Latest news with #RecipeforGrowth
Time of India
23-06-2025
- Business
- Time of India
The hand that guides to buy
The Cannes Lions International Festival of Creativity recognises a wide spectrum of creative work, extending beyond Grand Prix winners to include notable campaigns that earn silvers and bronzes. In " BE Extraordinary ," a series collaborating with Harsh Kapadia, CCO, Grey India , we highlight work that warrants discussion for its execution and results. This segment delves into the Creative Commerce category, exploring campaigns that demonstrate innovative approaches to consumer transactions and business models, driving tangible impact for brands within the commercial sphere. Preserved Promos - Ziploc, VML Ziploc, a brand recognised for its core promise of preserving freshness and extending the life of various items, expanded this fundamental product benefit to the realm of consumer promotions. In collaboration with VML, Ziploc addressed a common consumer frustration: the expiration of discount coupons and grocery vouchers before they could be utilised. The brand introduced an initiative named "Preserved Promos," which allowed for the extended validity of these coupons. The mechanism was straightforward: if a customer included Ziploc products in their shopping cart, the digital or physical coupons they possessed would automatically gain an extended lifespan, preventing their premature expiry. This innovative approach directly aligned Ziploc's established brand equity in preservation with a tangible, practical financial benefit for its consumers, thereby demonstrating a clear and immediate connection between the utility of its product and a prevalent shopping challenge. Recipe for Growth - iFood, DM9 São Paulo "Recipe for Growth" was an initiative from iFood, developed in collaboration with DM9 São Paulo, that addressed a significant challenge faced by new restaurant businesses in Sao Paulo: a high failure rate within their first two years, often due to a lack of business management knowledge despite culinary skill. iFood, as a prominent food delivery service, leveraged its extensive internal data, which included detailed insights into food trends, consumer behavior, and spending habits across various areas. Utilising this proprietary data, iFood created a digital tool designed to function as an evolving restaurant management guide. This tool provided actionable insights that helped restaurant owners make informed decisions regarding their menus, marketing and operations. By directly supporting the success and sustainability of these small businesses, iFood simultaneously reinforced its own growth model, as the prosperity of its restaurant partners directly translated into increased order volumes on its delivery platform. Makeup Payment - MasterCard, MRM Brazil / São Paulo MasterCard introduced "Makeup Payment" in Brazil during Carnival, addressing concerns about security and convenience in crowded environments. The initiative, developed in collaboration with MRM Brazil / São Paulo, involved creating connected jewelry that incorporated NFC payment technology. These wearable devices were designed to blend seamlessly with festive makeup and attire, appearing as forehead ornaments, neck pieces, or other decorative elements. This allowed individuals to make payments without needing to carry wallets or visible payment cards. The integration of payment functionality into personal accessories aimed to provide a secure and unobtrusive method for transactions amidst the chaos and large crowds of the Carnival celebrations. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
West Australian
03-06-2025
- Business
- West Australian
Domino's Pizza keeps slicing the top brass, this time in Japan
Domino's Pizza has announced yet another shake up among its leadership ranks, this time focused on turning around the fast-food giant's ailing Japanese market. The $2.1 billion ASX-listed company on Tuesday said its Asia chief executive Josh Kilimnik would take on interim responsibility for operations in Japan, effective immediately. While Domino's said it would cast a wide net and undertake a globe search for a permanent replacement over the next six months, it would favoured a Japanese national with proven turnaround and operational expertise. Domino's current man in Japan, Martin Steenks, has been shifted to the country's chief operating officer. The market continues to cause headaches for the company, which has already announced the closure of 172 stores in the country after conceding its network grew too quickly during COVID-19. Many of the stores targeted for closure opened during the pandemic, fuelling a surge in sales. Those stores have since struggled as demand declined and costs and inflation soared. Newly installed Domino group chief executive Mark van Dyck said the changes were about having the right people in the right roles to improve store-level performance and better support franchisees. 'This leadership transition allows Martin to focus fully on driving operational improvements while we recruit a permanent CEO with deep local knowledge and commercial experience,' Mr van Dyck said. The changes in Japan add further to turbulent times among Domino's top brass, including last month's shock departure of Australian and New Zealand division boss Kerri Hayman — sister of long-time former group CEO Don Meij. Ms Hayman — who has worked for Domino's for 37 years across Australia, the UK and the US — said the time was right to exit. A month earlier, Mr van Dyck revealed that all regional bosses in Europe would now report directly to him 'for the foreseeable future'. Current Europe CEO Andre ten Wolde — who joined the company in 2005 — shifted into the role of group chief marketing officer. The leadership reshuffles come as Domino's prepares to roll out its Recipe for Growth strategy to investors later this year aimed at reviving declining sales. The company reported a $22.2 million loss in the first half of the financial year after revealing hefty restructuring costs related to its mass store closures.
West Australian
24-04-2025
- Business
- West Australian
Domino's slices European leadership in senior exec shake-up
Domino's Pizza chief executive Mark van Dyck will spearhead the company's turnaround efforts in the struggling European market. Under a raft of senior executive changes revealed on Thursday, Domino's said all regional bosses in Europe would now report directly to Mr van Dyck 'for the foreseeable future'. Current Europe CEO Andre ten Wolde — who joined the company in 2005 — will shift into the role of group chief marketing officer. Along with an underperforming Japanese market, Domino's has been battling to revive declining sales in Europe, where earnings fell 11.1 per cent in the first half of the financial year to $32.3 million. Under other executive changes, group chief portfolio management officer Julianne Dickson will take on the new position of group chief transformation officer. The global leadership shake-up comes as Domino's prepares to roll out its Recipe for Growth strategy to investors later this year. 'Our team recognise the importance of the work we must deliver, and the outcomes required to improve returns for our franchise partners and our investors,' said Mr van Dyck, who took over from long-time chief executive Don Meij in November. 'We are aligned on returning our business to sustained, long-term growth.' Mr van Dyck said the company's growth agenda would include a focus on improved return on investment from marketing, including new product development and advertising spending, as well as delivering higher digital conversion. 'Given the importance of delivering top-line growth in improving unit economics and business health, it's critical Domino's has experienced leadership that can bring together insights and best practice to benefit all markets,' he said. Ms Dickson, who only joined Domino's last year, will be charged with delivering the Recipe for Growth plan alongside Mr van Dyck. In February, Domino's reported a loss of $22.2m for the six months to the end of December — down from a $57.8m profit a year earlier. It also revealed it would cop a $115.6m hit in one-off costs associated with the closure of 205 loss-making stores, with 172 of those in the struggling Japanese market. At the time, Mr van Dyck conceded the company grew too quickly, with many of the stores to close opened during the pandemic, fuelling a surge in sales. Domino's has 3700 stores across Australia, New Zealand, Europe and Asia.
