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This Rolls-Royce Model is Attracting Way Younger Buyers
This Rolls-Royce Model is Attracting Way Younger Buyers

Miami Herald

time2 days ago

  • Automotive
  • Miami Herald

This Rolls-Royce Model is Attracting Way Younger Buyers

Back in 2010, the average age of a Rolls-Royce customer was 56. A decade and a half later, that number has dropped significantly. Your first instinct might be to lay blame at the feet of a still-exploding tech field, but you'd only be half right. In fact, the reason Rolls-Royce customers are starting to skew younger may be because the brand made the controversial jump to electrification. That's right - the all-electric Rolls-Royce Spectre is leading the charge and dropping the average age of Rolls-Royce customers like a stone. According to an interview with The Drive, the Rolls-Royce Spectre is attracting a new kind of buyer. President of Rolls-Royce North America, Jon Colbeth, claims that the average age of someone buying a Spectre as their introduction to the brand is just 35 years old. It's part of the reason that the current average age of a Rolls-Royce customer hovers around 42 years old - nearly 15 years younger than it was well, fifteen years earlier. "Tech is important to youthful clients," Colbeth told The Drive. "That's why the Spectre has resonated with those looking to buy their first Rolls-Royce." The new technology, materials, and design are central to the age changeup, Colbeth continues, but the Spectre's success story extends further than just attracting younger buyers. It's also finding a lot of new buyers, which is arguably a more important figure to look at. Rolls-Royce's President says that 40 percent of people purchasing a Spectre are completely new to the brand. As a reminder, the Spectre Black Badge - not something Rolls originally had in mind for the EV - is the most powerful Rolls-Royce model ever. It launched earlier this year, bringing an incredible 659 horsepower and 792 pound-feet of torque, new 23-inch wheels, new options, and new paint finishes to what was already an attractively styled and super exclusive luxury coupe. One takeaway from the Spectre's impact on Rolls-Royce is that hope may not be lost for brands that have largely built their reputations around the combustion engine. Lamborghini, Ferrari, Porsche, and others find their identity inextricably tied to their combustion engines. That's a party Rolls-Royce and its iconic V12 engines would definitely have been invited to, if not hosting. The brand's success with the Spectre clearly illustrates that electrification is a valid path forward for almost any brand. While old buyers may leave, new buyers are seemingly excited and ready to join the queue. Rolls-Royce claims that the Spectre was "the most requested Rolls-Royce model in Europe last year and the second most demanded globally" in 2024. Incredibly, it also notes that the model boasted the "second-highest level of Bespoke content per motor car" in the brand's portfolio. Electrification is unfolding for Rolls-Royce at an explosive level that no one really saw coming. Driving the average customer age down tells volumes about the brand's staying power, too. Small design tweaks that have kept the brand instantly recognizable, combined with excellent powertrains and continued excellence in materials and presentation, have ensured the Goodwood automaker is here to stay before and after electrification. Copyright 2025 The Arena Group, Inc. All Rights Reserved.

This Rolls-Royce Model is Attracting Way Younger Buyers
This Rolls-Royce Model is Attracting Way Younger Buyers

