Latest news with #RainFocus
Yahoo
17-07-2025
- Business
- Yahoo
RainFocus Launches New Adobe Integration Solution to Automate Event Lifecycles
The new integration connects Adobe Workfront directly to RainFocus via Workfront Fusion, simplifying event setup LEHI, Utah, July 17, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests. Meeting and event request forms often sit within event technologies, creating a disconnect between approved events and marketing workflows. The new integration simplifies event setup through fully templated experiences. By automating the process for event requests, approval, and creation from within Workfront, organizations can eliminate repetitive data entry, manual event setup processes, and time-consuming coordination between project management, event platforms, and marketing automation systems. Teams can also leverage RainFocus' Marketo integration to automatically clone specified Marketo Program Templates upon event creation in RainFocus for a complete field marketing events lifecycle. "Organizations are increasingly investing in micro-events to deliver highly personalized experiences that strengthen their customer relationships, underscoring a need for automated event lifecycle management," said JR Sherman, CEO of RainFocus. "This solution is another step in our partnership with Adobe to further align event teams and sales and marketing teams for strategic event planning and execution." "B2B companies are transforming events into a strategic marketing channel, reinforcing the need for innovative solutions that drive measurable results," said Stephen Ratpojanakul, Senior Director, Digital Strategy Group at Adobe. "The RainFocus and Adobe Workfront Fusion integration has powerful use cases for field marketing events that eliminate manual processes for requesting meetings, enhance data accuracy, improve operational efficiency, and accelerate time to market." In early 2025, RainFocus was recognized as the B2B Technology Partner of the Year for the second consecutive year. As an Adobe Technology Partner, RainFocus has launched additional data integration solutions with Adobe, including the Destination Connector and the Source Connector. Click here for more information about the new integration and RainFocus' partnership with Adobe. About RainFocus RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit Additional Resources Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram. Visit to learn more about our event marketing and management platform. If you're ready to get started, request a demo. Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more. Are you interested in joining the RainFocus Partner Program? Apply today. Grow your career and help reshape the events industry at RainFocus. Apply here. Media Contact:Sheena View original content to download multimedia: SOURCE RainFocus Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
13-06-2025
- Business
- Forbes
Transforming Campaigns To Journeys: A New Era Of Marketing
Dane Matheson, Director, Enterprise Sales at RainFocus, the insight-driven event marketing and management platform. Marketing continues to evolve, thanks to technological advancements and shifting customer expectations. Within the past few years, we've seen a more significant shift from traditional campaign-focused strategies to holistic customer-centric journeys. This evolution will continue to challenge marketers to rethink how they approach and leverage technology to create seamless, personalized experiences for prospects and customers. Marketing campaigns have historically been the foundation of brand communication. These campaigns were often time-bound, highly structured and designed to deliver specific key messages to target audiences. With the rise of more sophisticated digital technologies and the proliferation of data, the limitations of traditional campaigns have become increasingly apparent. Today's consumers expect personalized, relevant interactions with brands at every touchpoint. This expectation has led to the concept of customer journeys: a series of interconnected experiences that guide a prospect through the awareness, consideration and decision stages, ultimately leading to increased loyalty and advocacy. Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This highlights the need for a holistic, journey-centric view, free of data silos, that shows how the customer interacts with the brand beyond an individual campaign. When shifting from campaigns to journeys, ensure a solid tech foundation. Tech stack integration is key to creating a unified view of customer engagements. It eliminates disparate systems and data silos, supporting the delivery of personalized interactions. Additionally, capturing and analyzing vast amounts of data enables a better understanding of customer behavior at a granular level and provides invaluable information for making decisions about content and timing. With tools incorporating advanced automation and AI (including agentic AI), organizations can analyze customer data to craft tailored experiences that resonate with customers' individual needs, predict future behavior and create a space for real-time and scalable personalization. As the director of enterprise sales for a company specializing in event marketing and management, I've seen how impactful events can be in guiding customers through their journeys. They can provide a wealth of customer intent data. In addition, they enable bringing together members of large buying groups while still delivering personalized, individual experiences. Before, during and after an event, everything from registration to session attendance and survey completion indicates an attendee's behavior, preference or other data point. Traditional marketing campaigns are typically measured separately from events and other marketing efforts, reinforcing internal data silos. With a journey-based approach, integrating real-time event data allows teams to engage with customers at the right time and with the most relevant offers. Comprehensive event data helps maintain a unified view of the customer journey to ensure consistent experiences across all channels. While events are critical in providing first-party data and influencing decision making, the holistic customer journey, including the data gleaned from an event, should always be placed at the center. A successful shift to customer-centric journeys requires a few essential steps: • Map the customer journey. Understand and document each stage a customer goes through, from initial awareness to post-purchase interactions. Identify key touchpoints, such as events, that can influence their decision making process. • Integrate technology. Ensure your tech stack is integrated and that its components can communicate seamlessly. A customer-centric journey requires a unified view of the customer journey and delivering consistent experiences across all channels. • Focus on personalization. Tailor your messaging and offers to meet the unique needs of each customer, making them feel valued and understood. AI tools can make the process more efficient and help create relevant and engaging interactions. • Measure and optimize. During and after implementation, continuously measure the effectiveness of your customer journeys. Establish real-time reports for important intent signals. Referencing data frequently enables ongoing optimization, helping your organization continue to meet your prospects' and customers' evolving needs. Your organization must adopt a customer-focused mindset to make the transition from traditional marketing campaigns to customer journeys. This includes a comprehensive understanding of your customers' journey, the ability to anticipate their needs and providing value at every stage. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
