Latest news with #REDTAG
Mid East Info
30-06-2025
- Business
- Mid East Info
Award-winning boutique agency, SOCIATE Communications, celebrates 10 years of bold ideas and big wins - Middle East Business News and Information
30th June 2025, Dubai: What started with a dream and a dining table is now one of the GCC's leading boutique communications agencies. Boldly stepping into its 10th year, SOCIATE Communications is thrilled to mark this significant milestone. Delivering high-impact PR and marketing solutions across the GCC, SOCIATE Communications has grown from a one-woman team, founded by entrepreneur Rosa Bullock, to a 15-strong team of PR, digital marketing, and content specialists. Serving a cross-industry portfolio featuring some of the GCC's most renowned brands, SOCIATE is proud to have partnered with major players across retail, lifestyle hospitality, business advisory and beyond. Since 2015, the agency has elevated hundreds of brands, now proudly serving clients across all GCC countries. Over the years, notable clients include REDTAG, SHOEMART, Al-Futtaim ACE, Sofitel Dubai Downtown, Hotel Indigo Dubai Downtown, and Sovereign PRO Partner Group, as well as recent account wins – Buddha-Bar Dubai and Siddharta Lounge. Founder & CEO Rosa shares: 'I remember the moment the idea for SOCIATE came to me. I'm incredibly grateful to the clients who helped launch us – Tribeca, a coffee company, and SELVA, a luxury Italian furniture showroom . We've come a long way since then, seeing our client base soar to new heights while embracing fantastic opportunities to apply our out-of-the-box thinking.' She continues: 'It feels like just yesterday that I was putting together client decks at my dining table, and today, SOCIATE is a trusted boutique agency with a wholesome approach to creative communications. This milestone is a tribute to everyone who's been a part of our journey – every intern, employee, client, and community member who believed in our vision.' Flexing its creative muscles From pitches to events, creativity has long been one of the agency's standout features. Since 2015, SOCIATE has led with purpose and play across campaigns for clients and itself. Highlights include the environmentally responsible I Quit Plastic campaign for Sprudel, an initiative that drove behaviour change, successfully earning a 94% engagement rate, top-tier media coverage, and an accolade. Another memorable moment was SOCIATE's nostalgic brand awareness campaign, inspired by the childhood paper fortune teller game that went on to raise smiles across Dubai. While in recent news, SOCIATE's April Fools stunt for client Styrex – a Dubai chocolate croissant made from edible polystyrene – made citywide news. Nurturing rising stars Dedicated to the growth of all stakeholders, including team members, SOCIATE plays a key role in helping graduates kickstart their careers. Renowned for its internship programme , the agency has employed 40+ interns in the years, and proudly seen them achieve industry recognition, including PRCA MENA's Intern of the Year and Rising Star of the Year . One of its long-serving team members, Account Manager Sameeta Rajpal, has risen through the ranks over the years, starting as a marketing intern in 2019. Innovating with intention As the region's appetite for flexible solutions grows, so do SOCIATE's services. Over the past decade, the agency has introduced a range of popular services. Recognizing the rise of influencer marketing in the GCC, SOCIATE integrated dedicated influencer campaigns into its offerings, enhancing client storytelling and community engagement while forging impactful brand-influencer partnerships. More recently, SOCIATE delivered high-impact, record-breaking campaigns such as the Ramadan capsule collaboration for SHOEMART and a regional fashion influencer series for REDTAG. Account Manager, Sameeta Rajpal, shares: 'For REDTAG's Ramadan campaign, we partnered with 89 influencers across the GCC, reaching more than 14 million people. While for SHOEMART, we worked with 30 influencers and reached over 3 million people. This strong success points to our equally strong influencer relations.' With a passion for people across the board, Rosa also launched Thought Leaders by SOCIATE as a new PR service, now offering bespoke public speaker profiles as well. Rebuilding its community In May 2025, SOCIATE's Instagram account was compromised in a hack, resulting in the loss of the 9,000-follower community it had been building organically since it launched. The agency has since launched a new account @sociate_communications and invites its network to rejoin its journey, with the goal of reaching 10,000 followers by its 10th anniversary this month. As SOCIATE Communications marks a decade, Rosa and her team are deeply grateful to everyone involved in their success so far and excited about future growth. Rosa concludes: 'As we celebrate 10 years of creativity and craft, we look forward to a new chapter – one that's shaped by innovation, community, and purpose. To every client who's trusted us with their voice and to every employee who's invested so much in bringing our ideas to life – thank you. Here's to the next decade.' The agency looks forward to continually making meaningful contributions to the GCC's evolving communications industry, helping brands of all sizes make a sharper impact while inspiring the talent of tomorrow. For more, please visit
Zawya
29-04-2025
- Business
- Zawya
REDTAG expands presence with a new store at Yasmin Mall
