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Associated Press
30-06-2025
- Business
- Associated Press
Wow Remote Teams Unpacks the Marketing Talent Surge Across Latin America
Latin America's remote marketing talent is booming—Wow Remote Teams reports a surge in U.S. demand for bilingual specialists across key LATAM hubs. 'This isn't about saving costs, it's about finding people who think like your team, communicate clearly, and can execute in real time; that's what makes LATAM such a powerful remote hiring market.'— Juli Rey QUEEN CREEK , AZ, UNITED STATES, June 30, 2025 / / -- U.S. companies look south as Latin American professionals redefine remote hiring expectations Remote hiring across Latin America has exploded. Since 2020, the region has seen 285% growth in remote applicants, fueled by shifting work norms, digital infrastructure investment, and a wave of highly skilled professionals entering the remote economy. 'Marketing roles are absolutely dominating our LATAM placements right now,' says Juli Brown, CEO of Wow Remote Teams. 'We're seeing a huge demand for digital marketers, paid media specialists, brand strategists, and bilingual content leads—especially from U.S.-based marketing agencies, startups, and ecommerce companies.' A Breakdown of LATAM's Marketing Talent Hotspots Mexico: Performance Marketing and CRM Expertise Mexico offers deep pools of paid media managers, email marketers, and marketing automation experts. With high bilingual rates and full timezone overlap, U.S. companies are hiring Mexican professionals to run Google Ads, Meta campaigns, and build full-funnel CRM strategies. Marketing talent is expanding rapidly driven by a national increase in digital ad spending of over 18% year-over-year and growing access to remote-focused training in marketing platforms like HubSpot, Klaviyo, and Google Ads. Colombia: Content Creation and Social Media Management Bogotá and Medellín are exporting content strategists, video editors, and social media managers fluent in both English and Gen Z culture. Colombian creatives excel at short-form content, brand voice development, and community growth. Argentina: Strategy Meets Creative Execution Argentina consistently delivers senior-level brand managers, marketing analysts, and copywriters. Buenos Aires talent stands out for analytical rigor paired with creative flair. Many professionals have agency backgrounds and are comfortable owning brand performance KPIs. Chile: Martech and Growth Ops Chilean marketers tend to lean technical. Companies look to Chile for HubSpot architects, analytics leads, and growth ops managers. Santiago-based professionals often come with engineering or data backgrounds, making them ideal for connecting product, marketing, and revenue teams. Uruguay: Lean Teams, High Impact Uruguay's small but mighty talent pool is ideal for early-stage U.S. startups. Professionals here often cover SEO, CRO, and email lifecycle marketing under one role. The country offers great English proficiency, a strong digital culture, and legal frameworks that support remote hiring. Peru: Remote-Ready Content Specialists Peru continues to supply bilingual copywriters, blog writers, and virtual content assistants. Lima is a growing hub, but secondary cities like Arequipa and Trujillo are producing digital talent trained in global tools like Notion, Asana, and WordPress. U.S. brands with blog-heavy content strategies love Peru's writing talent. Central America: Campaign Support and Multilingual Talent Central America is quietly becoming a marketing talent engine. In Costa Rica, the BPO sector—covering everything from campaign execution to customer engagement—employs over 60,000 professionals, with Amazon alone accounting for 17,000 hires. Guatemala shows strong entrepreneurial momentum, with 13% of adults running established businesses—fueling demand for marketing, branding, and digital support roles. Meanwhile, El Salvador's economic reforms are drawing international firms and expanding opportunities in digital marketing and CX. Most In-Demand LATAM Remote Roles (According to Wow Remote Teams) - Paid Media Specialists - Email Marketing Managers - Content Creators (Short & Long Form) - Social Media Managers - Graphic Designers - Marketing Analysts - SEO & ASO Specialists - Marketing Coordinators - Customer Engagement Reps Why U.S. Companies Are Betting Big on LATAM Governments across Latin America are doubling down on remote work. National programs are focused on broadband expansion, English-language education, and upskilling in digital marketing and tech. This support has helped 30% of the region's workforce shift to full-time remote work—a staggering statistic backed by real infrastructure improvements. And companies are responding. Wow Remote Teams, which specializes in marketing recruitment for U.S. businesses, says marketing roles now account for over 50% of their monthly placements, outpacing engineering and design combined. Time zone proximity, cultural familiarity, and English proficiency keep LATAM competitive with Eastern Europe and Southeast Asia, but the advantage is deeper than convenience. 'This isn't about saving costs—it's about finding people who think like your team, communicate clearly, and can execute in real time,' adds Juli Brown. 'That's what makes Latin America such a powerful remote hiring market.' About Wow Remote Teams Wow Remote Teams helps U.S. companies hire high-performing remote talent across Latin America. With end-to-end services—from sourcing to compliance, onboarding, and retention—Wow handles the backend so founders and hiring managers can focus on growth. Whether you're scaling your marketing team or need a reliable virtual assistant, Wow gives you access to a vetted, remote-ready LATAM talent pool that delivers fast. Juli Rey Wow Remote Teams +1 623-232-9177 [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
10-05-2025
- Business
- Yahoo
Here are 3 projects East Valley residents should know
Two industrial projects and one townhome community are underway in the East Valley, all of which are expected to be completed in 2026. LG Energy Solutions is building a battery manufacturing facility in Queen Creek, with the goal of producing cylindrical batteries for electric vehicles. The company predicted the facility will bring thousands of jobs to the area. A 15-acre plot near Warner Road and Hardy Drive in Tempe will be home to a 144,885-square-foot industrial park. The spot was previously used for an office building, a commercial garage, outdoor storage and RV parking. A luxury townhome community in Scottsdale is being built a few hundred yards west of the Indian Bend Wash Greenbelt. The developer said the community is focused on sustainability with less costly energy bills. Here's what East Valley residents should know about the projects. A 144,885-square-foot industrial park is being built on a 15-acre plot near Warner Road and Hardy Drive in Tempe. It is being developed by Phoenix- based Creation and Boston-based CrossHarbor Capital Partners. The development will include 6 acres of yard space for storage or vehicles. One structure in the park will be built before a business has signed on to lease the space. Construction is expected to be completed in mid-2026. Construction is underway on an electric vehicle battery manufacturing facility near Ironwood and Pecos roads in Queen Creek. LG Energy Solutions is expected to hire 2,800 employees. The company commenced training its launch team members at a new workforce training center, which was established under Arizona's Future48 Workforce Accelerator program, in partnership with the Arizona Commerce Authority, Pinal County, and Central Arizona College, it stated in a news release. The company said the project was halfway completed in April. The plant is expected to begin production in mid-2026. The southeast corner of 78th Street and San Miguel Avenue will be home to the Paloma, a 6-unit luxury and custom townhome community that focuses on sustainability. The homes are 3,000 square feet each, with two-car garages, 3 bedrooms and 3.5 bathrooms. The backyards will have pools, hot tubs and cabanas. Developer Ed Gorman said it will be "the first net-zero energy ready luxury home community in Scottsdale." Monthly energy bills are expected to be 50% to 70% lower, he said. Construction is anticipated to finish in August 2026, and residents are expected to start moving in fall 2026. Like this story? Get more East Valley news straight into your email inbox by signing up for our free weekly East Valley Newsletter, which comes out on Wednesdays. Is there something under construction you'd like to tell us about or find out more about? Contact reporter Lauren De Young, who covers Tempe, Chandler, Maricopa County and transportation. Reach her at This article originally appeared on Arizona Republic: 3 East Valley projects to know: Tempe, Queen Creek, Scottsdale
