Latest news with #RameshChauhan
India.com
03-07-2025
- Business
- India.com
Rejected Rs 7000 crore, refused offer by Ratan Tata, meet woman who is turning water into ‘gold', giving tough competition to Mukesh Ambani; name is…
A late billionaire businessman, like Ratan Tata was known to have purchased many troubled companies and turned them around into successful businesses. In 2023, one such company was about to be purchased by Tata Consumer Products Limited (TCPL) – part of the Tata Group. That company was Bisleri International, a popular bottled water brand founded by Ramesh Chauhan, who was intending to sell it. Going by the media reports, Ratan Tata has offered the business tycoon Rs 7,000 crore to purchase Bisleri International from Ramesh Chauhan, the founder. Bisleri and Tata had been in discussions for approximately two years and almost came to a deal in 2023 before it fell through. The biggest reason behind the deal falling through was the decision made by Ramesh Chauhan's daughter, Jayanti Chauhan. Ramesh Chauhan's daughter, Jayanti Chauhan, decided to step in and run Bisleri, prompting her father to withdraw from spinning off the company. Ultimately, Bisleri remained in the family. Bisleri is without a doubt the largest name in packaged water in India. Founded by Ramesh Chauhan in the 70s, the company had competitors and rival brands, including Kinley, Aquafina, Kingfisher, Himalayan, Bailley, the recent innovative QUA, Patanjali, and many others. While the competition is formidable, Bisleri continues to be the most well-known name in packaged water. In 2022, Ramesh Chauhan said during an interview with PTI that he was looking for a proper successor because his daughter, Jayanti Chauhan, had communicated to him that she was not interested in being the successor to the family business.
India.com
20-06-2025
- Business
- India.com
Meet woman who runs Rs 70000000000 business empire, competes with Mukesh Ambani's Campa Cola, Ratan Tata's company, Pepsi, Coca-Cola; she is..
For many years, boardrooms all over the world have been populated by men in dark suits, while women have been kept on the fringe. That has changed. In today's world, women working in business are not just taking their seats but are leading. Have you heard of someone who refused a Rs 7,000 crore offer from Tata, held their ground with Pepsi, Coca-Cola, Ambani, and Tata, and is now one of India's most powerful businesspeople? Well, she is Jayanti Chauhan, a woman who was fashion trained and at the forefront of Bisleri, that she defied the sales potential and built it into a juggernaut that competes with the heavyweights of bottled and fizzy drinks. Jayanti Chauhan is an Indian entrepreneur and the sole heiress to Bisleri's Rs 7,000 crore empire. She is the only daughter of Ramesh Chauhan, founder of Bisleri International, the best-known name in packaged drinking water in India. For over five decades, Bisleri has been a leading company in India's bottled water segment, capturing a market share of 32%. With 122 manufacturing facilities and over 4,500 partners to distribute its products across the country, the brand has built a strong position not only in India but also internationally, operating in Dubai and Abu Dhabi. During the financial year 2022–23, Bisleri International generated revenues of over Rs 2,300 crore, with its brand valuation estimated at above Rs 7,000 crore. However, even amidst such success, the sale of the company almost occurred—this turning point led Jayanti Chauhan to step in and take over the name for which her father had worked tirelessly to build. Stepping into the leadership of Bisleri was a daunting task for Jayanti Chauhan as her father, Ramesh Chauhan, was preparing to sell the iconic brand to the Tata Group for approximately Rs 7,000 crore, partly due to his advancing age and partly due to having no legitimate successor. At first, Jayanti, his only child was reluctant to take over leadership. But after his father was considering another option for 'Bisleri' future, she had a change of heart. Her decision to take over disintegrated the Tata deal and ushered in a new era of Bisleri under