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The House of Rare Goes Big in Banjara Hills
The House of Rare Goes Big in Banjara Hills

New Indian Express

time5 days ago

  • Business
  • New Indian Express

The House of Rare Goes Big in Banjara Hills

What began as an experimental foray into menswear has now evolved into one of India's most stylish and thoughtfully curated fashion houses. The House of Rare recently unveiled its largest flagship store in Hyderabad's upscale Banjara Hills, an expansive 10,500 sqft retail haven spread across four distinct levels. On the ground floor, Rare Rabbit sets the tone with progressive menswear that marries contemporary flair with timeless sophistication. Head up to the first floor and discover Rare'Z by Rare Rabbit, where bold, street-smart fashion and statement footwear cater to the design-forward consumer. The second floor is home to Rareism, a celebration of effortless femininity and individuality through chic womenswear. Finally, the third floor is dedicated to Rare Ones by Rare Rabbit, a vibrant, playful space designed for boys aged six to 16. Every corner of this futuristic store reflects The House of Rare's design-first philosophy. Gallery-like white walls offer a blank canvas for expressive fashion, while soft architectural curves, mirrored installations, and elevated zoning craft an environment that feels both intimate and avant-garde. In an exclusive conversation with CE, Lavish Soni, chief business officer (retail) at The House of Rare, shares insights into the brand's evolving vision and its bold steps in shaping India's fashion future. Excerpts Tell us about this four-floor flagship store. Hyderabad has always been a surprise element for us. When we started here seven to eight years ago, we thought it might not adapt to fashion trends quickly. But to our surprise, the city showed incredible adaptability. This is actually our 13th store in Hyderabad; the only other city with more is Bengaluru, which houses our head office. The year-round consumer acceptance here has been amazing. We call it 'trading density', essentially, the value generated per square foot in relation to footfall and conversions, and Hyderabad has impressed us on that front. So, naturally, we felt this was the perfect city to open our largest store in India. It is spread across 10,500 sqft in Banjara Hills, which I believe is one of the top two high streets in South India — alongside Bengaluru's Brigade Road and MG Road. Everything here, from the facades to the interiors and the lifestyle, feels larger than life. It was the perfect choice.

The House of Rare launches first unified Rareism and Rare Ones store in Mumbai
The House of Rare launches first unified Rareism and Rare Ones store in Mumbai

Fashion Network

time05-05-2025

  • Business
  • Fashion Network

The House of Rare launches first unified Rareism and Rare Ones store in Mumbai

The House of Rare has launched its first unified Rareism and Rare Ones store in Mumbai, marking a key milestone in the label's retail expansion. Located on the first floor of Phoenix Market City Mall in Kurla West, the 1,350 square foot space offers contemporary fashion for women and boys under one roof. The new store aims to provide a cohesive shopping experience for mothers and their children, showcasing the brands' Spring/Summer 2025 collections across varied silhouettes, colours, and transitional styles, The House of Rare announced in a press release. Rareism focuses on womenswear, combining comfort and modern styling, while Rare Ones caters to boys aged six to sixteen with trend-driven premium apparel. 'With the opening of this unified store in Mumbai, we are bringing our Rareism and Rare Ones customers together in a thoughtfully designed space that celebrates modern Indian families,' said Rareism's chief brand officer Abhishek Srivastava in a press release. 'We see this as a pivotal step in expanding our retail footprint and giving our consumers more of what they love– style, comfort, and a shopping experience tailored for both women and young boys.' The store launch reinforces The House of Rare's strategy to create design-led fashion environments across India, according to the business. The Mumbai store is the first in a series of concept stores planned nationwide in the coming year.

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