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Business Upturn
06-07-2025
- Health
- Business Upturn
Pilly Labs Releases 2025 Update on Functional Mushroom Gummies Trends and Consumer Search Behavior
New York, July 05, 2025 (GLOBE NEWSWIRE) — SECTION 1: INTRODUCTION – Search Trends and Supplement Relevance In 2025, search activity around 'best mushroom gummies' has emerged as a strong signal of shifting consumer preferences in the supplement industry. Data from search engines, social platforms, and e-commerce queries show increasing attention toward functional mushroom blends designed for focus, immune support, and energy balance. The term 'best mushroom gummies' now consistently appears alongside related phrases such as 'fruiting body only,' 'lion's mane gummy,' and 'natural immune boosters.' This surge in search interest points to a larger movement: consumers are moving away from high-dose capsules and into convenient, non-pill formats with transparent, non-synthetic formulations. In response to this behavior, Pilly Labs has released a brand update outlining its mushroom gummy composition, formulation structure, and sourcing transparency. While not making any health claims or endorsements, the company's product reflects key public expectations around routine usability, ingredient clarity, and clean-label alignment. SECTION 2: FORMULATION UPDATE – Transparency and Composition The 2025 update from Pilly Labs emphasizes clarity around ingredient sourcing, manufacturing practices, and daily-use suitability. The company's mushroom gummy product includes ten functional species—each derived from a 10:1 fruiting body extract, without any use of grain-grown mycelium or proprietary blends. Key ingredients include: Lion's Mane – associated with focus and cognitive interest in wellness forums – associated with focus and cognitive interest in wellness forums Reishi – often discussed in connection with adaptogens and calm – often discussed in connection with adaptogens and calm Cordyceps – noted in energy and oxygen utilization conversations – noted in energy and oxygen utilization conversations Chaga, Turkey Tail, Maitake, Shiitake, Royal Sun Agaricus, Black Fungus, and White Button Mushroom – commonly referenced across immune and gut-support discussions The gummies are vegan, non-GMO, allergen-free, and manufactured in GMP-certified facilities in the United States. Full batch testing and ingredient disclosures are available at: Pilly Labs does not present this formulation as a treatment or cure. It is positioned as a non-clinical wellness tool designed to meet evolving consumer expectations for transparency and consistency. SECTION 3: MARKET TRENDS – The Rise of 'Best Mushroom Gummies' in Search Behavior Search volume for 'best mushroom gummies' has grown rapidly in 2025, driven by a shift toward products that integrate naturally into daily life. Online forums, TikTok videos, and product discovery platforms show rising interest in: Fruiting body over mycelium Double extraction techniques Label transparency and third-party testing Combination with other wellness practices (e.g., morning routines, mindfulness) Rather than one-time interventions, today's consumers favor supplements they can use consistently. The gummy delivery format appeals to this need by offering a taste-friendly, travel-ready, and dosage-consistent option. As mushroom-based supplementation becomes more common, public discussion also reflects a growing literacy in ingredients—terms like 'beta-glucans,' 'adaptogenic blend,' and 'gut-brain axis' are now appearing in product reviews and educational content. Pilly Labs' product release aligns with these themes while avoiding benefit claims, focusing instead on sourcing integrity and daily usability. SECTION 4: PRODUCT STRUCTURE – Ingredient Spotlight and Design Philosophy Each species used in Pilly Labs Mushroom Gummies is selected based on relevance in consumer search trends and wellness community discussions. The formulation uses only fruiting body extracts at a 10:1 concentration, meaning 10 parts of raw mushroom material are concentrated into 1 part extract—offering a dense, consistent composition without synthetic fortification. The product's structure includes: Lion's Mane (Hericium erinaceus) – appearing in nootropic conversations – appearing in nootropic conversations Reishi (Ganoderma lucidum) – common in stress and immune support threads – common in stress and immune support threads Cordyceps (Cordyceps militaris) – cited in stamina-related use cases – cited in stamina-related use cases Chaga, Turkey Tail, Maitake, Shiitake, Royal Sun Agaricus, Black Fungus, White Button Mushroom – used across antioxidant, digestive, and metabolic wellness topics The gummies are held together with fruit-based pectin (not gelatin), contain no artificial preservatives