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Two Hearts injuries as Derek McInnes gives an update after Premier Sports Cup win
Two Hearts injuries as Derek McInnes gives an update after Premier Sports Cup win

Scotsman

time19-07-2025

  • Sport
  • Scotsman

Two Hearts injuries as Derek McInnes gives an update after Premier Sports Cup win

Stirling Albion 0-4 Hearts at Forthbank Two Hearts players are nursing injuries and will be assessed by Riccarton medical staff following the 4-0 Premier Sports Cup win against Stirling Albion at Forthbank. Two goals from Craig Halkett, and one each for Claudio Braga and debutant Alexandros Kyziridis secured a convincing victory for the Edinburgh club, who top Group E with a 100 per centr record.

Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are just normal
Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are just normal

Scotsman

time17-07-2025

  • Sport
  • Scotsman

Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are just normal

Midfielder opens up ahead of season 2025/26 Sign up to our Hearts newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Beni Baningime is one of the more energetic characters around the Hearts squad. Quiet on the field, lively off it. The Congolese midfielder enjoys changing-room jibes as much as any footballer and admits he can be a bit of a 'nutter', but not in a crazy way. For new signings, he is a genuine colleague to rely on. This is Baningime's fifth season in Edinburgh and he is an established figure at Riccarton. So much so that he often finds himself digging heels in alone during light-hearted discussions with team-mates. He is a man of principles who knows what is required from a good Hearts player. Personality is a major component and the former Everton man is not short in that department. Advertisement Hide Ad Advertisement Hide Ad 'The most important thing for me is always character, how they are and how they integrate into the team,' says Baningime about new recruits. Hearts signed six so far this summer with at least two more to come. 'You can always have a world-beater and the boys don't like him, so it's always hard. The new boys have been great and I think the quality has been there. I think we've all been really impressed since they've come in.' Handling Tynecastle's atmosphere and demands is one of the biggest challenges. 'Oh no, of course. That's one of the first things that we said to them,' explains Baningime. 'We said: 'If it's 0-0 or 1-1 and you hear boos, just calm down. That's normal.' I know some of the boys have obviously played abroad, so it's not as demanding or whatever, so it's just letting them know early that there are demands here. I think they'll do alright. They've got a core group of people here who are going to help them out, so they'll do alright. 'I think that's the sound of a big club, that comes with it. If the fans are not as demanding, then that means they don't care. I think as a player that makes you your best [version], because you know every week you've got to be at it. I think that's the requirement that Celtic and Rangers have, so why shouldn't we have the same?' He feels like an elder statesman in Gorgie given the significant turnover of players in recent years. 'I do, to be fair. I'm 27 in two months' time so I'm not a kid any more. At times I'm finding myself speaking a little bit more than I normally would have. I'm a little bit more quiet on the pitch, but off the pitch I'm a nutter, so I need the boys to tell you off the pitch.' Advertisement Hide Ad Advertisement Hide Ad He is asked to elaborate on the 'nutter' comment. 'Oh, nah, not a nutter. The word nutter is a bit crazy. Hopefully, I don't get fined for this,' he laughs. 