Latest news with #RecipeforChange
Campaign ME
24-06-2025
- Business
- Campaign ME
FP7 McCann makes the UAE proud, brings home seven Cannes Lions trophies
At the 72nd Cannes Lions International Festival of Creativity, FP7 McCann won seven highly coveted Cannes Lions, including 1 Gold Lion, 1 Silver Lion and 5 Bronze Lions, emerging as one of the most awarded agencies in the MENA region and the agency with the most wins in the UAE. The recognition spans work done effectively for global and regional brands including Arla, McDonald's, Waterstones UK, and the Testicular Cancer Society. Tarek Miknas, CEO of FP7 McCann MENAT, said, 'We're proud to represent the MENAT region at Cannes Lions with work that speaks to local truths and resonates globally. Winning across some of the world's most reputed and respected brands, from Arla and McDonald's to Waterstones and the Testicular Cancer Society, is proof that enduring partnerships and client trust are the true drivers of powerful creativity.' Miknas added, 'We're showing up with ideas that are locally born but globally relevant, and that only happens through resilient teams, strong partnerships, and a shared belief that creativity can drive a real impact. Congratulations to all the winners this year, we're honoured to be in such great company.' The agency's standout win came with one Gold Lion in Sustainable Development Goals for Recipe for Change, a purpose-led campaign for Arla Foods that addressed food insecurity in Lebanon. The campaign transformed traditional home-cooked recipes into a scalable, community-first restaurant model, generating sustainable income and renewed purpose for local mothers. Recipe for Change also secured a Silver Lion in Brand Experience & Activation and a Bronze Lion in Creative B2B, delivered in partnership with MCN sister agencies Current Global MENAT and Craft. The agency's creative work was further recognised with five Bronze Lions across multiple categories and client collaborations. This included: One Bronze Lion in PR for Sponsored Balls, a campaign developed with the Testicular Cancer Society & Club Deportivo Leganés. for Sponsored Balls, a campaign developed with the Two Bronze Lions in Digital Craft and Film for Read Better, created in collaboration with McCann Bristol and UM Central for Waterstones UK. for Read Better, created in collaboration with and for One Bronze in Outdoor for Not for First Dates, for McDonald's UAE, in partnership with MCN PR and media agencies: Weber Shandwick MENAT, UM, and Craft. Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, 'To see the MENAT region represented with such strength and purpose on the global stage is something to celebrate. Across four awarded campaigns globally, each backed by some of the world's most trusted and future-facing brands including McDonald's, Arla, Waterstones UK and Testicular Cancer Society, we set out to create work that was powerful in its simplicity.' Fanti added, 'Each idea tackled a real issue, from food insecurity and digital behaviour to finding cheekier ways to talk about men's health and did so with honesty and clarity. I'm incredibly proud of our teams, and deeply grateful to our clients who trusted and believed in our work from day one.' In addition to its Lion wins, FP7 McCann also contributed to 5 global wins, including a prestigious Titanium shortlist for Life Donor Card – MRM Germany that reimagines organ donation awareness in real-life moments. The agency also contributed to the Public Money ATM campaign with McCann Poland, further demonstrating the agency's role in shaping ideas that go beyond borders. Nayaab Rais, Executive Creative Director, FP7McCann Dubai said, 'Seven Lions, four campaigns, one underlying belief: that great ideas start with a truth well told. Whether we're talking tabbouleh or testicles, we're always finding bold, unexpected ways to express truths in a way people can feel.' 'The goal isn't just to be clever or different, but to be authentic and culturally relevant, whether that's through mischief or meaning,' Rais concluded.
Gulf News
30-04-2025
- General
- Gulf News
Recipe for Change: Puck's Ramadan campaign serves authentic Lebanese dishes for a cause
In an impactful initiative during Ramadan, Puck launched the 'Recipe for Change' campaign, transforming the act of eating into a means of giving back. As part of the Puck Ramadan campaign, this initiative featured six authentic Lebanese dishes, home-cooked by Lebanese mothers and offered at prominent Lebanese restaurants across the UAE and Saudi Arabia. A notable aspect of this Ramadan initiative is its commitment to community support; Puck pledged to donate 50% of the sales from each order in the UAE to support Lebanese families affected by the ongoing crisis, in partnership with Dubai Cares. In a recent conversation, the Senior Brand Manager and Campaign Lead at Puck elaborated on the initiative, highlighting its aim to celebrate Lebanese culinary traditions while also addressing critical social issues. The use of authentic, home-cooked meals underscores the importance of cultural heritage and community connection during the holy month of Ramadan. The 'Recipe for Change' campaign serves as a reminder of how food can unite people and foster compassion. By participating in this initiative, diners can enjoy traditional flavors while contributing to a charitable cause, reflecting the spirit of generosity that defines Ramadan. This campaign illustrates Puck's dedication to not only delivering culinary excellence but also fostering meaningful community support through socially responsible actions.
Associated Press
25-04-2025
- Business
- Associated Press
Albertsons Companies Partners With Browne Forest Project To Plant Over 65,000 Trees
As part of its ongoing commitment to the planet, Albertsons Companies is proud to share that its customers have helped plant over 65,000 trees through a partnership with Browne Family Vineyard and One Tree Planted. From Seattle to Southern Texas, each purchase of Browne Forest Project Wine has contributed to this incredible milestone. The collective efforts have made and will continue to make a positive impact on our communities and help to restore and preserve the natural landscapes with our partners at Precept Wine & Spirits. See original post on LinkedIn and read more about Albertsons Companies and our Recipe for Change on our website. Visit 3BL Media to see more multimedia and stories from Albertsons Safeway Inc.
Associated Press
18-04-2025
- Business
- Associated Press
Albertsons Companies Showcases Certified Products for Earth Month
As part of its Recipe for Change impact framework, Albertsons Companies is educating customers in an Earth Month Instagram post by showcasing a variety of products with on-pack labels and certifications. These certifications include USDA Organic Certified, Fair Trade USA Certified™, Responsible Choice™ and EPA Safer Choice Certified. Albertsons Cos. also features its Own Brands packaged salad with trays made from recycled plastic. See original post on Instagram and read more about Albertsons Companies and our Recipe for Change on our website. Visit 3BL Media to see more multimedia and stories from Albertsons Safeway Inc.
Associated Press
15-04-2025
- Business
- Associated Press
Albertsons Companies Offers Bag Opt Outs for Curbside Orders
Albertsons Companies' customers can choose to opt out of bags for curbside pickup orders from their local stores. The grocer's goal is to reduce the number of single-use bags each year, supporting both local communities and the planet. Customers can opt out of bags when they order curbside pickup from Albertsons Cos. stores using the banner store app or website. See original post on LinkedIn and read more about Albertsons Companies and our Recipe for Change on our website. Visit 3BL Media to see more multimedia and stories from Albertsons Safeway Inc.