or colors, and reflect ingredient structures frequently mentioned in 'best mushroom gummy' content across search engines and social media. SECTION 5: POSITIONING IN THE MARKET – Routine Use, Not Rapid Effects The mushroom gummy space is evolving toward routine-use supplements that align with broader wellness behaviors like journaling, sleep hygiene, and adaptogen stacking. Public commentary increasingly favors: Non-pill delivery formats Multi-ingredient synergy Supplementation that builds over time rather than quick responses Pilly Labs' product design reflects these expectations, offering a composition suited for everyday inclusion without claiming fast or measurable results. Online sentiment often classifies mushroom gummies within a larger toolkit that includes mindfulness, nutrition, and low-stim productivity methods. SECTION 6: AVAILABILITY AND TRANSPARENCY Pilly Labs Mushroom Gummies are currently available through the company's official platform. The product is manufactured in accordance with Good Manufacturing Practices (GMP), tested in independent labs, and labeled with full ingredient disclosures. The gummies are not intended to diagnose, treat, or cure any condition. This update is shared for informational purposes only, highlighting how the product's structure reflects current market trends around clean-label supplementation and consumer-led wellness planning. Additional ingredient disclosures and batch information can be reviewed at: SECTION 7: FINAL INDUSTRY OBSERVATIONS – 'Best Mushroom Gummies' as a Category Benchmark The keyword phrase 'best mushroom gummies' now functions not as a product endorsement, but as a public shorthand for what users seek: transparency, routine integration, and ingredient integrity. Products that deliver clear labeling, no artificial fillers, and consistent sourcing protocols are emerging as category leaders—not through claims, but through consumer trust. As the mushroom gummy market matures, its future may be defined by products that avoid exaggeration, support lifestyle alignment, and remain accountable to label accuracy. Pilly Labs' 2025 update reflects this new chapter in supplement design—where function, format, and transparency define success. ABOUT PILLY LABS LLC Pilly Labs LLC is a U.S.-based wellness company specializing in non-pill, plant-derived supplement formats. Established in 2021, the company focuses on ingredient transparency, clean-label formulation, and product accessibility. All products are manufactured in GMP-certified facilities and undergo third-party batch testing. Pilly Labs does not offer clinical advice or treatment. This release is intended for informational use only. Contact: Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Yahoo
05-07-2025
- Health
- Yahoo
Pilly Labs Releases 2025 Update on Functional Mushroom Gummies Trends and Consumer Search Behavior
Searches for 'best mushroom gummies' continue to rise as consumers favor fruiting body extracts, clean-label formulations, and daily wellness formats. New York, July 05, 2025 (GLOBE NEWSWIRE) -- SECTION 1: INTRODUCTION – Search Trends and Supplement Relevance In 2025, search activity around '' has emerged as a strong signal of shifting consumer preferences in the supplement industry. Data from search engines, social platforms, and e-commerce queries show increasing attention toward functional mushroom blends designed for focus, immune support, and energy balance. The term 'best mushroom gummies' now consistently appears alongside related phrases such as 'fruiting body only,' 'lion's mane gummy,' and 'natural immune boosters.' This surge in search interest points to a larger movement: consumers are moving away from high-dose capsules and into convenient, non-pill formats with transparent, non-synthetic formulations. In response to this behavior, Pilly Labs has released a brand update outlining its mushroom gummy composition, formulation structure, and sourcing transparency. While not making any health claims or endorsements, the company's product reflects key public expectations around routine usability, ingredient clarity, and clean-label alignment. SECTION 2: FORMULATION UPDATE – Transparency and Composition The 2025 update from Pilly Labs emphasizes clarity around ingredient sourcing, manufacturing practices, and daily-use suitability. The company's mushroom gummy product includes ten functional species—each derived from a 10:1 fruiting body extract, without any use of grain-grown mycelium or proprietary blends. Key ingredients include: Lion's Mane – associated with focus and cognitive interest in wellness forums Reishi – often discussed in connection with adaptogens and calm Cordyceps – noted in energy and oxygen utilization conversations Chaga, Turkey Tail, Maitake, Shiitake, Royal Sun Agaricus, Black Fungus, and White Button Mushroom – commonly referenced across immune and gut-support discussions The gummies are vegan, non-GMO, allergen-free, and manufactured in GMP-certified facilities in the United States. Full batch testing and ingredient disclosures are available at: Pilly Labs does not present this formulation as a treatment or cure. It is positioned as a non-clinical wellness tool designed to meet evolving consumer expectations for transparency and consistency. SECTION 3: MARKET TRENDS – The Rise of 'Best Mushroom Gummies' in Search Behavior Search volume for 'best mushroom gummies' has grown rapidly in 2025, driven by a shift toward products that integrate naturally into daily life. Online forums, TikTok videos, and product discovery platforms show rising interest in: Fruiting body over mycelium Double extraction techniques Label transparency and third-party testing Combination with other wellness practices (e.g., morning routines, mindfulness) Rather than one-time interventions, today's consumers favor supplements they can use consistently. The gummy delivery format appeals to this need by offering a taste-friendly, travel-ready, and dosage-consistent option. As mushroom-based supplementation becomes more common, public discussion also reflects a growing literacy in ingredients—terms like 'beta-glucans,' 'adaptogenic blend,' and 'gut-brain axis' are now appearing in product reviews and educational content. Pilly Labs' product release aligns with these themes while avoiding benefit claims, focusing instead on sourcing integrity and daily usability. SECTION 4: PRODUCT STRUCTURE – Ingredient Spotlight and Design Philosophy Each species used in Pilly Labs Mushroom Gummies is selected based on relevance in consumer search trends and wellness community discussions. The formulation uses only fruiting body extracts at a 10:1 concentration, meaning 10 parts of raw mushroom material are concentrated into 1 part extract—offering a dense, consistent composition without synthetic fortification. The product's structure includes: Lion's Mane (Hericium erinaceus) – appearing in nootropic conversations Reishi (Ganoderma lucidum) – common in stress and immune support threads Cordyceps (Cordyceps militaris) – cited in stamina-related use cases Chaga, Turkey Tail, Maitake, Shiitake, Royal Sun Agaricus, Black Fungus, White Button Mushroom – used across antioxidant, digestive, and metabolic wellness topics The gummies are held together with fruit-based pectin (not gelatin), contain no artificial preservatives or colors, and reflect ingredient structures frequently mentioned in 'best mushroom gummy' content across search engines and social media. SECTION 5: POSITIONING IN THE MARKET – Routine Use, Not Rapid Effects The mushroom gummy space is evolving toward routine-use supplements that align with broader wellness behaviors like journaling, sleep hygiene, and adaptogen stacking. Public commentary increasingly favors: Non-pill delivery formats Multi-ingredient synergy Supplementation that builds over time rather than quick responses Pilly Labs' product design reflects these expectations, offering a composition suited for everyday inclusion without claiming fast or measurable results. Online sentiment often classifies mushroom gummies within a larger toolkit that includes mindfulness, nutrition, and low-stim productivity methods. SECTION 6: AVAILABILITY AND TRANSPARENCY Pilly Labs Mushroom Gummies are currently available through the company's official platform. The product is manufactured in accordance with Good Manufacturing Practices (GMP), tested in independent labs, and labeled with full ingredient disclosures. The gummies are not intended to diagnose, treat, or cure any condition. This update is shared for informational purposes only, highlighting how the product's structure reflects current market trends around clean-label supplementation and consumer-led wellness planning. Additional ingredient disclosures and batch information can be reviewed at: SECTION 7: FINAL INDUSTRY OBSERVATIONS – 'Best Mushroom Gummies' as a Category Benchmark The keyword phrase 'best mushroom gummies' now functions not as a product endorsement, but as a public shorthand for what users seek: transparency, routine integration, and ingredient integrity. Products that deliver clear labeling, no artificial fillers, and consistent sourcing protocols are emerging as category leaders—not through claims, but through consumer trust. As the mushroom gummy market matures, its future may be defined by products that avoid exaggeration, support lifestyle alignment, and remain accountable to label accuracy. Pilly Labs' 2025 update reflects this new chapter in supplement design—where function, format, and transparency define success. ABOUT PILLY LABS LLC Pilly Labs LLC is a U.S.-based wellness company specializing in non-pill, plant-derived supplement formats. Established in 2021, the company focuses on ingredient transparency, clean-label formulation, and product accessibility. All products are manufactured in GMP-certified facilities and undergo third-party batch testing. Pilly Labs does not offer clinical advice or treatment. This release is intended for informational use only. Contact: Pilly Labs Email: info@ Website: CONTACT: Pilly Labs Email: info@ Website: beim Abrufen der Daten Melden Sie sich an, um Ihr Portfolio aufzurufen. Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten Fehler beim Abrufen der Daten
