Latest news with #RajBhandari
Time of India
07-07-2025
- Business
- Time of India
Britannia reimagines the Bourbon experience for consumers with NIC Ice Cream
HighlightsBritannia Industries has launched NIC Bourbon Ice Cream, combining rich chocolate ice cream with Britannia Bourbon biscuit crumbs, offering a new indulgent treat for chocolate lovers. The quirky campaign promoting NIC Bourbon Ice Cream, conceptualized by The Womb, humorously depicts an Indian ambassador navigating the choice between chocolate biscuits and ice cream, ultimately celebrating the joy of having both. Siddharth Gupta, General Manager of Marketing at Britannia Industries, expressed excitement about reimagining the beloved Bourbon biscuit in a new format, while Raj Bhandari, Director of Walko Food Company, emphasized the collaboration's aim to delight fans of both brands. Britannia Industries has introduced NIC Bourbon Ice Cream —a delightful new way to savor the chocolatey flavor you've always loved. This indulgent treat combines NIC's rich, creamy chocolate ice cream with the beloved chocolatey crumbs of Britannia Bourbon biscuits, offering a cool, delicious twist to a classic favorite. With the launch of NIC Bourbon Ice Cream, Britannia continues its journey of reimagining the Bourbon experience for consumers, bringing the iconic flavor to a new and indulgent format. Britannia Bourbon has long been cherished for its distinctive flavor, and this partnership with NIC Ice Creams marks an exciting new chapter in its journey to bring the beloved taste to fans in diverse formats. Bringing this irresistible product to life is a quirky new campaign conceptualised by The Womb. Set inside a global diplomatic arena, the campaign uses a playful scenario to highlight the dilemma between choosing a chocolate biscuit or chocolate ice cream, until NIC Bourbon Ice Cream offers the perfect solution: Love both? Then have both. Through the humorous film featuring an Indian ambassador caught between tempting offers, the campaign celebrates the joy of having both favorites in one delicious bite. Siddharth Gupta, general manager - marketing, Britannia Industries, said, 'NIC Bourbon Ice Cream is our way of celebrating the love that Bourbon fans have shared with us over the years, and we're thrilled to bring this beloved biscuit into a new, delicious format. We're proud to partner with NIC Ice Creams to create this delightful, indulgent treat.' Raj Bhandari, director, Walko Food Company said, 'We felt Britannia Bourbon and NIC fans deserve a treat, which led to the genesis of this limited-edition flavour in a special collaboration with Britannia Bourbon - delicious Britannia Bourbon chunks in rich chocolate ice cream - A must-have if you love Britannia Bourbon and you love NIC ice creams! Suyash Khabya, chief creative officer, The Womb said, ''Britannia Bourbon is the OG chocolate biscuit. Everything we do on the brand has to land the product truth of 'chocolate chocolate chocolate'. And now we have one more chocolate - NIC Chocolate ice fun! Continuing with the earlier brand set-up, we've woven an interesting story of how the world comes together when something so chocolatey is launched. The world needs more chocolate than animosity. A very simple idea with a context makes it an interesting watch.' Watch the video here:
Yahoo
26-06-2025
- Business
- Yahoo
India's Walko Food Company acquires Meemee's Ice Creams
Walko Food Company, an Indian ice cream and dessert maker, has acquired Meemee's Ice Creams for an undisclosed sum. In a statement, Pune-based Walko said the deal 'marks its entry into India's dynamic artisanal dessert market, further strengthening its portfolio of innovative, handcrafted offerings'. Walko told Just Food the deal 'further accelerates this momentum'. Meemee's, founded in Mumbai, offers ice cream brands such as Toasties, Tubsters and Roley's. By adding Meemee's into its portfolio, in a statement Walko said it aims to 'deepen its urban footprint and accelerate its growth in emerging direct-to-consumer (D2C) channels in the initial phase'. The company's 'strong connect with younger, urban consumers, is a perfect fit with our vision of delivering innovative, handcrafted desserts,' Walko told Just Food. Walko Food Company director Raj Bhandari said: 'This acquisition is a strategic step towards dessert consumption. As consumer preferences shift toward authenticity and experiential indulgence, Meemee's youthful energy and innovation-first approach align seamlessly with our vision. 'With Walko's pan-India presence, digital-first distribution model and R&D strength, we are confident to offer an unforgettable dessert experience for the consumers.' Meemee's founder Meha Agarwal added: 'Partnering with Walko has been an important step for Meemee's. Walko's vision and distribution expertise allows us to focus on crafting innovative flavours while reaching freezers and hearts across India, delighting dessert lovers.' Walko, which has a presence in over 100 cities in India, believes it is 'well-positioned' to support Meemee's in tap into the country's ice cream market. Founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, Walko's portfolio of brands includes NIC Ice Creams, Grameen Kulfi, and Mimo Ice Creams. India is its sole market. These brands are available through local retail stores and platforms such as Swiggy and Zomato, as well as quick delivery services like Zepto and Blinkit. The group is backed by investors including Singapore-based venture capital firm Jungle Ventures and Indian banking group JM Financials. "India's Walko Food Company acquires Meemee's Ice Creams " was originally created and published by Just Food, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Entrepreneur