'No, honestly, everyone here, I'm boys with them, and I'm a Christian so my values are a bit different. In the changing room, it'll be me by myself and everyone coming against me. Some of the conversations I can't say, but that's what the boys call me. They think I'm a bit crazy, some of the things that I say, how I act. I'm a bit lively off the pitch. I can be a bit quiet on the pitch and you probably don't see that, but off the pitch I'm a bit lively, yeah.' Fines and culture as Hearts tackle the Premier Sports Cup Baningime revels in being a lone voice as banter flies back and forth among players. 'I love it, I love it,' he says. 'But I'm right so, because I'm right, I keep backing it. But yeah, my views are a bit different. The boys are brilliant. I've never been at a team like this where, during the off-season, I was speaking to most of the boys. That's how tight we are, that's how close we are, and I think all the boys coming in will realise that. Most of the time they normally do tend to get a fine, and by coming you're with the culture that the boys are set in, so it's a brilliant place to be around, and obviously the boys are great.' Hearts head coach Derek McInnes is aware of Baningime's influence on and off the field. He is a controlling presence whose diligent discipline allows others around him to flourish. And McInnes is working the Tynecastle squad hard as they navigate the Premier Sports Cup group phase this month. 'It's been tough, we've had a lot of triple sessions like training, gym and they've been very beneficial,' states Baningime. 'It's been good, because obviously we've got this tournament. There is not a long time to play the pre-season games, so it's been quite tough, but I feel like we're in great shape and that's what it's all about.' Advertisement Hide Ad Advertisement Hide Ad The player is effusive in praise of McInnes. 'He's the best. Wait, wait, wait, because I'm wary of what I say, because last time I got a fine,' he laughs. 'I have to be very careful of what I say. I have to be professional, okay? He's a great manager, a great man, very easy to get along with, top man-management, great tactics. What he wants us to do, obviously, he spoke to every single player during the off-season when we were off and explained what he requires of us, so the plan is clear. The confusion and the worries, it wasn't really a worry, it's out the window. 'I think he wants me to be me, but he also wants me to be more aggressive, passing more forward, long passing. He doesn't want me to stay comfortable and just do what I'm naturally good at. He wants me to push on to become the better version of me, and I think he's requiring that of everyone who's in the squad.' Real Madrid and Jude Bellingham comparison at Hearts Coaches are urging Baningime to shoot more often during games. He found the net with a deflected effort from distance in Hearts' first pre-season friendly against St Mirren in Spain. Comments like 'Beni Bellingham' were then heard from the camp as players jokingly referenced the Real Madrid midfielder, Jude. 'Yeah, someone called me Beni Bellingham. I can't say who, otherwise I'm going to get fined. I'm very worried,' smiles Baningime. 'Obviously I'm good at tight spaces, winning the ball back and whatever. If you can add that [goals] to your game, then you can become more of a complete midfielder, so that's what I'm trying to work on and hopefully I can get that. Advertisement Hide Ad Advertisement Hide Ad 'It's one of the things that the manager has spoken to me about. It's about making yourself better, and trying to get a goal, a few goals or whatever, trying to work on your shooting and the things that you're a bit weak at. I know what my strengths are, and obviously I have weaknesses as well. I have to try and work on that and hopefully I can get a few goals this season.'

Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are normal
Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are normal

Scotsman

time16-07-2025

  • Sport
  • Scotsman

Beni Baningime: The Hearts 'nutter', a Jude Bellingham comparison, and why Tynecastle boos are normal

Midfielder opens up ahead of season 2025/26 Sign up to our Hearts newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Beni Baningime is one of the more energetic characters around the Hearts squad. Quiet on the field, lively off it. The Congolese midfielder enjoys changing-room jibes as much as any footballer and admits he can be a bit of a 'nutter', but not in a crazy way. For new signings, he is a genuine colleague to rely on. This is Baningime's fifth season in Edinburgh and he is an established figure at Riccarton. So much so that he often finds himself digging heels in alone during light-hearted discussions with team-mates. He is a man of principles who knows what is required from a good Hearts player. Personality is a major component and the former Everton man is not short in that department. Advertisement Hide Ad Advertisement Hide Ad 'The most important thing for me is always character, how they are and how they integrate into the team,' says Baningime about new recruits. Hearts signed six so far this summer with at least two more to come. 'You can always have a world-beater and the boys don't like him, so it's always hard. The new boys have been great and I think the quality has been there. I think we've all been really impressed since they've come in.' Handling Tynecastle's atmosphere and demands is one of the biggest challenges. 'Oh no, of course. That's one of the first things that we said to them,' explains Baningime. 'We said: 'If it's 0-0 or 1-1 and you hear boos, just calm down. That's normal.' I know some of the boys have obviously played abroad, so it's not as demanding or whatever, so it's just letting them know early that there are demands here. I think they'll do alright. They've got a core group of people here who are going to help them out, so they'll do alright. 'I think that's the sound of a big club, that comes with it. If the fans are not as demanding, then that means they don't care. I think as a player that makes you your best [version], because you know every week you've got to be at it. I think that's the requirement that Celtic and Rangers have, so why shouldn't we have the same?' He feels like an elder statesman in Gorgie given the significant turnover of players in recent years. 'I do, to be fair. I'm 27 in two months' time so I'm not a kid any more. At times I'm finding myself speaking a little bit more than I normally would have. I'm a little bit more quiet on the pitch, but off the pitch I'm a nutter, so I need the boys to tell you off the pitch.' Advertisement Hide Ad Advertisement Hide Ad He is asked to elaborate on the 'nutter' comment. 'Oh, nah, not a nutter. The word nutter is a bit crazy. Hopefully, I don't get fined for this,' he laughs. 'No, honestly, everyone here, I'm boys with them, and I'm a Christian so my values are a bit different. In the changing room, it'll be me by myself and everyone coming against me. Some of the conversations I can't say, but that's what the boys call me. They think I'm a bit crazy, some of the things that I say, how I act. I'm a bit lively off the pitch. I can be a bit quiet on the pitch and you probably don't see that, but off the pitch I'm a bit lively, yeah.' Fines and culture as Hearts tackle the Premier Sports Cup Baningime revels in being a lone voice as banter flies back and forth among players. 'I love it, I love it,' he says. 'But I'm right so, because I'm right, I keep backing it. But yeah, my views are a bit different. The boys are brilliant. I've never been at a team like this where, during the off-season, I was speaking to most of the boys. That's how tight we are, that's how close we are, and I think all the boys coming in will realise that. Most of the time they normally do tend to get a fine, and by coming you're with the culture that the boys are set in, so it's a brilliant place to be around, and obviously the boys are great.' Hearts head coach Derek McInnes is aware of Baningime's influence on and off the field. He is a controlling presence whose diligent discipline allows others around him to flourish. And McInnes is working the Tynecastle squad hard as they navigate the Premier Sports Cup group phase this month. 'It's been tough, we've had a lot of triple sessions like training, gym and they've been very beneficial,' states Baningime. 'It's been good, because obviously we've got this tournament. There is not a long time to play the pre-season games, so it's been quite tough, but I feel like we're in great shape and that's what it's all about.' Advertisement Hide Ad Advertisement Hide Ad The player is effusive in praise of McInnes. 'He's the best. Wait, wait, wait, because I'm wary of what I say, because last time I got a fine,' he laughs. 'I have to be very careful of what I say. I have to be professional, okay? He's a great manager, a great man, very easy to get along with, top man-management, great tactics. What he wants us to do, obviously, he spoke to every single player during the off-season when we were off and explained what he requires of us, so the plan is clear. The confusion and the worries, it wasn't really a worry, it's out the window. 'I think he wants me to be me, but he also wants me to be more aggressive, passing more forward, long passing. He doesn't want me to stay comfortable and just do what I'm naturally good at. He wants me to push on to become the better version of me, and I think he's requiring that of everyone who's in the squad.' Real Madrid and Jude Bellingham comparison at Hearts Coaches are urging Baningime to shoot more often during games. He found the net with a deflected effort from distance in Hearts' first pre-season friendly against St Mirren in Spain. Comments like 'Beni Bellingham' were then heard from the camp as players jokingly referenced the Real Madrid midfielder, Jude. 'Yeah, someone called me Beni Bellingham. I can't say who, otherwise I'm going to get fined. I'm very worried,' smiles Baningime. 'Obviously I'm good at tight spaces, winning the ball back and whatever. If you can add that [goals] to your game, then you can become more of a complete midfielder, so that's what I'm trying to work on and hopefully I can get that. Advertisement Hide Ad Advertisement Hide Ad 'It's one of the things that the manager has spoken to me about. It's about making yourself better, and trying to get a goal, a few goals or whatever, trying to work on your shooting and the things that you're a bit weak at. I know what my strengths are, and obviously I have weaknesses as well. I have to try and work on that and hopefully I can get a few goals this season.'