Yahoo
24-06-2025
- Business
- Yahoo
Botanical Genomics Leader LeafWorks Launches Industry's Most Comprehensive DNA ID Tests for Functional Mushrooms
Precise Identification Assays Bolster Natural Products Supply Chain with DNA Tests for Six Top Mushroom Species Including Lion's Mane, Reishi and Chaga SEBASTOPOL, Calif., June 24, 2025--(BUSINESS WIRE)--LeafWorks, a trailblazing botanical genomics and testing company for natural products, today announced the release of its latest innovation: a suite of species-specific DNA tests for six of the most commercially important functional mushrooms—Lion's Mane, Chaga, Turkey Tail, Shiitake, Cordyceps and Reishi. Functional mushrooms are one of the fastest-growing categories in the natural products industry, with Lion's Mane alone representing more than 25% of North American functional mushroom supplement sales in 2023. As consumer demand rises, so does the pressure on manufacturers to verify ingredient integrity, especially in global supply chains where mislabeling and adulteration are common. To meet this growing need, LeafWorks® Mushroom Species DNA ID Tests provide fast, accurate mushroom identification in raw ingredients, blends and finished goods. These species-specific qPCR assays give natural products companies a practical and powerful new tool to support label claims, comply with 21 CFR Part 111, and ensure quality throughout the supply chain. LeafWorks' DNA tests are the first commercially available species-specific qPCR assays developed and validated for functional mushrooms at this level. "We designed LeafWorks' mushroom DNA testing protocols to solve real problems in real-world supply chains," said Dr. Eleanor Kuntz, LeafWorks CEO. "The degree of validation we've achieved is exceptional, and our offerings create a comprehensive approach that complements existing quality testing—particularly for blends, which have traditionally been difficult to test accurately." LeafWorks' qPCR assays were developed using authenticated Botanical Reference Materials, validated across over 1,400 genomes, 2,900 qPCR reactions, and 280 commercial industry samples. Unlike antiquated approaches that rely on public databases or unreliable universal markers, LeafWorks' tests use species-specific DNA markers that have been extensively vetted to avoid false positives, even in complex blends. The launch also expands LeafWorks' partnership with global commercial laboratory Eurofins Botanical Testing to serve a broader segment of the functional mushroom market. Key features include: Species-specific qPCR testing for Lion's Mane, Reishi, Chaga, Turkey Tail, Shiitake and Cordyceps Affordable, rapid tests built to AOAC International standards Exceptional accuracy in blends and finished goods Developed using inclusive and exclusive panels sourced globally to account for sister species and common adulterants Designed to support compliance with 21 CFR Part 111 for ingredient identity Available through LeafWorks directly or in partnership with Eurofins "Our identification tests use an industry-leading design," said Dr. Nick Batora, LeafWorks' Managing Director and Head of R&D. "We built our validation approach on extensive sampling from a diversity of sources and important species to take into account such as common adulterants, sister species and look-alikes. This ensures accuracy and reliability across a wide variety of commercial samples." No other genetic assays currently exist in the functional mushroom category at this level of validation. Additional species are available for fungal identification via sequencing, and LeafWorks can work with clients to expand matrix compatibility upon request. The LeafWorks® Mushroom Species DNA ID Tests are available now. For more information or to inquire about testing, visit or contact info@ About LeafWorks LeafWorks Inc. is a botanical genomics company conducting cutting-edge research and developing commercial DNA testing services for natural products. Co-founded by CEO Eleanor Kuntz, Ph.D., and CSO Kerin Law, Ph.D., LeafWorks operates with an unparalleled combination of scientific rigor and uncompromising ethics while specializing in DNA identification and protecting, educating and empowering business owners. The company also provides the necessary testing and services that help cultivators preserve their genetic IP, improve efficiency and ultimately evolve their operations. Learn more about LeafWorks Inc. at and connect on Facebook, Instagram, Twitter and LinkedIn. View source version on Contacts Media Contact: Dr. Kerin Lawinfo@ Sign in to access your portfolio
