Latest news with #ReloMetrics
Forbes
30-06-2025
- Business
- Forbes
Wimbledon 2025: How Sponsorship Patches Help Players Earn More Money
LONDON, ENGLAND - JULY 05: Coco Gauff of United States celebrates winning match point against Sonay ... More Kartal of Great Britain in her Ladies' Singles third round match during day five of The Championships Wimbledon 2024 at All England Lawn Tennis and Croquet Club on July 05, 2024 in London, England. (Photo by Sean M. Haffey/Getty Images) Novak Djokovic has earned nearly $200 million in career prize money and was the highest-paid tennis player in 2024. Yet, even the GOAT wears extra cash on his sleeve. The patches you see popping up on player's outfits represent a subtle but significant shift in tennis sponsorship opportunities. Tennis players haven't reached NASCAR sponsorship levels, where drivers, their cars and crew teams are covered in logos. However more tennis players are wearing sponsorship patches. A patch is more than a 'one off' way to market, said Kevin Smith, who teaches Sports & Entertainment Marketing at Texas Christian University. A patch on a player is usually part of a larger marketing campaign, helping a brand tell its story. 'It's more about the impact and return (on investment). What the brand side wants and what can I help deliver for you?" said Smith. How Patches Generate Money For Players As players push for higher earnings, tennis officials are finding new ways to generate revenue. Whether through Saudi Arabia's sports investments or creative sponsorship deals, there's more money to be made in tennis, said Jay Prasad, CEO of Relo Metrics, an AI-powered sponsorship analytics platform that measures media exposure and ROI across broadcast, streaming and social media. Relo Metrics tracks sponsorship performance on jersey (uniform) patches. In 2023, Relo's data identified a relatively high media value performance (MVP) score of MLB jersey patches. The MLB patches were larger and easier for fans to identify. They are now part of a team's uniform. SAN DIEGO, CALIFORNIA - OCTOBER 08: Fernando Tatis Jr. #23 of the San Diego Padres tosses his bat ... More after hitting a home run in the second inning against the Los Angeles Dodgers during Game Three of the Division Series at Petco Park on October 08, 2024 in San Diego, California. (Photo by Sean M. Haffey/Getty Images) Japanese e-commerce site Rakuten inked a three-year $60 million deal with the Golden State Warriors. The parties renewed the agreement in 2022. "People were like," Who the hell? What the hell is Rakuten? But like, you know what? People in the Bay Area, because it's on the Warriors, know what Rakuten is," said Prasad. "Jersey patches matter." In soccer, jersey patches are so prominent that they are often larger than the team's name. "The fans love it. They associate that brand with their team, with the stadium, and it's a part of the identity of what they love," said Prasad. "So it has crossed that chasm. It's not an advertisement. It's a part of the fan experience." But that's the team sports experience. In tennis, a sport steeped in tradition where etiquette is an integral part of the game, the patches serve as supplemental branding. Top players like Djokovic, Carlos Alcaraz or Coco Gauff can command $3 million or more from a single annual patch deal, according to Sportico. Players consistently in the Top Ten, like Taylor Fritz, can earn an extra $250,000 per year. Carson Branstine during her match against Aryna Sabalenka on day one of the 2025 Wimbledon ... More Championships at the All England Lawn Tennis and Croquet Club, London. Picture date: Monday June 30, 2025. (Photo by John Walton/PA Images via Getty Images) Sometimes called micro sponsorships, temporary patch deals can earn players an extra $10,000 to $20,000 per match. 'If you're not a top player, you're really struggling,' said Prasad. 'You're living like a minor league baseball player. And so there's more money to be gotten into the sport.' Patches also offer brands a lower-tier entry into big-time sports marketing. Blue Owl Capital is an asset management firm that targets lower-ranked players in high-profile matches. Blue Owl doesn't have a JP Morgan Chase marketing budget. Instead of chasing one or two marquee players, like Alcaraz or Djokovic, Blue Owl opted to back players who face a top player, becoming the exclusive financial services partner in a player patch program. 'You know the importance of strong narrative that connects brand values and the essence of the sponsorship. Blue Owl, they're kind of an alternative brand in the finance world. So they're looking for those challenger mindsets,' said Smith. MELBOURNE, AUSTRALIA - JANUARY 15: Jordan Thompson of Australia celebrates a point against Nuno ... More Borges of Portugal in the Men's Singles Second Round match during day four of the 2025 Australian Open at Melbourne Park on January 15, 2025 in Melbourne, Australia. (Photo by) One of the most unusual patch sponsorship deals occurred at the 2024 U.S. Open when the Czech Republic's Tomas Machac and Serbia's Dusan Lajovic wore a patch promoting the Ben Crump law firm. Crumb is best known as a civil rights attorney who represented the families of George Floyd and Trayvon Martin. Surely, Crumb is not seeking clients in Serbia and the Czech Republic. However, those patches got his law firm air time on ESPN for a fraction of what it would cost him to run a national television ad. His patch also showed up in highlights on YouTube, Social Media posts and sports news websites. NEW YORK, NEW YORK - AUGUST 27: Dusan Lajovic of Serbia returns against Daniil Medvedev of Russia ... More during their Men's Singles First Round match on Day Two of the 2024 US Open at the USTA Billie Jean King National Tennis Center on August 27, 2024 in the Flushing neighborhood of the Queens borough of New York City. (Photo by) Although a temporary patch can generate extra income for a lower-ranked player, cashing in can't be a player's focus, said Yury Bettoni, former Italian-American professional tennis player and founder of GOSYMBA, an athletic apparel brand. "So it's not about thinking, Oh, I hit the jackpot, because I'll be on TV," said Bettoni. "When you start thinking like, that is the beginning of the end." However, agents and brands can't ignore the opportunity to maximize exposure at minimal cost. "Everybody has the phone with a camera, and everything gets recorded," said Bettoni. "So a small patch on the shoulder of a player that, let's say, is No. 150 in the world and plays against a Top 10 player, he makes a difference. It makes a difference." The Evolution Of Sponsorship Patches In Tennis Tennis: US Open: Sweden Bjorn Borg in action at National Tennis Center. Flushing, NY ... More 8/1/1981—8/31/1981 CREDIT: Manny Millan (Photo by Manny Millan /Sports Illustrated via Getty Images) (Set Number: X25984 TK1 ) During the 1970s and 1980s players like Bjorn Borg began wearing prominent patches. The trend received backlash from the tennis establishment, which worried the patches interfered with the sport's prim and proper aesthetic. Even those who embraced the growth of the game rejected the idea of players looking like billboards. During the 1990s, patch restrictions tightened until Nike's sponsorship deal with Li Na. LONDON, ENGLAND - JUNE 27: Na Li of China plays a forehand return during the Ladies' Singles third ... More round match Barbora Zahlavova Strycova of Czech Republic on day five of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on June 27, 2014 in London, England. (Photo by) Li became the first Asian player, male or female, to win a Grand Slam. Her popularity sparked a surge in interest in tennis across a massive Asian market. Nike restricted its ambassadors, including Roger Federer, Serena Williams, Maria Sharapova, and Rafael Nadal from wearing other logos. Li's agent, Max Eisenbud, brokered a deal with Nike that allowed her to wear the Mercedes Benz logo on her sleeve. Well, that opened the floodgates. Now everybody's wearing patches. Gauff wore a red Barilla patch on her white Wimbledon outfit last year. Jasmine Paolini has Amazfit and Dove logos incorporated in her Asics dress. Fritz is wearing a Chipotle patch on one sleeve and a Motorola logo on the other, on his Hugo Boss shirt. LONDON, ENGLAND - JUNE 30: (EDITOR'S NOTE: Alternate crop) Jasmine Paolini of Italy puts ice on her ... More head during a break between sets against Anastasija Sevastova of Latvia during the Ladies' Singles first round match on day one of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club on June 30, 2025 in London, England. (Photo by) 'If I'm the player, I don't want to be logo soup,' said Smith. "I mean, ideally, I'd love to be, you know, the Coco (Gauff) with one brand and New Balance, and off I go." LONDON, ENGLAND - JUNE 30: Fabio Fognini of Italy plays a backhand against Carlos Alcaraz of Spain ... More (not pictured) during their