Latest news with #RFGAdvisory
Yahoo
26-06-2025
- Business
- Yahoo
RFG's Bluemonte Jumps Into ETFs
Consider it the third wave of ETFs. First came the issuers focused on index-based strategies in new exchange traded funds. Then, there were the mutual fund shops that added ETF versions of products, or converted existing ones. Now, RIAs are building out products for their mass affluent clients. That is where the $6.5 billion independent advisor platform RFG Advisory's Bluemonte Investment Management finds itself, said president Rick Wedell. The firm recently launched a line of nine ETFs spanning a range of asset classes that fit together in client portfolios, he said. 'You've seen the ultra high-net-worth space do this a lot,' he said, of family office portfolios becoming private ETFs for RIAs serving that space. 'We're doing this at the mass-affluent scale.' READ ALSO: An ETF for the Buy Now, Pay Later Market and The Rise of the Buffer ETF Bluemonte, which is the internal investment management unit at RFG, has been moving assets from existing strategies into the ETFs this week, and there will be about $1.4 billion across the nine new funds by Friday, said Wedell, who is also a portfolio manager on the funds. The new, actively managed products have net fees of 23 to 25 basis points, with the exception of the Bluemonte Diversified Income ETF, which charges 75 bps. The low costs benefit clients, along with the in-kind redemptions allowed in the ETF structure that provide tax efficiency, Wedell noted. Using in-house funds that are designed to work together also helps ensure there isn't overlap or style drift, he said. While the company isn't initially marketing the ETFs externally, there have been some purchases by unknown investors since launch, he said. Some basics about Bluemonte and the new funds: The unit accounts for about $2.5 billion of the $6.5 billion of RFG's assets under administration. The ETFs include large cap core, large cap growth, large cap value, dynamic total market, global equity, core bond, short term bond, long term bond, and diversified income strategies. 'Wealth managers are increasingly shifting to ETFs for scale and tax efficiency,' said Todd Rosenbluth, head of research at TMX VettaFi. 'It's great to see a firm enter the market with a full suite rather than dip their toe in.' This post first appeared on The Daily Upside. To receive exclusive news and analysis of the rapidly evolving ETF landscape, built for advisors and capital allocators, subscribe to our free ETF Upside newsletter.
Yahoo
25-06-2025
- Business
- Yahoo
RFG Advisory Debuts Bluemonte ETFs—A Unified Investment Approach to Enhance Control and Efficiency
New ETF suite designed to deliver scalable, institutional-quality investment strategies and potentially enhance tax efficiency BIRMINGHAM, Ala., June 25, 2025--(BUSINESS WIRE)--RFG Advisory ("RFG"), an innovator in the wealth management industry committed to serving independent financial Advisors and their clients, today announced the official launch of Bluemonte ETFs—a coordinated suite of ETFs designed to streamline portfolio construction, deliver consistent, client-aligned outcomes and potentially enhance tax efficiency. Available industry-wide to RFG-affiliated and non-affiliated Advisors alike, the launch of Bluemonte ETFs marks a significant milestone in RFG's efforts to streamline the investment management process, reducing operational complexity and helping Advisors reallocate more time toward business development and client engagement. Designed to work cohesively as a complete asset management strategy, Bluemonte ETFs are fully portable and fee-transparent, offering a scalable approach that supports diverse client needs across risk profiles and financial goals. Advisors can integrate Bluemonte ETFs into RFG-managed portfolios or use them independently, all without incurring additional platform costs. "Bluemonte was built to solve for the real-world challenges Advisors face, including managing client outcomes, controlling for risk and eliminating friction," said Rick Wedell, president and chief investment officer at RFG Advisory. "By creating a unified ETF ecosystem, we can better manage asset allocation, minimize style drift and potentially enhance tax efficiency. Critically, because portfolio repositioning takes place within the ETF wrapper itself, Advisors can mitigate generating taxable events in individual client accounts." Each Bluemonte ETF is built on a defined methodology intended to support consistent portfolio construction and long-term planning goals. The approach emphasizes simplicity: build portfolios that reflect each client's risk profile and financial objectives, while maintaining transparency and consistency. "The launch of Bluemonte ETFs marks an exciting milestone at RFG. Our Advisors deserve investment solutions to grow with intention while still offering a deeply personalized client experience," added Shannon Spotswood, CEO at RFG Advisory. "Bluemonte ETFs are an extension of our mission to empower Advisor independence while delivering client benefits from sophisticated, institutional-caliber investment management. These ETFs will support Advisors in offering high-impact strategies without sacrificing time or control." This new offering strengthens RFG Advisory's commitment to helping Advisors build enterprise value, deepen client relationships and focus on sustainable growth. For more information on Bluemonte, visit For more information on the ETFs, visit To learn more about partnering with RFG, visit About RFG Advisory RFG Advisory is an award-winning platform dedicated to helping Independent Advisors build their business without compromise. An innovator in the wealth management industry, RFG enables Advisors to thrive while organically growing their business. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves. Focused on amplifying independence, Advisors who affiliate with RFG Advisory control all the equity in their business. Through RFG's Capital option, the firm buys an override in Advisors' businesses to facilitate succession planning and provides loans to enable the move to full independence. To learn more, visit: For more information on RFG Advisory's awards, please visit Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Funds, please visit Read the prospectus or summary prospectus carefully before investing. The Funds are distributed by SEI Investments Distribution Co. (SIDCO, 1 Freedom Valley Drive, Oaks, PA 19456) and Exchange Traded Concepts, LLC serves as the investment advisor of the funds. SEI is not affiliated with Exchange Traded Concepts, LLC, RFG Advisory, Bluemonte Investment Management, or any of its affiliates. All investing involves risk, including loss of principal. There is no guarantee the investment process will lead to profits. Past performance of any security or strategy is no guarantee or indication of future results or performance. Market conditions change continuously. Securities offered by Registered Representatives through Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC ("RFG Advisory" or "RFG"), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability. RFG Advisory Part 3, Form CRS, RFG Advisory Form ADV, Part 2A, Investment Advisor Public Disclosure, RFG Advisory Privacy Policy. The Registered Representative(s) of PCS referenced on this website may only conduct securities business in the states in which they are currently registered. For a list of a Registered Representative's current registered states, please visit FINRA's BrokerCheck. Insurance products and services are offered through a number of insurance providers, including RFG Solutions LLC, an affiliated company of RFG Advisory. View source version on Contacts MEDIA CONTACT: RFG@ Tom Warburton347-400-3483Tommy@ Lindsay McCoy906-322-4982Lindsay@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
25-06-2025
- Business
- Business Wire
RFG Advisory Debuts Bluemonte ETFs—A Unified Investment Approach to Enhance Control and Efficiency
BIRMINGHAM, Ala.--(BUSINESS WIRE)-- RFG Advisory ('RFG'), an innovator in the wealth management industry committed to serving independent financial Advisors and their clients, today announced the official launch of Bluemonte ETFs —a coordinated suite of ETFs designed to streamline portfolio construction, deliver consistent, client-aligned outcomes and potentially enhance tax efficiency. Bluemonte was built to solve for the real-world challenges Advisors face, including managing client outcomes, controlling for risk and eliminating friction Share Available industry-wide to RFG-affiliated and non-affiliated Advisors alike, the launch of Bluemonte ETFs marks a significant milestone in RFG's efforts to streamline the investment management process, reducing operational complexity and helping Advisors reallocate more time toward business development and client engagement. Designed to work cohesively as a complete asset management strategy, Bluemonte ETFs are fully portable and fee-transparent, offering a scalable approach that supports diverse client needs across risk profiles and financial goals. Advisors can integrate Bluemonte ETFs into RFG-managed portfolios or use them independently, all without incurring additional platform costs. 'Bluemonte was built to solve for the real-world challenges Advisors face, including managing client outcomes, controlling for risk and eliminating friction,' said Rick Wedell, president and chief investment officer at RFG Advisory. 'By creating a unified ETF ecosystem, we can better manage asset allocation, minimize style drift and potentially enhance tax efficiency. Critically, because portfolio repositioning takes place within the ETF wrapper itself, Advisors can mitigate generating taxable events in individual client accounts.' Each Bluemonte ETF is built on a defined methodology intended to support consistent portfolio construction and long-term planning goals. The approach emphasizes simplicity: build portfolios that reflect each client's risk profile and financial objectives, while maintaining transparency and consistency. 'The launch of Bluemonte ETFs marks an exciting milestone at RFG. Our Advisors deserve investment solutions to grow with intention while still offering a deeply personalized client experience,' added Shannon Spotswood, CEO at RFG Advisory. 