Latest news with #RoyalJordanianAirlines
Yemen Online
3 days ago
- Business
- Yemen Online
Royal Jordanian Denies Yemen Flight Plans Amid Diplomatic Speculation
Royal Jordanian Airlines has officially denied reports suggesting it plans to launch direct flight routes to Yemen, amidst mounting speculation over regional airspace expansion and humanitarian access. In a statement released Monday, the airline clarified: "Royal Jordanian has no current plans to operate flights to Yemeni destinations. Any such developments would require coordination with relevant Jordanian authorities and regional aviation regulators." The clarification follows regional media reports hinting at possible coordination between Jordan and Yemeni officials to reopen commercial air corridors, particularly in light of recent humanitarian efforts and tentative peace talks involving stakeholders in the Yemeni conflict. Airlift and Diplomacy The denial comes at a time when several Arab carriers have cautiously resumed limited services to Yemen's southern cities, reflecting improved security in some zones. Yet, Yemen's fragmented control over airspace and infrastructure remains a major hurdle. Background Context: - Yemen's aviation sector has been largely suspended since the civil conflict escalated in 2015. - Occasional relief flights operate under the supervision of international organizations and regional mediators. - Royal Jordanian previously suspended its Sana'a route amid safety concerns and diplomatic tensions. Analysts suggest the statement is meant to temper expectations while preserving diplomatic neutrality. Jordan continues to support UN-led peace initiatives in Yemen and has hosted multiple rounds of reconciliation talks. Looking Ahead
Campaign ME
22-07-2025
- Business
- Campaign ME
Royal Jordanian post goes viral with play on Coldplay concert CEO-HR scandal
Royal Jordanian Airlines has decided to go beyond 'joining the conversation' to 'own the conversation', after the CEO-HR scandal took the social media meme world by storm. The controversy – involving the married CEO of Astronomer Andy Byron inadvertently caught cosying up with his Head of HR Kristin Cabot on the jumbotron 'kiss camera' at the Coldplay concert in Foxborough, Massachusetts – resulted in software startup company Astronomer sharing a LinkedIn post that 'Andy Byron has tendered his resignation, and the Board of Directors has accepted.' In collaboration with Jordan-based creative agency Adpro& Group, the Royal Jordanian Airlines turned this global controversy into a standout creative moment. The idea was simple: Astronomer was suddenly looking for a new CEO. So, Royal Jordanian decided to help. But instead of adding another meme to the pile, it offered something more useful — a super sale fare from Amman to the United States for anyone interested in applying for the job. The post read: 'There's a CEO vacancy in the USA. Fly to Apply. Amman – New York starting at JD 499.' And it closed with a cheeky final line: 'Our Wings… Your Cold Play.' With zero production budget and zero media spend, the post took off. In less than 24 hours, it reached more than 700,000 people organically, generated 7,500 shares across platforms, and became the brand's highest-performing organic post in more than five years. The audience reaction was instant and overwhelmingly positive. With 96 percent positive sentiment across Facebook, Instagram and Twitter, Royal Jordanian was praised for its speed, with and cultural relevance. 'Whoever runs the marketing team in RJ needs a raise.' 'You beat Ryanair this time with the creativity. Well played.' 'Whoever is behind this — genius. Deserves a medal.' 'Not gonna lie, RJ's marketing game is strong.' 'What an ad. Best marketing shot I've ever seen.' View this post on Instagram A post shared by Royal Jordanian (@royaljordanian) Commenting on the creative approach to the trend, Karim Makhlouf, Chief Marketing Officer, Royal Jordanian Airlines, said, 'This moment shows how important agility is in today's digital landscape. When a brand can respond quickly, with the right tone and cultural awareness, it becomes part of the conversation rather than just observing it. We're proud of how the team turned a trending moment into a smart, relevant piece of content that resonated across the region.' The post quickly gained traction beyond the general public. It was picked up and shared by prominent public figures, influencers, and media personalities, amplifying its reach even further and reinforcing its viral status. Rizek Jildeh, Head of Strategy, Adpro& Group, said, 'The simplicity of the idea, the execution, and the impact it generated all prove that scale and reach don't always require a budget. With the right social listening and cultural awareness, a timely, well-placed idea can drive massive share of voice — even with minimal, or in this case, zero spend.' Mohammad Al-Nazer, Senior Art Director, Adpro& Group, added, 'This was one of those opportunities that was just too obvious to ignore. It was right there, we had to jump on it. Creatively, it needed to feel raw and real. Nothing overly polished. The goal was to strike the perfect balance between a meme and a branded piece of content.' Adpro& has been Royal Jordanian's creative agency of record since January 2024, leading on creative, brand and communication strategy. Media is managed through Adpro& OMD. The agency has supported Royal Jordanian's transformation journey, and aims to continue helping to shape the airline's voice for a new era. CREDITS: Client: Royal Jordanian Airlines Creative agency: Adpro& Group
The Star
11-07-2025
- Business
- The Star
How Jordan's national airline navigates war-torn zones
