Latest news with #RafaFlores
National Post
4 days ago
- Business
- National Post
Treasure Data's AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category
Article content MOUNTAIN VIEW, Calif. — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data's AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development. Article content Treasure Data's AI Agent Foundry, built on Amazon Bedrock, helps enterprises build, deploy, and orchestrate custom AI agents across their customer data ecosystem, enabling them to automate decision-making, accelerate personalization, and unlock real-time insights at scale. Article content 'By offering our AI Agent Foundry through the AWS Marketplace AI Agents and Tools storefront, we're providing customers with a streamlined way to access our agentic platform, helping them build and deploy customer data-driven AI agents faster and more efficiently,' said Rafa Flores, Chief Product Officer at Treasure Data. 'Some of our biggest customers are already using these capabilities to power intelligent audience creation, automate next-best-action decisions, check the quality of their customer data, and accelerate experimentation demonstrating the real-world value of enterprise-grade AI agents.' Article content Treasure Data's AI Agent Foundry delivers essential capabilities including flexible agent frameworks, low-latency decisioning infrastructure, and no-code tools for marketers and data teams. This enables customers to activate AI-driven use cases in days while maintaining full control over data, outcomes, and compliance. Article content With the availability of AI Agents and Tools in AWS Marketplace, customers can significantly accelerate their procurement process to drive AI innovation, reducing the time needed for vendor evaluations and complex negotiations. With centralized purchasing using AWS accounts, customers maintain visibility and control over licensing, payments, and access through AWS. Article content Treasure Data also offers the Model Context Protocol (MCP) Server, a new open standard that enables secure, structured communication between AI agents and enterprise data sources. With MCP, companies can connect their preferred AI assistants directly to Treasure Data, making it easy to query databases, explore tables, and analyze data using natural language, no SQL required. Article content This transforms how teams interact with customer data by lowering the barrier to entry for exploration and analysis. Anyone, regardless of technical expertise, can ask questions and get actionable insights from Treasure Data using natural language. With a secure and governed interface, the MCP Server empowers organizations to make faster, smarter decisions. Article content Article content Article content Article content Article content Article content
Forbes
01-07-2025
- Business
- Forbes
Weighing The Costs Of Building A Customer Data Platform In-House
Rafa Flores, Chief Product Officer @Treasure Data, is redefining market-agnostic saas with breakthrough solutions at the edge of Data & AI. Many organizations weigh the option of building a customer data platform (CDP) in-house to retain control and save on licensing fees. This 'do it yourself" (DIY) CDP approach can bring several challenges. Let's examine these challenges, backed by industry research, and then outline when building your own model may be a sensible approach and what integrating a purpose-built CDP looks like. Compute Costs And Budgets Building an in-house CDP requires more than spinning up a data warehouse; it demands continuous scaling, real-time event processing and analytics workloads that spike compute consumption. Gartner research estimates that annual licensing for a packaged CDP runs between $100,000 and $300,000. In contrast, the research explains, the internal labor and cloud-compute costs for a DIY system can far exceed that range when you factor in elasticity needs and maintenance overhead. Contrast this with Forrester's Total Economic Impact study of a leading CDP public cloud deployment, which showed that organizations achieved a 99.5% reduction in costs to scale data analytics and a 97.6% faster time to value compared to prior inelastic setups. DIY implementations cannot match this efficiency or predictability. Multiplying Vendor Contracts And Integration Headaches A DIY CDP involves cobbling together multiple point solutions: a data lake or warehouse, an identity resolution engine, a messaging queue, real-time streaming tools and bespoke API layers. Each component brings its own contract, service-level agreements, upgrade cycles and support model. Not only does this inflate legal and procurement workloads, but it also creates version skew issues: • Contract Sprawl: Managing five or six separate vendor agreements versus a single CDP license. • Pipeline Proliferation: Each new data source or channel requires custom ETL, doubling or tripling the number of pipelines. • 'Stitching' Gaps: Without a unified identity layer, cross-system joins rely on brittle, one-off matching logic that breaks when schemas or data volumes shift. This operational complexity can burden IT teams while marketing waits for bespoke integrations to be re-engineered at each change request. Fragmented Audience Building and Limited Vendor Support Effective audience creation depends on unified customer profiles, deterministic identity resolution and real-time segment activation. DIY CDPs typically lack: 1. Robust Audience Builders: Drag-and-drop segment editors with out-of-the-box activations. 2. Governed Workflows: Version control, audit trails and data governance guardrails. 3. Vendor Parity: Some ecosystem partners invest heavily in packaged CDP integrations; others treat DIY setups as 'unsupported' custom projects. This can leave marketing teams navigating a 'jungle of friends and foes' among their own technology providers while paying the vendors for uneven support. When DIY CDP May Work While there are challenges with the DIY model, it can be viable under some conditions: • Exceptional In-House Expertise: A mature engineering organization with deep experience in real-time data processing, identity resolution and API-driven architectures. • High Marketing R&D Budget: Firms allocating over 15% of revenue to marketing innovation may recoup build costs by embedding proprietary differentiation, per Gartner's guidance on budget profiles in the research cited above. • Single, Stable Use Case: A narrowly scoped CDP need (e.g., internal reporting only) with minimal system changes, limited channels and clear, unchanging identity requirements. Outside of these specialized scenarios, the DIY approach often faces challenges in matching the agility, governance and total cost efficiency typically associated with packaged CDP solutions. Conclusion Industry research underscores the transformative ROI of purpose-built CDPs, thus dramatically cutting scale costs and accelerating time-to-value. But there are also challenges inherent in purpose-built CDPs. For instance, the 'double compute' phenomenon: Processing workloads can occur both in your data warehouse and within the layered CDP, yet vendors sometimes highlight only incremental fees, masking total resource consumption and risking budget overruns. As best-of-breed CDPs evolve, they should move away from compute-based pricing toward outcome-driven models that charge based on profile counts or behavioral events. This should include flexible consumption tiers aligned to genuine use cases rather than CPU hours. This approach links cost more directly to delivered value and reduces unpredictability. A second concern is vendor lock-in: Purpose-built solutions may entrench data and workflows in proprietary environments, making future migrations complex and expensive. Despite the trade-offs mentioned above, a DIY approach can alleviate some lock-in anxiety by retaining architectural control. A transparent discussion with IT and data teams should weigh both factors: purpose-built CDPs offer convenience but must address pricing optics and portability, whereas DIY demands resources and skill but may offer IT ownership over long-term strategy. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Martechvibe
01-07-2025
- Business
- Martechvibe
Treasure Data Launches MCP Server
With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyse data using natural language, making data insights more accessible. Treasure Data , a Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new open-source connector that allows AI assistants like Claude, GitHub Copilot Chat, and Windsurf to interact directly with the Treasure Data environment. Powered by the open Model Context Protocol (MCP), this solution gives data teams a new superpower: the ability to explore and analyse customer data in an easy and effective way, using plain language and a conversation window. With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyse data using natural language, making data insights more accessible. For years, data access has been bottlenecked by query languages, disconnected tools, and manual workflows. With its MCP Server, Treasure Data makes CDP conversational, so users can ask real questions and get real answers instantly. 'This is the beginning of natural language analytics at scale,' said Rafa Flores, Chief Product Officer of Treasure Data. 'We're making it radically easier for teams to get value from their data without needing to write complex SQL or rely on someone else to do it for them. This is a major shift in how teams interact with data: Just you, your questions, and your AI.' The MCP Server acts as a local bridge between LLM-enabled tools and the Treasure Data platform. Once configured, it allows AI agents to securely interact with CDP through structured tool calls. Whether you're exploring datasets, generating SQL queries, or switching databases, the assistant does the heavy lifting; you just describe what you want. ALSO READ: Botify Expands its AI Agents and MCP Server Integration Users in Claude Desktop or GitHub Copilot in Visual Studio Code, for instance, might type: '@treasuredata Find the top 5 most viewed products in the past 7 days and show the revenue by region.' Behind the scenes, the assistant connects through the MCP Server to Treasure Data, automatically generates the appropriate SQL, runs it, and returns the results, all within the chat interface. There's no tab switching, no query building, and no need to know SQL. You can also ask the assistant to describe the schema of a table, switch databases, or even run more advanced analyses. For example:'@treasuredata In the 'www_access' table, find IP addresses that accessed more than 50 unique pages in under 10 minutes. Show me the first and last access time for each.' Instead of spending an hour writing multi-step SQL and debugging joins, the AI does it for you, writing, refining, and executing the query directly within Treasure Data. The MCP Server handles the permissions, safely limits results, and ensures API keys and environment variables are managed securely. By default, the MCP Server is read-only, making it safe for exploration. However, advanced users can enable write access to support inserts and updates for more interactive workflows. For most enterprises, the biggest barrier to using AI effectively isn't the model; it's the data. If an LLM can't access high-quality, governed data, it can't generate useful insights. The Treasure Data MCP Server removes that barrier. The AI accesses the CDP directly, securely and intelligently, so teams can finally start having productive conversations with their customer data. ALSO READ: Acxiom Partners With Treasure Data For Full Funnel Personalisation The Martechvibe team works with a staff of in-house writers and industry experts. 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For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. 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It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. 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It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
National Post
26-06-2025
- Business
- National Post
Treasure Data Launches MCP Server: Let Your LLM Talk to Your Data
Article content MOUNTAIN VIEW, Calif. — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, has announced the release of its MCP Server, a new open-source connector that allows AI assistants like Claude, GitHub Copilot Chat, and Windsurf to interact directly with your Treasure Data environment. Article content Article content Powered by the open Model Context Protocol (MCP), this solution gives data teams a new superpower: the ability to explore and analyze customer data in an easy and effective way, using plain language and a conversation window. With the Treasure Data MCP Server, teams can query parent segments and segments, explore tables, and analyze data using natural language, making data insights more accessible than ever. Article content For years, data access has been bottlenecked by query languages, disconnected tools, and manual workflows. With its MCP Server, Treasure Data makes your CDP conversational, so users can ask real questions and get real answers, instantly. Article content 'This is the beginning of natural language analytics at scale,' said Rafa Flores, Chief Product Officer of Treasure Data. 