Nukkad Natak in Odia, we aim to make the celebration in Puri free of used PET bottles, together with Anandana, The Coca-Cola India Foundation, and the Odisha government." A series of community-focused clean-up activities included a beach clean-up drive near GM Law College in Penthakotta and a plog run from Gundicha Temple to Badasankha. These collective efforts reflect a shared responsibility to environmental stewardship and demonstrate how collaboration between civic bodies, corporate partners, and local communities can drive meaningful change.
Business Standard
02-07-2025
- Business
- Business Standard
Bisleri's 'Bottles for Change' Drives Plastic Circularity at Puri Rath Yatra 2025
NewsVoir Puri (Odisha) [India], July 2: Bisleri International Pvt. Ltd., India's leading packaged drinking water brand under its flagship sustainability initiative, Bottles for Change (BFC), implemented a comprehensive, end-to-end plastic waste management drive during the Puri Rath Yatra 2025, one of India's most celebrated and high-footfall religious events. The drive was conducted in partnership with Puri's Municipal Corporation and the District Administration. It focused on promoting responsible plastic use, collection, and recycling by deploying a community-centric approach. As part of the drive, plastic collection bins were strategically placed at high-footfall areas along the Rath Yatra route to encourage pilgrims and visitors to dispose of plastic responsibly. The initiative also engaged Self-Help Group (SHG) members to facilitate on-ground segregation of plastic waste. All collected plastic was transported to a designated Material Recovery Facility (MRF) for sorting, processing, and subsequently to recycling facilities, thereby ensuring that no plastic waste ends up in landfills. Commenting on this initiative, K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, "The Puri Rath Yatra presents a great opportunity to promote environmental responsibility. Through our Bottles for Change initiative, we are proud to support the Yatra by integrating sustainable practices ranging from bin placement and community engagement to material recovery and post-event clean-ups. Our efforts aim to ensure that the celebrations are both joyful and environmentally conscious." Additionally, to ensure cleanliness and raise awareness about environmental stewardship, Bisleri will also conduct two large-scale clean-up drives post the event in collaboration with students and citizen volunteers, reinforcing the values of shared civic responsibility and collective climate action. The campaign at Puri is a part of Bisleri's Bottles for Change footprint in Eastern India and vital in making plastic circularity a community-led movement. BFC initiative focuses on promoting plastic recycling, with Material Recovery Facilities (MRFs) playing a key role. Bisleri has established these MRFs across India, including in Harvalem (Goa) Tiruvallur Municipal Corporation and SRM University (Chennai), Ranthambore National Park (Sawai Madhapur), and K East Ward (Mumbai). These MRFs, along with the Bench of Dreams initiative, contribute significantly to building a circular economy by reducing the environmental impact of waste and fostering sustainable consumption patterns. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
Fashion Value Chain
02-07-2025
- Business
- Fashion Value Chain
Bisleri's ‘Bottles for Change' Drives Plastic Circularity at Puri Rath Yatra 2025
Bisleri International Pvt. Ltd., India's leading packaged drinking water brand under its flagship sustainability initiative, Bottles for Change (BFC), implemented a comprehensive, end-to-end plastic waste management drive during the Puri Rath Yatra 2025, one of India's most celebrated and high-footfall religious events. The drive was conducted in partnership with Puri's Municipal Corporation and the District Administration. It focused on promoting responsible plastic use, collection, and recycling by deploying a community-centric approach. Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025 As part of the drive, plastic collection bins were strategically placed at high-footfall areas along the Rath Yatra route to encourage pilgrims and visitors to dispose of plastic responsibly. The initiative also engaged Self-Help Group (SHG) members to facilitate on-ground segregation of plastic waste. All collected plastic was transported to a designated Material Recovery Facility (MRF) for sorting, processing, and subsequently to recycling facilities, thereby ensuring that no plastic waste ends up in landfills. Commenting on this initiative, Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International Pvt. Ltd., said, 'The Puri Rath Yatra presents a great opportunity to promote environmental responsibility. Through our Bottles for Change initiative, we are proud to support the Yatra by integrating sustainable practices ranging from bin placement and community engagement to material recovery and post-event clean-ups. Our efforts aim to ensure that the celebrations are both joyful and environmentally conscious.' Additionally, to ensure cleanliness and raise awareness about environmental stewardship, Bisleri will also conduct two large-scale clean-up drives post the event in collaboration with students and citizen volunteers, reinforcing the values of shared civic responsibility and collective climate action. Bisleri International Implements its Bottles for Change initiative at Puri Rath Yatra 2025 The campaign at Puri is a part of Bisleri's Bottles for Change footprint in Eastern India and vital in making plastic circularity a community-led movement. BFC initiative focuses on promoting plastic recycling, with Material Recovery Facilities (MRFs) playing a key role. Bisleri has established these MRFs across India, including in Harvalem (Goa) Tiruvallur Municipal Corporation and SRM University (Chennai), Ranthambore National Park (Sawai Madhapur), and K East Ward (Mumbai). These MRFs, along with the Bench of Dreams initiative, contribute significantly to building a circular economy by reducing the environmental impact of waste and fostering sustainable consumption patterns. About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit
