Latest news with #Rotate
Fashion Network
03-07-2025
- Business
- Fashion Network
Rotate signs outfitting deal with Denmark's women's football team
Danish fashion label Rotate is bringing signature style to the sidelines as the official off-field outfitter for Denmark's women's national football team. The partnership, which runs through 2026, debuted with a travel capsule revealed just ahead of the UEFA Women's Euro 2025 tournament, which kicked off in Switzerland on 2 July. Founded in 2018 by designers Jeanette Madsen and Thora Valdimars, Rotate is known for its bold silhouettes, structured denim, and playful femininity. For the national team, the brand created a coordinated wardrobe featuring sky-blue button-up shirts with floral embroidery, matching shorts, signature denim pieces, as well as polos and caps. The collaboration marks Rotate's second with the Danish Football Association (DBU). In April 2023, the label partnered with the team's kit supplier, Hummel, on a limited-edition capsule that included a co-branded jersey and matching sportswear items designed by Rotate. 'We're proud to support and help raise the visibility of women's football—both in Denmark and internationally,' the brand said in a statement. Based in Copenhagen, Rotate is a mainstay at Copenhagen Fashion Week and operates a flagship store in the city. The brand reported €16 million in global sales in 2023.
Fashion United
30-06-2025
- Business
- Fashion United
Rotate becomes official formalwear partner for Danish women's football team
Copenhagen fashion brand Rotate has been appointed the official formalwear supplier for the Danish Women's National Football Team (DBU), in a partnership running through to the end of 2026. The collaboration marks a first for the women's team, covering formal and travel wear for tournaments and key appearances — beginning with the 2025 European Championship. The new collection includes light blue floral shirts, matching shorts, white statement tees, and Rotate's signature denim, designed to combine comfort with bold femininity. Staff will wear coordinated polo shirts and caps. The partnership builds on a previous joint project between Rotate, hummel, and DBU for a limited-edition jersey. Both parties view the continued collaboration as a reflection of shared values around empowering women and elevating women's sport. 'We're proud to support these athletes not just with what they wear, but by standing behind them as they break new ground,' said Rotate Creative Directors Jeanette Madsen and Thora Valdimars in a press release. DBU Commercial Director Birgitte Mabeck responded: 'After a great experience earlier this year, this expanded partnership ensures our players look sharp and feel comfortable as they represent Denmark.' The collection will debut as the team departs for the European Championships on 30 June.
Yahoo
08-05-2025
- Business
- Yahoo
Copenhagen Fashion Week Just Announced Its Spring 2026 Lineup—Here's What to Look Out For
Not only has Copenhagen Fashion Week always been a champion of vibrant street style, but it has also consistently dedicated its platform to sustainability and independent design. If you haven't tuned in before, you still might be familiar with some of the city's cult-favorites-turned-powerhouses, including Ganni, Rotate, Marimekko, Filippa K, and more. Now from August 4-8, CPHFW will welcome 45 participating designers and brands for the week's annual kick-off to fashion month. 'Despite the headwinds facing our industry, it's both meaningful and encouraging to see growing participation and support—a clear reminder of how vital a platform like this becomes in challenging times,' Cecilie Thorsmark, CEO of CPHFW, said in a statement. 'I look forward to seeing the season unfold and to presenting the most relevant voices in the Nordic creative industry to our global community coming together to support, spotlight, and celebrate.' Cecilie Bahnsen will return from the Parisian fashion circuit as the city's inaugural guest designer. As a Copenhagen native who founded the eponymous label in her hometown after graduating from the Royal College of Art in London, the runway will commemorate the beloved designer's 10-year anniversary. Moving forward, the guest slot will serve as a key tool for shining a light on outstanding Nordic independent talent. In addition to the guest slot, the CPHFW 'Newtalent' scheme, which provides monetary support for up to three consecutive runway seasons, will welcome Anne Sofie Madsen alongside returning designers Berner Kühl and Bonnetje. The support for young talent does not stop there. The Zalando Visionary Award is back for its third year, granting €50,000 to a visionary designer that advocates for meaningful and sustainable change within the industry. The past winners include IAMISIGO and Sinéad O'Dwyer, who is known for her size-inclusive runways. CPHFW has also updated the environmental standards each participating brand must follow, and all those on the spring 2026 lineup will be implementing the revised sustainability requirements. Said framework will officially go into effect in 2026. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)