'We're making it radically easier for teams to get value from their data without needing to write complex SQL or rely on someone else to do it for them. This is a major shift in how teams interact with data: Just you, your questions, and your AI.' Article content How it works Article content The MCP Server acts as a local bridge between your LLM-enabled tools and the Treasure Data platform. Once configured, it allows AI agents to securely interact with your CDP through structured tool calls. Whether you're exploring datasets, generating SQL queries, or switching databases, the assistant does the heavy lifting, you just describe what you want. Article content Users in Claude Desktop or GitHub Copilot in Visual Studio Code, for instance, might type: '@treasuredata Find the top 5 most viewed products in the past 7 days and show the revenue by region.' Article content Behind the scenes, your assistant connects through the MCP Server to Treasure Data, automatically generates the appropriate SQL, runs it, and returns the results, all within your chat interface. There's no tab switching, no query building, and no need to know SQL. Article content You can also ask the assistant to describe the schema of a table, switch databases, or even run more advanced analyses. For example: '@treasuredata In the 'www_access' table, find IP addresses that accessed more than 50 unique pages in under 10 minutes. Show me the first and last access time for each.' Article content Instead of spending an hour writing multi-step SQL and debugging joins, the AI does it for you, writing, refining, and executing the query directly within Treasure Data. The MCP Server handles the permissions, safely limits results, and ensures your API keys and environment variables are managed securely. Article content Accessible to data, marketing, and product teams Article content Accessible to any team, use cases of the MCP Server could include: Article content Marketing analysts quickly assessing campaign performance by region Data engineers validating new tables or run point-in-time quality assurance (QA) checks Product managers exploring user journey data and conversion funnels without needing help from a BI team AI developers chaining together multi-step queries to train models and test new hypotheses, all with natural language and zero SQL fluency required Article content By default, the MCP Server is read-only, making it safe for exploration. But advanced users can enable write access to support inserts and updates for more interactive workflows. Article content Why it matters Article content For most enterprises, the biggest barrier to using AI effectively isn't the model, it's the data. If an LLM can't access high-quality, governed data, it can't generate useful insights. Article content The Treasure Data MCP Server removes that barrier. The AI accesses the CDP directly, securely and intelligently, so teams can finally start having productive conversations with their customer data. Article content The MCP Server is available today in public preview on npm, and open for contributions and feedback on GitHub. Article content About Treasure Data Article content Article content Article content Article content Article content Article content
National Post
01-05-2025
- Business
- National Post
Treasure Data Achieves Google Cloud Ready
Article content MOUNTAIN VIEW, Calif. — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced that it has successfully achieved the Google Cloud Ready – BigQuery designation. Article content Article content Google Cloud Ready – BigQuery is a partner integration validation program that intends to help increase customer confidence in partner integrations into BigQuery, Google Cloud's autonomous data-to-AI platform. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process: Run a series of data integration tests and compare the results against benchmarks, work closely with partners to fill any gaps, and refine documentation for mutual customers. Article content Treasure Data's Intelligent CDP, powered by AI, helps global enterprises increase revenue, reduce costs, and deliver hyper-personalized connected experiences at scale. Treasure Data was named a B2C CDP Leader by independent analyst firms such as Forrester and IDC, and powers customer engagement for over 80 Global 2000 companies, including AB InBev, Nestlé, Stellantis, and Yum! Brands. Article content With this integration, Treasure Data can extract data from Google Cloud's BigQuery, transform it using SQL or Python, and load it into Treasure Data for advanced analytics. This process centralizes BigQuery data within Treasure Data for unified access and analysis. Data from Treasure Data can also be synced back into BigQuery or other tools to activate data across various platforms. Article content Additionally, Treasure Data's Live Connect includes a zero-copy integration with BigQuery, allowing customers to access and utilize BigQuery data without the need for ETL processes, reducing compute costs while retaining security and governance. Customers have the flexibility to choose whether or not to persist a copy of the data within Treasure Data's CDP. Article content By earning this designation, Treasure Data demonstrates that it has proven its product(s) have met a core set of functional and interoperability requirements when integrating with BigQuery. This designation allows Treasure Data customers to have confidence that the Treasure Data products they use today work well with BigQuery or save time on evaluating them, if not already using. Article content The Google Cloud Ready – BigQuery designation provides Treasure Data with more opportunities to collaborate with Google Cloud's partner engineering and BigQuery teams to develop joint roadmaps. Article content 'Our collaboration with Google Cloud continues to unlock new levels of agility and insight for our customers,' said Rafa Flores, Chief Product Officer at Treasure Data. 'We're eliminating data silos and accelerating activation across the board. It's an exciting step toward a more connected, real-time experience, one where marketers and data teams can finally speak the same language. This is part of Treasure Data's ongoing commitment to delivering intelligent CDP capabilities that align closely with how companies already manage and govern data in their cloud ecosystems especially as AI is on the rise, as is the need to build on a reliable data and AI layer you can trust.' Article content Article content Article content Article content Article content Article content