25-06-2025
- Business
- Entrepreneur
Walko Food Company Acquires Meemee's Ice Creams to Boost Artisanal Dessert Play
Walko, founded in 2012 in Pune by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, owns popular brands such as NIC Ice Creams, Grameen Kulfi, Mimo, Café Chokolade, and Cream Pot. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Walko Food Company, a leading premium ice cream and dessert brand, has announced the acquisition of Meemee's Ice Creams, marking its strategic entry into India's fast-growing artisanal dessert segment. Founded in Mumbai, Meemee's is known for its bold, playful offerings like toasties, ice cream cakes, roley's, and tubsters. The brand has built a strong urban fanbase, particularly among younger consumers, with its quirky style and innovative formats. "This acquisition is a strategic step towards dessert consumption," said Raj Bhandari, Director of Walko Food Company. "As consumer preferences shift toward authenticity and experiential indulgence, Meemee's youthful energy and innovation-first approach align seamlessly with our vision." Walko, founded in 2012 in Pune by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, owns popular brands such as NIC Ice Creams, Grameen Kulfi, Mimo, Café Chokolade, and Cream Pot. The company has a strong distribution network in over 100 cities and a digital-first model that includes platforms like Swiggy, Zomato, Amazon Fresh, and Big Basket. Meemee's Founder Meha Agarwal added, "Partnering with Walko has been an important step for Meemee's. Walko's vision and distribution expertise allow us to focus on crafting innovative flavours while reaching freezers and hearts across India." The move is expected to enhance Walko's Direct-to-Consumer (D2C) growth and further solidify its presence in India's INR 44,000 crore (USD 5.33 billion) ice cream market, projected to grow at 11% CAGR through 2028. With this acquisition, Walko aims to create a new standard for premium, handcrafted desserts across the country.
Business Upturn
25-06-2025
- Business
- Business Upturn
Walko Food Company Acquires Meemee's Ice Creams to Increase Artisanal Dessert Portfolio
Walko Food Company has acquired Mumbai-based Meemee's Ice Creams to expand into India's artisanal dessert market. Known for quirky offerings like Toasties and Tubsters, Meemee's strengthens Walko's urban and D2C footprint. The acquisition supports Walko's strategy to cater to changing consumer preferences and tap into India's ₹44,000 crore ice cream market, expected to grow at 11% CAGR through 2028. The move aligns with Walko's innovation-led approach and nationwide distribution strength. By Riddhima Jain Published on June 25, 2025, 14:15 IST Walko Food Company, India ' s fastest-growing premium dessert brand , has acquired Mumbai-based Meemee ' s Ice Creams in a strategic move . The acquisition is Walko ' s entry into India ' s increasing artisanal dessert market, reinforcing its foothold in the new-age , youth- driven dessert segment. Popular for eccentric formats such as Toasties, Roley ' s, and Tubsters, Meemee ' s has built a strong footing amongst urban consumers. The acquisition is believed to intensify Walko ' s Direct-to-Consumer (D2C) penetration and consolidate its footprint in more than 100 cities. 'The move is an expression of our focus on delivering experiential high-quality desserts. Meemee ' s fun personality aligns well with Walko ' s innovation- driven vision ,' stated Raj Bhandari, Director, Walko Food Company. Supported by brands such as NIC, Grameen Kulfi, and Mimo, Walko is set to support Meemee ' s growth in India ' s ₹44,000 crore ice cream industry , which is expected to grow at ~11% CAGR until 2028. Meemee ' s founder Meha Agarwal was optimistic and stated , ' Walko ' s scale and distribution muscle will enable us to spread happiness to more dessert enthusiasts in the country .' Established in 2012, Walko Food Company has become renowned for its sole – branded distribution model and visibility on top e-commerce platforms such as Swiggy, Zomato, Blinkit, and Amazon Fresh. Ahmedabad Plane Crash Business Acquisition NewsWalko Ice Cream
Time of India
15-05-2025
- Health
- Time of India
‘Millets can be used to beat malnutrition'
Hyderabad: Millets can be an excellent source to combat malnutrition among poorer sections of society, Raj Bhandari, a taskforce member of the ' National Millets Campaign ', said on Thursday. Speaking to TOI at the Millets Stakeholders Summit 2025, he said, "We need to focus on reducing malnutrition, and millets are ideal. Millet-based foods can be particularly beneficial for children and pregnant women as they can also help address issues such as anaemia." Bhandari acknowledged that while the health and nutritional programmes in Telangana are effective, it is crucial to ensure these reach the people who need them. He recommended that the state govt identify hotspots for malnutrition and stunted growth. Currently, the emphasis is on areas such as Kumaram Bheem Asifabad, Jayashankar Bhupalpally and Khammam, which are considered aspirational districts. He also pointed out that in states where polished rice consumption is high, it is even more important to understand the benefits of incorporating millets into the diet. "Recently, I visited a private hospital where a baby was diagnosed with heart enlargement, which stems from mother's eating patterns. This highlights the urgent need to promote millets," Bhandari said.