How fried chicken food truck YFC ran afoul of KFC's trademark lawyers
How fried chicken food truck YFC ran afoul of KFC's trademark lawyers

Scoop

time09-07-2025

  • Business
  • Scoop

How fried chicken food truck YFC ran afoul of KFC's trademark lawyers

Explainer: An entrepreneurial teenager ran into trouble when his fried chicken business was called out by KFC. Why does a giant global corporation care so much about similarity to their logo? It all boils down to intellectual property rights, and businesses big and small wanting to protect their brand. What happened with YFC? Riccarton high school student Ben Yang started up his own business last year selling Korean fried chicken and more. The 17-year-old called it "YFC" - as in 'Yang Fried Chicken' - and gave it a red logo featuring a cartoon of Yang. However, fast food giant KFC objected to the similarity to its own logo, sending out legal documents ordering him to cease and desist. Yang has been told to change the name of his food truck by August and has started a contest to help rebrand. Why does KFC have to go after the 'little guy'? The teenager ran afoul of intellectual property rights by coming so close to the well-known KFC logo. Ben Cain, an intellectual property lawyer at Auckland law firm James & Wells, said it doesn't matter how small your business is in cases like this. "Companies like KFC take their IP rights in their brands, be they trademark rights, copyright rights or 'get-up' rights in how the brand is graphically represented, very seriously and they do so for good reasons." Rob Batty, co-director of the New Zealand Centre for Intellectual Property and an associate law professor at the University of Auckland, said enforcement action against trademark infringement often boils down to not wanting to confuse customers. "Consumer confusion can potentially lead to loss of sales," he said. "The prospect of consumers being confused by the use of the same or a similar sign can also potentially damage the reputation associated with a trademark." And while a teenager's food truck may be small, there are bigger principles at stake, Cain said. "The size of the business which is enforcing their rights is really irrelevant in this context - small or big, no one likes a third party copying their IP, so every business should take enforcement of their rights seriously. If a business doesn't, it can lose bottomline value in its IP rights by what is called 'loss of distinctiveness'." Batty noted there have been many cases where a trademarked term loses its uniqueness and becomes a generic term, such as aspirin, trampoline or escalator. "It is possible that a prolonged failure to police a trademark by a registered trademark owner could lead to genericide," he said. "Genericide describes a situation where a trademark loses its distinctiveness entirely, and becomes the common descriptive term of a particular good or service." Cain said that Yang's design ultimately comes too close to the more famous logo. "He's done something he shouldn't, perhaps naively: he's emulated the KFC name, logo and brand colours and as a consequence received a standard letter from a business asking him to stop and change. Such a letter is standard practice for a company the size of KFC - not calling an alleged infringer and saying 'hey, please stop'." Yang told RNZ he was surprised to get the legal orders. "It's quite shocking to see that KFC, this really big brand, would find out about this small food truck that's just parked down the road ... and just send legal documents without ... talking to us beforehand, without any communication," he said. A spokesperson for KFC earlier refused to comment on the YFC case to RNZ. How do they even find out? In the age of social media, it doesn't matter how small or remote your business is. YFC's logo, prominent on Instagram and other social media, was eventually spotted, and "someone saw his branding and told someone who told someone", Cain said. "Larger organisations may have specific individuals whose responsibility it is to monitor for conduct like this." Hasn't this sort of thing happened before? Small New Zealand businesses running afoul of bigger companies is nothing new. "'Policing' a registered trademark can protect against 'dilution'," Batty said. "This is where the distinctiveness of a trademark - that is, the ability of a trademark to be identified by consumers as marking out goods and services as having a particular trade origin - is weakened or eroded." The takeaway shop Popeye's in Feilding changed its name last year to North Street Takeaways after the US fast food giant of the same name objected. The American Popeye's opened its first outlet in New Zealand last year. In 2023, New Zealand homeware retailer Bed Bath & Beyond lost a trademark battle in the High Court against the Australian Bed Bath 'N' Table over a number of intellectual property-related claims. Back in 2015, the Christchurch cleaning firm Minions and Me ran into trouble with Hollywood's Universal Pictures for using images of the animated characters featured in the movie series Despicable Me. The business continues to use the name but had to drop all reference to the animated characters from its branding and advertising. Another famous copyright battle in the 1980s ensued between Harrods department store in London and a Palmerston North restaurant, which drew global media interest, while Australia and New Zealand had a long-running stoush over who could use the name mānuka honey. Well, how do you protect your business name yourself? "Being first matters," Batty said. "When you have come up with a new brand name or a new logo for your business, you should check whether the same name or logo (or a similar name or logo) has been registered as a trademark by another trader." The Intellectual Property Office of New Zealand offers assistance in searching for and registering trademarks. It can also do "distinctiveness reports" to see if your name or logo comes a bit too close for comfort to another. Cain also suggests getting help from a professional intellectual property expert. "The first thing you should do is ask an IP lawyer to conduct a clearance search of identical and similar trademarks of all the countries you're intending to trade in. It's tempting to do the searching yourself but unless you are experienced it's not a good idea as there are many pitfalls. "Many start-ups and small businesses don't do any searching before they choose their name and come unstuck," he said, and they then lost time and money dealing with rebranding. The New Zealand Trade Marks Act 2002 also looks at situations where a person started using a trademark before another person registers or starts using a similar or identical one. "The first user will have a defence to trademark infringement," Batty said. KFC, originally calling itself Kentucky Fried Chicken, first opened in New Zealand back in 1971. "Some traders register their trademarks in New Zealand well before they start using them," Batty said. "For example, an application to register the words KENTUCKY FRIED CHICKEN was filed in 1981 (trademark registration number 139149). A logo (showing a portrait of Colonel Harland Sanders) is recorded on the Register as being filed in 1964 (trademark registration number 76669, now expired)." What options do you have if you get served up with a letter telling you you're infringing on someone's trademark? Yang has chosen to rebrand his fledgling business, rather than engage in a lengthy legal battle like some of those other examples. "Your options are pretty simple: fight back or change," Cain said. If you had a good defence over your trademark claim and can afford legal fees, it could be worth the battle, but ultimately boils down to how far you want to go, he said. "If you have no or a poor defence, don't quibble about it - just agree to change and change. Consumers will move on and accept your new brand before you know it."