her leadership. Although Jayanti Chauhan was initially hesitant about taking on leadership responsibilities at Bisleri, she accepted her new role and started her journey at age 24 under the guidance of her father, Ramesh Chauhan. Her first task was a daunting one: to turn around factories that were failing to meet capacity around the country, while also implementing process automation to modernize the operation. With her hands-on experience, she gained real insight into Bisleri's multiple business models, strategic processes, and growth objectives – skills required for any future endeavors. She gained an understanding of the diverse business models, plans, and targets crucial for propelling the organization forward. This invaluable experience paved the way for Jayanti to take the helm of the emerging brand Vedica Himalayan Spring Water. Bisleri, under her stewardship, has made great strides in bringing New Product Development to life, especially within the expanding Carbonated Soft Drink (CSD) category – the company is now poised to enter their next growth stage. Campa Cola, a fairly popular name in India, in the 1980s and 1990s, roaring back to life in 2022 by Reliance Consumer Products Ltd. Under the leadership of Mukesh Ambani, the brand's relaunch has stirred excitement and nostalgia across the country. But it's not just reliving past nostalgia but also redefining the Indian fizzy drinks category. With smart pricing, range of flavors and pack sizes, Campa Cola has quickly garnered share for a homegrown alternative to the strong global players PepsiCo and Coca-Cola, which had established the stronghold & loyalty of Indian consumers for decades with their distribution systems. With that reach, scale and strategic muscle of Reliance, Campa Cola is no longer a nostalgia – but a contender to reckon with. And for Bisleri – just entering the carbonated drinks category – it's an arena only just getting warmed up for an iconic challenger 'Her tenure at Bisleri has been marked by a deep understanding of the various facets of the company's operations, starting with hands-on experience on the shop floor. Over the years, she has consistently demonstrated her commitment to the business by playing pivotal roles in building brands, new product development, allowing her to gain knowledge of the intricate nuances that drive the business, reads the statement.
India.com
04-06-2025
- Business
- India.com
Meet man, an indian, who invented formula for ‘Limca', waited 7 years to start factory, but later sold it to…, now its Rs 28000000000 brand, he is…
Ramesh Chauhan (L) created Limca in 1970. (File) The Coca-Cola Company owns many soft drink brands, but one of its brands is Indian-inspired Limca. The company recently announced that Limca has become a Rs 2,800 crore brand. Though it is now sold under the banner of Coca-Cola, Limca was originally made by an Indian entrepreneur. Around 55 years ago, the formula for this lemon flavor drink was discovered. But it took seven years for its actual production due to the economic challenges and also the Emergency in India. Limca's Birth In 1970 India had cola and other soft drinks, but there was a demand for beverages which can suit the Indian climate. Limca was introduced during this time in 1970. Lemon water was a favorite among Indians during the summers, and inspired by Ramesh Chauhan, the maker of the Bisleri brand, developed the Limca formula. Ramesh Chauhan made Limca in 1970 but its production was delayed as the Indian government declared an Emergency. So almost in 1977 that Limca started manufacturing the drink. It was considered a refreshing and energizing tasty drink so it became popular. It was sold in both plastic and glass bottles. Earlier it was owned by Parle Agro but later sold to Coca-Cola in 1993 after India's liberalization and globalization in 1992. After which Limca remained under Coca-Cola's ownership and became Rs 2,800 crore brand by 2024. Limca's marketing helped the company to grow a lot. Its first tagline 'Limit Toh Lagao' became popular within a short span of time. The brand now uses the tagline 'Chadha Le Taazgi' to attract more customers.
India.com
30-05-2025
- Business
- India.com
Limca becomes Rs 2800 crore brand; how Ramesh Chauhan turned a lemonade drink into India's favorite lime beverage
Ramesh Chauhan (L) created Limca in 1970. (File) 'When life gives you lemons, make lemonade,' nobody personifies this motivational idiom, both literally and metaphorically, than Ramesh Chauan– the man who created Limca, India's favorite lemony beverage, which has recently achieved a major milestone by becoming a brand worth Rs 2800 crore. Let us delve into the remarkable history of Limca and how an Indian entrepreneur turned a modest lemonade drink into the country's favourite lime beverage: How Ramesh Chauhan established Limca? In 1970, Ramesh Chauhan, the man famous for creating the popular bottled water brand 'Bisleri', stumbled upon the idea of creating a refreshing beverage that would be more suited to the Indian palate and climate, instead of other soft drinks such as colas which dominated the Indian market at the time. Chauhan realised that lemonade was the preferred drink in India during the blistering summers, and prepared a zingy lemonade formula that was uniquely Indian in taste and preparation. But even though Limca was first formulated in 1970, it took seven long years to enter production because emergency was imposed in the country in 1975. Ultimately, after the emergency was lifted in 1977, Limca entered factory production and was initially manufactured by Delhi-based Lima Limca Limited, who bottled the refreshing beverage in both glass and plastic bottles. Limca's unique marketing strategy Apart from its refreshing taste, the success of Limca is also attributed to its aggressive marketing strategy, which was targeted towards India's young population with catchy slogans like 'Limit to lagao', that inspired the youth to challenge their limitation in an era where India was emerging as regional economic power in South Asia. Since then, Limca has periodically changed its taglines, such as its current one 'Chadha le Taazgi', but every catchphrase is meant to convey the same message of freshness and zingy taste which Limca represents. How Coca-Cola acquired Limca? After the economic liberalization in 1992, global brands started pouring into the Indian market. This included the American beverage giant Coca-Cola, who received a rude shock when it realised that local beverage brands like Limca, Thums Up, and Gold Spot– all owned by Parle Agro's Ramesh Chauhan at the time– were outselling its products by a significant margin. However, instead of competing with these popular Indian brands, Coca-Cola decided to acquire them to expand its product portfolio in the country. According to market experts, the primary reason behind Coca-Cola purchase of Limca and other local beverage brands was to minimise competition. In 1993, Coca-Cola purchased Limca, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the company's filings.
India.com
29-05-2025
- Business
- India.com
Limca becomes Rs 2800 crore brand; India's favorite lemony beverage was founded in..., now owned by...
Limca is now a Rs 2800 crore brand. (File) Limca, the country's favorite lemony beverage has achieved a major milestone by becoming a brand worth Rs 2800 crore. The refreshing lime-flavored soft drink is currently owned, manufactured and sold by global beverage giant Coca-Cola, but interestingly the Limca brand was started by an Indian firm and its unique zingy lime formula was created by an Indian entrepreneur. A brief history of Limca Around 55 years ago, Ramesh Chauhan, the man famous for creating the popular bottled water brand 'Bisleri', prepared a unique lemonade formula and named it Limca. At the time, there were several colas and other soft beverages in the Indian market, but Chauhan wanted to create something which was uniquely Indian in taste and preparation. He found that lemonade was the preferred drink in India during the blistering summers, and thus prepared a lemonade formula that was distinctive in its taste. Though Limca was first formulated in 1970, it took seven long years to enter production because Emergency was imposed in the country in 1975. Ultimately, after the Emergency was lifted in 1977, Limca entered factory production and was initially manufactured by Delhi-based Lima Limca Limited, who bottled the refreshing beverage in both glass and plastic bottles. Why Coca-Cola acquired Limca? Since its inception in 1977, Limca has changed owners twice. The brand was first owned by Parle Agro, and later acquired Coca-Cola, when the American FMCG giant ventured into the Indian market after the 1992 liberalization. According to market experts, the primary reason behind Coca-Cola purchase of Limca and other local beverage brands was to minimise competition. When Coke entered the Indian market, it quickly found that local beverage like Limca and Thumsup were outselling its products by a significant margin. But instead of competing with these popular Indian brands, Coca-Cola decided to acquire them and bring them under its umbrella. Coca-Cola purchased Limca in 1993, and now the popular lime beverage has become a brand worth Rs 2800 crore, according to the company's filings.
