16-07-2025
Beauty brand that's 'highlight of any shopping trip' opening new South Wales store
Rituals has announced it will open a new store in Swansea later this year.
The beauty and wellbeing brand, which was founded in Amsterdam in 2000, currently boasts more than 1,300 stores across 33 countries.
Around 90 of them can be found in the UK, including in Cardiff and Bridgend.
Rituals also has 4,176 shop-in-shops dotted around the world, plus the world's first Mind Oasis.
The brand is known for its "expansive" range of body care, home fragrances, natural skin care, and home wear products, each "inspired by an ancient tradition".
Rituals to open new store in Swansea in 2025
Rituals is now set to open a brand new store in Swansea in September 2025.
A spokesperson said: "The new store will offer an immersive experience into Rituals' signature range of luxurious bath, body, and home products, designed to inspire moments of mindfulness and self-care in everyday life."
Rituals is known for a wide range of body care, home fragrances, natural skin care, men care and home wear products. (Image: Rituals) The opening is part of Rituals' UK expansion strategy, which said reinfoces "the brand's commitment to bringing luxury wellbeing to high-footfall destinations".
What customers think of Rituals
Rituals has received rave reviews online, being described by shoppers as "one of my favourite brands" and "a highlight of any shopping trip".
One customer, posting on Trustpilot, said: "Love every product. Ordered on a Tuesday and arrived first thing Thursday morning.
"Products are amazing and honestly my skin has never felt better. Can't recommend enough."
Another added: "We often visit the outlet stores and find the ritual stores a highlight of any shopping trip."
A third shopper commented: "One of my favorite brands. Spot on service. I'm trying to figure out all the negative comments. Quality products. Beautiful packaging. I will definitely recommend them."
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While over on Google Reviews, Rituals' Cardiff store boasts a near-perfect 4.7-star (out of 5) rating from 37 reviews.
One customer said: "Every item give you an unique feel my favourite shop."
While this person posted: "Lovely range of products. Helpful staff."