How fried chicken food truck YFC ran afoul of KFC's trademark lawyers
How fried chicken food truck YFC ran afoul of KFC's trademark lawyers

RNZ News

time08-07-2025

  • Business
  • RNZ News

How fried chicken food truck YFC ran afoul of KFC's trademark lawyers

Ben Yang's food truck chicken business will change its name and logo after KFC took notice. Photo: TikTok / File Explainer: An entrepreneurial teenager ran into trouble when his fried chicken business was called out by KFC. Why does a giant global corporation care so much about similarity to their logo? It all boils down to intellectual property rights, and businesses big and small wanting to protect their brand. Riccarton High School student Ben Yang started up his own business last year selling Korean fried chicken and more. The 17-year-old called it "YFC" - as in 'Yang Fried Chicken' - and gave it a red logo featuring a cartoon of Yang. However, fast food giant KFC objected to the similarity to its own logo , sending out legal documents ordering him to cease and desist. Yang has been told to change the name of his food truck by August and has started a contest to help rebrand. Riccarton High School student Ben Yang started up his own business last year. Photo: Supplied The teenager ran afoul of intellectual property rights by coming so close to the well-known KFC logo. Ben Cain, an intellectual property lawyer at Auckland law firm James & Wells, said it doesn't matter how small your business is in cases like this. "Companies like KFC take their IP rights in their brands, be they trademark rights, copyright rights or 'get-up' rights in how the brand is graphically represented, very seriously and they do so for good reasons." Rob Batty, co-director of the New Zealand Centre for Intellectual Property and an associate law professor at the University of Auckland, said enforcement action against trademark infringement often boils down to not wanting to confuse customers. "Consumer confusion can potentially lead to loss of sales," he said. "The prospect of consumers being confused by the use of the same or a similar sign can also potentially damage the reputation associated with a trademark." Yang's business has taken off on social media. Photo: Supplied And while a teenager's food truck may be small, there are bigger principles at stake, Cain said. "The size of the business which is enforcing their rights is really irrelevant in this context - small or big, no one likes a third party copying their IP, so every business should take enforcement of their rights seriously. If a business doesn't, it can lose bottomline value in its IP rights by what is called 'loss of distinctiveness'." Batty noted there have been many cases where a trademarked term loses its uniqueness and becomes a generic term, such as aspirin, trampoline or escalator. "It is possible that a prolonged failure to police a trademark by a registered trademark owner could lead to genericide," he said. "Genericide describes a situation where a trademark loses its distinctiveness entirely, and becomes the common descriptive term of a particular good or service." Cain said that Yang's design ultimately comes too close to the more famous logo. "He's done something he shouldn't, perhaps naively: he's emulated the KFC name, logo and brand colours and as a consequence received a standard letter from a business asking him to stop and change. Such a letter is standard practice for a company the size of KFC - not calling an alleged infringer and saying 'hey, please stop'." Yang told RNZ he was surprised to get the legal orders. "It's quite shocking to see that KFC, this really big brand, would find out about this small food truck that's just parked down the road ... and just send legal documents without ... talking to us beforehand, without any communication," he said. A spokesperson for KFC earlier refused to comment on the YFC case to RNZ. In the age of social media, it doesn't matter how small or remote your business is. YFC's logo, prominent on Instagram and other social media, was eventually spotted, and "someone saw his branding and told someone