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Cultural collaboration between Ramraj Cotton & Dushyanth Sridhar
Cultural collaboration between Ramraj Cotton & Dushyanth Sridhar

Hans India

time29-05-2025

  • General
  • Hans India

Cultural collaboration between Ramraj Cotton & Dushyanth Sridhar

Vijayawada: In a timely convergence of tradition and vision, Ramraj Cotton launched a significant initiative in association with venerated scholar and cultural exponent Dushyanth Sridhar to popularize the Acharya Panchakacham Veshti. Acharya Panchakacham Veshti is designed for spiritual observations, religious ceremonies and culturally significant gatherings. Ramraj Cotton founder and culturepreneur KR Nagarajan said that they manufacture and sell over 4,000 varieties of Veshtis across the country. Among these, Panchakacham Veshti is specially made for gurus and Acharyas. Stating that Acharya Panchakacham Veshti is more than just a traditional wear, it is a symbol of our heritage, he invited every Indian to honour their roots not only in spirit, but also in their attire.

Meenakshi Chaudhary brand ambassador for Ramraj towels
Meenakshi Chaudhary brand ambassador for Ramraj towels

Hans India

time24-04-2025

  • Business
  • Hans India

Meenakshi Chaudhary brand ambassador for Ramraj towels

Hyderabad: Ramraj Cotton, a premier brand for traditional and ethnic wear, announced actress Meenakshi Chaudhary as the brand ambassador for its newly launched premium towel range, Mrithu Towels. The brand will soon launch a campaign featuring Meenakshi Chaudhary which will be covered across television, digital, print and retail platforms. Arun Eashwar, Managing Director, Ramraj Cotton, said: 'Whether one seeks luxurious comfort, eco-conscious materials, or practical functionality, the Mrithu Towels collection has something for everyone. As the first-ever female face of the brand, Meenakshi Chaudhary brings a contemporary charm, symbolising a refreshing new chapter for our legacy brand.' According to Ramraj Cotton, Mrithu Towels collection features four designed categories - the Signature Collection, inspired by Italian and German aesthetics showcases 32 cotton weave patterns. The Bamboo Towels, made from 100 per cent bamboo pulp, offer a silky-soft touch with enhanced water absorption and quick-drying features, ideal for eco-conscious households. The Terry Towels range combines cotton and bamboo blends, available in a variety of towel types including bath, hand, lunch, face, and junior towels. Completing the range, the Striped and Checked Towels deliver daily dependability with colourfastness, softness, and enduring quality, it added.

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