For years, Jordan's national carrier has been forced to seek safer flight routes due to the conflicts happening just beyond its borders. — Pixabay Wedged between the Middle East's most embattled conflict zones, Jordan has long learned to navigate military strife. For the kingdom's national airline, that means studying missile flight paths to redirect its aircraft, sometimes with just moments to respond. Such experience has allowed Royal Jordanian Airlines to keep its fleet of about two dozen aircraft operating, even as large swaths of air space in the region shut down while Israel and Iran traded missiles in the past two weeks. Iraq, Israel and, Syria – which all border on Jordan – and even the Gulf states closed their skies at certain points in recent days, disrupting operations for major airlines and leaving passengers and aircraft dislocated as the region's aviation network froze. 'Those missile paths were quite well known,' chief executive officer Samer Al Majali said in an interview from Amman. 'Sometimes the warning is in minutes and sometimes the warning is several hours ahead. That's how it's dealt with.' While Jordan has managed to stay out of a direct confrontation, the country of about 11 million people has borne the brunt of the armed conflict raging just outside its borders, from Israel's strikes on Hamas since late 2023 to years of civil war in Syria. That's forced the carrier to seek safer aircraft passages that take longer, sometimes doubling flight times and driving up operating costs, Al Majali said. The threat of missile strikes has become a brutal reality for the aviation industry, including the downing of a Malaysia Airlines aircraft (MH17) over Ukraine in 2014 that killed almost 300 people on board. An Azerbaijan Airlines passenger jet was hit with what was likely a Russian surface-to-air missile approaching Grozny in late 2024, killing 38 people. Qatar closed down its air space for several hours recently after Iran fired missiles at a US base in the country. The move left tens of thousands of passengers in the region out of position, throwing operations at Qatar's main airport into chaos. Royal Jordanian's earnings took a hit after people started cancelling flights in late 2023. Leisure travel has dropped as tourists worry that they might get stuck should air space closes down, Al Majali said. At one point in the last few weeks, Sweden's aviation authorities denied the airline's planes landing rights at Stockholm's main airport because they were coming from a perceived conflict zone, the CEO said. Beyond the threat from missiles, Royal Jordanian has had to grapple with so-called GPS spoofing – deliberate interference where false satellite signals disrupt aircraft navigation systems. As a result, an aircraft receives unreliable information, affecting multiple on-board operations, Al Majali said. In the past few weeks, sirens rang throughout the country when missiles from Iran passed through the skies of Jordan to reach Israel. Shrapnel and downed drones landed in the kingdom, injuring several people. The exchange of fire between Tehran and Tel Aviv has caused widespread aviation disruption since last year. Yet the recent airspace closures were the most consequential yet for air traffic in the region, also reaching Dubai, one of the busiest hubs in the world. Emirates and Qatar Airways handle a big portion of the traffic within the Middle East and are transfer points for long-haul travel between Asia, Europe and North America. – Bloomberg
Iraqi News
28-06-2025
- Business
- Iraqi News
Royal Jordanian resumes cargo flights to Iraq after airspace restrictions
Baghdad ( – Royal Jordanian Airlines has resumed full cargo operations to Iraq following a brief suspension caused by regional airspace closures. The airline had halted its Iraqi routes due to heightened tensions stemming from the 12-day conflict between Iran and Israel, which led to the temporary shutdown of Iraqi and Jordanian airspace. According to Cargo Commercial Director Khaled Alkhawaldeh, the airline restarted freight services to Baghdad, Erbil, Basra, and Sulaymaniyah on Wednesday, June 25, after operations were suspended until June 24. With regional conditions stabilizing, Royal Jordanian has now fully restored its cargo services across Iraq.
United News of India
19-06-2025
- Business
- United News of India
Royal Jordanian Airlines launches nonstop flight between Amman and Mumbai
Mumbai, June 19 (UNI) Royal Jordanian Airlines on Thursday said it has launched a new nonstop route between Amman's Queen Alia International Airport (AMM) and Chhatrapati Shivaji Maharaj International Airport in Mumbai (BOM), commencing June 19, 2025. The new service will operate year-round, four times a week on Mondays, Tuesdays, Thursdays, and Fridays—aboard the modern Airbus A320neo., a release said. This strategic addition strengthens connectivity between India and Jordan and offers seamless onward travel to over 50 destinations across the Middle East, Gulf, and North Africa. The new route will open the door for Indian tourists to experience one of the world's most extraordinary destinations. With Royal Jordanian's seamless access to the Kingdom, passengers from Mumbai can now explore Jordan through an unforgettable journey. In just three or seven days, visitors can witness the breathtaking rose-red city of Petra—one of the Seven Wonders of the World—float in the healing waters of the Dead Sea, and explore the dramatic desert landscapes of Wadi Rum, positioning Jordan as a contemporary, truly authentic Arabia five hours away from India. Whether driven by history, nature, or a passion for discovery, Jordan promises Indian travelers an enriching escape filled with beauty, culture, and unmatched hospitality, a release said. "With direct access to Jordan, a captivating country rich in history and culture, passengers can now easily explore Jordan's inspiring landscapes. This expansion reflects our dedication to showcasing Jordan's unique allure to tourists, inviting them to uncover its hidden gems, immerse themselves in its vibrant traditions, and experience the renowned hospitality that awaits every visitor," stated Chief Commercial Officer of Royal Jordanian, Karim Makhlouf. UNI JS RN