Gentlemen's Singles first round match on day one of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club on June 30, 2025 in London, England. (Photo) Even at Wimbledon, the Grand Slam with the most restrictive dress code, more patches are popping up. Fabio Fognini was on a 10-match losing streak heading into Wimbledon and thought about retiring. His first-round opponent? Alcaraz on Centre Court. Fognini, in possibly his last appearance on Centre Court, wore Blue Owl and Astonish patches. Last year, in the fourth round at Wimbledon, LuLu Sun faced popular British player Emma Raducanu. Sun wore patches for Neilson Beach Clubs and Astonish that looked like they were slapped on her Lacoste top at the last minute. New Zealand's Lulu Sun celebrates winning the first set against Croatia's Donna Vekic during their ... More women's singles quarter-finals tennis match on the ninth day of the 2024 Wimbledon Championships at The All England Lawn Tennis and Croquet Club in Wimbledon, southwest London, on July 9, 2024. (Photo by ANDREJ ISAKOVIC / AFP) / RESTRICTED TO EDITORIAL USE (Photo by ANDREJ ISAKOVIC/AFP via Getty Images) Why Tennis Will Never Look Like NASCAR Serena Williams, an honorary race marshal, take the pre-race stage at the Ford 400 Winston Cup ... More Race, Sunday, November 16, 2003 at Homestead-Miami Speedway. (Photo by A. Messerschmidt/Getty Images) Sponsorship logos in NASCAR fuel that sport. That works on a race car. However, despite advancements in racket and string technology, electronic line calls, and retractable roofs, tennis remains restrained when it comes to attire. Some upscale sponsors, like Rolex, may not want to share real estate with brands that don't align with their image. As tennis sponsorships evolve, so will the balance between generating revenue and preserving the game's classy character.
Business Wire
17-06-2025
- Business
- Business Wire
Relo Metrics and VideoAmp Unveil 'Total Sports Performance' at Cannes Lions
BUSINESS WIRE)-- Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-built for the sports media ecosystem. The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse. Total Sports Performance delivers the industry's first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments. At a time when marketers are demanding clarity across fragmented media investments, Total Sports Performance delivers the industry's first deduplicated, single view of audience exposure and business outcomes across both sponsorship and advertising in live sports environments using big data. The solution takes the real-time detection data from Relo's computer vision AI models and resolves them to households, leveraging VideoAmp's industry-leading VALID™ identity graph and commingled TV viewership data for a precise view of audiences and outcomes. 'The disconnect between advertising, content, and sponsorship measurement has long limited the sports ecosystem's ability to prove true ROI,' said Jay Prasad, CEO of Relo Metrics. 'With Total Sports Performance, we're changing that. This solution offers currency-grade measurement and insights and shows rights holders, media companies, and especially brands their real audience reach—whether during live play, the pre-game show, and commercial breaks across—so they can finally understand the full value of their investments across all screens.' The Total Sports Performance Advantage: Unified Reach Measurement: Combines TV ad exposures leveraging VideoAmp's commingled STB and Smart TV dataset spanning 40M households and 65M devices, with sponsorship visibility to deliver deduplicated household-level reach metrics. This covers shoulder programming, whistle-to-whistle game action, all commercials, and highlight shows. Real-Time Sponsorship Detection: Relo Metrics' computer vision captures on-screen brand moments and exposures at an extreme level of granularity and speed across broadcast, streaming, social, digital and in venue, and scores them for quality, exposure, and media value. Audience Mappin g: VideoAmp's best-in-class VALID™ Identity Graph – leveraging assets from 6 identity providers – resolves exposures and conversions to advanced audiences, helping clients understand precisely who was reached and the outcomes they drove for brands. Outcome-Driven Measurement: Total Sports Performance is enabling brands to connect sponsorship exposure to real business results—like search intent powered by Captify, app installs, location visits, and sales—through secure data clean rooms and advanced attribution capabilities. The combined data can also be a key data source for Multi Mix Modeling and Multi Touch Attribution models. 'Total Sports Performance represents a major leap forward in media measurement,' said Josh Hudgins, Chief Product Officer of VideoAmp. 'It's no longer enough to measure ads and sponsorships separately. Brands need a complete picture of their total audience—and the power to connect exposure to outcomes. That's what this collaboration delivers.' Built for Every Player in the Sports Marketing Ecosystem Helping brands, agencies, media, and rights holders turn sponsorship into real business impact. Brands can sharpen strategy and justify spend by benchmarking performance across sports and entertainment. Agencies can connect sponsorships, brand integrations, and ads into their own planning and optimization workflows—built for outcomes and performance-based audiences. Media companies can maximize the value of shoulder content and virtual assets with granular performance data and packaging insights. Leagues & Rights Holders can prove value across the full funnel, enrich audience profiles, and better monetize inventory across channels and formats. 'In today's evolving media landscape, advertisers need more than siloed metrics—they need clarity across the full spectrum of exposure,' said Brian Lin, SVP of Product Management and Advanced Advertising at TelevisaUnivision. 'By bringing together sponsorship and ad data into one unified measurement framework, Total Sports Performance creates a more equitable and performance-driven marketplace for all stakeholders. This is a critical step forward, especially in live sports, where attention and demand continue to grow." Following early proof-of-concept work with top global brands, the product will soon be made available through both Relo Metrics and VideoAmp platforms. Discussions around Total Sports Performance are being booked throughout the week in Cannes. 'Total Sports Performance isn't just a new metric,' said Prasad. 'It's a new playbook for how the market will define success in sports marketing.' About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics platform that equips brands, agencies, and rights holders with real-time insights into media exposure and ROI. Tracking across broadcast, social, and streaming, Relo's always-on platform enables clients to optimize sponsorship performance and drive business outcomes. About VideoAmp VideoAmp is a media measurement company transforming advertising. By leveraging the power of currency-grade big data, VideoAmp's solutions provide clients with access to advanced audiences and the ability to precisely plan, optimize and measure media investments across platforms to achieve better outcomes. With these solutions, media sellers can increase the value of their inventory, while advertisers can benefit from increased return on investment. VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with offices across the United States. To learn more, visit
Yahoo
27-03-2025
- Business
- Yahoo
Relo Metrics Accelerates AI-Powered Sponsorship Analytics for Sports & Entertainment with Computer Vision and Multi-Modal AI Powered by NVIDIA
Unveiling the Next Evolution of AI in Sports & Entertainment Marketing at NVIDIA GTC 2025 SANTA MONICA, Calif., March 18, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies into Relo Census and Relo Edge (formerly known as Media Value Center) redefining how sponsorship impact is analyzed and optimized in sports and entertainment. Relo Census and Relo Edge will leverage the latest advancements in computer vision, AI-driven automation, and real-time analytics to accelerate AI-powered sponsorship intelligence. Allied Market Research shows sports sponsorship is projected to reach $151.4 billion by 2032. As this sector continues its rapid growth, brands, media companies, and rights holders are seeking more efficient, precise, and scalable ways to measure ROI. The collaboration between Relo Metrics and NVIDIA accelerates the deployment of AI-powered sponsorship intelligence, enabling real-time, data-driven decision-making across the sports ecosystem. With major global events on the horizon, including the 2026 FIFA World Cup, the 2028 Summer Olympics in Los Angeles, and expanding Formula 1 and UFC schedules, organizations have the tools they need to maximize the value and impact of their sponsorships. Introducing the Next Generation of