Latest news with #RotanaSigns
Campaign ME
07-07-2025
- Business
- Campaign ME
Saudi Signs Media and Rotana Signs awarded Riyadh Metro carriages digital screens
Saudi Signs Media and its exclusive media representative Rotana Signs have been awarded a new media platform within Riyadh Metro carriages – a powerful network of 2,688 digital screens installed inside 183 trains that are comprised of 448 carriages and operate across six lines. As the largest and newest urban transit system in Saudi Arabia, Riyadh Metro has already welcomed more than 18 million passengers and conducted more than 162,000 trips. As such, this novel and evolving touchpoint provides advertisers with a unique opportunity to engage with a captive and growing audience group while moving through the capital's most vital mobility corridors. Each of the metro's carriages features six strategically positioned digital screens placed adjacent to sliding doors and journey progress displays. Their placement is a natural focal point for passengers that guarantees maximum visibility and attention throughout each trip. 'This reflects our commitment to delivering innovative advertising solutions that support the city's growth and align with the objectives of Vision 2030.' As the carriage environment is elongated, confined and distraction-free, it is ideal for advertising presence that helps build brand awareness, increased recall and deepened engagement. Long dwell times and repeated utilisation by the public, advertisers benefit from the ability to reach commuters across all six metro lines – the blue, red, orange, yellow, green and purple lines – which pass through the city's key residential areas, business districts and major hubs. Serving a broad cross-section of residents such as students, young professionals and families, in addition to business travellers and international visitors, the digital screen network is positioned as a highly valuable platform for brands aiming to build visibility and high frequency exposure. As part of the city's ongoing transformation under Vision 2030, the Riyadh Metro network effectively connects all major north-south and east-west routes across key sections of the city fulfilling mobility needs for both locals and visitors. The addition of the digital screen network has turned every metro journey into a valuable brand-building opportunity, helping advertisers convert routine commutes into high-impact touchpoints. Commenting on this project, Hassan Zaini, Deputy CEO of Sales at Rotana Signs, said, 'We take great pride in contributing to Riyadh's development journey. The presence of digital screens within a novel environment such as that of Riyadh Metro carriages reflects our commitment to delivering innovative advertising solutions that support the city's growth and align with the objectives of Vision 2030.' Zaini added, 'This expansion builds on our regional track record, including successful media operations within Dubai Metro and the Haramain High-Speed Railway. Backed by the expertise of our sister companies, we continue to empower brands through strategic platforms across the region's leading transit networks'. As Riyadh continues its evolution into a global hub of innovation and connectivity, this landmark deployment of the Metro carriage's digital screens offers brands an efficient, expansive and immersive media opportunity, placing advertisers at the very heart of the city's dynamic progress.
Khaleej Times
03-07-2025
- Business
- Khaleej Times
Rotana Signs and Modern Advertising alliance win largest-ever outdoor media project in Makkah
Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services announced that the alliance has officially won the contract to launch the largest out-of-home advertising project in the Holy City of Makkah. The contract was signed with Al Balad Al Ameen, the investment arm of Makkah Municipality. This landmark 10-year concession, valued at over SAR 600 million, marks a major advancement in Makkah's advertising landscape that will see more than 600 premium advertising sites installed across the city. The advertising network will feature a diverse mix of various digital, static, and transit formats, positioned and strategically located to serve the growing demand behind advertiser presence all while maintaining the city's unique cultural and spiritual identity. This project is a key component of the broader urban development unfolding across Makkah, aligned with Saudi Arabia's Vision 2030 objectives of economic diversification, urban enhancement, and enriching the publics experiences. While preserving Makkah's inherent identity, the alliance will roll out state-of-the-art advertising structures that elevate the city's visual environment without compromising its heritage. Hassan Zaini, deputy CEO of sales of Rotana Signs, commented: 'Makkah holds a profound significance as a symbol of spirituality, culture, and humanity. The alliance is committed to ensuring that the visual experience for residents, visitors and pilgrims honors the city. This project is not just about installing media assets, but rather about crafting an integrated visual journey that complements the city's identity with elegance and innovation.' He added: 'This project represents an active contribution to Vision 2030, helping elevate and grow part of the non-oil sector while creating sustainable value for the city. In collaboration with Al Balad Al Ameen and Makkah Municipality, we are committed to developing a smart and efficient advertising ecosystem that benefits the city, and the millions of visitors welcomed each year.' Zaini further emphasised Rotana Signs' strategic approach of creating an end-to-end advertising experience that accompanies pilgrims and visitors throughout their entire journey. Starting from their arrival at Jeddah's Hajj Terminal, through to the Haramain Highspeed Railway, and into Makkah and Madinah, brands have a growing opportunity to engage with audiences at every stage with consistent, impactful messaging across multiple touchpoints. The alliance views the Makkah out-of-home project not only as a privileged responsibility but also as a critical step in its long-term growth strategy. As part of its expanding national footprint and growing track record, it aims to introduce innovative advertising solutions across Saudi Arabia's cities.
Arab News
23-04-2025
- Business
- Arab News
Rotana Signs: Pioneering the future of advertising in Saudi Arabia
Saudi Arabia is undergoing an extraordinary transformation with Vision 2030 reshaping its economic, social, urban, and technological landscapes. This bold vision has not only heightened the Kingdom's standing but has also set global standards for progress. As a leading force in this transformation, Rotana Signs is in pursuit of elevating the out-of-home advertising market and has begun doing so with the launch of potentially the largest digital screens in the world on the iconic Kingdom Tower and Burj Rafal tower in Riyadh. With four striking LED facades (two per tower) and over 48,000 square meters of state-of-the-art LED technology, Rotana Signs offers advertisers an unparalleled opportunity to connect with audiences in an unforgettable way. Installed on recognized landmarks, these digital facades rise above the city skyline allowing brands to be seen from over five kilometers away. Their grandeur alone cuts through traditional advertising clutter and captures resident attention like never before. The true power of Riyadh's digital towers lies in their ability to captivate audiences of all backgrounds, spark user-generated content, and create viral moments. Every campaign captured and shared on social media exponentially extends its reach, helping connect brands with a digitally engaged global audience. A prime example of this potential is Mobily's 'A Leading Network' campaign, which utilized both the northern and southern digital facades on the Kingdom Tower (30,924 square meters). Mobily became the first telco operator to fully embrace this groundbreaking advertising opportunity, demonstrating the immense creative power of these formats. Rotana Signs' Deputy CEO of Sales Hasan Zaini expressed pride in supporting Mobily's management, whose innovative approach pushed creative boundaries. Combined with the integration of a dynamic blue laser light show linking Kingdom Tower with Al-Faisaliah Tower to the south and Majdoul Tower to the north, the campaign execution showcased the limitless potential of these digital facades. Hisham Hendi, chief consumer marketing and sales officer at Mobily, said that this impactful and unique rollout reflects the operator's determination over the past few years in delivering a world-class, reliable and seamless experience to their customers across the Kingdom. Similarly, Rotana Signs is committed to reshaping the advertising landscape with revolutionary formats that create extraordinary brand experiences. By collaborating with its partners, Rotana Signs is contributing to the Kingdom's growth and prosperity in alignment with Vision 2030 objectives within the advertising space.
