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Opinion: Visitors to Jasper can be part of renewal in real time
Opinion: Visitors to Jasper can be part of renewal in real time

Edmonton Journal

time4 days ago

  • Business
  • Edmonton Journal

Opinion: Visitors to Jasper can be part of renewal in real time

Article content When the 2024 forest fires reached the town of Jasper, almost exactly a year ago, the impacts were felt deeply. Not just across the landscape, but in the lives of the community members and Canadians across the country. Article content What made these fires different from others in the area was that they reached the townsite, directly impacting homes, businesses, and critical infrastructure. For many community members, the loss was total. Article content Article content Article content I remember the anxiety that came with it, not just from the fires, but from the weight of the unknown. Like so many others, I was worried for our team and the people who make this town feel like home. We didn't know what the next day would bring, but what I saw was neighbours checking in on each other, businesses stepping up, and a community choosing to show up through the uncertainty. Article content Article content Forest fires are a natural part of ecological cycles, necessary for instigating regeneration — a process that Indigenous peoples have long used through prescribed burns. This fire wasn't planned, nor welcome, but it sparked reflection. While the impact was significant, it also revealed something unexpected: a new lens through which to experience Jasper. Article content Jasper is a tourism town. The economy is built by people who care deeply about where they live and what they do. It's the guides, the small business owners, the chefs, the hotel staff — folks who have built a life here sharing the beauty of this place with the world. When the fires passed and recovery efforts began, local leaders, non-profit organizations, and businesses came together to ask: How can we ensure that Jasper doesn't just rebuild, but thrives long into the future? Article content Article content That question sparked the launch of the Jasper Tourism Recovery and Prosperity Fund, a three-year, $5.5-million commitment to support both the immediate needs and long-term community well-being. Pursuit, Fairmont Jasper Park Lodge, Rocky Mountaineer, Jasper Brewing Co. and Maligne Range Distilling came together to establish this fund, driven by a love for this place and united through tourism. It is independently managed by the Jasper Community Team Society to ensure resources go where they are needed most. Article content It was a meaningful step, but for me, it was also personal. As a fellow mountain town resident and part of the broader tourism industry, I saw firsthand the importance of a community-led approach. Article content In times of crisis, it's easy for businesses to speak. But leadership begins with listening and acting with humility and care. These aren't transactional relationships. They are the ones built over time and ultimately strengthened in moments like these.

Pursuit Announces Date for Second Quarter 2025 Earnings Release and Conference Call
Pursuit Announces Date for Second Quarter 2025 Earnings Release and Conference Call

Business Wire

time16-07-2025

  • Business
  • Business Wire

Pursuit Announces Date for Second Quarter 2025 Earnings Release and Conference Call

DENVER--(BUSINESS WIRE)--Pursuit Attractions and Hospitality, Inc. ('Pursuit') (NYSE: PRSU), announced today that it plans to release financial results for the quarter ended June 30, 2025 after market close on Wednesday, August 6, 2025 and will host a conference call at 5 p.m. Eastern Time on the same day to review its financial results and provide business updates. A live audio webcast of the call will be available in listen-only mode through the "Events & Presentations" section of our website, where we will also post our earnings press release and an earnings presentation prior to the call. The live call can also be accessed by dialing (404) 975-4839 or (833) 470-1428 and entering the access code 003370. To avoid wait time and bypass speaking with an operator to join the call, participants can pre-register using the following registration link: After registering, a calendar invitation will be sent that includes dial-in information as well as unique codes for entry into the live call. We recommend that you register in advance to ensure access for the full call. A replay of the call will be available on our website shortly after the conference call and, for a limited time, by dialing (929) 458-6194 or (866) 813-9403 and entering the access code 250197. About Pursuit Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, Iceland, and Costa Rica. Pursuit's elevated hospitality experiences include 17 world-class point-of-interest attractions and 29 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information, visit Pursuit routinely uses its investor relations website ( to post presentations to investors and other important information, including information that may be material. Accordingly, Pursuit encourages investors and others interested in Pursuit to review the information it makes public on its investor relations website.

Competition Bureau drops inquiry into American attraction dominance in Banff and Jasper
Competition Bureau drops inquiry into American attraction dominance in Banff and Jasper

CTV News

time15-07-2025

  • Business
  • CTV News

Competition Bureau drops inquiry into American attraction dominance in Banff and Jasper

Canada's Competition Bureau has dropped its probe into an American company's dominance of the Banff and Jasper sightseeing industries. Last summer, operators at Norquay, Lake Louise and Banff Sunshine filed a complaint against Arizona-based Viad Corp. At the time, they accused Viad and its subsidiary Pursuit of monopolistic practices after acquiring the Jasper SkyTram. The purchase brought the company's share of the area's so-called 'prime paid' tourist attractions to six of nine: it also operates the Banff Gondola at Sulphur Mountain, the Columbia Icefield Skywalk, the Columbia Icefield Adventure, the Lake Minnewanka Cruise and Jasper's Maligne Lake Cruise. Further, Viad owns the bus line Brewster Express—which transports thousands of tourists every day throughout the two national parks and their main sights—and 10 local hotels, including Banff's Mount Royal and Elk and Avenue. After the SkyTram purchase, competitors told CTV News Viad should be forced to sell off assets to increase consumer choice in the area. But this spring, the Competition Bureau of Canada sent Norquay Ski and Sightseeing Resort's Adam Waterous a note saying its investigation had come back clear. 'Based on the information obtained by the Bureau,' the letter reads, 'it does not appear the acquisition has resulted in or is likely to result in a substantial lessening or prevention of competition.' 'The commissioner has discontinued the inquiry.'

How a train enthusiast created the quirky Muni personality quiz
How a train enthusiast created the quirky Muni personality quiz

Axios

time15-07-2025

  • Entertainment
  • Axios

How a train enthusiast created the quirky Muni personality quiz

A new Muni personality quiz is taking San Francisco by storm. State of play: "Which Line Are You?" matches users with results like the 22 Fillmore, 49 Van Ness or the T, with prompts asking how you respond to a robotaxi glitch and where you choose to sit on the bus. Driving the news: The quirky questionnaire, which takes users on a journey home from an unfamiliar city neighborhood, drew more than 33,500 responses in just one week, creator Noah Finer tells Axios. Behind the scenes: Finer, a Figma developer and self-professed "train enjoyer," came up with the idea in January after a foot injury left him with extra free time. The 24-year-old was inspired by the popularity of personality tests like " What vegetable are you?" He spent about four months prototyping it before launching on July 7 with a weeklong BART station ad and about 300 stickers hidden around the city. Fun fact: The guerrilla marketing effort was funded by the anonymous Francisco San fund, which offers grants for projects that make SF more "whimsical." (It also funded the Pursuit scavenger hunt.) What they're saying: "Public transportation is very important for SF and getting people around to local businesses and different spots around the city," Finer says. "I wanted to spread that awareness ... and bring SF transit into every single group chat." The intrigue: Though it mirrors the personality test, Myers–Briggs types were not intentionally matched with specific results. Instead, Finer took some of his favorite bus lines and "vaguely" assigned them "based on their aura" — in other words, it's "just vibes." Yes, but: The questions took more time. One of his earlier drafts led to all 10 testers getting the same result. "I had to do a lot of refining," he notes. Our thought bubble: Shawna is a bit skeptical that she is in fact the 22 Fillmore based on the assigned traits. She'll take it though since it's the oldest crosstown transit line in SF! Nadia is intrigued by her result — the T — given that she rarely rides it. It's also funny that her husband got the 38R, which the test deemed her frenemy. Mining bitcoin? Taking transit for free WiFi? Traveling to the SOUTH BAY?! CalTrain, this result could not be further from the truth since Claire is a 37 Corbett girlie til she dies.

Scavenger hunt that began as side project now has thousands exploring San Francisco
Scavenger hunt that began as side project now has thousands exploring San Francisco

CBS News

time13-07-2025

  • Entertainment
  • CBS News

Scavenger hunt that began as side project now has thousands exploring San Francisco

What started as a side project between a few friends looking for a break from their tech jobs has grown into a citywide scavenger hunt drawing thousands across San Francisco. The event, called "Pursuit," began last year when Athena Leong and her friend Danielle Egan decided they wanted to create something that encouraged people to explore the city more intentionally. "We really wanted a project that helps people get out and go explore the city," said Leong, one of the co-creators of the event. Launched with flyers in neighborhoods like South Park, the scavenger hunt began as a small experiment among 15 friends. But interest quickly spread. Now, the pair expects thousands to participate in this year's edition, which follows a scout-inspired theme. Participants earn digital "badges" by completing challenges that unfold over the course of a month. "I think it's so common for us to go from point A to point B between work and home," Leong said. "But, you know, there's so much out there. Everyone should go explore." Participants sign up by texting a number provided by the organizers. After a confirmation message, they receive a link to a digital portal on the day the hunt begins. From there, players can track their progress and earn patches by completing various missions around the city. "This year's theme is scout-themed," Leong explained. "So you win different patches for completing different missions, and they drop over the course of the month." Despite holding onto their full-time jobs in tech, Leong and Egan have poured hours of their free time into planning the event, something they say is well worth it. "There's a lot of beauty, a lot of history, that's embedded in our surroundings," Leong said. "Like in the buildings that we see. In little things that we don't realize, and I think it just makes life so much more wonderful when we are connected to our surroundings." For the duo, the project is more than just a scavenger hunt, it's a reminder that a little curiosity and a little connection can go a long way. Those interested in participating can join anytime between now and early August by simply texting 415-888-9518.

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