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Time of India
3 days ago
- Business
- Time of India
Pulse candy on track to become Rs 1,000-crore brand in 2 years
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar . Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
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Business Standard
3 days ago
- Business
- Business Standard
DS Group's Pulse candy clocks ₹750 cr, eyes ₹1,000 cr in next two yrs
Pulse candy, launched in 2015, clocked a revenue of ₹750 crore in FY25, supported by a strong pan-India distribution network. The company now aims to grow this figure to ₹1,000 crore within two years, top executives said. The Dharampal Satyapal (DS) Group, which sells the brand through 3.5 million distributors, plans to expand Pulse into new consumer categories, including products for children to increase penetration among the under-18 demographic, and sugar-free options targeting health-conscious consumers. 'Pulse challenged the notion that candies were solely for children and strategically tapped into an overlooked demographic — adults. According to market data, Pulse currently holds a 19 per cent share of India's hard-boiled candy segment and has been growing consistently,' said Rajiv Kumar, vice-chairman, DS Group told Business Standard. The DS Group claims to hold the largest share of the ₹4,000-crore hard-boiled candy market, competing with Perfetti Van Melle India's Alpenliebe, Parle's Mango Bite, and ITC's Candyman, among others. In 2024, the company's confectionery category — of which Pulse candy is the largest contributor — crossed the ₹1,000-crore revenue milestone. It now aims to achieve a sales turnover of ₹5,000 crore by 2029, the year in which the company will mark 100 years of operations. The company is now looking to increase brand presence among children. 'We want to evolve the brand into a multi-format offering and cater to younger consumers, while also reaching health-conscious consumers with sugar-free options,' Kumar added. Pulse has recorded a compound annual growth rate (CAGR) of 15 per cent, outpacing the 9 per cent CAGR of the overall hard-boiled candy segment. On the back of this growth, the company intends to scale Pulse to a ₹1,000-crore brand within two years, Kumar said. 'This consistent growth in revenue highlights the brand's strong pull across both urban and rural markets, especially when the broader market dynamics have not been as buoyant,' he added. The Pulse candy portfolio currently consists of 18 SKUs, including the popular imli-flavoured Golmol candies. The homegrown conglomerate surpassed ₹10,000 crore in revenue in FY25, entering the list of the top 15 FMCG companies in India. This growth was primarily driven by its food and beverages segment, which contributes 42 per cent to total revenue. The group is targeting a revenue of ₹20,000 crore by 2029.
Time of India
3 days ago
- Business
- Time of India
Pulse, the Re 1 candy, now a multi-crore revenue generator! How DS Group aims to make it a Rs 1,000 crore brand
DS Group reported sales of 750 crore units of Pulse candy at Re 1 per unit. Pulse, a candy that costs Re 1, has become a multi-hundred crore brand in nine years. Dharampal Satyapal Group's Vice-Chairman Rajiv Kumar anticipates their Pulse candy brand to achieve Rs 1,000-crore revenue within two years, following its successful milestone of Rs 750-crore in FY25. The company reported sales of 750 crore units of Pulse candy at Re 1 per unit, generating Rs 750 crore in revenue during 2024-25. The current valuation of India's hard boiled candy market stands at approximately Rs 4,000 crore. The DS Group intends to expand Pulse candy's portfolio by introducing new product categories, formats and local flavour variants, building upon its current position as a prominent Indian ethnic confectionery brand, Kumar told PTI. Kumar reportedly said, "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent." When discussing the brand's growth trajectory, he indicated that Pulse candy would reach the Rs 1,000-crore milestone "Very soon, in one-and-half to two years... by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Idols - Handmade Brass Statues for Home & Gifting Luxeartisanship Buy Now Undo We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." He noted that since its introduction in 2015, Pulse has maintained its position as the dominant hard-boiled candy brand for nine years. Regarding future developments, he outlined the company's intention to transform Pulse into a versatile brand suitable for various formats and occasions. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he was quoted as saying. The organisation intends to sustain its market dominance through continued emphasis on brand development, strengthened consumer connections, and increased market coverage. "We're aggressively pursuing both domestic and international markets for expansion," Kumar stated, adding that domestically, they are "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India". Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Time of India
4 days ago
- Business
- Time of India
Pulse candy on track to become Rs 1,000-crore brand in 2 years, says DS Group VC
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar . Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Live Events Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
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Business Standard
4 days ago
- Business
- Business Standard
DS Group VC expects Pulse candy to become Rs 1K-cr brand in 2 yrs
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar. Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
