29-04-2025
The Masters Catches Attention for This Year's Concession Prices
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Death, concession prices at the Masters.
Few things are more consistent - or inevitable - in life than Augusta National making headlines in the lead-up to the year's first major with its impressive concession prices. At a time when attending a game with a family of four seems to cost a small fortune for major sporting events, the Masters takes one of those major costs away.
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Sure, it still costs potentially thousands to get on the grounds at Augusta National - tickets for the first round are sitting above $2,600 on Ticketmaster - those in attendance can rest easy knowing they won't spend an arm and a leg at the concession stand.
With the first round of the Masters sitting just nine days away, the price of a pimento cheese sandwich at Augusta National hit social media and created a firestorm - like it does every year. Sports business reporter Darren Rovell shared the $1.50 price tag for the beloved sandwich, which is the same price it's been for over two decades.
"For the 23rd consecutive year, the Pimento Cheese sandwich at the Masters will cost $1.50. The last price change was in 2002 when it went from $1.25 to $1.50. In 1997, it was $1. Factoring for inflation, the sandwich today is 50 cents CHEAPER today," Rovell said in a message on social media.
The Masters kicks off on April 10 with reigning champion Scottie Scheffler the favorite to repeat. Rory McIlroy is a close second, while Ludvig Aberg and Jon Rahm are somewhat distant thirds.
Related: Tiger Woods' April Fools' Day Joke Week Before The Masters Is Cruel