AI-Powered Sponsorship Analytics At NVIDIA GTC 2025, Relo Metrics CEO, Jay Prasad will unveil how the company is leveraging NVIDIA NV-CLIP NIM microservices to track, analyze, and optimize sponsorship visibility through an advanced multi-modal AI model across various sports leagues and media environments. This will enable innovation that provides: Automated Logo Detection – Identifying and categorizing brand placements in real-time, from stadium signage to athlete apparel. AI-Driven Impact Measurement – Using deep learning models to assess brand visibility and ROI, ensuring sponsors maximize the investment value. Advanced Video Summarization & AI Agents – Moving beyond traditional dashboards, AI-powered sponsorship optimization automates insights and next-best actions. By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level. With the ability to train, deploy, and run AI models at scale, Relo Metrics can now process millions of sponsorship placements in real-time. This breakthrough is about transforming data into meaningful revenue insights. For brands, that means a clearer connection between sponsorship investments and their bottom line, unlocking new opportunities to maximize value. "We are in the midst of a major AI transformation in sports," said Jay Prasad, CEO of Relo Metrics. "This isn't just about improving sponsorship measurement, it's about redefining how brand value is tracked, quantified, and monetized at scale. By accelerating our patented AI-driven computer vision and sponsorship analytics with NVIDIA AI, we are unlocking unprecedented speed and efficiency in data processing, real-time valuation, and automated sponsorship asset optimization. This accelerates the time to market for advanced software and multi-modal tools, ensuring that key players in the sports and entertainment ecosystem can make more strategic decisions." To double memory capacity and throughput, and train on larger datasets more efficiently, Relo Metrics transitioned from FP32 to BF16 precision on NVIDIA H100 GPUs. H100's Transformer Engine was pivotal in further accelerating training for transformer-based models, achieving up to 6X speedup in large-scale AI training. Strategic Go-to-Market Initiative Beyond this technology, Relo is expanding AI-powered sports data analysis into new markets including: Global sports leagues and rights holders – Delivering real-time sponsor valuation, exposure tracking. Brands and agencies – Providing data-driven sponsorship measurement to refine marketing decisions. Streaming and broadcast platforms – Integrating computer vision insights to offer a more complete picture of audience engagement across media channels. Join Relo Metrics at NVIDIA GTC 2025 on March 19, where CEO, Jay Prasad will present the future of AI-powered brand intelligence and sponsorship analytics. About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@
Yahoo
27-03-2025
- Automotive
- Yahoo
Relo Metrics Expands Census Product into Formula One and Advances Sponsorship Valuation for the Global Motorsports Industry
Using Computer-Vision Powered Scene Detection, Relo Adds Sponsorship Valuation of all F1 Races, Teams, Brands as Sponsorship Spend Looks to Reach $2.9 Billion Revenue in 2025 SANTA MONICA, Calif., March 27, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today announced that its Relo Census product now includes Formula One (F1), bringing a first-of-its-kind, census-level data set to one of the world's most prestigious and fastest-growing sports. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimize investments, with unprecedented speed and accuracy. The official launch of Relo Census for F1 coincided with the 2025 season opener at the Australian Grand Prix on March 15. Additionally, BlackBook Motorsport Forum, taking place on March 27, 2025 in London will be the launchpad for Relo's latest innovation in motorsports sponsorship measurement — bringing, AI-powered analytics to high-speed racing environments. As part of the launch, CEO Jay Prasad will be on site to share insights on how these advancements are redefining brand valuation in motorsports. Relo Census: A Game-Changer for F1 Sponsorship Measurement The F1 series' sponsorship revenue is projected to hit $798 million this year. According to the SportsPro 'Formula One 2024 Business Report,' F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers, a global audience comparable to the Super Bowl. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion, an increase of ten percent year-over-year (YoY), according to a study by Ampere Analysis. Sponsorship deals have reached record-breaking levels, with LVMH signing a $1 billion, 10-year sponsorship deal starting in 2025, further proving that brands see F1 as a premium-tier global marketing platform. As more brands invest in the sport, they need faster, more accurate ways to measure their sponsorship impact. Yet, F1 sponsorship data and measurement have long been fragmented and slow, with teams and brands relying on delayed post-race reports that take weeks to be published, challenging teams and brands to make data-driven decisions between races, mid-season. Relo Census changes this by providing fast AI-driven insights and analytics, allowing brands to react quickly and optimize their strategies and investments throughout the season. "With its global reach and increasing brand investment, F1 sponsorship measurement needs are exploding along with its popularity. We're delivering innovation in the form of advanced computer vision models built specifically for the dynamics of race day," said Jay Prasad, CEO of Relo Metrics. "Expanding Relo Census into F1 is about more than just tracking sponsorship exposure; it's about bringing motorsports into a larger ecosystem of sponsorship valuation." Census enables brands to compare and optimize sponsorship performance across sports, ensuring they can capture opportunities to integrate into the sport and fan experience. This marks the 8th sport (MLB, NBA, NFL, NHL, MLS, WNBA, College Football) with census-level data, and our first truly global data asset for both brand exposures and audience viewership around the world. AI-Powered Precision By partnering with NVIDIA and its NV-CLIP NIMS multi-modal AI model, Relo Census is redefining how sponsorship visibility is tracked and measured in F1. Traditional methods struggle to accurately capture fast-moving brand placements on cars traveling at over 200+ MPH, often relying on manual annotation or delayed post-race analysis. Relo Census eliminates these limitations using advanced AI-driven automation to detect, categorize, and quantify brand exposure. Brands can now compare F1 sponsorship performance analysis and comparison across multiple sports leagues and media environments. Seamless API integration ensures brands, teams, and agencies can easily access and incorporate data into custom sponsorship models and marketing analytics. "The speed of insights is crucial in motorsports sponsorships," said Liane Morgese, Vice President & Co-Head of Insights and Analytics, Brand Consulting at Creative Artists Agency. "With Relo Census, we can now measure brand exposure with real-time accuracy and adjust strategies mid-season, which was previously challenging. This platform is truly revolutionizing how brands engage with F1 sponsorships." Expanding Beyond F1 Relo Metrics' expansion into Formula 1 is just the first step in a broader transformation of motorsport sponsorship measurement. As Formula E, WEC, MotoGP, and other emerging racing leagues continue to attract global attention, Relo Census is poised to bring AI-powered analytics across the entire motorsport landscape, ensuring brands and teams have access to real-time, comparative insights across multiple racing series. Join Us at the BlackBook Motorsport Forum Jay Prasad and the Relo European Team will be having conversations around F1's sponsorship evolution and the future of motorsport analytics at the BlackBook Motorsport Forum in London on March 27, 2025. The event brings together global decision-makers to explore innovation, sustainability, and commercial success in motorsports. For more details, visit the BlackBook Motorsport Forum. For those attending the BlackBook Motorsport Forum, Jay Prasad will be available for one-on-one meetings to discuss how Relo Census can elevate sponsorship measurement in motorsports. To schedule a meeting, please contact marketing@ About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@
Yahoo
18-03-2025
- Business
- Yahoo
Relo Metrics Accelerates AI-Powered Sponsorship Analytics for Sports & Entertainment with Computer Vision and Multi-Modal AI Powered by NVIDIA
