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Hype Malaysia
01-07-2025
- Entertainment
- Hype Malaysia
Pixar's 'ELIO' Creatives Claim Erasure Of Queer Themes Is Reason For Film's Failure
Recently, filmmakers have pushed for more diversity in characters and casts across race, religion, sexuality, and identity. This shift helps attract broader audiences and makes stories feel more inclusive. When directors connect to the material, their films often feel more authentic and emotionally impactful. That creative bond can then shape a film's message and elevate its emotional core. However, problems arise when studios restrict that vision – and Pixar's 'ELIO' serves as a recent example. It aimed to explore self-acceptance and identity, but became a watered-down sci-fi story for kids. As a result, its deeper message felt incomplete and unfocused. Originally, the main protagonist, Elio, was meant to portray a queer-coded character to reflect the director, Adrian Molina's identity, since he is an openly gay man. He had stated that he had not intended the film to be a coming out story since Elio is only 11 years old in the film. Alternately, it was meant to be a story that many queer people could relate to, without making it seem pushed or forced onto the audience. However, reports suggested that Pixar executives were going out of their way to make sure scenes suggesting Elio's possible queer identity were softened out. Instead, they opted to subtly hint in the background that Elio had a male 'crush' and focused on making Elio grow into more of a masculine and mature character after feedback from the higher-ups. Although the movie received solid reviews, many felt it lacked the depth that Adrian's original script could have delivered. A former artist noted, 'Remove that key piece about identity, and Elio just becomes about nothing.' Another added, 'Elio was so cute and fun—he had personality. Now, he feels much more generic to me.' As a result, some artists questioned why the studio didn't protect the emotional core of the story. Later, after screening the latest cut, Pixar's chief creative officer, Pete Docter, gave Adrian critical feedback. Although the exact words remain private, sources say Adrian felt deeply offended by the remarks. Consequently, he stepped away from the project, and several team members followed soon after. According to an interview, Pete explained that Adrian had left to pursue other unnamed 'priority projects', which was later revealed to be the upcoming Pixar film 'Coco 2'. 'ELIO' had Pixar's lowest opening weekend, earning only US$20.8 million (RM87.2 million) domestically and US$14 million (RM58.7 million) overseas. Despite the disappointing numbers, executives remain hopeful. They point to 'Elemental', which also opened slowly but later found success and praise. Many critics described 'ELIO' as a 'perfectly nice kiddie sci-fi adventure,' offering faint approval without much excitement. Meanwhile, several Pixar artists have questioned why the studio didn't let Adrian tell Elio's story. As they believe, a more authentic version could have boosted box office results. Now, the team can only hope the same mistake won't happen again with 'Hoppers', Pixar's next animated film which is set to release next year. Source: The Hollywood Reporter Zaima Humaira contributed to this article What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
The Sun
04-06-2025
- Business
- The Sun
NTIS helps commercialise 27 local products, generating RM87.2 million in sales
KUALA LUMPUR: The National Technology and Innovation Sandbox (NTIS) has helped commercialise 27 local tech products, generating RM87.2 million in sales since its launch in August 2020, said Science, Technology and Innovation Minister Chang Lih Kang. He noted that the platform has supported more than 190 homegrown technology solutions and stressed that Malaysia must move beyond relying on imports and adaptation. 'If we're serious about becoming a high-tech nation, we must dare to innovate, create and test new ideas in real-world settings,' he said in a Facebook post tonight. Describing NTIS as an 'innovation accelerator', Chang said the initiative offers researchers, start-ups and tech entrepreneurs a space to trial ideas with flexible regulatory backing. 'It's not just a testing ground. It is a space that believes in local talent, where there's room to fail, learn and return with better solutions,' he said. He added that each innovation tested under NTIS takes Malaysia a step closer to building a more mature innovation ecosystem, one where ideas are not just conceived, but refined and brought to market. Chang also noted that the programme is a core part of the National Science, Technology and Innovation Policy (DSTIN) 2021–2030 and aligns with the Malaysia MADANI agenda, which sees innovation as grounded not just in technology, but in values like trust and opportunity. 'With NTIS, we open the path. Those who dare to try, we give space. Those who succeed, we support all the way to market. That's how we build the future,' he said.
The Sun
04-06-2025
- Business
- The Sun
NTIS Drives RM87.2mil Sales from 27 Local Tech Products
KUALA LUMPUR: The National Technology and Innovation Sandbox (NTIS) has helped commercialise 27 local tech products, generating RM87.2 million in sales since its launch in August 2020, said Science, Technology and Innovation Minister Chang Lih Kang. He noted that the platform has supported more than 190 homegrown technology solutions and stressed that Malaysia must move beyond relying on imports and adaptation. 'If we're serious about becoming a high-tech nation, we must dare to innovate, create and test new ideas in real-world settings,' he said in a Facebook post tonight. Describing NTIS as an 'innovation accelerator', Chang said the initiative offers researchers, start-ups and tech entrepreneurs a space to trial ideas with flexible regulatory backing. 'It's not just a testing ground. It is a space that believes in local talent, where there's room to fail, learn and return with better solutions,' he said. He added that each innovation tested under NTIS takes Malaysia a step closer to building a more mature innovation ecosystem, one where ideas are not just conceived, but refined and brought to market. Chang also noted that the programme is a core part of the National Science, Technology and Innovation Policy (DSTIN) 2021–2030 and aligns with the Malaysia MADANI agenda, which sees innovation as grounded not just in technology, but in values like trust and opportunity. 'With NTIS, we open the path. Those who dare to try, we give space. Those who succeed, we support all the way to market. That's how we build the future,' he said.