Auto Blog

time2 days ago

  • Automotive
  • Auto Blog

This Rolls-Royce Model is Attracting Way Younger Buyers

The average Rolls-Royce customer is probably younger than you expected Back in 2010, the average age of a Rolls-Royce customer was 56. A decade and a half later, that number has dropped significantly. Your first instinct might be to lay blame at the feet of a still-exploding tech field, but you'd only be half right. In fact, the reason Rolls-Royce customers are starting to skew younger may be because the brand made the controversial jump to electrification. That's right — the all-electric Rolls-Royce Spectre is leading the charge and dropping the average age of Rolls-Royce customers like a stone. Rolls-Royce's President says its first EV is growing the brand in all kinds of ways According to an interview with The Drive, the Rolls-Royce Spectre is attracting a new kind of buyer. President of Rolls-Royce North America, Jon Colbeth, claims that the average age of someone buying a Spectre as their introduction to the brand is just 35 years old. It's part of the reason that the current average age of a Rolls-Royce customer hovers around 42 years old — nearly 15 years younger than it was well, fifteen years earlier. 'Tech is important to youthful clients,' Colbeth told The Drive. 'That's why the Spectre has resonated with those looking to buy their first Rolls-Royce.' The new technology, materials, and design are central to the age changeup, Colbeth continues, but the Spectre's success story extends further than just attracting younger buyers. It's also finding a lot of new buyers, which is arguably a more important figure to look at. Rolls-Royce's President says that 40 percent of people purchasing a Spectre are completely new to the brand. As a reminder, the Spectre Black Badge — not something Rolls originally had in mind for the EV — is the most powerful Rolls-Royce model ever. It launched earlier this year, bringing an incredible 659 horsepower and 792 pound-feet of torque, new 23-inch wheels, new options, and new paint finishes to what was already an attractively styled and super exclusive luxury coupe. Rolls-Royce Spectre Black Badge Is the falling age of Rolls-Royce customers a foreshadowing for other engine-centric brands? One takeaway from the Spectre's impact on Rolls-Royce is that hope may not be lost for brands that have largely built their reputations around the combustion engine. Lamborghini, Ferrari, Porsche, and others find their identity inextricably tied to their combustion engines. That's a party Rolls-Royce and its iconic V12 engines would definitely have been invited to, if not hosting. The brand's success with the Spectre clearly illustrates that electrification is a valid path forward for almost any brand. While old buyers may leave, new buyers are seemingly excited and ready to join the queue. Final thoughts Rolls-Royce claims that the Spectre was 'the most requested Rolls-Royce model in Europe last year and the second most demanded globally' in 2024. Incredibly, it also notes that the model boasted the 'second-highest level of Bespoke content per motor car' in the brand's portfolio. Electrification is unfolding for Rolls-Royce at an explosive level that no one really saw coming. Driving the average customer age down tells volumes about the brand's staying power, too. Small design tweaks that have kept the brand instantly recognizable, combined with excellent powertrains and continued excellence in materials and presentation, have ensured the Goodwood automaker is here to stay before and after electrification. About the Author Steven Paul View Profile

Nevada couple allegedly promised dozens of victims eye-popping returns on luxury car, boat deals in $57M scam
Nevada couple allegedly promised dozens of victims eye-popping returns on luxury car, boat deals in $57M scam

Yahoo

time13-06-2025

  • Business
  • Yahoo

Nevada couple allegedly promised dozens of victims eye-popping returns on luxury car, boat deals in $57M scam