Tatler Asia
06-06-2025
- Health
- Tatler Asia
The future is fungi: 6 mushroom trends you'll be seeing everywhere
2. Reishi for stress and sleep Reishi has been used in East Asian medicine for over two thousand years and is increasingly being incorporated into modern wellness routines. Often called the 'mushroom of immortality', it is prized for its adaptogenic qualities, meaning it may help the body manage stress. Some studies suggest reishi may help regulate the hypothalamic-pituitary-adrenal axis and reduce elevated cortisol levels, both of which are linked to chronic stress and poor sleep quality. Reishi supplements, typically in the form of capsules, tinctures or teas, are marketed as part of evening rituals intended to promote calm and support more restorative sleep. As 'reishi mushroom sleep' searches grow, brands are leaning into its use in wind-down routines. 3. Chaga for antioxidant support Above Wellness fans caffeinate with chagaccino, which is a cappuccino infused with chaga powder. (Photo: Freepik) Chaga is a fungus that grows primarily on birch trees in cold climates and is known for its dense concentration of antioxidants. It contains polyphenols, melanin and betulinic acid—compounds linked to reduced oxidative stress and improved cellular health. In traditional Siberian medicine, chaga tea was consumed to support immunity and stamina. Today, chaga is often positioned as a detoxifying agent and included in powdered drink mixes, tinctures and capsules. While some antioxidant claims remain unproven in humans, laboratory studies have shown that chaga extracts may help reduce inflammation and protect cells from damage. Because it's typically wild-harvested, sourcing practices and environmental impact are growing concerns among producers and consumers alike. 4. Tremella in skin care Tremella fuciformis, a jelly-like mushroom also known as silver ear or snow mushroom, has gained traction in the beauty industry for its impressive hydrating properties. Molecularly, tremella functions similarly to hyaluronic acid—it retains moisture and draws water into the skin—but its particles are smaller, allowing it to penetrate the skin more effectively, according to some formulators. It also contains polysaccharides that may support collagen synthesis and promote a smoother skin texture. The term 'tremella skincare' now accompanies a growing number of serums, sheet masks and moisturisers from both mainstream and niche brands. While clinical data remains limited, anecdotal reports and preliminary research support its use as a lightweight, effective moisturising agent. 5. Turkey tail for gut and immune health Above Turkey tail is rich in beta-glucans and polysaccharopeptides. (Photo: Kim Leary / Unsplash) Turkey tail, named for its colourful, fan-like shape, is a mushroom that has been used for centuries in traditional Chinese and Japanese medicine. It is rich in beta-glucans and polysaccharopeptides (PSPs), which are thought to modulate immune function and support the microbiome. Recent studies have explored turkey tail's role as a complementary therapy in cancer treatment, particularly in relation to immune recovery after chemotherapy. In the wellness market, it's often included in blends aimed at improving digestion, enhancing immune response and reducing inflammation. Its mild, earthy flavour makes it a popular choice for teas and broth powders. 6. Fungi-based meat alternatives The application of fungi has expanded beyond supplements into food technology, with several companies now developing mycelium-based meat alternatives. Mycelium, the root-like structure of fungi, can be cultivated to produce protein-rich, meat-like textures with minimal environmental impact. Brands like Meati and Quorn are leading this space, offering products that aim to satisfy the demand for high-protein, plant-based foods without the processing typically associated with soy or pea protein. Mycelium products are being marketed as more sustainable and nutrient-dense, appealing to flexitarians and environmentally conscious consumers. Though not technically a mushroom in the culinary sense, mycelium is redefining what fungi can offer in a protein-hungry world. The mushroom is no longer confined to the culinary world. Whether used for cognitive support, skincare, immune modulation or sustainable eating, fungi—and their botanical allies—are reshaping modern wellness routines. As research catches up to tradition, expect mushrooms to remain central to the conversation about what it means to live well today. NOW READ Why saffron-based beauty products belong in your skincare routine 7 inspiring wellness books for a grounded, mindful life 10 perfumes that won't trigger your fragrance allergies
Business Mayor
26-05-2025
- Health
- Business Mayor
I've ditched coffee for this energy-boosting mushroom hydration drink
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Been looking to swap out your morning coffee for something a better for you but still designed to give you that kick you need? So was I, which is why this product from Spacegoods didn't just catch my eye, but secured a permanent spot in my morning routine, too. So much more than an electrolyte drink, Spacegoods Hydro Dust is a premium, science-backed hydration supplement designed to help you feel more energised, focused, and resilient each day – and users are calling it their new 'go-to'. Intrigued? You can score 20% off your first Spacegoods order with code METRO20, making your next hydration boost even more affordable. Spacegoods Hydro Dust – Starter Kit Whether you're upgrading your morning brew or after a tasty and effective pre-workout drink, Spacegoods Hydro Dust is the good-for-you, super ingredient-packed solution you need to try. shop £31.20 (save £7.80) Whether you're upgrading your morning brew or after a tasty and effective pre-workout drink, Spacegoods Hydro Dust is the good-for-you, super ingredient-packed solution you need to try. Fuelled by electrolytes, B vitamin complex and minerals, as well as ever-popular Reishi mushrooms, Hydro Dust works to reduce fatigue, support hydration and electrolyte balance, and boost muscle function and energy – making it the perfect morning drink or energy booster when you need a kick. We're thinking post-workout, we're thinking pre-workout, we're thinking mid-afternoon slump… the possibilities are endless. 'I've been using Spacegoods Hydro Dust for a couple of weeks now and I'm genuinely impressed. I wanted something to help with hydration and energy without the usual sugar overload—and this ticks all the boxes.' Raved one five-star reviewer. 'If you're after something to keep you sharp and hydrated without the crash, this is definitely worth trying. I'll be grabbing another tub when this one runs out.' Flavoured with tasty watermelon dust, the unique drink features Himalayan Pink Salt, Potassium, Chloride and Magnesium to help contribute to electrolyte balance while supporting hydration and preventing muscle cramps – just another reason why it's an ideal choice for pre and post-workout. Better still, Hydro Dust contains Vitamin C and Zinc to support immune function (great for keeping colds at bay), B1,3 and 6 to support energy metabolism and cognitive function and Reishi, which has been shown to support endurance, stress resilience and help protect against oxidative stress. The result is a delicious drink that keeps your hydrated, switched on, energised and less stressed. And I can attest to that as I put Hydro Dust to the test myself. Keen to reduce my caffeine intake, I've been on the hunt for things that'll give me that same needed boost in the mornings and before my workouts without the stomach sensitivity and brain fog that often comes alongside my long black. After trying Spacegood's Rainbow Dust drink and loving it (the chocolate one is like a hug in a mug), I decided to give the Hydro Dust a go. Safe to say I wasn't disappointed. As simple as stirring a teaspoon of powder into a glass of water, Hydro Dust has helped me kick the caffeine without sacrificing on energy levels, and I've found myself feeling more focused and switched on after my daily watermelon drink, too. While I love it for helping me stay focused at work (tired gals, unite), I appreciate it most as a pre-workout drink, giving me a boost of salt and hydration before a big sweat while giving me a new wind to tackle my workout, too. Thanks to the inclusion of Reishi Mushroom, a buzzword adaptogen, Hydro Dust helps to support resilience, too, ideal for helping the body adapt to stress and support a calm, focused state. Even on my busiest days this has been a huge help. In fact, I couldn't put the benefits better than this five-star reviewer, who wrote: 'It does seem to give a bit of a lift. Nothing jittery or intense, just a subtle feeling of being more switched on and energised.' And for that boosted feeling alone, I have to rate Hydro Dust a 5/5. Ready to try Spacegoods for yourself? Take 20 per cent off your first order with code METRO20. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: Damson Madder's cult reversible trench is finally back – but it won't stay in stock for long MORE: From spicy margs to dirty martinis – Abercrombie's new graphic tees are a summer vibe and start at just £22 MORE: These 7 travel buys made my economy long-haul flights feel bearable