who told someone", Cain said. "Larger organisations may have specific individuals whose responsibility it is to monitor for conduct like this." The takeaway shop Popeye's in Manawatū had to change its name after the US food chain objected. Photo: WARWICK SMITH / MANAWATŪ STANDARD Small New Zealand businesses running afoul of bigger companies is nothing new. "'Policing' a registered trademark can protect against 'dilution'," Batty said. "This is where the distinctiveness of a trademark - that is, the ability of a trademark to be identified by consumers as marking out goods and services as having a particular trade origin - is weakened or eroded." The takeaway shop Popeye's in Feilding changed its name last year to North Street Takeaways after the US fast food giant of the same name objected. The American Popeye's opened its first outlet in New Zealand last year. In 2023, New Zealand homeware retailer Bed Bath & Beyond lost a trademark battle in the High Court against the Australian Bed Bath 'N' Table over a number of intellectual property-related claims. Back in 2015, the Christchurch cleaning firm Minions and Me ran into trouble with Hollywood's Universal Pictures for using images of the animated characters featured in the movie series Despicable Me. The business continues to use the name but had to drop all reference to the animated characters from its branding and advertising. Another famous copyright battle in the 1980s ensued between Harrods department store in London and a Palmerston North restaurant, which drew global media interest, while Australia and New Zealand had a long-running stoush over who could use the name mānuka honey. KFC first opened in New Zealand back in 1971. Photo: 123RF "Being first matters," Batty said. "When you have come up with a new brand name or a new logo for your business, you should check whether the same name or logo (or a similar name or logo) has been registered as a trademark by another trader." The Intellectual Property Office of New Zealand offers assistance in searching for and registering trademarks. It can also do "distinctiveness reports" to see if your name or logo comes a bit too close for comfort to another. Cain also suggests getting help from a professional intellectual property expert. "The first thing you should do is ask an IP lawyer to conduct a clearance search of identical and similar trademarks of all the countries you're intending to trade in. It's tempting to do the searching yourself but unless you are experienced it's not a good idea as there are many pitfalls. "Many start-ups and small businesses don't do any searching before they choose their name and come unstuck," he said, and they then lost time and money dealing with rebranding. The New Zealand Trade Marks Act 2002 also looks at situations where a person started using a trademark before another person registers or starts using a similar or identical one. "The first user will have a defence to trademark infringement," Batty said. KFC, originally calling itself Kentucky Fried Chicken, first opened in New Zealand back in 1971. "Some traders register their trademarks in New Zealand well before they start using them," Batty said. "For example, an application to register the words KENTUCKY FRIED CHICKEN was filed in 1981 (trademark registration number 139149). A logo (showing a portrait of Colonel Harland Sanders) is recorded on the Register as being filed in 1964 (trademark registration number 76669, now expired)." Yang has chosen to rebrand his fledgling business, rather than engage in a lengthy legal battle like some of those other examples. "Your options are pretty simple: fight back or change," Cain said. If you had a good defence over your trademark claim and can afford legal fees, it could be worth the battle, but ultimately boils down to how far you want to go, he said. "If you have no or a poor defence, don't quibble about it - just agree to change and change. Consumers will move on and accept your new brand before you know it." Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.

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