Yahoo
19-02-2025
- Business
- Yahoo
RainFocus Celebrates Event Innovators at INSIGHT 2025
Organizations were recognized as part of the annual Innovation Awards ceremony for forward-thinking and excellence in their use of the RainFocus platform LEHI, Utah, Feb. 19, 2025 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the winners of the annual Innovation Awards. Award recipients were recognized during day one of RainFocus INSIGHT, the company's flagship event, hosted in Salt Lake City. The event brings together events, marketing, and technology professionals to discover valuable trends, data, and solutions that enhance event impact and provides an opportunity to build meaningful relationships with peers and thought leaders. The prestigious Innovation Awards recognize industry leaders and their unmatched efforts to drive impactful results for their customers. To be considered an award winner, nominees must have a solid understanding of attendees to create better experiences, innovate and have a forward-thinking use of the RainFocus platform, make good use of data and insights to understand, pivot, and improve events, merge offline and online efforts to grow the company and events, or demonstrate efficiency improvements such as saving time or resources. "Our Innovation Awards are an opportunity to honor and celebrate some of the most distinguished brands," said JR Sherman, CEO of RainFocus. "So many of our clients and partners continue to exceed their goals and achieve new milestones in their event marketing programs with the RainFocus platform. They deserve to be recognized for their success, and 2024 was no exception. We're proud to announce this year's winners and highlight their impact on our industry." The 2025 Innovation Award winners are: Most Innovative Attendee Experience: Keurig Dr Pepper Most Innovative Use of Exhibitor and Partner Activation: Most Innovative Use of On-Site Technology: Salesforce Best Conference: Salesforce Dreamforce Most Innovative Use of Content Management: Workday Best Event Program for Scale: Autodesk Best Roadshow Series: Databricks Sales Accelerator of the Year: Esri Agency Partner of the Year: Nteractive Technology Partner of the Year: Adobe Best Meetings Program: Deltek "Our team is dedicated to finding bold, unexpected ways to elevate the event experience by pushing the boundaries of both its look and its ability to create a lasting impact for our guests. To be recognized by our partner RainFocus is a testament to a shared, collaborative vision that fuels our commitment to delivering unforgettable experiences." – Josh Trutor, Manager, Corporate Events, Keurig Dr Pepper. "RainFocus understood that this partnership was bigger than or even Grace Hopper Celebration. This was really about the underrepresented and marginalized communities we serve and providing a digital experience that was second to none!" – Jerome Edwards, Chief Technology Officer, "We are truly honored to have won the RainFocus 2025 Innovation Award for Best Conference. This achievement is a testament to the strength of our ongoing partnership with RainFocus. Their platform's versatility and seamless integrations have empowered us to drive innovation and efficiencies across our strategic events portfolio. We look forward to continuing this journey of growth and success together." – Julia Cornish, Senior Director, Strategic Events - Event Operations and Digital Experience, Salesforce. "We are honored that our partner, RainFocus, recognized our company as an Innovation Award winner. Utilizing the RainFocus platform to support and manage our events has enabled us to grow and expand while increasing efficiencies and providing a better more integrated end-user experience." – Michele Cole, Director of Global Event Marketing, Esri. "We are honoured to be named RainFocus' Innovation Awards 2025 Agency Partner of the Year. Our partnership with RainFocus is built on a foundation of pushing the boundaries of event technology and delivering seamless, high-impact enterprise experiences. By combining Nteractive's deep expertise with RainFocus' cutting-edge platform, we have tackled some of the most complex event challenges—driving innovation, enhancing engagement, and setting new industry standards. This Partner of the Year award is a testament to the exceptional talent of Nteractive's Digital Practice and the strength of our collaboration with RainFocus. At Nteractive, we look forward to continuing to redefine what's possible in event experiences with RainFocus." – Luke Hartstonge, Head of Digital, Nteractive "Adobe is honored to be named RainFocus' Technology Partner of the Year. This recognition reflects our shared commitment to delivering a seamless, unified customer experience that connects data, insights, and engagement across every event touchpoint, including the powerful events channel. Together, Adobe and RainFocus are empowering marketers to create deeper connections with attendees and greater impact for their business. personalized, data-driven experiences." – Stephen Ratpojanakul, Senior Director, Digital Strategy Group, Adobe. "We are delighted to be recognized as a 2025 Innovation Award winner by RainFocus. The RainFocus platform has become an asset in driving innovation within our event management strategy. We were able to custom design a meetings program to best use our on-site meetings space to further drive customer engagement opportunities. We are proud of how we expanded and evolved our meetings strategy and our work with the RainFocus team helped ensure a smooth execution for our team to deliver a cohesive, customized, and impactful event experience." – Nicole Allen, Senior Director, Global Events, Deltek. To learn more about the RainFocus Innovation Awards and submit a nomination for 2026, click here. About RainFocusRainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit Additional Resources Join the conversation with RainFocus on Facebook, LinkedIn, and Instagram. Visit to learn more about our event marketing and management platform. If you're ready to get started, request a demo. Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more. Are you interested in joining the RainFocus Partner Program? Apply today. Grow your career and help reshape the events industry at RainFocus. Apply here. Media Contact: Sheena Lakhani, View original content to download multimedia: SOURCE RainFocus Sign in to access your portfolio
