Latest news with #RITZSaltyClub
Yahoo
25-06-2025
- Entertainment
- Yahoo
RITZ Crackers Invites Fans to Have Their Saltiest Summer Yet with A Chance to Win 'No Me Quiero Ir De Aquí' Tickets
As the official snacking sponsor of the sold-out residency, the RITZ brand will host an exclusive RITZ Salty Club experience for concertgoers. EAST HANOVER, N.J., June 25, 2025 /PRNewswire/ -- Today, RITZ, America's favorite cracker1 and the number one cracker for multicultural consumers2, is announcing the RITZ Salty Club Giveaway, offering fans a chance to score tickets to the summer's most hotly anticipated, sold-out residency, No Me Quiero Ir de Aquí in Puerto Rico. The RITZ brand initially unveiled The Salty Club in its first-ever Big Game commercial earlier this year, which featured a special appearance by Bad Bunny. Sponsoring the artist's No Me Quiero Ir de Aquí residency is a testament to the brand's mission to modernize and reach consumers in fresh and authentic ways. "We are proud to continue our collaboration with such a cultural and musical powerhouse," said Steven Saenen, VP RITZ. "No Me Quiero Ir de Aquí is the ideal place to bring the RITZ Salty Club to life, and we can't wait to welcome fans and delight them with an unforgettable experience. For RITZ, this marks the next step on the brand's journey from a trusted, classic cracker to a modern, savory snack." As the official snacking sponsor of the residency, the RITZ Salty Club will host guests on a first come, first-serve basis at this exclusive experience with Puerto Rican flair. The RITZ Salty Club experience comes complete with a salty-themed photo booth and an opportunity to take home exclusive RITZ merch, including a limited-edition RITZ Crackers box featuring artwork nodding to the residency. Fans can enter the RITZ Salty Club Giveaway for a chance to win tickets for either the Aug. 8 or 9 residency dates taking place at the Coliseo de Puerto Rico in San Juan. Thirty (30) lucky winners will receive a pair of tickets to either residency date with all travel and accommodation costs to and from Puerto Rico covered by the RITZ brand. For more information on the RITZ Salty Club pop-up and giveaway, and to enter for a chance to win, visit For more brand news, follow the RITZ Brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackersofficial or on Instagram @RITZcrackers to be among the first to know about future announcements. NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. (D.C.) 18 years of age or older. Ends at 11:59 pm ET on 7/11/25. See Official Rules for how to enter, odds and prize details. Limit 1 entry per person. Void where prohibited. About Mondelēz InternationalMondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on X at Media ContactWeber Shandwick RITZ Teamwswnycritz@ 1 Nielsen Connect xAOC+C L52W/E 11/17/242 Nielsen IQ Panel OnDemand HomeScan Cal Year 2024 View original content to download multimedia: SOURCE Mondelēz International
Associated Press
07-02-2025
- Entertainment
- Associated Press
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
In the commercial, comedic duo and IRL friends Michael Shannon and Aubrey Plaza unleash their salty sides — and get a surprise visit from RITZ superfan Bad Bunny. EAST HANOVER, N.J., Feb. 7, 2025 /PRNewswire/ -- As America's favorite cracker1, RITZ has cemented itself as a game day staple for over 90 years. In recent years, RITZ has continued to show up in unexpected and innovative ways, making the iconic cracker one of the fastest-growing salty snack brands2. Today, RITZ is serving up its first-ever Big Game commercial tapping into its saltiness — both literally and figuratively. After confirming its Big Game debut in December, the salty snack brand invites fans to the 'RITZ Salty Club,' a lounge located in Utah's salt flats that hosts some of the saltiest personalities out there. The 30-second spot, expected to air during the first quarter, was shot in New York on November 20, 2024. 'The Big Game offers a unique opportunity to catapult a brand to new heights,' said Tanya Berman, Mondelēz Senior Vice President Biscuit. 'We're showing up like never before, bringing a lighthearted approach to the biggest stage, which we hope will get snackers across the country buzzing about RITZ.' At RITZ, salty isn't just a flavor. It represents the bold, fun, and lovable side of the brand that brings everyone together – especially on game day. In the spot, Aubrey Plaza and Michael Shannon share witty banter about their famously salty personas and, of course, the deliciously salted, buttery goodness of RITZ Crackers. As they exchange quips, the celeb duo encounters their 'salty brethren,' including a disinterested teen glued to her phone and a resentful toll booth operator. Sprinkled among the RITZ Salty Club members are salt-inspired Easter eggs, like a 'NO SMILING ALLOWED' sign, a RITZ-shaped ice sculpture, and glowing salt lamps. In an unexpected twist for all, global music phenomenon and lifelong RITZ fan Bad Bunny appears, happily snacking on his favorite cracker and enthusiastically exclaiming, 'I love them!' — causing Plaza and Shannon to playfully reprimand him for exhibiting behavior that doesn't align with the RITZ Salty Club's rules. Following some hesitation, Plaza and Shannon learn that Bad Bunny has a salty side after all, and they come together to agree on one thing: the great taste of RITZ crackers brings everyone together, even the saltiest. The spot was created by The Martin Agency, Gifted Youth, and PXP, and was directed by Jake Szymanski, who is no stranger to bringing tongue-in-cheek comedy to Big Game ads. The team's unexpected approach ushers RITZ into a new era of creativity and cultural relevance while staying true to its roots as the snack that gathers people around the table. For more information, visit RITZ at and follow RITZ® on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news. Fans can also watch the extended version of the 'RITZ Salty Club' commercial on the RITZ Crackers YouTube channel. 1 Nielsen Connect xAOC+C L52W/E 11/17/24 2 Nielsen xAOC+C 52 w.e. 10/12/24
