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Hindustan Times
2 hours ago
- Entertainment
- Hindustan Times
Why NASA was furious about the marketing of a viral smash hit movie
NASA was forced to respond after a viral movie's marketing campaign misled the public into believing a real apocalypse was coming. (Generated by Gemini AI) What if a movie's marketing campaign angered one of the world's most respected space agencies? Nope, we're not making this up. This blockbuster disaster movie captured global attention with a viral marketing campaign that went beyond typical promotional tactics. The campaign introduced a fictional organisation that claimed the world was facing an imminent apocalypse. It urged people to "register" for survival by using carefully crafted messages and convincing visuals. Many viewers took the campaign seriously and unfortunately, this misinformation sparked confusion and fear far beyond the film's fanbase. Thousands of worried individuals reached out to NASA and sought answers and reassurance. The flood of messages quickly overwhelmed the agency, with many senders expressing genuine distress. Some were children and seemed scared by what they had seen and unable to separate the film's fiction from real-world facts. NASA found itself in a position where it had to repeatedly clarify the falsehoods and address public fears. The agency publicly condemned the marketing methods, saying they created unnecessary panic and emotional harm. Which movie was this? The movie behind this controversy was Roland Emmerich's 2009 sci-fi disaster film "2012." While the movie itself was a commercial success and drew large audiences, its marketing campaign took a risky approach that backfired. Instead of straightforward advertising, Columbia Pictures used a viral campaign with a fake group called the Institute for Human Continuity. The campaign presented fabricated data suggesting a 94 per cent chance of global destruction in 2012. It invited users to participate in a lottery to survive, adding an unsettling layer of realism to the fiction. This approach caused many people to believe the claims were true. The campaign's style mimicked official scientific or government warnings which contributed to its effectiveness but also to the alarm it caused. NASA had to work hard to counteract the misinformation and restore public trust. The situation highlighted the power of viral marketing but also its potential to cause harm when mixed with sensationalism. The 2012 campaign is now cited as a lesson in ethical marketing. It showed that blending fiction with apparent facts can mislead a large audience and generate real-world consequences. Thankfully, nothing happened in 2012! Even then, as entertainment companies increasingly turn to viral and promotions that guarantee immersion, the need for responsibility becomes critical. NASA's anger stemmed from the harmful impact that the movie's viral marketing had on the public. The campaign not only spread false fears but also burdened a respected scientific institution with the task of calming and educating frightened viewers. It's a good thing that we can't predict the end of the world, because that would mean unlocking mystical secrets of the universe that we simply don't understand yet. For now, climate change is one of the biggest threats to humanity on Earth. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel. First Published Date: 23 Jul, 17:27 IST 71753269986398
Economic Times
04-07-2025
- Entertainment
- Economic Times
4th of July Movies to Watch on US Independence Day 2025: Here's the complete list
4th of July Movies to Watch Independence Day (1996) Forrest Gump (1994) Live Events War of the Worlds (2005) Despicable Me 2 (2013) Blown Away (1994) Spider-Man: Far From Home (2019) Minions: The Rise of Gru (2022) The Twilight Saga: Eclipse (2010) The Great Gatsby (2013) Southland Tales (2007) Transformers: Dark of the Moon (2011) Men in Black (1997) Armageddon (1998) In the Heights (2021) FAQs (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel have been curated for your convenience. Enjoy these movies with family and friends and celebrate the occasion in Independence Day is not only about fireworks and parades. For many, it's also a time to relax and enjoy good movies. With so many titles featuring explosions, Americana, and iconic July 4 moments, choosing the right films can be tricky. Here's a guide to the best 4th of July movies available on streaming platforms like Netflix, Amazon Prime and Apple TV in sci-fi disaster film, directed by Roland Emmerich, is a July 4th classic. It earned over $817 million worldwide and starred Will Smith in a breakout on July 6, this drama became the highest-grossing US film of 1994. It explores American history through the eyes of a kind-hearted by Steven Spielberg, this film stars Tom Cruise and features an alien invasion set against a July 4 backdrop. It earned over $603 million animated sequel grossed over $970 million worldwide. The Minions have become a staple of July 4 family action thriller set in Boston during Independence Day includes one of the largest on-screen explosions. It features Jeff Bridges and Tommy Lee Marvel film opened on July 2 and earned over $185 million in six days. It was a holiday hit with its high-energy during the July 4 weekend, it grossed over $125 million. Its appeal among all age groups made it a popular Independence Day just before July 4, it made over $698 million worldwide. This teen romance became a cultural party scenes and fireworks make it a thematic match for Independence Day. Leonardo DiCaprio's portrayal of Gatsby brings the novel to post-apocalyptic story explores politics, media, and identity, with its plot touching on July 4 themes and set in a futuristic near July 4, this movie earned over $1.12 billion. With action scenes and effects, it remains a blockbuster Will Smith July 4 hit, this movie made over $589 million worldwide. It combined comedy and sci-fi in a way that appealed to broad by Michael Bay, this film made over $553 million. Its July 1 release made it part of the Independence Day set during a blackout, the movie's themes and setting feel like a summer holiday celebration. It features music and culture rooted in New Day, Minions: The Rise of Gru, and Transformers are among the most popular July 4th films across major streaming Despicable Me 2 and Minions: The Rise of Gru are great choices for families to enjoy during the holiday.
Time of India
04-07-2025
- Entertainment
- Time of India
4th of July Movies to Watch on US Independence Day 2025: Here's the complete list
4th of July movies to watch on US Independence Day 2025 have been curated for your convenience. Enjoy these movies with family and friends and celebrate the occasion in style. US Independence Day is not only about fireworks and parades. For many, it's also a time to relax and enjoy good movies. With so many titles featuring explosions, Americana, and iconic July 4 moments, choosing the right films can be tricky. Here's a guide to the best 4th of July movies available on streaming platforms like Netflix, Amazon Prime and Apple TV in 2025. 4th of July Movies to Watch Independence Day (1996) This sci-fi disaster film, directed by Roland Emmerich, is a July 4th classic. It earned over $817 million worldwide and starred Will Smith in a breakout role. Forrest Gump (1994) Released on July 6, this drama became the highest-grossing US film of 1994. It explores American history through the eyes of a kind-hearted man. Live Events War of the Worlds (2005) Directed by Steven Spielberg, this film stars Tom Cruise and features an alien invasion set against a July 4 backdrop. It earned over $603 million globally. Also Read: Is Starbucks open or closed today on 4th of July? Check timings of stores on US Independence Day Despicable Me 2 (2013) This animated sequel grossed over $970 million worldwide. The Minions have become a staple of July 4 family viewing. Blown Away (1994) This action thriller set in Boston during Independence Day includes one of the largest on-screen explosions. It features Jeff Bridges and Tommy Lee Jones. Spider-Man: Far From Home (2019) This Marvel film opened on July 2 and earned over $185 million in six days. It was a holiday hit with its high-energy sequences. Minions: The Rise of Gru (2022) Released during the July 4 weekend, it grossed over $125 million. Its appeal among all age groups made it a popular Independence Day choice. The Twilight Saga: Eclipse (2010) Released just before July 4, it made over $698 million worldwide. This teen romance became a cultural phenomenon. The Great Gatsby (2013) Its party scenes and fireworks make it a thematic match for Independence Day. Leonardo DiCaprio's portrayal of Gatsby brings the novel to life. Southland Tales (2007) This post-apocalyptic story explores politics, media, and identity, with its plot touching on July 4 themes and set in a futuristic US. Also Read: 4th of July, US Independence Day 2025 Memes: Take a look at some of the best memes on social media to share Transformers: Dark of the Moon (2011) Opening near July 4, this movie earned over $1.12 billion. With action scenes and effects, it remains a blockbuster choice. Men in Black (1997) Another Will Smith July 4 hit, this movie made over $589 million worldwide. It combined comedy and sci-fi in a way that appealed to broad audiences. Armageddon (1998) Directed by Michael Bay, this film made over $553 million. Its July 1 release made it part of the Independence Day tradition. In the Heights (2021) Though set during a blackout, the movie's themes and setting feel like a summer holiday celebration. It features music and culture rooted in New York. FAQs Which 4th of July movies are trending on Netflix, Amazon Prime and Apple TV in 2025? Independence Day, Minions: The Rise of Gru, and Transformers are among the most popular July 4th films across major streaming platforms. Are there any family-friendly July 4th movies to watch this year? Yes. Despicable Me 2 and Minions: The Rise of Gru are great choices for families to enjoy during the holiday.
Geek Vibes Nation
04-07-2025
- Entertainment
- Geek Vibes Nation
Best Movies To Watch For The 4th of July
The 4th of July is a time to celebrate American independence with fireworks, barbecues, and, of course, a great movie marathon. Whether you're looking for action-packed blockbusters, heartwarming family films, or historical dramas that capture the spirit of the nation, there's something for everyone. This article dives into the best movies to watch for the 4th of July, complete with fun facts and details to make your Independence Day viewing unforgettable. So grab some popcorn, gather your loved ones, and let's explore the ultimate patriotic movie lineup! 1. Independence Day (1996) No 4th of July movie list is complete without Independence Day , the iconic sci-fi blockbuster directed by Roland Emmerich. Starring Will Smith, Jeff Goldblum, and Bill Pullman, this film follows humanity's fight against an alien invasion, culminating in a rousing speech by President Whitmore that's become a cultural touchstone. Why It's Perfect for the 4th: The movie's climactic battle takes place on July 4th, symbolizing unity and resilience—core themes of Independence Day. It's a crowd-pleaser that blends action, humor, and patriotism. Fun Fact: President Whitmore's speech was inspired by Shakespeare's Henry V 'St. Crispin's Day' speech. Bill Pullman practiced it repeatedly to capture its emotional weight, and it was filmed in one take! Viewing Tip: Pair this with a starry night viewing to mimic the film's epic sky battles. Available on streaming platforms like Disney+ and Amazon Prime. 2. The Patriot (2000) For a dose of historical drama, The Patriot , directed by Roland Emmerich and starring Mel Gibson, is a must-watch. Gibson plays Benjamin Martin, a reluctant hero who joins the American Revolutionary War to protect his family and fight for freedom. Why It's Perfect for the 4th: Set during the American Revolution, the film captures the sacrifices and triumphs of the fight for independence. Its themes of courage and liberty resonate deeply on July 4th. Fun Fact: While the film takes creative liberties, it's inspired by real-life figures like Francis Marion, the 'Swamp Fox.' The battle scenes were choreographed with historical consultants to reflect 18th-century warfare tactics. Viewing Tip: Watch with history buffs and discuss the real events behind the story. Stream it on Netflix or rent on YouTube. 3. Top Gun (1986) Top Gun , directed by Tony Scott and starring Tom Cruise as Maverick, is a high-flying action film that celebrates American military prowess and camaraderie. With its iconic soundtrack and breathtaking aerial sequences, it's a feel-good classic. Why It's Perfect for the 4th: The film's unapologetic celebration of American pilots and teamwork makes it a great fit for Independence Day. It's a tribute to those who serve, wrapped in a thrilling package. Fun Fact: The U.S. Navy set up recruitment booths outside theaters during the film's release, and enlistment reportedly spiked. The aerial footage was shot with real Navy pilots, adding authenticity. Viewing Tip: Crank up 'Danger Zone' and enjoy with friends for a nostalgic vibe. Available on Paramount+ and Amazon Prime. 4. National Treasure (2004) National Treasure , directed by Jon Turteltaub and starring Nicolas Cage, is a family-friendly adventure that dives into American history. Cage plays Ben Gates, a historian hunting for a hidden treasure tied to the Founding Fathers. Why It's Perfect for the 4th: The film's focus on the Declaration of Independence and American landmarks like Independence Hall makes it a fun, educational pick for July 4th. Fun Fact: The movie inspired a generation of history enthusiasts, and the National Archives even created an exhibit debunking its myths. The 'map' on the back of the Declaration is fictional, but the document's real security is top-notch! Viewing Tip: Great for all ages—watch with kids to spark curiosity about U.S. history. Stream on Disney+ or rent on Apple TV. 5. Forrest Gump (1994) Directed by Robert Zemeckis and starring Tom Hanks, Forrest Gump is a heartwarming journey through American history. Forrest's life intersects with key moments, from the Vietnam War to meeting presidents, all with his unyielding optimism. Why It's Perfect for the 4th: The film reflects America's triumphs and struggles, making it a poignant celebration of the nation's spirit. Its message of resilience is perfect for Independence Day reflection. Fun Fact: The famous bench scenes were filmed in Savannah, Georgia, and the bench is now in a museum. Tom Hanks based Forrest's accent on the real-life accent of Michael Conner Humphreys, who played young Forrest. Viewing Tip: Ideal for a cozy family night—have tissues ready! Available on Paramount+ and Amazon Prime. 6. Hidden Figures (2016) Hidden Figures , directed by Theodore Melfi, tells the true story of three African-American women—Katherine Johnson, Dorothy Vaughan, and Mary Jackson—who played pivotal roles at NASA during the 1960s space race. Why It's Perfect for the 4th: This film celebrates American innovation and the unsung heroes who broke barriers, embodying the ideals of equality and progress central to Independence Day. Fun Fact: The real Katherine Johnson lived to 101 and received the Presidential Medal of Freedom in 2015. The film's set was so accurate that NASA employees praised its authenticity. Viewing Tip: Watch with aspiring scientists or anyone who loves inspiring true stories. Stream on Disney+ or rent on YouTube. 7. Jaws (1975) Steven Spielberg's Jaws might not scream 'patriotic,' but this thriller, set in a small American beach town during the 4th of July weekend, captures the community spirit of summer celebrations. Why It's Perfect for the 4th: The film's setting ties directly to Independence Day, and its story of ordinary people facing a crisis reflects American grit and teamwork. Fun Fact: The mechanical shark, nicknamed 'Bruce,' malfunctioned so often that Spielberg relied on suspenseful camera work, creating the film's iconic tension. It was the first summer blockbuster! Viewing Tip: Perfect for a late-night thrill—avoid the beach afterward! Available on Peacock and Amazon Prime. Planning Your 4th of July Movie Marathon To make your Independence Day movie marathon epic, consider these tips: Mix Genres: Balance action (like Independence Day ) with drama ( The Patriot ) and family-friendly picks ( National Treasure ). Balance action (like ) with drama ( ) and family-friendly picks ( ). Thematic Snacks: Serve red, white, and blue treats like berry parfaits or star-shaped cookies to keep the patriotic vibe. Serve red, white, and blue treats like berry parfaits or star-shaped cookies to keep the patriotic vibe. Outdoor Setup: If weather permits, set up a projector for a backyard movie night under the stars, mimicking the 4th of July fireworks. If weather permits, set up a projector for a backyard movie night under the stars, mimicking the 4th of July fireworks. Discussion Breaks: Pause between films to share fun facts or discuss the historical context, especially for movies like Hidden Figures or The Patriot . Conclusion The 4th of July is more than just fireworks and barbecues—it's a chance to reflect on American values like freedom, resilience, and unity. These movies, from the alien-busting thrills of Independence Day to the inspiring true story of Hidden Figures , capture the spirit of the holiday in unique ways. Whether you're hosting a family marathon or curling up solo, this lineup offers something for everyone. So, pick your favorites, hit play, and celebrate Independence Day with a cinematic journey through America's heart and soul.
The South African
15-05-2025
- Entertainment
- The South African
6 movie and TV filming locations in SA you can visit in real life
South Africa has quietly become one of the world's go-to filming locations. With its breathtaking landscapes, modern infrastructure, and versatile terrain, it's no wonder major film and TV productions keep setting up camp here. But the best part? Many of the places you've seen on screen are open to the public. Here are six filming locations across South Africa that you can actually visit… Cape Town is South Africa's crown jewel when it comes to film production. The city and its surroundings have doubled for 18th-century Caribbean ports, modern African capitals, and even alien planets! The most iconic example is Black Sails , the pirate drama shot primarily at Cape Town Film Studios. The massive sets included full-size pirate ships and detailed colonial forts. While the sets aren't always open to the public, you can visit nearby filming locations like Hout Bay, Simon's Town, and Table Mountain, which have featured in everything from Blood Diamond to Safe House . The Drakensberg range is as dramatic as it gets – jagged cliffs, green valleys, and misty peaks. These ancient mountains stood in for the jungles of the Congo in The Legend of Tarzan (2016) and have appeared in period action series like Warrior . The sweeping shots of wilderness are no CGI trick. That raw, untamed beauty is real – and it's waiting for you to hike, climb, or simply stare up in awe. Neill Blomkamp's District 9 didn't shy away from showing Johannesburg's gritty urban sprawl. The film used real neighbourhoods, scrapyards, and townships to build its sci-fi refugee zones. The visual impact was unforgettable, but so was the social commentary – rooted in real South African history. You won't find alien spacecraft hovering over the city, but you can explore the culture-rich neighbourhoods that gave the film its pulse. While you're there, be sure to visit Maboneng Precinct for local art, food, and design, and stop by the Apartheid Museum for essential context. The lush, forested landscapes of The Giver (2014) were filmed in Tsitsikamma, a jewel along South Africa's Garden Route. The film's dreamlike setting was no fantasy – this coastal forest is real and teeming with life. With towering trees, dramatic river gorges, and suspension bridges over crashing waves, it's one of the most cinematic spots you can experience with your own eyes. Roland Emmerich's prehistoric epic 10,000 BC used the Cederberg Mountains to portray a wild and ancient world. Though the movie's accuracy is questionable, the scenery is spot-on. The Cederberg's orange rock formations, open desert spaces, and ancient San rock art sites give it an otherworldly feel that's perfect for explorers. You don't need a time machine to walk through this prehistoric landscape. Port Edward and its surrounding coastline on the Wild Coast have hosted multiple seasons of Survivor South Africa . With its rough seas, remote beaches, and thick vegetation, it's the perfect backdrop for survival challenges – and an unforgettable travel destination. You can walk the same beaches and forests where contestants battled it out, minus the stress of tribal council. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1 Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
