Latest news with #RichardMurphy
Techday NZ
2 days ago
- Business
- Techday NZ
Integral Ad Science earns first AAM ethical AI certification
Integral Ad Science has received the first Ethical Artificial Intelligence Certification from the Alliance for Audited Media. The certification is regarded as a milestone as artificial intelligence becomes more prevalent in the digital advertising sector. The Alliance for Audited Media's framework assesses a company's AI governance, data quality, risk mitigation, bias controls, and oversight processes. Certification process The certification is based on the Alliance for Audited Media's Ethical AI Framework. This framework covers areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The evaluation involved a comprehensive audit of Integral Ad Science's AI governance, including policies, AI risk management procedures, and oversight controls at multiple organisational levels. The auditors also examined the company's product-level methodologies and checked whether effective quality control mechanisms were in place for both the supporting data and the AI models' overall performance. AI is a central component of Integral Ad Science's approach to digital advertising. The company's AI and machine learning platforms process up to 280 billion interactions each day, integrating AI into products for tasks such as real-time prediction, decision-making, fraud protection, brand safety, and attention measurement. These AI capabilities support solutions such as Total Media Quality, Quality Attention, and Fraud Solutions. Industry recognition Integral Ad Science is also the holder of TrustArc's Responsible AI certification and participates in ISO 42001 standards for AI management systems. According to the company, it is one of the few firms globally to hold both of these certifications. Kevin Alvero, Chief Compliance Officer at Integral Ad Science, said, "As the first company to receive AAM's certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole. AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognised as a leader in this area." This recognition places an emphasis on transparency and the responsible implementation of AI practices in an industry that increasingly relies on automated data-driven solutions for media measurement and optimisation. AI in practice Integral Ad Science's use of AI is built into its long-term strategy, enabling enhanced analytical capabilities for its customers and partners. The company's proprietary digital advertising platform is designed to leverage large-scale data analytics, which supports its offering of actionable media insight for global brands, publishers, and digital platforms. Richard Murphy, Chief Executive Officer, President, and Managing Director at the Alliance for Audited Media, commented, "We congratulate IAS for becoming the first organisation to achieve AAM's Ethical AI Certification. By certifying to AAM's framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry." Broader context The certification comes at a time of growing concern about AI's role in critical sectors such as digital advertising. Businesses across the industry are advancing the adoption of algorithmic solutions and machine learning methods to improve operational efficiency and advertising outcomes. In tandem, regulators and industry bodies are calling for strengthened oversight, transparency, and accountability in the use of such systems. The Ethical AI Certification from the Alliance for Audited Media is designed to recognise and encourage industry practices that align with responsible AI governance, transparency, and bias mitigation, with the intention of setting a benchmark for ethical standards in media and advertising.
Techday NZ
2 days ago
- Business
- Techday NZ
Integral Ad Science earns first ethical AI certification in media
Integral Ad Science has received the first Ethical Artificial Intelligence Certification from the Alliance for Audited Media. The certification is regarded as a milestone as artificial intelligence becomes more prevalent in the digital advertising sector. The Alliance for Audited Media's framework assesses a company's AI governance, data quality, risk mitigation, bias controls, and oversight processes. Certification process The certification is based on the Alliance for Audited Media's Ethical AI Framework. This framework covers areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The evaluation involved a comprehensive audit of Integral Ad Science's AI governance, including policies, AI risk management procedures, and oversight controls at multiple organisational levels. The auditors also examined the company's product-level methodologies and checked whether effective quality control mechanisms were in place for both the supporting data and the AI models' overall performance. AI is a central component of Integral Ad Science's approach to digital advertising. The company's AI and machine learning platforms process up to 280 billion interactions each day, integrating AI into products for tasks such as real-time prediction, decision-making, fraud protection, brand safety, and attention measurement. These AI capabilities support solutions such as Total Media Quality, Quality Attention, and Fraud Solutions. Industry recognition Integral Ad Science is also the holder of TrustArc's Responsible AI certification and participates in ISO 42001 standards for AI management systems. According to the company, it is one of the few firms globally to hold both of these certifications. Kevin Alvero, Chief Compliance Officer at Integral Ad Science, said, "As the first company to receive AAM's certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole. AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognised as a leader in this area." This recognition places an emphasis on transparency and the responsible implementation of AI practices in an industry that increasingly relies on automated data-driven solutions for media measurement and optimisation. AI in practice Integral Ad Science's use of AI is built into its long-term strategy, enabling enhanced analytical capabilities for its customers and partners. The company's proprietary digital advertising platform is designed to leverage large-scale data analytics, which supports its offering of actionable media insight for global brands, publishers, and digital platforms. Richard Murphy, Chief Executive Officer, President, and Managing Director at the Alliance for Audited Media, commented, "We congratulate IAS for becoming the first organisation to achieve AAM's Ethical AI Certification. By certifying to AAM's framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry." Broader context The certification comes at a time of growing concern about AI's role in critical sectors such as digital advertising. Businesses across the industry are advancing the adoption of algorithmic solutions and machine learning methods to improve operational efficiency and advertising outcomes. In tandem, regulators and industry bodies are calling for strengthened oversight, transparency, and accountability in the use of such systems. The Ethical AI Certification from the Alliance for Audited Media is designed to recognise and encourage industry practices that align with responsible AI governance, transparency, and bias mitigation, with the intention of setting a benchmark for ethical standards in media and advertising.
Glasgow Times
17-07-2025
- Politics
- Glasgow Times
Scottish Government to meet Orange Order after air rifle shot
OFFICIALS from the Scottish Government are to meet with the Orange Order, John Swinney has said, after an air rifle was fired at participants in a recent march. Thousands marched through Glasgow earlier this month as part of events to commemorate the 1690 Battle of the Boyne. During the day, four people were struck with 'air weapon pellets', according to police, while the march continued along Sauchiehall Street, near Kelvingrove Park, with no serious injuries reported. READ MORE: Richard Murphy in explosive spat with BBC presenter over 'pro-Union bias' Speaking to the PA news agency, First Minister John Swinney (below) confirmed officials will speak to representatives of the Orange Order on Wednesday, with community safety minister Siobhian Brown due to do the same at a later date. (Image: PA) 'The Scottish Government is meeting with representatives of the Orange Order today,' he said. 'Officials will take that forward and in due course, the community safety minister will meet with the Orange Order. READ MORE: Popular Scottish travel blogger dies at home after false West Bank claim 'In recent days, members of the Orange Order have been subjected to acts of violence which are deplorable and they are unacceptable to whoever they affect within our society. 'These matters are currently being taken forward by Police Scotland.'
The National
16-07-2025
- Politics
- The National
I called out BBC Radio Scotland for bias – here's how it went
As the paper notes: ECONOMIST Richard Murphy clashed with a BBC Radio Scotland presenter as he ripped into the corporation for being 'biased against the nationalist cause'. Murphy took part in the phone-in on the Mornings show presented by Connie McLaughlin on Wednesday when the pair got into a spat. Midway through an extensive discussion on impartiality at the BBC, Murphy came onto the programme to say he did not have confidence in the BBC, highlighting that the 'nationalist community' does not trust the broadcaster because it is 'so absolutely pro-Unionist'. After former BBC political editor Brian Taylor was brought back into the discussion – having spoken on the programme already – alongside ex-BBC Radio 4 presenter Roger Bolton, Murphy and McLaughlin then got into a heated back-and-forth. Eventually, after many interruptions from the presenter, who seemed totally unaware that the producer had invited me onto the programme because, apparently, they could find "no one in Scotland" who had a word of criticism to make about the BBC, I was allowed a word in edgeways and got to say: The BBC is biased in favour of big business, it is biased in favour of the right wing media because it uses that as its news sources in the main for discussion, it is biased against the nationalist cause in Scotland, it is biased against the Palestinian cause in its claim and its right to have a state, [and] it is biased in favour of Israel very clearly. The bias was staggering. In a supposed discussion on bias in the BBC, which had BBC employees or ex-employees appear one after the other to sing its praises, including the fact, as one suggested, that in 35 years he had never seen editorial bias, I was interrupted from the moment I began to criticise it, as if to prove that everything I had to say about bias was justified. READ MORE: Zarah Sultana restates 'We are all Palestine Action' in parliament Even more bizarrely, when they introduced me, they said I was a "columnist" but would not even mention The National newspaper that I write for – so biased are they against it. I had to correct them. Never doubt that the BBC is biased. And most especially, never doubt that it is very biased in Scotland, where Unionism is the only cause that it represents. No wonder no one wanted to go on: The odds were grossly unfairly stacked against me as a critic. And that, apparently, is an absence of bias in the BBC lexicon.
The National
16-07-2025
- Business
- The National
ScotRail slammed for plans to outsource complaints team to French firm
The train operator is reportedly set to outsource its complaints team to French-owned Teleperformance, according to the Daily Record. Passengers looking for a refund for a late or cancelled service must speak with a call centre in Glasgow which is run separately from the railway. The customer services team, which handles complaints and personal injury claims, was previously operated by Dutch transport giant Abellio under a contract agreed before Scottish ministers took charge of ScotRail in 2022. But it is set to be run by Teleperformance going forward after a deal was announced to employees last week. READ MORE: Richard Murphy in huge spat with BBC presenter over 'pro-Union bias' The company runs call centres in 34 countries and has previously been accused of using "union busting" tactics against workers. Simon Barrow, national secretary of the SNP Trade Union Group, said outsourcing the complaints team to Teleperformance would be a "bad move" as he pushed for an end to "private profiteering". He told The National: 'ScotRail's current intention to switch to a new French-owned outsource contractor for its complaints service is a really bad move at a time when building confidence in publicly owned services, and making them genuinely public, is vital. 'But this is only part of the problem. A significant portion of the maintenance and operation of ScotRail stations and depots is already outsourced, and a facilities management services review may well push further in this direction. 'What Scotland needs instead is a reliable, high quality public service that brings jobs and opportunities to Scotland by ending private profiteering. 'As with opposing ticket office closures, which are a serious disservice to customers and staff alike, we will be supporting the campaigns of our rail union colleagues to bring back real public control and benefit in Scotland's rail network.' READ MORE: Keir Starmer fails to rule out bringing in tax on pension contributions ScotRail has said no contracts have been awarded and the company said it would not comment while it is in the "final stages" of a competitive procurement process. Gordon Martin, the RMT union's Scottish organiser, said: "We oppose all outsourcing on the railway and want to see all rail workers insourced in Scotland. "Our insourcing campaign will continue across Britain until we achieve justice for all our outsourced members." An insider told the Record "most people don't know" the customer experience operation is still outsourced despite the train operator having been brought under public control. "We expected, rightly, that a nationalised railway would bring us in-house," they said. A ScotRail spokesperson said: "No contracts have been awarded. We are in the final stages of a competitive procurement exercise for our customer contact centre services, and wouldn't comment on this process while it is live and ongoing."
