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Business Wire
3 days ago
- Business
- Business Wire
KK Group Launches Three Brands Overseas, Accelerating Global Expansion
KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--On July 10, 2025, X11 opened its first overseas store at Pavilion Bukit Jalil in Malaysia, marking the full global launch of KK Group's three core brands—KKV, The Colorist, and X11. This milestone advances the group's global expansion strategy. KK Group runs three core brands—KKV (premium lifestyle), The Colorist (beauty), and X11 (trend toys)—united by the group's brand vision "Live a Life Without Boundaries." Operating in 6 countries with over 1,000 global stores, the group leverages operational strength to expand efficiently amid global business integration. As Rojen Wu, COO of the group's international business, emphasized, 'We respect young people's lifestyles, understand their diverse interests, and are willing to explore the infinite possibilities of trendy life with local young people in the future.' Share X11 Debuts in Malaysia with Its First Store, as KK Group Strengthens Its Market Presence KK Group's three core brands—KKV, The Colorist, and X11—have made their first joint debut at Pavilion Bukit Jalil in Malaysia. X11's first overseas store opened on July 10, attracting large crowds, with curated displays of trendy toys and top-tier IPs. Moving forward, KK Group plans to place greater emphasis on the Malaysian market. During X11's launch, KK Group hosted a limited-time pop-up for its three brands at Pavilion Bukit Jalil, drawing a surge of Gen Z and enhancing youth interaction. A joint ceremony for X11, The Colorist, and KKV followed on July 12, with top executives from both sides attending the ribbon-cutting. To date, KK Group has expanded its presence to 6 countries, forming partnerships with leading local groups in each market. KK Group Engages Gen Z: Co-Creating Trends with Young Consumers Statistics show that Gen Z accounts for over 30% of the global population, with the annual consumption growth rate of young people worldwide reaching 7% on average. KK Group's three core brands perfectly cater to the needs of young people: KKV is a lifestyle trend retail brand, The Colorist is a large-scale beauty trend retail brand, and X11 is a fashion culture trend retail brand. Their respective slogans—'100 LIFESTYLES,' '100 MAKEUP LOOKS,' and '100 FUN'—accurately align with the consumption preferences of local young people. As Rojen Wu, COO of the group's international business, emphasized, 'We respect young people's lifestyles, understand their diverse interests, and are willing to explore the infinite possibilities of trendy life with local young people in the future.' KK Group Expands Globally: Setting New Trends Worldwide KK Group remains committed to its globalization path while advancing localized operations for its brands in global markets. Going forward, the group will not only expand its store footprint but also strengthen localized operations. In different regional markets, it will adjust product assortments based on consumer preferences and enhance connections with local shoppers through localized marketing strategies, enabling the brands to better integrate into local lifestyles. In the future, KK Group aims to accelerate store expansion in Malaysia and across the globe, with plans to open 200 overseas stores by the end of 2025, while further deepening localized operations. This will ensure that, no matter where consumers are, they can experience the globally consistent trendy quality at KKV, The Colorist, and X11 stores, while also finding products that fit their local preferences.
Business Wire
24-06-2025
- Business
- Business Wire
KKV Expands Further in Thailand, Opens New Stores with Local Giants
BANGKOK--(BUSINESS WIRE)--On June 19, 2025, KKV, a global trendy retail brand, opened a new store at Fashion Island Shopping Mall in Bangkok. On the opening day, KKV's unique spatial aesthetics, featuring a bright yellow container-style exterior and color-coded shelving for different product categories, combined with lively and fun performances, attracted hundreds of consumers to form long queues for check-in photos, demonstrating the brand's overwhelming popularity. Since entering the Thai market in October 2024, KKV has advanced its localized expansion at a rapid pace — having opened over 10 stores in key cities including Bangkok, Nakhon Ratchasima, and Hat Yai within less than a year. The brand has announced plans to continue investing in Thailand's core commercial districts and launch more new stores in 2025. "The vibrant youth market and open-minded consumer culture in Thailand give us strong confidence in our long-term prospects," said Rojen Wu, Chief Operating Officer of KK Group's international projects. Share KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision "Live without Boundaries" drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV embraces the philosophy of "exploring 100 lifestyles," offering over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities. Partnering with Local Giants to Unlock Thailand ' s Generation Z Market As a key move in KKV's Southeast Asia strategy, the Thai market has demonstrated strong momentum since its expansion. So far, KKV has formed deep partnerships with top Thai commercial real estate groups such as Central Group, The Mall Group, and LH Mall&Hotel, securing locations in prime commercial districts of core cities like Bangkok and Hat Yai. Leveraging the partners' local operational expertise and customer flow advantages, KKV has rapidly connected with Thailand's young consumer group. Recognizing Thai youth's enthusiasm for idol culture, KKV invited celebrities and KOLs as brand guests during its opening events. These promotional tactics generated strong fan participation, with vibrant on-site interactions that highlighted the powerful synergy between celebrity effects and Thai youth's passion for trendy experiences. At the same time, KKV's brand positioning and diverse product offerings align perfectly with the threefold consumption preferences of Thai youth: "freshness," "social appeal," and "cost-effectiveness." This makes KKV a go-to choice among the local Gen Z consumers. Committed to Thailand, Advancing Market Strategy Thailand's youth-driven population and rising consumption trends are fueling KKV's long-term growth. According to Kadence (2025), Gen Z makes up 20% of Thailand's population, with fashion retail and experiential spending growing at 5.2% YoY — way faster than the market average. "The vibrant youth market and open-minded consumer culture in Thailand give us strong confidence in our long-term prospects," said Rojen Wu, Chief Operating Officer of KK Group's international projects. "KK has always believed that the essence of trendy retail lies in resonating with lifestyles. We want KKV to be more than just a shopping destination for young people — it should be a hub where they express themselves and explore diverse ways of living." The rapid expansion of KKV in Thailand not only provides critical support for the brand's global strategy but also ignites innovative vitality in the local retail market. Industry insiders believe that by accurately tapping into youth consumption trends and deepening cooperation with leading local commercial groups, KKV will continue to lead the development and transformation of Thailand's trendy retail market.