Unveiling the Next Evolution of AI in Sports & Entertainment Marketing at NVIDIA GTC 2025 SANTA MONICA, Calif., March 18, 2025--(BUSINESS WIRE)--(GumGum Sports Inc.) Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies into Relo Census and Relo Edge (formerly known as Media Value Center) redefining how sponsorship impact is analyzed and optimized in sports and entertainment. Relo Census and Relo Edge will leverage the latest advancements in computer vision, AI-driven automation, and real-time analytics to accelerate AI-powered sponsorship intelligence. Allied Market Research shows sports sponsorship is projected to reach $151.4 billion by 2032. As this sector continues its rapid growth, brands, media companies, and rights holders are seeking more efficient, precise, and scalable ways to measure ROI. The collaboration between Relo Metrics and NVIDIA accelerates the deployment of AI-powered sponsorship intelligence, enabling real-time, data-driven decision-making across the sports ecosystem. With major global events on the horizon, including the 2026 FIFA World Cup, the 2028 Summer Olympics in Los Angeles, and expanding Formula 1 and UFC schedules, organizations have the tools they need to maximize the value and impact of their sponsorships. Introducing the Next Generation of AI-Powered Sponsorship Analytics At NVIDIA GTC 2025, Relo Metrics CEO, Jay Prasad will unveil how the company is leveraging NVIDIA NV-CLIP NIM microservices to track, analyze, and optimize sponsorship visibility through an advanced multi-modal AI model across various sports leagues and media environments. This will enable innovation that provides: Automated Logo Detection – Identifying and categorizing brand placements in real-time, from stadium signage to athlete apparel. AI-Driven Impact Measurement – Using deep learning models to assess brand visibility and ROI, ensuring sponsors maximize the investment value. Advanced Video Summarization & AI Agents – Moving beyond traditional dashboards, AI-powered sponsorship optimization automates insights and next-best actions. By teaming up with NVIDIA, Relo Metrics is taking its AI-powered sponsorship measurement to the next level. With the ability to train, deploy, and run AI models at scale, Relo Metrics can now process millions of sponsorship placements in real-time. This breakthrough is about transforming data into meaningful revenue insights. For brands, that means a clearer connection between sponsorship investments and their bottom line, unlocking new opportunities to maximize value. "We are in the midst of a major AI transformation in sports," said Jay Prasad, CEO of Relo Metrics. "This isn't just about improving sponsorship measurement, it's about redefining how brand value is tracked, quantified, and monetized at scale. By accelerating our patented AI-driven computer vision and sponsorship analytics with NVIDIA AI, we are unlocking unprecedented speed and efficiency in data processing, real-time valuation, and automated sponsorship asset optimization. This accelerates the time to market for advanced software and multi-modal tools, ensuring that key players in the sports and entertainment ecosystem can make more strategic decisions." To double memory capacity and throughput, and train on larger datasets more efficiently, Relo Metrics transitioned from FP32 to BF16 precision on NVIDIA H100 GPUs. H100's Transformer Engine was pivotal in further accelerating training for transformer-based models, achieving up to 6X speedup in large-scale AI training. Strategic Go-to-Market Initiative Beyond this technology, Relo is expanding AI-powered sports data analysis into new markets including: Global sports leagues and rights holders – Delivering real-time sponsor valuation, exposure tracking. Brands and agencies – Providing data-driven sponsorship measurement to refine marketing decisions. Streaming and broadcast platforms – Integrating computer vision insights to offer a more complete picture of audience engagement across media channels. Join Relo Metrics at NVIDIA GTC 2025 on March 19, where CEO, Jay Prasad will present the future of AI-powered brand intelligence and sponsorship analytics. About Relo Metrics Relo Metrics is an AI-powered sponsorship analytics company transforming how brands, teams, and agencies measure sponsorship effectiveness across live sports and entertainment. By combining computer vision, machine learning, and real-time analytics, Relo Metrics delivers precise, automated insights that drive higher ROI and better decision-making in sports sponsorships. For more information, visit View source version on Contacts Hannah Shain, VP Marketing, Relo Metrics, Season Skuro (US) / Shawn Belluigi (EMEA), Bubble Agency, relo@ Sign in to access your portfolio
