5 days ago
Did BLACKPINK use AI in Jump music video teaser? Girl group receives major flak for 'painfully obvious' editing
BLACKPINK is set to drop their much-awaited music video of Jump in just two days. It is their first comeback in almost three years. Although the track has already been unveiled with a live performance at the inaugural DEADLINE World Tour show, excitement is still equally abuzz for an official MV release. Ahead of that, a concept teaser clip was shared, but was met with negative reaction from Reddit users. Find out why.
Why is BLACKPINK receiving backlash from fans for Jump music video teaser?
The popular JYP Entertainment girl group commenced the promotional campaign for their upcoming single Jump on July 7. They dropped a 30-second teaser of the track, to give a sneak peak into what to expect from the new music video. But some fans started a hate train around the video, accusing it to be AI-generated. As per them, Rosé, Lisa, Jennie, and Jisoo were almost unrecognizable due to the heavily edited visuals.
BLACKPINK's Jump teaser's Billboard scene sparks speculations of being AI-generated
The focus was particularly drawn to the scene where the quintet featured on massive digital billboards, high above the ground. A Reddit-user alleged that "Its so painfully obvious it's AI" and said "it's not good." Another accused YG Entertainment for not even trying to make the girls look like themselves." Many even felt that the BLACKPINK members looked like other K-pop artists due to their faces being distorted with the use of AI.
Increasing usage of AI in the K-pop industry
Some fans used the Jump teaser as a means to bring forth the conversation of increasing AI-usage in K-pop music videos. Many perceive it as a threat to the value of human artistry, arguing that it demeans the hard work and skill that illustrators, and other professionals bring to their craft. By opting for such graphics, companies might be sacrificing the unique qualities that human creativity offers, for cheap labour.
This could lead to a loss of authenticity and depth in the content, ultimately affecting the company's ability to deliver high-quality work that resonates with audiences.