Business Wire
19-05-2025
- Lifestyle
- Business Wire
KKV Expands Southeast Asia Footprint with Singapore Debut Store, Sparking Local Shopper Frenzy
SINGAPORE--(BUSINESS WIRE)--On May 17, 2025, global fashion retail brand KKV debuted in Singapore's Tiong Bahru Plaza with its first store. Up to now, KKV has already established a strong presence in four Southeast Asian countries — Malaysia, Thailand, the Philippines, and Vietnam. KKV's debut store in Singapore not only expands regional footprint for its parent company KK Group, but also underscores the accelerated momentum of its 'Southeast Asia Strategy.' On the opening day, young shoppers formed long queues around KKV's iconic bright yellow container-style exterior to take check-in photos,igniting a social media frenzy among local young people. As the core brand, KKV adopts the philosophy of 'exploring 100 lifestyles,' and offers over 20,000 SKUs across eight categories. Share KK Group also owns The Colorist (beauty product concept store) and X11 (trendy toy concept store). Its vision 'Live without Boundaries' drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV adopts the philosophy of 'exploring 100 lifestyles,' and offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities. Focusing on Gen Z: The Debut of KKV in Singapore Ignites a Consumption Frenzy The color-coded shelving for different product categories and the bright yellow container-style exterior are visually striking, which triggered a surge of KKV related UGC (user-generated content) and quickly made it a local hot topic on social media. KKV's diverse product portfolio perfectly meet the needs of Singaporean Gen Z. 'I was just here to take pics with my friend, but I ended up grabbing a bunch of stuff,' said Lim Jia Yi, pointing to her basket while in line at the checkout. 'There's always something new and fun here, you know? Young folks would definitely love it.' Sales data from the opening period showed that trendy toys, snacks, and household essentials were particularly popular among young Singaporean consumers. Continuing to deeply engage and lead the development of Singapore's trendy retail market KKV has full confidence in the Singapore market, which stems from the city-state's unique consumption potential and demographic advantages. Gen Z accounts for nearly 30% of the population in Singapore, with an annual per capita consumption expenditure exceeding SGD 30,000. This young demographic continues to drive rising demand for trendy products and experiential consumption, which aligns perfectly with KKV's brand positioning. As stated by Rojen Wu, Chief Operating Officer of KK Group international project, 'As a globally leading trend retail brand, KKV respects every individual. We hope that in KKV, everyone can find products they love and express their lifestyle attitude.' Based on this, KKV will continue to deepen its partnerships with local commercial giants like CapitaLand and Frasers Property, leveraging their customer traffic advantages to rapidly penetrate the Singapore market. KKV plans to open 10 stores in Singapore by 2025 to cover more core commercial districts and further strengthen its brand influence. Meanwhile, KKV will keep bringing in top-quality global products, refine its product assortment, and offer an upgraded shopping experience for Singaporean consumers — aiming to maintain its leadership in the trendy retail sector.
Business Wire
29-04-2025
- Business
- Business Wire
KKV's Multi-Store Openings in Top Malls Backed by Real Estate Giants in the Philippines Ignite Gen Z Craze
MANILA, Philippines--(BUSINESS WIRE)--In March 2025, global fashion retail brand KKV opened stores in two major shopping malls, SM North EDSA Mall and Gateway Mall, in Manila. On the opening day, long queues formed outside the stores, and discussions on social media related to the brand continued to rise. With 4 stores now operating in the Philippines and more to open in 2025, KKV's rapid expansion shows the brand's strong growth potential. As the core brand, KKV offers over 20,000 SKUs across eight categories. Share KK Group, KKV's parent company, also owns The Colorist (beauty product concept store) and X11 (trend toy concept store). Its vision 'Live without Boundaries', drives a global presence spanning 1,000+ stores in six countries. As the core brand, KKV offers over 20,000 SKUs across eight categories, including trendy toys, home goods, daily essentials, cosmetics, and more, while actively exploring additional product possibilities. Focusing on Young Consumers with Localized Partnerships Since entering the Philippine market in 2024, KKV has established a strategic partnership with local retail giant SM Group. With KKV's young, diverse, and high-value brand positioning aligns well with the needs of the Filipino Gen Z consumer group, KK group is now seeking more partners to introduce its other two brands, The Colorist and X11, to the local market. Gen Z's Viral Obsession, Social Platforms Ignite Trending Discourse KKV has quickly emerged as a Gen Z trending brand, with its visually striking stores and eclectic product mix going viral on TikTok and Instagram. During the opening at Mall of Asia (MOA), the brand generated over 20 million social media views. Categories like beauty, snacks, and trendy accessories were especially popular. Sustained Growth, A Promising Future Ahead KK Group aims to open 200 stores in the Philippines over the next three years. Rojen Wu, COO, International Business Operations, KK Group, emphasized the brand's commitment to optimizing product structure, strengthening localized operations, and building more partnerships with local businesses.
