Latest news with #Revo
Forbes
15-07-2025
- Entertainment
- Forbes
J Balvin Leads Creative Direction On New Revo Sunglass Collection NRGY
Styles from the new NRGY by Revo sunglasses collection designed by J Balvin Forty years ago, in the height of the Eighties, a new style of sunglasses was all the rage. These radical new frames borrowed technology from NASA's coatings that protect satellites, thanks to Dr. Mitch Ruda, a NASA Astrophysicist and Optical Engineer. Ruda thought these coatings could also shield human eyes from the sun. Thus, the polarized lens was born. Fast forward four decades, and Revo is still revolutionizing eyewear with a new collaboration with international performing musical artist Colombian singer J Balvin, who serves as the brand's creative director and style beacon. The NRGY launch CNX_01 collection, which features 10 styles, is a mix of sport and fashion styles geared at a fashion-forward customer and distributed through Revo's boutique partners. Unlike other collabs or license deals where a celebrity or brand just adds their logo to a product, J Balvin has been very engaged at every step of the process. NRGY would not be the unique collection it is without J Balvin's involvement and passion, as this is his vision for the eyewear, which is evident in every design and aspect of the marketing," said Revo CEO Cliff Robertson. "With NRGY, that features our world-famous lens, you are getting the best in fashion and sport fashion along with the best performance optics available on the market, "Robertson added. REvo CEO Cliff Robinson and Latin musica artist J Balvin. Robertson gave Balvin criteria to 'make it cool.' For his part, the singer drew upon his own sense of design and style. "Sunglasses are a huge part of my style; I wear them most of the time. NRGY is the first time I've taken on the full role of creative director. So, launching a line of frames felt like the right way to step into this role. It just made sense," he said, noting he has worked on collaborations such as three Air Jordan styles, a limited merchandise collaboration with Takashi Murakami inspired by his "Colores" album, and a special-edition watch with G-Shock. The path from musician to fashion designer has been paved before; to wit Pharrell Williams at Louis Vuitton, Rihanna with Fenty, and her husband A$AP Rocky with AWGE, to name a few recently. Still, it can be hard to switch hats. "Music will always be my foundation; it's who I am. When the world knows you primarily for one thing, it can be a challenge to show the other sides of who you are. I'm an artist. Whether it's music, fashion, or acting, it's all the same creative place and another way for me to express myself. I'm grateful people are open to discovering those different layers of who I am," Balvin continued. He also thoroughly enjoyed the process. "To take a vision that lived in my head – a vibe, a feeling, a mood – and build an entire world around it, that's exciting. It's storytelling through design. Seeing these ideas come to life, and then seeing people wear them… that's one of the best parts. It's like watching a dream come alive," he reflected. Revo might be a millennial in terms of its age, but it was Gen X that truly popularized the polarized lens look, which also came with some serious function. Today, Revo aims to connect with Gen Z by staying true to its DNA and being authentic in its communication, according to Robinson. "If we do this, we believe every age group and audience will embrace and trust the brand. We also offer the best products, ensuring we do not compromise on our quality and optics. Gen Z gets served up marketing and brands 24/7, so we need to develop trust with the younger audience to believe in what we do. They see through 'marketing' from a mile away," he said, adding, "Anyone can partner with a celebrity. It's not just using a celebrity name. It's partnering with a world-famous singer and offering an authentic, quality product. The key is offering a product that is best in class," the CEO offered. Robinson also notes Revo's unique NASA-designed approach and the reputation that honor has earned them. It remains a distinguishing brand marker and is used in other aspects of development. "Our audio Bluetooth glasses are a recent innovation, but there are many audio products on the market. Revo's angle is to offer the best-in-class audio and visual experience with our fan in mind when designing. We always ask ourselves, 'Would our 40-year Revo fan and a new fan just learning about Revo see our products as unique and special? If we can't answer yes to this question, the design or product doesn't make it to market," he noted. The brand recently issued a 40th-anniversary limited-edition frame, The Forty, priced at $600, which sold out in two days. Robinson noted that after-market sales show the brand's limited-edition styles sell as robustly as sneakers.A style from the new NRGY by Revo sunglasses collection. They have also brought glass lenses back to the design in some cases. "Revo built its brand on technologically advanced glass lenses. Today, many plastic-based materials offer 99% of the optics and quality of glass and are much lighter weight, shatterproof, and less expensive. For the consumer who truly wants the absolute best optics, glass is still the best material available. It's perfect for boating, fishing, and any water activity where glare is an issue," Robinson continued. The brand, which remains independently owned, continues to distribute through its two flagship locations: one in New York's Soho neighborhood and the other in Barcelona's Gothic Quarter, and through various points of sale. "We love this ability to showcase the entire brand in one space and have plans for more stores in the future. In terms of distribution, it's a healthy balance between optical stores, specialty stores, golf shops, sporting goods stores, hospitality and ski shops where we sell an amazing google lens style," he said adding, "We mix this with our online business which represents close to 50% of our total business." Wherever sold, Balvin wants wearers to enjoy his designs. "There are no rules. That's up to the wearer. NRGY was born from a place of curiosity, exploration, and pushing past the limits of what we think we know. It's a vulnerability through discovery, and I can't wait to see how people define that and make the frames part of their journey." Robinson assures his consumer that the frames won't disappoint. "The world does not need more sunglasses, but it does need a new collection with a distinct point of view at an accessible price point, and that is what J Balvin has brought to the table here."
Forbes
27-06-2025
- Entertainment
- Forbes
8 Premium Sunglasses Brands To Celebrate National Sunglasses Day
Celebrate National Sunglasses Day in style with these must-have shades from Revo x J Balvin, blending cutting-edge design, UV protection, and high fashion for every taste. REVO Eyewear can be a crucial part of your daily wardrobe. The accessory is more than an object of flare, or used to remain incognito. Rather, it is a protective item that decreases the effects of UV rays on our eyes. With frames great for those addicted to sunshine, each of these brands can let your peers know you care about your health and your look. National Sunglasses Day with MCM is blending cutting-edge design, UV protection, and high fashion for every taste. MCM June 27 celebrates National Sunglasses Day, a day dedicated to promoting the importance of UV-protective eyewear while embracing stylish designs. Founded by The Vision Council, this annual event encourages stylish individuals, and eyewear enthusiasts, to share their favorite shades on social media [#SunglassesSelfie and #NationalSunglassesDay]. Historically, sunglasses have had an intricate relationship to colder climates as opposed to the sunnier side of the sidewalk. Tracing back to Inuit tribes in the Arctic regions, where the glaring sun reflects off of water, and snow-covered lands are very intense and require mitigation with some form of eye covering. An eye covering was designed by the indigenous group, with slits for the pupils to peer through, controlling the amount of light affecting one's vision. Far from acetate, these frames were usually made of wood, or even bone, inspiring modern sunglasses. To help you celebrate sunglasses, on-trend and in style, we've highlighted some of the hottest sunglasses brands making waves in 2025, from luxury icons to cutting-edge collaborations, and newcomers. Jacquemus Celebrate National Sunglasses Day in style with these must-have shades from Jacquemus. Jacquemus Jacquemus has become a modern fashion phenomenon over the years with its bold, playful attire and equally playful frames. The brand's eyewear, designed in Japan, strikes a balance between luxury and personality, selling out on a worldwide scale. This summer, Jacquemus sunglasses are available exclusively at The Surf Lodge, in Montauk, NY. The brand's partnership with 8 Agency has been instrumental in expanding its presence across North America, curating a must-have aura for style-conscious consumers. Oakley x Travis Scott Celebrate National Sunglasses Day with these must-have shades from Oakley x Travis Scott. Oakley Oakley has officially named Travis Scott its first-ever Chief Visionary, flagging a new chapter for the eyewear brand. This multi-year partnership will see Scott and his Cactus Jack team reimagining Oakley's eyewear and apparel, blending the brand's performance legacy with streetwear flair. The collaboration, which kicks off with the limited Day Zero collection is now available with Travis Scott's influence reviving Oakley's cultural resurgence. Revo x J Balvin Celebrate National Sunglasses Day with shades from Revo x J Balvin, blending cutting-edge design, UV protection, and high fashion for every taste. REVO Global music superstar J Balvin has teamed up with Revo as Creative Director for its new NRGY line, which features NASA-inspired polarized lens technology. Developed in collaboration with designer Mattias Gollin, this collaboration merges high-tech engineering with futuristic aesthetics. The limited-edition Mark II 'Takedown' sunglasses lead the launch, with a broader collection, CXN_01, set to follow. Revo's NRGY line fits those who want cutting-edge style with superior UV protection. Christian Louboutin Eyewear Celebrate National Sunglasses Day with Christian Louboutin, UV protection, and high fashion for every taste. Christian Louboutin Christian Louboutin's debut eyewear collection, produced by Marcolin, is a celebration of Parisian boldness and refinement. The frames feature signature red accents, art-deco influences, and sleek, oversized, and premium materials like acetate and metal. Styles include the Dolly and Hot Chick, which embody the brand's architectural elegance. Crafted with ZEISS lenses, these sunglasses offer style and optical precision. Louboutin's eyewear is a perfect blend of luxury and artistry, worn as a standout choice for fashion-forward individuals. Tom Ford Tom Ford blends cutting-edge design, UV protection, and high fashion for every taste. Tom Ford Tom Ford's eyewear collection epitomizes bold sophistication, with Italian-crafted frames that blend vintage and contemporary influences. The brand's signature metal 'T' logo adds a touch of elegance, making each pair instantly recognizable. Whether you prefer sleek aviators, oversized cat-eye frames, or a classic look of the Fausto Sunglasses, Tom Ford delivers timeless luxury with a modern edge. Zegna Celebrate with Zegna, blending cutting-edge design, UV protection. Zegna Zegna's dark foliage acetate, or its Havana brown acetate sunglasses, combine sculpted lines and lightweight comfort, with subtle branding including the 232 Road Brand Mark on the temples. The frames' 3D detailing and convex grooves create a distinctive look - a deep lens setting - apt for those who appreciate an understated heritage, and quiet luxury. MCM National Sunglasses Day in style with these must-have shades from MCM, blending cutting-edge design, and high fashion for every taste. MCM MCM's square acetate sunglasses feature diamond-studded hardware inspired by the brand's iconic luggage designs. Sold with stylish sunglass cases that can be worn as a cross-body bag or pouch, the monogrammed case and iridescent finishes add a luxe touch, making these shades a standout choice for streetwear enthusiasts with a flashy aesthetic. BUKURRA These top sunglasses brands like Bukurra, offer the perfect mix of style and sun protection for National Sunglasses Day. BUKURRA BUKURRA's debut collection redefines minimalist eyewear with sculptural silhouettes rooted in Albanian heritage, where cultural pride meets contemporary design. For the modern man who values quiet confidence, each frame is a study in balance, complete with organic curves and architectural precision, crafted in hand-finished acetate. The signature dual hemispheres at the temples reaffirm the brand's namesake "bukur," the Albanian word for "beautiful," embodying harmony in proportion. Whether you prefer luxury, streetwear, or bold artistic designs, these brands offer a range of sunglasses that elevate your look while protecting your eyes. Adding to your daily aura this summer is as easy as a unique pair of sunglasses. As National Sunglasses Day leads us into the summer holidays, find a pair that you can wear often for your safety and complement your style.
Yahoo
25-06-2025
- Entertainment
- Yahoo
NRGY by Revo Launches CXN_01 Collection Under J Balvin's Creative Direction
Link to Lookbook HERE Link to Product Imagery HERE Link to Campaign Video HERE NEW YORK , June 25, 2025 /PRNewswire/ -- Revo continues to build its new design-focused line, NRGY by Revo, with CXN_01, the first collection with global superstar J Balvin at the helm as creative director. Stepping into the role of creative director, J Balvin crafts designs driven through innovation. Implementing Revo's proprietary NASA-based polarized lens tech, this delivers something entirely new. With designs crafted in partnership with Mattias Gollin, a globally-recognized creative working across fashion, culture, and performance branding, the pair create eyewear that lives at the intersection of quality engineering and future forward expression. Subtle details such as visible screws or the logo, which symbolizes three atoms colliding to unleash energy, are all nods to the direct link between NRGY's brand identity and the first collection. CXN_01 presents 10 unique designs, drawing inspiration from the tools used to study the unknown. Topics like quantum entanglement, dark matter flows, planetary resonance, topics that move beyond the known, these are the foundation of this collection - a collection that investigates the invisible architecture that connects us all, every particle, every fragment of space. "Design has always been a passion for me. When I met Mattias [Gollin] I realized we shared the same obsession. We collaborated on our own custom glasses designs just for fun. but people began to ask about them, and how they could get a pair. So we went looking for a partner who supported our vision and understood the importance of innovation. That led us to Revo, a company known for revolutionary tech with their NASA lens tech, some of the best lens technology you can find. So here we are, bringing this vision to life is a dream come true." - J Balvin, Creative Director Collection CXN_01 will be available at on June 25th, and at major global retailers. About NRGY by RevoNRGY is the newest revolutionary design line from Revo, a brand built on NASA-developed lens technology, from the mind of NRGY Creative Director and global superstar J Balvin. With design crafted in partnership with renowned creative Mattias Gollin, NRGY brings emotional storytelling and design innovation together to form a world that transforms the future of eyewear. With refined silhouettes, cutting-edge materials, and a striking visual identity, NRGY is built on bold ideas, vulnerability through discovery and designs rooted in the belief that curiosity drives us forward. Born at the intersection of advanced engineering and bold cultural expression, NRGY invites you to see what can't be seen. @nrgybyrevo | Media Contact: View original content to download multimedia: SOURCE NRGY by Revo
The Sun
22-06-2025
- Politics
- The Sun
Trump says US ‘obliterated' Iran nuclear sites, threatens more
WASHINGTON: President Donald Trump said US air strikes on Sunday had 'completely and totally obliterated' Iran's main nuclear enrichment facilities, and warned of more attacks to come if Tehran does not seek peace. In a televised address to the nation from the White House after the United States joined Israel's air campaign against Tehran, Trump called the US attacks a 'spectacular military success.' Trump had earlier stunned the world by announcing on social media that US aircraft had struck Iran's Fordo nuclear enrichment plant, plus the Natanz and Isfahan facilities. But the fresh US military entanglement comes despite Trump's promises to avoid another 'forever war' in the Middle East -- Iran has vowed to retaliate against US forces in the region if Washington got involved. 'Iran's key nuclear enrichment facilities have been completely and totally obliterated. Iran the bully of the Middle East must now make peace,' said Trump. 'If they do not, future attacks will be far greater, and a lot easier,' added Trump, who was flanked by Vice President JD Vance, Defense Secretary Pete Hegseth and Secretary of State Marco Rubio for his address on Saturday evening for US audiences. Trump said earlier on his Truth Social site that a 'full payload of BOMBS' was dropped on the underground facility at Fordo, describing it as the 'primary site.' Trump added that 'all planes are safely on their way home. Congratulations to our great American Warriors.' 'Heads up' Earlier Saturday there were reports that US B-2 bombers -- which carry so-called 'bunker buster' bombs -- were headed out of the United States across the Pacific. Trump did not say what kind of US planes or munitions were involved. Iranian media confirmed that part of the Fordo plant as well as the Isfahan and Natanz nuclear sites were attacked. Trump spoke to Israeli Prime Minister Benjamin Netanyahu after the attacks, while the United States also gave key ally Israel a 'heads up' before the strikes, a senior White House official told AFP. Netanyahu congratulated Trump on the strikes, saying that 'America has been truly unsurpassed.' Trump had said on Thursday that he would decide 'within two weeks' whether to join Israel's campaign -- but the decision came far sooner. The US president had also stepped up his rhetoric against Iran in recent days, repeating his insistence that it could never have a nuclear weapon. Israel and Iran have traded wave after wave of devastating strikes since Israel launched its aerial campaign on June 13, saying Tehran was on the verge of developing a nuclear weapon. Iran's President Masoud Pezeshkian had warned earlier Saturday of a 'more devastating' retaliation should Israel's nine-day bombing campaign continue, saying the Islamic republic would not halt its nuclear program 'under any circumstances.' On Saturday, Israel said it had attacked Isfahan for a second time, with the UN nuclear watchdog reporting that a centrifuge manufacturing workshop had been hit. Iran's Revolutionary Guard meanwhile announced early Sunday that 'suicide drones' had been launched against 'strategic targets' across Israel. Iran denies seeking an atomic bomb, and on Saturday Pezeshkian said its right to pursue a civilian nuclear program 'cannot be taken away... by threats or war.' Huthi threat Iranian Foreign Minister Abbas Araghchi was in Istanbul on Saturday for a meeting of the Organization of Islamic Cooperation to discuss the conflict. Top diplomats from Britain, France and Germany had met Araghchi in Geneva on Friday and urged him to resume nuclear talks with the United States that had been derailed by the war. Iran's Huthi allies in Yemen on Saturday threatened to resume their attacks on US vessels in the Red Sea if Washington joined the war, despite a recent ceasefire agreement. The US-based Human Rights Activists News Agency said Friday that, based on its sources and media reports, at least 657 people had been killed in Iran, including 263 civilians. Iran's health ministry on Saturday gave a toll of more than 400 people killed in the Israeli strikes. Iran's retaliatory strikes have killed at least 25 people in Israel, according to official figures. Leading US Democrat Hakeem Jeffries said Trump risked US 'entanglement in a potentially disastrous war in the Middle East,' while the Israeli army raised its alert level, permitting only essential activities until further notice.
Business Insider
16-06-2025
- Business
- Business Insider
Eve Holding signs first binding framework agreement with Revo
Eve Air Mobility has signed its first binding framework agreement with Revo, an advanced urban air mobility, UAM, operator headquartered in Sao Paulo, Brazil, and its parent company, Omni Helicopters International SA. The contract includes the purchase of up to 50 electric Vertical Takeoff and Landing, eVTOL, aircraft, associated entry into service and aftermarket services. This milestone marks Eve's transition from development to execution, solidifying its position as a leading provider of next-generation UAM solutions. 'This binding agreement with Revo and OHI is a pivotal step for Eve, demonstrating growing market confidence in our technology and operational model,' said Johann Bordais, CEO of Eve Air Mobility. 'By moving from concept to implementation, we are not only advancing our commercial roadmap but also helping to shape a robust and sustainable UAM ecosystem, setting a global benchmark for eVTOL deployment.' Confident Investing Starts Here:
