02-07-2025
Eager Edinburgh city centre shoppers in huge queues for fancy new jewellery shop
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Edinburgh shoppers queued up outside a new jewellery store over the weekend.
Saturday saw Recreation Jewels open the doors to its new store on Thistle Street with hoards of customers lining the street to be the first inside.
The first 50 people received a free matcha while the first 30 got a goodie bag. Customers also enjoyed strawberries with cream or Nutella at the opening.
The new store offers "colourful, maximalist jewellery" and the business was established in 2023.
Founder Ranee Karmakharm started the brand during her second year of university and designed and packed the jewellery herself alongside building the website and merchandise.
Posting a clip of the shoppers online, the brand said: "We're finally open and our launch day was everything we could have hoped for and more.
"Thank you to every single person who came by, queued up, brought a friend or made a purchase.
"The love and support from our community means the world to us and we're so excited to welcome you in again. To celebrate, we're giving away 20 free matcha lattes to the first 20 paying customers this Friday, Saturday and Sunday.
"AND free flowers to GRADUATES who purchase jewellery between Thursday 3rd and Tuesday 8th July - all you need to do is bring your student ID."
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An online description of the store reads: "Established in 2023, Recreational Jewels embodies the fusion of creativity and style. With a clear vision, Ranee Karmakharm embarked on a mission to bring forth accessible luxury, reflected in the affordability of our pieces - a majority priced under £30."
