Latest news with #RalphLaurenFragrances'
Express Tribune
7 days ago
- Entertainment
- Express Tribune
Usher channels old-school New York cool in his new Ralph Lauren campaign
Usher is embracing a new creative era as the face of Ralph Lauren Fragrances' latest launch, Ralph's Club New York Eau de Parfum. Known for reinventing himself across music, fashion, and entertainment, the eight-time Grammy winner now steps into the world of scent, bringing his signature sophistication to the iconic brand. The fragrance, infused with lavender, bourbon, and sandalwood, is a nod to the golden age of New York and the smooth elegance of legends like Frank Sinatra. Inspired by the city's energy, Usher composed an original track for the campaign, reimagining Sinatra's classic 'New York, New York' with his own melodic twist. 'It was about creating something timeless, yet mine,' he told L'Officiel. Usher spoke of the city as more than a backdrop. 'New York is where I started. It shaped me,' he said, reflecting on the city's role in fashion, music, and culture. 'You can get lost in New York, and that's the beauty of it. You find yourself.' The campaign's visuals were crafted by top talent, including director Jacob Sutton and photographers Mert Alas & Marcus Piggott, alongside choreographer Tariq Patterson. The result is a dynamic short film blending the luxury of Studio 54-era nightlife with Harlem Renaissance flair and modern-day elegance. While the new song won't be released widely, Usher hints at its staying power. 'If people love it, who knows what might happen?' For Usher, the collaboration goes beyond celebrity branding, it's personal legacy. 'This project reflects who I've been and who I am now,' he said. 'To work with a house like Ralph Lauren, it's timeless. It means something.'
Hype Malaysia
28-05-2025
- Entertainment
- Hype Malaysia
Smells Like Team Spirit: Son Heung Min Is The Face Of Ralph Lauren's Polo 67
It's the smell of success, fam! Following Son Heung Min's electrifying triumph at the UEFA Europa League 2025 Final, global attention is once again on the celebrated footballer — not only for his athletic excellence but also for the values he embodies. As the face of Polo 67, Ralph Lauren Fragrances' tribute to the modern sportsman, Son Heung Min personifies the very essence of the scent: dedication, energy, and the drive to shape one's own future. His victory is more than a win — it's a reflection of the spirit that defines Polo 67. Crafted for those who give their all — on and off the field — Polo 67 is a nod to legacy, leadership, and living with purpose. Son's victory is not just a career milestone, but a powerful reminder that dreams are designed, not made – shaped through discipline, resilience, and the courage to stay the course. Now, with the world watching, this is a moment to celebrate not just the champion, but the mindset behind the medal. Swing by Ralph Lauren Fragrance's official website for more details.