UAE & KSA: REDTAG, the trusted name in value fashion and homeware, has opened its latest store in Jeddah. With its prominent location, this store launch confirms REDTAG's commitment to offering affordable, trend-led apparel to families across the Kingdom. Located in Al Yasmin Mall, Al Ajawad Street, Al-Manar, the new 765-square-metre space offers an inviting and modern retail environment designed for a pleasant shopping experience. The store showcases collections for women, men, girls, boys, shoes, and accessories, each staying true to the brand's promise of style, comfort, and everyday value. To celebrate the opening, customers are currently able to enjoy a limited-time offer of 20–70% off on selected items—the perfect opportunity for the whole family to stylishly refresh their wardrobe for the season ahead. REDTAG's customer-first approach is demonstrated by this new store, whether looking for everyday essentials or standout fashion finds, visitors can now enjoy the full REDTAG experience in a prime Jeddah location. Store location: About REDTAG: A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 225 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a 'local' approach to its offerings – adapting global trends to local sensibilities. REDTAG's highly successful 'RT Rewards' loyalty program is currently over 10 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over majority of the company's transactions coming from repeat customers. REDTAG is the RetailME award winner for the 'Most Admired Customer Service Initiative' and 'Most Admired Value Retailer' in 2023. For media queries, please contact SOCIATE: Abubakr Sadiq Muhammad, PR Executive Email: Rosa Bullock, Founder & CEO Email:
Mid East Info
26-02-2025
- Lifestyle
- Mid East Info
Elegance Meets Tradition: REDTAG Unveils Its Ramadan 2025 Fashion Collection
Ramadan is a time of deep reflection, cherished traditions, and heartfelt connections with family and friends. As homes fill with warmth and togetherness, the season also brings the joy of dressing for the occasion—embracing modesty while celebrating the beauty of contemporary style. REDTAG, the Middle East's favorite value fashion and homeware brand, introduces its Ramadan 2025 collection, thoughtfully curated to honor the spirit of the holy month. Designed to seamlessly transition from prayerful mornings to festive Iftar gatherings, the collection encapsulates the essence of Ramadan—elegance, comfort, and versatility. With rich textures, refined silhouettes, and an exquisite color palette, each piece is crafted to offer a sense of timeless sophistication while embracing modern sensibilities. Whether you're seeking statement ensembles for family gatherings or effortlessly stylish outfits for intimate evenings at home, REDTAG ensures you look and feel your best without compromising on value. For Her: Effortless Grace in Every Detail REDTAG Printed Kaftan Dress The kaftan, a cherished symbol of grace and tradition, takes center stage in REDTAG's Ramadan collection. This flowing satin dress features an elegant drape that skims the body with effortless movement, offering a flattering silhouette that prioritizes both style and comfort. The subtle sheen of the fabric catches the light beautifully, adding a touch of understated glamour that is perfect for family gatherings, suhoor evenings, or festive Iftar nights. Versatile in its styling, this piece can be elevated with gold jewelry and embellished sandals for a statement look, or kept chic and minimal with neutral-toned accessories. Whether hosting at home or attending a celebratory dinner, this kaftan is designed for the woman who values both tradition and modern elegance. For Her: REDTAG Kimono Dress For those who favor structured elegance, the pleated maxi kimono dress is a wardrobe essential that embodies Ramadan's refined aesthetic. The high neckline and tailored pleats create a polished, elongated silhouette, exuding an air of quiet confidence and timeless grace. Designed for seamless day-to-night transitions, this dress is perfect for Ramadan evenings spent with loved ones, at cultural gatherings, or even at elegant suhoor events. The light, airy fabric offers comfort throughout the night, while the neutral color palette ensures endless versatility. Style it with metallic accessories for a striking contrast, or embrace minimalism with soft-toned accents for an effortlessly chic finish. For Him: REDTAG Casual Kurta Shirt Ramadan calls for outfits that are rooted in tradition yet effortlessly modern, and REDTAG's casual kurta shirt perfectly embodies this balance. Crafted in crisp, breathable fabric, this white mandarin-collar shirt offers a sleek, streamlined silhouette, making it the ideal choice for both relaxed and formal occasions. The collarless design adds an element of laid-back refinement, while the subtle texture of the fabric whispers luxury without excess. Versatility is key—this staple can be paired with tailored chinos for an elegant suhoor look or styled with denim and loafers for casual daytime gatherings. Whether attending Friday prayers, hosting Iftar, or celebrating with loved ones, this contemporary take on the classic kurta ensures effortless sophistication. For Girls: REDTAG White Blouse & Beige and Gold Skirt This adorable princess-meets-playground vibe is sure to melt everyone's heart this Ramadan. For young fashionistas, REDTAG introduces an adorable two-piece ensemble that perfectly balances polished elegance with playful charm. The crisp white blouse, with its delicate details and comfortable fit, keeps the look classic and refined, while the beige and gold skirt brings a touch of festive sparkle that mirrors the radiant energy of Ramadan nights. Designed for style without restrictions, this outfit allows girls to twirl, play, and celebrate without compromising on comfort. Pair with ballet flats or simple sandals, and let them shine in effortless, age-appropriate glamour. For years, REDTAG has been a brand synonymous with high-quality fashion at unbeatable prices, and the Ramadan 2025 collection is no exception. Whether you're looking to refresh your seasonal wardrobe or find thoughtful gifts for loved ones, this collection offers timeless pieces that celebrate modesty, elegance, and affordability.