A Las Vegas couple promised investors eye-popping returns on exotic cars and boats they claimed would be resold to wealthy buyers overseas, but the police now allege these buyers never existed. According to a 94-page arrest warrant obtained by 8 News Now, Jong Rhee, 45, and Neelufar Rhee, 34, were arrested on May 22, 2025 and are facing dozens of charges for setting up a multi-million dollar fraud scheme that allegedly netted $57 million through their businesses, Twisted Twins Motorsports and Lusso Auto Spa. Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how I'm 49 years old and have nothing saved for retirement — what should I do? Don't panic. Here are 6 of the easiest ways you can catch up (and fast) Nervous about the stock market in 2025? Find out how you can access this $1B private real estate fund (with as little as $10) Investigators say the couple pitched investors on luxury vehicles and boats supposedly destined for high-paying clients in countries like Singapore, where import restrictions could supposedly generate enormous profits. In one case, Jong Rhee told investors a $57 million investment could yield $2.5 billion, but police say there's no evidence that any overseas buyers were ever contacted. Among the high-end items involved in the alleged scheme were luxury cars from Bugatti, Rolls-Royce and Porsche, as well as a $3.9 million boat that Jong Rhee said he could sell for $13.5 million. One of the couple's extravagant claims allegedly involved a 2024 Rolls-Royce Spectre valued at $526,000. Jong Rhee reportedly told investors that if they bought the car, Rhee could sell it for $7.5 million overseas. In another instance, the couple took a private jet to Missouri for a boating trip, claiming the vessel would be sold to one of Jong's international 'connections,' but police say the sale never happened. Detectives believe investor funds were instead used for personal luxuries and travel. The Rhees also attempted to purchase a bar and a home in Lake Havasu, Arizona and allegedly made trips to California using money from investors. The investigation culminated in an October 2024 search of the couple's $2-million home in Henderson, Nevada, where officers seized dozens of exotic vehicles. Police also uncovered text messages between the couple that detailed the pressure the Rhees were under due to 'mounting debts, delayed payments, and unreliable business partners,' according to 8 News Now. In a text from April 2025, Jong Rhee reportedly wrote, 'We r [sic] big trouble money.' Another message allegedly read, 'Right now, our lives are on the line.' By mid-2024, police say the couple became so desperate that Jong gambled their last $10,000 at the World Series of Poker, hoping for a big win to solve their financial troubles. 'Jong frequently gambled and played poker,' police wrote in the arrest warrant, adding that he often entered high-stakes tournaments that further strained the couple's finances. The Rhees are reportedly facing 78 charges that include money laundering, racketeering and forgery, 8 News Now reports. Read more: Want an extra $1,300,000 when you retire? Dave Ramsey says — and that 'anyone' can do it With fraudulent investment schemes on the rise, it's important to keep an eye out for any potential red flags when someone is attempting to talk you into an investment. For one, be skeptical if the salesperson asks for secrecy, or if they ask you to bring people you know into the investment. A legitimate professional won't ask you to keep secrets, nor will they request you to recruit additional investors. You should also watch out for investing in unregistered products or assets. Scammers might say an investment is exempt from registration, which, even if true, means the risks are much higher. Bad actors who operate outside industry rules and regulations are behind many financial scams, so make sure the seller of an investment product is also registered and legitimate. Like with most things, if it sounds too good to be true, it probably is. Make sure you protect your money by using some of the FBI's tips to avoid getting scammed: Before you dive into an investment opportunity, do your own research and don't just rely on the information that the salesperson provided for you. There's never a need to rush. If you're being pressured into an investment or told not to discuss a potential investment with others, that could be a red flag. There is never a guaranteed return on investment (ROI). All investments include some level of risk, so be weary of anyone who promises a guaranteed ROI. Don't respond to cold calls, text messages, emails or any other unsolicited contact that is either overly attractive or induces fear. It's not certain how many people were defrauded in the Las Vegas scheme, since some of the court records remain redacted. However, two other individuals — Crisfin Deguzman and John Baudhuin — are also facing charges related to the case. As for the Rhees, they've posted $100,000 bail and were due back in court June 9, 2025. Rich, young Americans are ditching the stormy stock market — here are the alternative assets they're banking on instead Robert Kiyosaki warns of a 'Greater Depression' coming to the US — with millions of Americans going poor. But he says these 2 'easy-money' assets will bring in 'great wealth'. How to get in now This tiny hot Costco item has skyrocketed 74% in price in under 2 years — but now the retail giant is restricting purchases. Here's how to buy the coveted asset in bulk Here are 5 'must have' items that Americans (almost) always overpay for — and very quickly regret. How many are hurting you? Like what you read? Join 200,000+ readers and get the best of Moneywise straight to your inbox every week. This article provides information only and should not be construed as advice. It is provided without warranty of any kind. Sign in to access your portfolio

Huawei Maextro S800 is a ₹1.19 crore EV aiming to crack luxury car market; targets Mercedes-Benz, Bentley and others
Huawei Maextro S800 is a ₹1.19 crore EV aiming to crack luxury car market; targets Mercedes-Benz, Bentley and others

Hindustan Times

time03-06-2025

  • Automotive
  • Hindustan Times

Huawei Maextro S800 is a ₹1.19 crore EV aiming to crack luxury car market; targets Mercedes-Benz, Bentley and others

Huawei Maextro S800 has taken design inspiration from Rolls-Royce and Mercedes-Maybach models. Notify me After Xiaomi and Sony, now Huawei has grabbed the attention of the automotive world with the launch of the Maextro S800, which is a luxury sedan with a price tag exceeding the one million yuan mark, which translates to a whopping ₹ 1,19,19,460. With this, Huawei and its auto manufacturer partners are aiming to crack the luxury car market in China. The Maextro S800 broke cover in Shenzhen last week, and it is designed to go up against ultra-luxury cars from brands such as Mercedes-Benz EQS, Rolls-Royce Spectre and Volkswagen AG's Bentley. The car can be dubbed as a model offering the look of Rolls-Royce, luxury elements as Mercedes-Maybach and technology of Huawei. Also, it promises a whopping 838 bhp peak power on tap. Interestingly, this is not the first time Huawei tried its hand in the automotive domain. The technology giant has previously produced Aito branded models with Seres Group. Those vehicles grabbed a lot of eyeballs in the 500,000 yuan and above category in China. Maextro S800: What it offers The Maextro S800 comes with a design that gives a Mercedes-Maybach vibe. The front profile has a closed panel with vertically stacked sleek LED headlamps at both ends. Thee is a silver-coloured mesh at the front bumper. Moving to side profile, there are large wheels with multi-spoke design. Other design elements include sleek chrome trims, flush fitting door handles, coupe roofline etc. The lidar panel is visible at the top edge of the windshield. Inside the cabin, the car gets high-end luxurious theme. It gets a crystal shimmer ceiling, pioneered by Rolls-Royce. This means the cabin's roofline looks like a starry night sky. The car comes with a triple-screen dashboard and more than 32 ADAS sensors including both radar and lidar as well as a suite of camera that help enable Huawei's advanced driver-assistance technology. Built on a bespoke, purpose-built platform, the Maextro S800's EV comes with multiple powertrain options. Check out Upcoming EV Cars in India. First Published Date: 03 Jun 2025, 06:54 AM IST