'Bluemonte ETFs are an extension of our mission to empower Advisor independence while delivering client benefits from sophisticated, institutional-caliber investment management. These ETFs will support Advisors in offering high-impact strategies without sacrificing time or control.' This new offering strengthens RFG Advisory's commitment to helping Advisors build enterprise value, deepen client relationships and focus on sustainable growth. For more information on Bluemonte, visit For more information on the ETFs, visit To learn more about partnering with RFG, visit About RFG Advisory RFG Advisory is an award-winning platform dedicated to helping Independent Advisors build their business without compromise. An innovator in the wealth management industry, RFG enables Advisors to thrive while organically growing their business. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves. Focused on amplifying independence, Advisors who affiliate with RFG Advisory control all the equity in their business. Through RFG's Capital option, the firm buys an override in Advisors' businesses to facilitate succession planning and provides loans to enable the move to full independence. To learn more, visit: For more information on RFG Advisory's awards, please visit Investors should consider the investment objectives, risks, charges and expenses carefully before investing. For a prospectus or summary prospectus with this and other information about the Funds, please visit Read the prospectus or summary prospectus carefully before investing. The Funds are distributed by SEI Investments Distribution Co. (SIDCO, 1 Freedom Valley Drive, Oaks, PA 19456) and Exchange Traded Concepts, LLC serves as the investment advisor of the funds. SEI is not affiliated with Exchange Traded Concepts, LLC or any of its affiliates. All investing involves risk, including loss of principal. There is no guarantee the investment process will lead to profits. Past performance of any security or strategy is no guarantee or indication of future results or performance. Market conditions change continuously. Securities offered by Registered Representatives through Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC ('RFG Advisory' or 'RFG'), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability. The Registered Representative(s) of PCS referenced on this website may only conduct securities business in the states in which they are currently registered. For a list of a Registered Representative's current registered states, please visit FINRA's BrokerCheck. Insurance products and services are offered through a number of insurance providers, including RFG Solutions LLC, an affiliated company of RFG Advisory.
Yahoo
25-06-2025
- Business
- Yahoo
$6.5B RFG Advisory Launches Suite of Active ETFs
You can find original article here Wealthmanagement. Subscribe to our free daily Wealthmanagement newsletter. RFG Advisory, the Birmingham, Ala.-based hybrid RIA platform with $6.5 billion in assets, has launched a suite of actively managed exchange traded funds, designed to address a client's entire asset allocation portfolio. The Bluemonte ETFs will be available to all advisors, regardless of whether they're affiliated with RFG. But the firm will initially market them to its own network, which currently includes about 125 advisors across 67 teams. RFG partnered with Exchange Traded Concepts, which handles the day-to-day trading, and SEI for distribution, to launch the ETFs. The ETFs were born out of Bluemonte Investment Management, the internal investment management arm for RFG, which is run by RFG President and CIO Rick Wedell. That division was launched in 2017, with about $200 million in client assets. It now manages $2.5 billion. Wedell expects about $1.4 billion of those assets to move into the ETF structure. 'A lot of different wealth managers that are out there use what I'll call more of a 'best of breed' approach,' Wedell said. 'You select the best value manager you can find or the best growth manager you can find. And frequently, that means that you've got different parts of the portfolio being actively managed by different portfolio managers. And you can wind up with drift, and you can wind up with some other unintended consequences. 'We discovered that we could figure out a way to basically get a better asset allocation mix if we could have funds that were designed to be put together in specific ratios, but where the fund managers kind of knew what each other were doing.' The suite includes five core equity funds, including a large cap core fund, large cap growth fund, large cap value fund, a global fund and a total market fund. On the fixed income side, there's a short duration fund, a long duration fund, a diversified income fund, and a core bond fund. 'We can still get the ability to kind of rebalance and tax loss harvest over time to the extent that something goes on, we can do that and actually give the client the benefit of that,' Wedell said. 'But we can take a lot of the normal day-to-day portfolio trading out of the client account, which should convey a benefit.' Before joining RFG, Wedell spent 12 years at Bain Capital Credit, where he served as executive vice president and head of fixed income consumer investments. The ETFs have an internal expense ratio of 25 basis points. That compares to an industry average of 39 basis points for active equity ETFs, according to CFRA research. RFG CEO Shannon Spotswood said the suite of ETFs will help advisors maximize their time. 'As we analyzed all of that data in the industry about where advisors are getting bogged down, where the future of the industry is heading, it became increasingly clear that to provide this institutional caliber investment management was a real competitive advantage for advisors,' she said. 'I think this is where the puck is headed: helping advisors get out from defining their value proposition as being a portfolio manager, but having a very attractive solution to be able to offer.' Sign in to access your portfolio
Business Wire
22-04-2025
- Business
- Business Wire
TurnPoint Wealth Takes Independent Flight with RFG Advisory
BIRMINGHAM, Ala.--(BUSINESS WIRE)-- RFG Advisory ('RFG'), an innovator in the wealth management industry committed to serving independent financial Advisors and their clients, today announced the launch of TurnPoint Wealth ('TurnPoint'), building on strong first-quarter growth, with more than $500 million in new assets added. 'The surge of growth we experienced in 2024 has carried into 2025,' said Abby Salameh, chief growth officer at RFG Advisory. 'RFG is built to empower Advisors like Tyler—driven professionals who have poured everything into their careers and are now ready to break free, take control, and unleash their entrepreneurial spirit.' , CFP ®, founder and wealth Advisor at TurnPoint, chose RFG as the partner to launch his own firm—giving his clients better options, greater flexibility, and a more personalized approach. Having spent nearly 20 years in financial services, he sought true independence—the ability to create a business that fosters opportunity, sustained success and an enduring legacy. At RFG, Brown has the freedom to build his own firm while leveraging industry-leading technology, institutional-caliber investment solutions and multi-custodial relationships. With the help of RFG Assist, he will enjoy a pool of talented and trained staff ready to streamline operations, allowing him to maintain focus on serving his clients and spending less time on administrative tasks. Most importantly, this move ensures that he can deliver customized financial strategies with a higher level of control, transparency and performance—giving his clients the service and results they deserve. 'When I decided the time was right to start my own business, RFG Advisory stood out as the perfect platform,' said Brown. 'The support I have now is on an entirely different level—from modern tech tools and efficient back-office systems to a marketing team that actually understands how to help me grow. It's a game changer for my business—and even more so for my clients.' RFG also welcomes Claudia Porter, CFP ®, who joins RFG Advisory as a wealth advisor, expanding RFG's presence in the Pacific Northwest. She brings a unique perspective to financial advising, combining pedagogical expertise with a deep understanding of personal and professional transformation. A recognized thought leader, Porter is the author of 'Women, Wealth, and Winning' and 'On the Other Side,' offering actionable strategies for financial empowerment. She is also deeply involved in several women's professional networks and financial education initiatives, using her platform to help others turn financial uncertainty into lasting security. She was attracted to RFG, in part, by the firm's StrongHer Money initiative. 'I'm delighted that Tyler and Claudia have chosen RFG to continue to build upon their careers,' said Shannon Spotswood, CEO at RFG Advisory. 'Claudia is an amazing woman with an awe-inspiring back story and is perfectly aligned with the work we are doing through StrongHer Money. She's an accomplished educator, a sought-after financial advisor, and a published author—the complete package and then some.' Independent firms who are interested in learning more about partnering with RFG can learn more about its platform at About RFG Advisory RFG Advisory is an award-winning platform dedicated to helping Independent Advisors build their business without compromise. An innovator in the wealth management industry, RFG enables Advisors to thrive while organically growing their business. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves. Focused on amplifying independence, Advisors who affiliate with RFG Advisory control all the equity in their business. Through RFG's Capital option, the firm buys an override in Advisors' businesses to facilitate succession planning and provides loans to enable the move to full independence. To learn more, visit: For more information on RFG Advisory's awards, please visit Securities offered by Registered Representatives through Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC ("RFG Advisory" or "RFG"), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.