Las Vegas couple ran $2B luxury car scheme, gambled last $10K in poker tournament: police
Las Vegas couple ran $2B luxury car scheme, gambled last $10K in poker tournament: police

Yahoo

time02-06-2025

  • Business
  • Yahoo

Las Vegas couple ran $2B luxury car scheme, gambled last $10K in poker tournament: police

LAS VEGAS (KLAS) — A couple told investors they could net billions of dollars by selling luxury cars and boats to overseas buyers who police suspect never existed, according to documents the 8 News Now Investigators obtained. The revelations come from a 94-page arrest warrant for Jong Rhee, 45, and Neelufar Rhee, 34 — who Las Vegas Metro police took into custody on May 22. Each faces dozens of charges for allegedly persuading people to invest in the luxury items, saying 'the assets would be resold to overseas buyers at massive profit margins,' police said. However, detectives suspect no buyer ever existed. Jong Rhee allegedly promised investors that he could make money in the scheme to 'acquire high-value, exotic cars.' 'Wealthy clients in Singapore' would then buy the cars, delivering a $2.5 billion profit off of a $57 million investment because of that country's 'import restrictions,' police said. The couple conducted the alleged fraud scheme through two of their businesses: Twisted Twins Motorsports and Lusso Auto Spa, police said. State business records indicate that the Rhees are associated with businesses in Las Vegas and Henderson. Metro detectives suspect the couple netted $57 million 'for purchasing seven high-value motor vehicles by materially fraudulent misrepresentation,' documents said. In all, detectives list dozens of high-end and exotic cars and boats as part of the investigation, including models from Bugatti, Porsche and Rolls-Royce. One investor was allegedly promised a hefty return on an investment from the overseas purchases, documents said. Records show Jong Rhee 'never contacted anyone to sell [the vehicles in question] for $2 billion,' documents said. In one case involving a 2024 Rolls-Royce Spectre, Jong Rhee said he could receive $7.5 million for the vehicle with a value of $526,000, documents said. Another involving a $3.9 million boat involved a $13.5 million Singaporean purchase. Last July, Jong Rhee reportedly paid $60,000 for he and his wife to fly in a private plane to Missouri to go boating, documents said. The boat the pair and their friends rode on that weekend was supposed to be sold to 'Jong's overseas connection,' police said. Police also said the Rhees attempted to buy a bar and a home in Lake Havasu, Arizona, and traveled with an investor's money to California. In October, a judge signed off on a warrant to search the couple's $2 million Henderson home and businesses. As part of that search, police seized dozens of high-end cars. Detectives also obtained text messages between the couple, which they said made it 'evident that Jong and Neelufar were under intense pressure due to mounting debts, delayed payments, and unreliable business partners,' documents said. An April 2024 text from Jong Rhee involving outstanding payments on debts read: 'We r [sic] big trouble money,' according to police. Another text from Jong Rhee read, 'Right now, our lives are on the line.' The couple became 'so desperate for money' in 2024 that Jong Rhee bet their last $10,000 to gamble in the World Series of Poker, police said. 'Jong frequently gambled and played poker, especially when he and Neelufar struggled financially,' police said. 'He participated in tournaments similar to the World Series of Poker, which required significant buy-in amounts. Jong would often spend several days playing poker, further contributing to their financial distress. On July 8, 2024, while at a poker event, Jong told Neelufar, 'I don't think I've lost 99% 4 [sic] times in [my] whole life now 4 [sic] times in one month.' He believed that a big win would solve all of their money issues.' Both Rhees face 78 felony charges, including racketeering, money laundering, and forgery, records said. Based on redactions in court documents, it was not clear how many alleged victims were involved in the case. Both posted $100,000 bail, records said. They were not scheduled to return to court until June 9. Two other people, Crisfin Deguzman and John Baudhuin, also face charges connected to the case, records said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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